Title of the project

Online advertisement management

system for social media platforms
 CONTENTS

Sl no TOPIC Page no.

1 INTRODUCTION OF THE PROJECT 3

2 OBJECTIVE OF THE PROJECT 3

3 SYSTEM ANALYSIS 7

4 SYSTEM REQUIREMENTS SPECIFICATION 10

5 SYSTEM DESIGN 20

6 DATA FLOW DIAGRAM 23

7 ENTITY RELATIONSHIP DIAGRAM 28

8 DATA STRUCTURE 30

9 IMPLEMENTATION AND TESTING 34

10 RESULTS AND DISCUSSIONS 41

11 CONCLUSION 42

12 BIBLIOGRAPHY 43

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 CHAPTER-1

INTRODUCTION ABOUT PROJECT

This project aims to develop a complete and user-friendly system that empowers businesses
of all sizes to efficiently manage their online advertising campaigns across popular social
media platforms such as Facebook, Instagram, Twitter, LinkedIn, and more. By harnessing
the power of technology and data-driven insights, this system will provide businesses with
the tools they need to maximize their advertising efforts, optimize their spending, and
achieve their marketing objectives successfully.

At its core, the Online Advertisement Management System will offer features such as
campaign planning, ad creation, targeting options, budget management, performance
tracking, and analytics. These features will enable businesses to strategize their advertising
campaigns, tailor their messaging to specific audience segments, and monitor the
performance of their ads in real-time.

Moreover, the system will prioritize user experience and ease of use, ensuring that even
users with limited technical expertise can navigate the platform effortlessly. Intuitive
interfaces, guided workflows, and customizable dashboards will empower marketers to
create and manage their campaigns with confidence, while advanced analytics will provide
valuable insights into audience engagement, conversion rates, and return on investment.

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 OBJECTIVE OF THE PROJECT:

1) Streamlined Campaign Management: Develop a user-friendly interface that allows

businesses to create, schedule, and manage their advertising campaigns seamlessly
across multiple social media platforms from a centralized dashboard.

2) Targeted Advertising: Implement robust targeting options that enable businesses to

tailor their ads to specific demographics, interests, behaviors, and geographic
locations, maximizing the relevance and effectiveness of their campaigns

3) Ad Creation and Customization: Provide tools and templates for creating visually
appealing and engaging advertisements, supporting various ad formats such as
images, videos, carousels, and sponsored content. Enable customization options to
align ads with brand identity and messaging.

4) Budget Optimization: Develop features for setting and managing advertising budgets,
including automated bidding strategies, budget allocation across different platforms,
and real-time monitoring of spending to optimize ROI.

5) Performance Monitoring and Analytics: Implement comprehensive analytics and

reporting functionalities to track the performance of advertising campaigns in real-
time. Provide insights into key metrics such as impressions, clicks, conversions,
engagement rates, and ROI to inform optimization strategies.

6) Automation and Efficiency: Integrate automation features to streamline repetitive

tasks, such as ad scheduling, budget adjustments, and performance optimizations,
freeing up time for marketers to focus on strategic decision-making and creative
initiatives.

7) User Training and Support: Offer training materials, tutorials, and customer support
resources to ensure that users can maximize the capabilities of the platform and
troubleshoot any issues effectively.

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 PROJECT OVERVIEW:

The "Online Advertisement Management System for Social Media Platforms" aims to
streamline advertising campaign management across various social media channels. It will
offer a user-friendly interface for creating, scheduling, and monitoring campaigns, with
robust targeting options and ad customization features. Budget optimization tools and real-
time analytics will enable businesses to maximize ROI, while automation capabilities will
enhance efficiency. The project's goal is to empower businesses of all sizes to effectively
leverage social media advertising, drive engagement, and achieve their marketing objectives
with ease and confidence.

PROJECT SCOPE:

 Platform Development: Design and develop a web-based platform accessible from any
device with internet connectivity.

 Social Media Integration: Integrate with popular social media platforms such as
Facebook, Instagram, Twitter, LinkedIn, etc., to enable seamless advertising campaign
management.

 User Interface Design: Create an intuitive and user-friendly interface for easy
navigation and efficient campaign management.

 Campaign Management Features: Include functionalities for campaign creation,

scheduling, budget allocation, ad format selection, and targeting options.

 Ad Customization: Provide tools for customizing ad content, including images, videos,

captions, and call-to-action buttons.

 Budget Optimization: Implement features for setting and adjusting advertising

budgets, automated bidding strategies, and real-time spending monitoring.

