ASSESSMENT TASKS

Qualification details: BSB40820 Certificate IV in Marketing and Communication

SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

ASSESSMENT TASK 1: KNOWLEDGE QUESTIONS AND ACTIVITIES

Assessment task instructions:
• You must respond to all questions and you must answer them to the required level, e.g. provide the number of points,
to be deemed satisfactory in this task.
• Your assessor will give you feedback once this assessment task is marked.
Purpose of the assessment task:
To complete the unit requirements safely and effectively, the individual must demonstrate understanding of:
 current issues and trends which affect the communications industry
 employment obligations and opportunities of the communications industry
 industry structures and networks
 organisational and client operating environments, structures, and business and marketing plans
 current digital communications technologies, platforms and devices
 principles and practices of communications and media strategies
 trends including impact of technologies on the industry
Assessment conditions and resources:
Assessment will be conducted in a safe and simulated work environment and include access to: relevant legislation,
regulations, communications equipment, technology, industry simulated environment, workplace documentation and
resources relevant to performance evidence
Questions:
1.1. Research the communications industry and list a minimum of three issues and three trends that currently
affect the industry, and complete the table below. GUIDE: 150 WORDS

3 Issues affecting the industry 3 Trends affecting the industry

1 1 Social Media/

2 Cyber- Security 2 Online / Purchase

3 3

1.2. Read the “The Market Hub Co.” scenario and complete the table. GUIDE: 300 WORDS

The Market Hub Co. - Scenario 1

The Market Hub Co. (the Hub) has been established in 2015 and since then the Hub has been providing
marketing, advertising, social media and communications services to businesses Australia wide.
As more businesses increase their online marketing strategies to mark and communicate their services to
clients, the Hub must employ more staff to keep up with the increased market demand.
The HR Manager, Ranger, asked you to research and develop notes for the new induction information session
which all new staff will be required to attend and he gave you a table to record your findings.
Ranger has specifically requested for you to research and record the following information which he will
include in his presentation to the new staff at the new upcoming induction.
 Employment obligations of employers who function within the communications industry
 Employment obligations of employees working in the communications industry
 Employment opportunities and growth of the communications industry; and
 Ranger also wants you to identify and explain the principles, practices and current media strategies of the
industry in general.

MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

He requested 3 examples for each of the points he listed above as he needs all staff to have a good overview
and understanding of the communications industry and therefore he also wants you to provide explanations of
why these points are necessary for the staff to understand and apply.

List of researched Why is this information Provide a link of your

Topics
responsibilities relevant and important research or location

Communications 1 Opinion Resource of information.

industry employer
obligations 2
3 Why?

Communications
industry employee
obligations

Communications
industry employment
opportunities

Research principles and practices of the communications industry and address the following 2 points.

Outline three Principles

principles of  1 marketing mix/ price/ promotion etc
marketing  2
communications  3
strategies

Outline three Practices

commonly used
marketing 1 Direct Marketing / e- commerce
communications
2
practices
3

Outline a marketing strategy for the following 2 scenarios (Scenario A and Scenario B) and explain your
reasoning.

Scenario A: Answer: Reason:

A market leader
business is launching Ideas / Printed communication/ tv Justify
a new product with a
large budget for
marketing

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

Scenario B: Answer: Reason:

A small business
aiming to increase Ideas/ social media Justify
customer awareness
within their local
community

1.3. Research the current trends and the use of digital technologies and platforms. Use the table below to
demonstrate your understanding of how these impact on the communications industry. GUIDE: 300
WORDS

Topics Trends Impact Why are they being used

Digital Receive marketing

Explanation/
technologies 1 Mobile Marketing, message on your own
Communication Industry
device at any time

Digital platforms Advertise products /

Facebook / Instagram Explanation/
1 Facebook adds/
etc Communication Industry
segmentation.

1.4. Research and outline two marketing industry networks (associations) that you could participate in.
Complete the table below. GUIDE: 150 WORDS

Activities/Offerings of the Network (how

Network Name: Industry Focus
can you participate)

AMI Australian Professional association to support and

Webinars, conferences, Newsletter etc
Institute advance the Marketing profession

Australian
Association of
national Advertiser

1.5. You see products being advertised and marketed all the time. Research an advertised product and the
business/organisation marketing this product and complete the following table. GUIDE: 150 WORDS

Research links or
sources information
to select the
organisation

Organisation’s name

MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

Organisation’s
industry

Organisation’s
marketing strategy

In your own words explain how, the organisation’s choice of the marketing strategies, influence the
development and implementation of the organisation’s business plans (business planning) and their marketing
plans (planning for marketing).

MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

ASSESSMENT TASK 2: RESEARCH AND ANALYSE COMMUNICATIONS

INFORMATION
Assessment task instructions:
• You must respond to all activities and you must address them to the required level, e.g. provide the number of
points, to be deemed satisfactory in this task.
• Your assessor will give you feedback once this assessment task is marked..
Purpose of the assessment task:
Evidence required to demonstrate the ability to:
Identify and access sources of information on the communications industry
Research identified sources of information and document outcomes
Analyse the communications industry sectors, associations, networks and societal role and key stakeholders
Analyse technological developments, trends and issues of the communication industry
Assessment conditions and resources:
Assessment will be conducted in a safe and simulated work environment and include access to: relevant legislation,
regulations, communications equipment, technology, industry simulated environment and workplace documentation and
resources relevant to performance evidence.
Activities:
Read the case study below and complete all activities below.
Case Study – The Marketing Hub Co.
The Marketing Hub Co. is an advertising and marketing agency. The Hub has been providing marketing,
advertising services to business Australia wide. Their head office is situated in Sydney CBD.
The Marketing Hub Co. would like to remain at the forefront of the communication industry and be able to
support their clients and customers to remain competitive and profitable in the furture.
The Marketing Hub Co. Managing Director, Martin, and Ranger, the HR Manager, have been meeting and
planning regularly about the future security of the business. Ranger has been given the responsibility to
compile information so he can develop a report on the current trends in the marketing communication
industry which will be presented to Martin and any appointed industry stakholders and clients with the aim
to assist them with investing in new marketing ideas and to remain in the forefront with new customers.

2.1. You are now required to conduct your research and identify sources of information for the communication
industry. GUIDE: 150 WORDS to 300 WORDS
Read the scenario below and complete all points in this activity.

The Market Hub Co. - Scenario 2

In this scenario, you have taken the role of Ranger. You will be required to complete all activities in this
assessment task using the The Marketing Hub Co. as your reference.
In your research, you must demonstrate mathematical skills to interpret data and statistical information when
researching information online. Refer to the following website https://www.hubspot.com/marketing-statistics
when conducting your research.
Note: your assessor will act as Martin and advise you of the report submission process.

Your research is to include the following key points. steps to complete template
a) Identify and access sources of information on the communications industry
b) Research identified sources of information and document outcomes in a report.
c) Analyse the communications industry sectors, associations, networks and societal role and key
stakeholders and such as AMI, ADMA and AANA, bloggers or online magazines and review
information on the marketing communication industry.
d) Analyse technological developments, trends and issues of the communication industry.

MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

e) To demonstrate your research skills, use the space below to record your research, including links,
sources of information.

Information found / identified / collected and compiled Sources of information / links / books /
reading / reports reviewed etc…

Type of information Bureau of statistics: link

Drafted report information

Information found
Outcomes and record
Sources
of sources of
information on the
communications
industry accessed and
reviewed
AAMI
Outcomes and record
ADMA
of communications
Provide information/ analysis following your own words
industry sectors,
associations,
networks and the
societal role and key
stakeholders review
and analysed

Communication industry:
Outcomes and record
of technological
Technological developments
developments, trends
1
and issues of the
2
communication
Trends/ digital technology, social media
industry reviewed
1
and analysed
2
Issues
1
2

2.2. Refer to the following scenario and complete the activity.

The Market Hub Co. - Scenario 3

Whilst compiling information about the overall communications industry, for your report, you have also
attended a management team meeting during which the team discussed the company’s stakeholders and also
the changing structure of the marketing department in the age of disruption.
At the meeting, you have been presented with the following diagrams.
a) The marketing overlap with product sales; and

MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

b) The company’s current organisational chart

Martin asked you to refer to the diagrams and address them in your report. The report will be forwarded to all
staff.
Diagram a)
Review diagram a) which indicates that there is a changing structure of the marketing departments in the age
of disruption and explain in your report why this is the case?

Diagram b)
Refer to the current organisational chart below and explain the main stakeholders of the organisation.

Board of directors

CEO / Managing Director

Finance dept

Logistics Design Sales (store) management Marketing manager Publishing (manufacturing) - offshore

Customer service
Market research officer Account managers Promotion coordinator
coordinator

Account officers Content developers Customer service officers

Media planner

Marketing assistant

a) Use the spaces below to draft your comments and responses for the 2 diagrams which you will insert
into your report. GUIDE: 150 WORDS to 300 WORDS

Diagram a) Customer centric:

Diagram b) Comments organizational chart/ position- departments descriptrion

b) Explain how Ranger should apply and appropriately utilise the information compiled for his report in
everyday activities and use these in the typical work roles at The Marketing Hub Co. GUIDE: 50
WORDS

MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

Conclusion/ analysis: How to use the information gathered: technology, trends, issues effectively in everyday
roles and activities?

