TAMIL NADU GOVERNMENT GAZETTE EXTRAORDINARY 19

Code No: 05

SUBJECT: BUSINESS ADMINISTRATION

SYLLABUS
UNIT – 1 : MANAGEMENT CONCEPTS AND ORGANIZATIONAL BEHAVIOR
Evolution of management thought: Systems and contingency approach for understanding organizations;
Managerial processes, functions, skills and roles in an organization; Social Responsibility of Business; Understanding
and Managing individual behaviour; Personality; Perceptions; Attitudes; Learning; Decision-making; Management
by Objectives; Understanding and managing group processes–interpersonal and group dynamics; Applications of
Emotional Intelligence in organizations. Leadership and influence process; Work Motivation. Understanding arid
Managing organizational system—Organizational design and structure, Work stress, Organizational Change and
development; Conflict Management; Stress Management.
UNIT – 2 :
Nature, components and determinants of business environment, dynamics of business environment, key indicators;
Risk in business environment, Assessing business environment–country risk and political risk. Current state of
business environment in India–Economic reforms–Liberalization, privatization, globalization, industrial policy and
industrialization trends, public enterprise reforms and disinvestment programme; competitive environment; financial
environment. India’s current balance of payment position, globalization trends, Trade reforms & trends, FIJI poky
& trends, India’s share in world economy. Trends in global trade & investment; Nature & operations of multilateral
economic institutions–World Bank, WTO, IMF and their impact on Indian business environment. Factors of global
competitiveness. Strategic management process and Evaluation.
UNIT – 3 : ACCOUNTING FOR DECISION MAKING FINANCIAL MANAGEMENT

Accounting Principles and Standards, Preparation of Financial Statements; Financial Statement Analysis – Ratio
Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis; Preparation of Cost Sheet, Marginal Costing,
Cost Volume Profit Analysis Standard Costing & Variance Analysis; Financial Management, Concept & Functions;
Capital Structure – Theories, Cost of Capital, Sources and Finance Budgeting and Budgetary Control, Types and
Process, Zero base Budgeting; Leverages – Operating, Financial and Combined Leverages, EBIT–EPS Analysis,
Financial Break even Point & Indifference Level.
UNIT – 4 : SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT IFINANCIAL MANAGEMENT & INTERNATIONAL FINANCE

Value & Returns – Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns; Capital
Budgeting – Nature of Investment, Evaluation, Comparison of Methods; Risk and Uncertainly Analysis.
Dividend – Theories and Determination; Mergers and Acquisition – Corporate Restructuring, Value Creation,
Merger Negotiations, Leveraged Buyouts, Takeover; Portfolio Management – CAPM, APT.
Derivatives – Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts; Working Capital
Management – Determinants, Cash, Inventory, Receivables and Payables Management, Factoring; International
Financial Management, Foreign exchange market.
UNIT – 5 : MARKETING MANAGEMENT
Nature, scope and concept of marketing, Corporate orientations towards the marketplace; The Marketing environment
and Environment scanning; Marketing information system and Marketing research; Understanding consumer and
Industrial markets; Market segmentation, Targeting and positioning; Product decisions — product mix, product life
cycle, new product development, branding and packaging decisions; Pricing methods and strategies; Promotion
decisions — promotion mix, advertising, sales promotion, publicity and personal selling; Channel management–
Evaluation and control of marketing efforts; Ethics in Marketing; New issues in marketing–Globalization, Consumerism,
Green Marketing, Direct Marketing, Network Marketing, Event Marketing.
UNIT – 6 : HUMAN RESOURCE MANAGEMENT

Concepts and Perspectives on Human Resource Management; Human Resources Management in a changing
environment; Corporate objectives and Human Resource Planning; Career and succession planning; job analysis;
Methods of manpower search; Attracting, Selecting and retaining human resources; Induction and socialization;
Manpower training and development; Performance appraisal and potential evaluation; Job evaluation and compensation;
20 TAMIL NADU GOVERNMENT GAZETTE EXTRAORDINARY

Employee welfare; Industrial relations & trade unions; Dispute resolution & grievance management, Employee
empowerment.
UNIT – 7 : OPERATIONS MANAGEMENT
Nature and Scope of Production and Operations Management; Facility Location; Types of Manufacturing Systems
and Layouts; Layout Planning and Analysis; Material Handling : Principles & Equipments; Line Balancing; Production
Planning and Control in Mass Production, in Batch and Job Order manufacturing; Capacity Planning; Product
Planning and Selection, Process Planning, Aggregate Planning and Master Production Scheduling; Maintenance
Management, Work Study : Method Study and Work Measurement, Material Management; An Overview of Material
Management, Material Requirement Planning and Inventory Control; JIT; Purchase Management; Stores Management;
Quality Assurance : Acceptance Sampling, Statistical Quality Control, Total Quality Management.
UNIT – 8 :
Computers: An introduction; Computes in business; Elements of computer system set-up; Indian computing
environment; components of a computer system; Software Packages–An Introduction–Disk Operating System
and Windows; Introduction to Word Processor. Introduction to a spreadsheet software; Creation of spreadsheet
applications; Range, Formulas, Functions, Data Base Functions in spreadsheet; Graphics on Spreadsheet;
Data Files- Types/Organization; Master & Transaction File; Relevance of Data Base Management; Systems and
Integration of Applications; Basics of Data Processing; Data Hierarchy & Data File Structures. Network Fundamentals,
Analog and Digital Signals, Band width, Network Topology, Network Applications.
UNIT – 9 :
Significance of Entrepreneur in Economic Development; Economic, Social and psychologicalneed for entrepreneurship;
Characteristics, qualities and pre – requisites of entrepreneur; The function of the entrepreneur in economic
development of a Country; Methods and procedures to start and expand one’s own business; Life cycle of new
business and relationship with large enterprises; Achievement motivation; Environmental Factors affecting success
of a new business; Reasons for the failure and visible problems for business-Feasibility Study – Preparation of
Feasibility Reports : Selection of factory location, Demand Analysis, Market potential measurement, Capital saving
and project costing, Working capital requirements, profit and tax planning; Economic, Technical, Financial and
Managerial Feasibility of Project. Government support to new enterprise; Incentives; source of Finance; Role of
Government and Promotional agencies in entrepreneurship development.
UNIT – 10 : BUSINESS RESEARCH METHODS

Nature and Scope of Research Methodology, Problem, Formulation and Statement of Research Objectives; Value
and Cost of Information; Bayesian Decision Theory; Research Process; Research Designs–Exploratory, Descriptive
and Experimental; Methods of Data Collection — Observational and Survey Methods; Questionnaire and Interviews.
Attitude Measurement Techniques; Administration of Surveys; Sample Design; Selecting an Appropriate Statistical
Technique. Field Work and Tabulation of Data; Analysis of Data.