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  Analytics and Reporting: Integrate comprehensive analytics tools to track campaign
performance metrics, including impressions, clicks, conversions, and ROI.

 Automation: Include automation capabilities for tasks such as ad scheduling, budget

adjustments, and performance optimizations.
 Security: Implement robust security measures to protect user data and ensure
compliance with privacy regulations.

 Documentation and Support: Provide user guides, tutorials, and customer support
resources to assist users in utilizing the platform effectively.

 Scalability: Design the platform to accommodate growth and scalability, allowing for
the addition of new features and integration with emerging social media platforms in
the future.

 Testing: Conduct thorough testing to ensure the platform's functionality, usability, and
performance meet quality standards and user expectations.

 Deployment: Deploy the platform to a reliable hosting environment, ensuring high

availability and reliability for users.

 Training: Offer training sessions or resources to educate users on how to utilize the
platform's features effectively.

STUDY OF THE SYSTEM:

1) Market Analysis: Conduct a thorough analysis of the current market trends in online
advertising and social media platforms. Identify key competitors, their offerings,
pricing strategies, and market share.

2) User Needs Analysis: Interview potential users (marketers, advertisers, business

owners) to understand their pain points, requirements, and preferences regarding
social media advertising management systems.

3) Functional Requirements: Define the functional requirements of the system based on

the identified user needs, including campaign management, ad creation, targeting
options, budget optimization, analytics, and automation features.
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4) Technical Feasibility: Evaluate the technical feasibility of implementing the required
features, considering factors such as platform compatibility, integration with social
media APIs, scalability, security, and performance.

5) Cost Analysis: Estimate the development costs, including personnel, infrastructure,

licensing fees, and any third-party services or APIs required. Compare these costs with
potential revenue streams to assess the project's financial viability.

6) Legal and Regulatory Compliance: Identify legal and regulatory requirements related
to online advertising, data privacy, and consumer protection laws. Ensure that the
system complies with relevant regulations, such as GDPR, CCPA, and advertising
standards.

7) Risk Assessment: Identify potential risks and challenges that may arise during system
development and deployment, such as technical constraints, market competition,
changes in social media algorithms, and data security threats. Develop mitigation
strategies to address these risks.

8) User Acceptance Testing: Develop prototypes or mockups of the system's user

interface and functionalities and conduct user acceptance testing to gather feedback
from stakeholders and refine the system's design and features accordingly.

9) Pilot Testing: Deploy a pilot version of the system to a limited user base to evaluate its
performance, usability, and effectiveness in real-world scenarios. Gather feedback
from pilot users to identify areas for improvement before full-scale deployment.

10) Continuous Improvement: Establish mechanisms for gathering ongoing feedback

from users and monitoring key performance indicators (KPIs) to identify opportunities
for further optimization and enhancement of the system over time.

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 CHAPTER-2

SYSTEM

ANALYSIS

System analysis is a crucial phase in the development of any software project, including the
"Online Advertisement Management System for Social Media Platforms." It begins with the
identification of stakeholders, encompassing end-users, administrators, developers, and
other relevant parties. Gathering requirements involves conducting interviews, surveys, and
workshops to understand functional and non-functional needs as well as constraints. Use
case analysis is then employed to illustrate user interactions and workflows, ensuring all
requirements are addressed. Data modeling follows to define data architecture and
relationships, while system architecture design determines the overall technical
infrastructure. User interface design focuses on creating an intuitive interface, validated
through prototyping and feedback. Risk analysis identifies potential risks, while feasibility
study assesses technical, economic, and operational viability. Finally, requirements
prioritization allocates resources effectively. Through systematic analysis, the project team
lays a solid foundation for successful development and delivery of the system.

EXISTING SYSTEM :

The existing system for managing online advertisements on social media platforms may vary
widely depending on the specific needs and capabilities of businesses. In some cases,
businesses may rely on manual methods such as directly accessing each social media
platform's advertising interfaces to create, monitor, and optimize campaigns individually.
This approach can be time-consuming and inefficient, especially for businesses managing
multiple campaigns across different platforms.

Alternatively, businesses may use third-party advertising tools or software solutions that
offer varying levels of automation and integration with social media platforms. These tools
often provide features such as campaign management, ad creation, targeting options,
budget optimization, and analytics. However, they may lack comprehensive integration with
all relevant social media platforms or may require additional manual effort to synchronize
data and manage campaigns effectively.

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LIMITATIONS OF THE EXISTING SYSTEM:

The maintenance of various records and procedure of reporting are being done
manually by the counseling department. This leads to many drawbacks some
of which are:

1) Fragmentation: Businesses often need to use multiple tools or platforms to manage

advertising campaigns across different social media platforms, leading to
fragmentation of data and workflows.