2.3. Refer to your researched and analysed information and complete your report using the template below.
GUIDE: 300 WORDS

THE COMMUNICATIONS INDUSTRY REPORT

Report name
Report developed by Report completed on / /
Communications report information (links and sources details or attachment information should be included)
Summarise info from Q2.1 organise it as formal report / clear and detailed
Outcomes and record
of sources of
*Do not copy paste from previous question
information on the
communications
industry accessed and
reviewed
Summarise info from Q2.1 organise it as formal report / clear and detailed
Outcomes and record
of communications
industry sectors,
associations,
networks and the
societal role and key
stakeholders review
and analysed

Outcomes and record

of technological
developments, trends
and issues of the
communication
industry reviewed
and analysed

The Marketing Hub Co. information analysed

Product sales review Case study information / review 3 scenarios + scenario task 1

The Marketing Hub Stakeholders

Co. stakeholders
1
which our
organisation must 2
always be aware of.
3 Justify your answer
Why they must be aware of them

ASSESSMENT TASK 3: DEVELOP AND FINALISE COMMUNICATIONS DELIVERABLES

Assessment task instructions:
• You must respond to all activities and you must address them to the required level, e.g. provide the number of points, to be deemed

MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.
satisfactory in this task.
• Your assessor will give you feedback once this assessment task is marked.
Purpose of the assessment task:
Evidence required to demonstrate the ability to:
 Identify resources and task requirements for developing deliverables, with relevant personnel
 Use research to prepare deliverable according to organisational policies procedures
 Organise information included in the communications
 Establish criteria for assessing deliverable and implement a procedure for ongoing monitoring of the Communication industry
 Share deliverable to relevant personnel, seek their feedback and incorporate the feedback and update information as needed

Assessment conditions and resources:

• You must use computers to address all activities and address them independently.
• The assessor may quiz you on this assessment task to ensure that this is your own work. You may be required to further explain
your completed activities verbally to demonstrate your skills and understanding.
• No marks or grades are allocated for this assessment task. The outcome will be Satisfactory or Not Satisfactory.
• Where any initial responses are deemed Not Satisfactory a resubmission attempt will be allowed..

Activities:
Read the case study below and complete all activities below.

The Market Hub Co. – Scenario 4

Ranger completed his report and sent it to Martin for approval.
Martin advised Ranger that he now wants him to communicate the report and all collated information and
research evidence to the senior management team of the company, collect feedback and improve or amend
the report so the report can be distributed to the rest of the staff and stakeholders and all management are
aware and agree with its content.
For this scenario you will take up the role of Ranger and the assessor will act as Martin or appoint someone
else so you are able to complete this activity.

3.1. Communications activity

You have researched, collected relevant information on the communications industry and now you will be
developing communications deliverables so you can pass the information to the management team and The
Market Hub Co. staff. GUIDE: 300 WORDS
To successfully complete this activity, you are to communicate with Martin and:
 confirm resources and requirements for developing deliverables
 prepare deliverables according to organisational policies procedures
 prepare the information that will be communicated
 establish delivery criteria and gain feedback from Martin
You will be required to select one of the following options to complete these activities. Your assessor will
help you to decide which is the best option for you.
(your assessor will guide you on how to best complete the consultation / communication / role-play
activity).
Important: All practical and communication activities must be recorded unless your assessor is observing
your role-play live.

MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

date: time: Communication activities and consultation who is in my team

(meeting) to demonstrate oral communication and
consultation conducted and evidence and feedback
received.
Select meeting type confirmed with your assessor: Student ID Team names
? ? Classroom meeting General Manager
X MS TEAMS meeting HR

Combination of MS TEAMS and emails

Note: only student SBTA email address can be
used

a) Organise communication and consultation process with Martin and confirm time and date for the
communication / consultation meeting

b) Prepare all information and the report and discuss its content with Martin

c) Record your comments in the space below. these comments will then be transferred into your
Communications / Consultation report template below.

Students will be using the space below to take notes from the conversations with Martin or copy and paste
any emails with feedback received.

