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[Presentation, Data Analysis, and Interpretation of Data]
Data Presentation
Data presentation is the process of organizing data into logical, sequential, and
meaningful categories and classifications that is appropriate for study and
interpretation. There are three ways of presenting data: Textual, Tabular, and
Graphical.
Textual presentation of data is a form of presentation that combines words or text
and numerical facts in a statistical report.
Tables is a way of presenting data using rows and columns and it is good for clearly
presenting data on any number of variables and can be used for descriptive or
inferential statistics.
Graphs are pictorial representations of data.
Histograms: good for presenting distributions for a single variable.
Scatterplots: illustrate the relationship between two continuous variables to
help you see: whether the relationship is linear, the direction of the
relationship (upward left to right indicates a positive relationship and
downward left to right indicates a negative relationship), the strength of the
relationship, outlying points, and if you have an intervening (moderating)
variable
Course Module
[CPE 6398 – CpE Design Project 1]
2
[Presentation, Data Analysis, and Interpretation of Data]
Bar and line graphs: good for illustrating one or more categorical variables
that are the independent variables and one continuous variable that is the
dependent variable. Typically the independent variable(s) is on the x-axis
(horizontal) and the dependent variable is on the y-axis (vertical).
Data Analysis and Interpretation of Data
Data analysis may be defined as an explanation of data or facts in terms of quantity, quality,
attributes, traits, patterns, rends, relationships among others so as to answer research
questions which involves statistical techniques and procedures.
Course Module
[CPE 6398 – CpE Design Project 1]
3
[Presentation, Data Analysis, and Interpretation of Data]
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[CPE 6398 – CpE Design Project 1]
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[Presentation, Data Analysis, and Interpretation of Data]
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[CPE 6398 – CpE Design Project 1]
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[Presentation, Data Analysis, and Interpretation of Data]
Source: https://slideplayer.com/slide/6413295/
Preparing Data for Analysis
Initial preparation of the data for analysis requires organizing the vast
amount of information, transferring it from spoken or written words to a
typed file and making decisions about whether to analyze the data by hand or
by computer.
At an early stage in qualitative analysis, you organize data into fi le folders or
computer files. Organization of data is critical in qualitative research because
of the large amount of information gathered during a study.
During qualitative data collection, you will collect text or words through
interviewing participants or by writing field notes during observations. This
necessitates a need to convert these words to a computer document for
analysis. Transcription is the process of converting audiotape recordings or
field notes into text data.
With the popularity of computers, researchers have a choice about whether
to hand analyze data or to use a computer. The hand analysis of qualitative
data means that researchers read the data, mark it by hand, and divide it into
parts. Traditionally, analyzing text data involves using color coding to mark
parts of the text or cutting and pasting text sentences onto cards. Some
qualitative researchers like to hand analyze all of their data. A computer
analysis of qualitative data means that researchers use a qualitative
computer program to facilitate the process of storing, analyzing, sorting, and
representing or visualizing the data. A qualitative data analysis computer
program is a program that stores data, organizes your data, enables you to
assign labels or codes to your data, and facilitates searching through your
data and locating specific text or words.
Qualitative Data Analysis
Course Module
[CPE 6398 – CpE Design Project 1]
6
[Presentation, Data Analysis, and Interpretation of Data]
After you have organized and transcribed your data and decided whether to
hand or computer analyze it, it is time to begin data analysis. This consists of
exploring the data and developing codes as first steps in analysis.
The first step in data analysis is to explore the data. A preliminary
exploratory analysis in qualitative research consists of exploring the data to
obtain a general sense of the data, memoing ideas, thinking about the
organization of the data, and considering whether you need more data.
The further process of analyzing text (or images) in qualitative research
begins when you code the data. Coding is the process of segmenting and
labeling text to form descriptions and broad themes in the data. Using a
visual model will help you learn this procedure. The object of the coding
process is to make sense out of text data, divide it into text or image
segments, label the segments with codes, examine codes for overlap and
redundancy, and collapse these codes into broad themes.
Describing and developing themes from the data consists of answering the
major research questions and forming an in-depth understanding of the
central phenomenon through description and thematic development. Not all
qualitative projects include both description and themes, but all studies
include at least themes. Because description is a detailed rendering of people,
places, or events in a setting in qualitative research, it is easiest to start the
analysis after the initial reading and coding of the data. In addition to
description, the use of themes is another way to analyze qualitative data.
Because themes are similar codes aggregated together to form a major idea
in the database, they form a core element in qualitative data analysis. Like
codes, themes have labels that typically consist of no more than two to four
words.
Interpretation in qualitative research means that the researcher steps back
and forms some larger meaning about the phenomenon based on personal
views, comparisons with past studies, or both. Qualitative research is
interpretive research, and you will need to make sense of the findings.
Interpretation of finding may include: Personal reflections of the researcher
about the meaning of the data and personal views compared or contrasted
with the literature.
Course Module
[CPE 6398 – CpE Design Project 1]
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[Presentation, Data Analysis, and Interpretation of Data]
Course Module
[CPE 6398 – CpE Design Project 1]
1
[Summary, Conclusions, and Recommendation]
Summary
A summary is a statement that reviews the major findings to each of the research
questions or hypotheses. Discussions and implications should not be mentioned in
this section. The major findings is presented on a one-on-one correspondence with
the research problems. Thus, the number of major findings is based on how many
specific research problems enumerated in Statement of the problem section of
Chapter 1. In this section, you will state each individual research question again and
provide findings for each question.
Conclusions
The conclusions section is very important, because it is the summative statement of
the researcher’s study. Its function is similar to the summary of findings, except that
the conclusions section is the conclusion of the whole study. It provides closure to
the entire project. Conclusions are assertions based on the findings. By reading your
conclusions, readers discover to what extent research questions posed have been
answered or to what extent hypotheses are sustained or not sustained. Thus,
conclusions address issues that support or fail to support your theoretical
framework.
Recommendations
Future research directions are suggestions made by the researcher about additional
studies that need to be conducted based on the results of the present research.
Course Module
[CPE 6398 – CpE Design Project 1]
2
[Summary, Conclusions, and Recommendation]
These suggestions are a natural link to the limitations of a study, and they provide
useful direction for new researchers and readers who are interested in exploring
needed areas of inquiry or applying results to educational practice.
Any research must ultimately answer the question “So what?” This section directly
answers this question on at least three levels. There are other possible implications
and recommendations.
(i) Theoretical Issues. This section explains 1) the theoretical value of the
findings and 2) the soundness of the original study framework. It must chart
future research directions on the same topic but use a different theoretical
perspective. It may also offer a new theory—this is particularly important for
a dissertation.
(ii) Methodological Issues. This section explains the soundness of the
methodology as it was implemented. It discusses the implications of the
methods, the units of analysis, sampling scheme, research instruments, and
data gathering procedures on the resultant findings. It must chart future
directions on the same topic but use a different methodology.
(iii) Practical Issues. This section describes the practical implications and
applications of the findings. Examples include recommendations on
improving media literacy and communication practice.
Course Module