Email / Sample

To: Martin
From: Ranger

Body Message: Complete descriptions for

A) Organise communication and consultation process with Martin and confirm time and date for the
communication / consultation meeting
 deliverables and resources
 information to be delivered
 organisational policies and procedures to be observed
 time and date and location
 who will be present at the delivery

B) Prepare all information and the report and discuss its content with Martin

Role Play/ Extra file

Please record a video holding a meeting with your manager (Martin) after confirming\g date and time in
previous email
Meeting objective: seek for an approval:

MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

 deliverables and resources

 information to be delivered
 organisational policies and procedures to be observed
 time and date and location
 who will be present at the delivery
Remember you need to appear on camera/ only voice Can’t be accepted
Record the video in MS Teams or using your own DEVICE

*You can use your Communication/consultation report (meeting minutes) as script in your video 3.2a

3.2. Once you have completed your communication and consultation process with Martin and confirmed and
agreed on:
c deliverables and resources
c information to be delivered
c organisational policies and procedures to be observed
c time and date and location
c who will be present at the delivery
c criteria assessment and feedback collection process and recording
a) Complete the Communication/consultation / meeting report template below. GUIDE: 150 WORDS to
300 WORDS

Communication/consultation report (meeting minutes)

Consultation name Date:
Consultation leader
Team members involved in
consultation
Topics discussed Comments and record of discussion points and feedback
What information will be delivered
How will it be delivered
What resources are needed for:
 delivery of information
 feedback
What documentation will be collected
to record feedback
Who will develop items or how will
some of the resources be accessed

MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

Delivery booking and organisation:

 management delivery
 staff delivery
How many sessions will be required
How will the deliverables be assessed
for suitability and accuracy
How will the feedback be acted on,
recorded etc…
Discuss a process and steps - procedure
for future ongoing monitoring of the
communications industry to stay up to
date
Students are to insert any other topics
that they have discussed here.

b) You must obtain a confirmation of your discussion from Martin. Email the completed
Communication/consultation report to Martin for his approval and confirmation so you can start with
the development of all resources and deliverables.
Use the space below to copy and paste the feedback and confirmation obtained from Martin.
You must use your SBTA student email address to communicate with Martin. GUIDE: 50 WORDS to
150 WORDS

Students will be pasting response from Martin and confirmation of what has been discussed in this space as
evidence.

Email / Sample Reply email sent (3.1)

To: Ranger
From: Martin

Body Message:

Feedback and confirmation obtained from Martin.

3.3. Project activity

Use the following points as your checklist and the space below to insert or attach all completed
documentation with this assessment task.
To successfully complete this activity, you are to develop and prepare your resources and deliverables
which should include:

MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022

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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

c The Communications Industry report which you developed in Task 2 and any handouts of researched
and relevant documents you collected
c Procedure for future ongoing monitoring of the communications industry
c PowerPoint presentation of researched and analysed information relevant to The Market Hub Co. as per
the scenarios - GUIDE: 5 to 8 slides
c Feedback form with an established criteria for assessing the deliverables.

Add as extra fiile.

1. The communications Industry report which you developed in Task 2
2. Procedure for future ongoing monitoring of the communications industry
3. PowerPoint presentation of researched and analysed information relevant to The Market Hub Co. as
per the scenarios - GUIDE: 5 to 8 slides
4. Feedback form with an established criteria for assessing the deliverables.

3.4. Read the scenario and complete the activities below.

The Market Hub Co. – Scenario 5

As part of the implementation of dissemination of new Communications industry information to staff, Ranger
was advised to share all deliverables and resources with the management team and collect their feedback.
Again, you will be taking the role of Ranger for this scenario.
There are some minor adjustments and extra information required prior to you delivering sessions to The
Market Hub Co. staff. You must use it to improve your deliverables and resources. Your assessor will instruct
the management team of the required changes.

a) Communications activity

All completed deliverables and resources must be reviewed and approved shared and seek feedback
from Martin and the management team. GUIDE: 150 WORDS
To successfully complete this activity, complete the following:
c Ensure that your assessor selects the management team so you can collect their feedback.
c Catch up and share your deliverables and the resources with the management team and Martin.
c Collect and scan feedback from the team using prepared documentation using the feedback form
you developed above.
b) Update all documentation and information as per feedback collected.
c) Update the version control and the name of the documentation to show the latest version was
generated.
d) Save and upload the updated copy of amended documentation, deliverables

Students will be using this space to copy and paste their amended and improved deliverables and resources
or use this space to advise the names and location of the saved documents so assessor can review and
MCC4-20_1.1_BSBMKG439_Assessment Tasks Version 2 Dated: 26 January 2022
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 ASSESSMENT TASKS
Qualification details: BSB40820 Certificate IV in Marketing and Communication
SBTA internal reference: MCC4-20_1.1 The communications industry
Units of competency: BSBMKG439 Develop and apply knowledge of communications industry
Student’s ID: students to insert their ID this column and on all pages,
Assessor’s name: assessor name is inserted.

marked them.

Follow the instruction and update your documents with at least 1 change from manager’s feedback.

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