2) Manual Effort: Many existing systems rely heavily on manual processes, such as
individually creating and monitoring campaigns on each social media platform, leading
to inefficiencies and increased workload for advertisers.

3) Lack of Integration: Some third-party advertising tools may lack comprehensive

integration with all relevant social media platforms, resulting in difficulties
synchronizing data and managing campaigns effectively across multiple channels.

4) Limited Automation: Existing systems may offer limited automation capabilities,

requiring advertisers to manually perform tasks such as ad scheduling, budget
optimization, and performance monitoring.

5) Incomplete Analytics: Analytics provided by existing systems may lack depth or

granularity, limiting advertisers' ability to gain insights into campaign performance and
make informed optimization decisions.

6) Scalability Issues: As advertising campaigns grow in complexity and scale, existing

systems may struggle to accommodate increasing demands, leading to performance
issues or limitations in functionality.

7) Dependency on Platform Changes: The effectiveness of existing systems may be

impacted by changes to social media platforms' algorithms, policies, or interfaces,
requiring constant updates and adjustments to maintain optimal performance.

8) Limited Customization: Some existing systems may offer limited customization options

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 for ad creative, targeting criteria, or campaign settings, restricting advertisers' ability
to tailor campaigns to their specific goals and audience.

1) Data Privacy Concerns: Advertisers may have concerns about data privacy and security
when using third-party advertising tools, especially if they involve sharing sensitive
customer

PROPOSED SYSTEM :

Introduction

In today's digital landscape, social media platforms have emerged as powerful channels for
businesses to connect with their target audience and drive engagement. However, managing
advertising campaigns across multiple social media platforms efficiently and effectively can
be challenging. To address this need, we propose an innovative solution: the "Online
Advertisement Management System for Social Media Platforms

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Features Of The Proposed System:

The proposed system will aim to automate all the activities and eliminate all the
drawbacks that the existing system of manual operation faces. The important
features of functionality of the proposed system are listed below-

1) Centralized Management: The proposed system will offer a centralized dashboard

where advertisers can create, monitor, and optimize advertising campaigns across
multiple social media platforms, eliminating the need to use multiple tools or
platforms.

2) Integration with Social Media Platforms: The system will integrate seamlessly with
popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.,
allowing advertisers to manage campaigns across all relevant channels from a single
interface.

3) Automation: The proposed system will automate repetitive tasks such as ad

scheduling, budget optimization, and performance monitoring, freeing up advertisers'
time to focus on strategy and creative development.

4) Advanced Targeting Options: The system will offer robust targeting options based on
demographics, interests, behaviors, and geographic locations, allowing advertisers to
reach their ideal audience segments with precision.

5) Customizable Ad Creative: Advertisers will have access to tools and templates for
creating visually appealing and engaging advertisements, with options for
customization to align with brand identity and messaging.

6) Real-Time Analytics: The system will provide comprehensive analytics and reporting
functionalities, allowing advertisers to track campaign performance metrics such as
impressions, clicks, conversions, and ROI in real-time.

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 SYSTEM REQUIREMENTS SPECIFICATION

REQUIREMENTS SPECIFICATION:

Introduction:
 Provide an overview of the system and its purpose.
 Specify the intended audience and stakeholders.
 Functional Requirements

 Detail the functionalities that the system must provide.

 Include features such as campaign management, ad creation, targeting options,
budget optimization, analytics, and automation.
 Non-Functional Requirements

Specify the performance, security, usability, and scalability requirements of the system.
Include factors such as response time, data encryption, user interface design, and system
capacity.

Use Cases
 Describe typical user interactions and workflows.
 Provide use case diagrams and scenarios to illustrate how users will interact with the
system to achieve their goals.

Data Requirements
 Define the types of data to be collected, stored, and processed by the system.
 Include entities, attributes, relationships, and data validation rules.

System Architecture
 Describe the overall architecture of the system, including hardware, software, and
integration points.
 Specify any third-party tools or APIs that will be used.
 User Interface Design
 Provide wireframes or mock-ups of the user interface.
 Describe the layout, navigation, and visual design of the system.

Security Requirements
 Detail the security measures to protect user data and ensure compliance with
relevant regulations.
 Include authentication, authorization, encryption, and data privacy measures

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Problem Statement:

As internet is becoming popular nowadays there is a trend of online counseling

management system. So a good online counseling management system is
needed which offers fast and efficient system.

SYSTEM OBJECTIVES :

➢ To provide quality counseling management system for the students.

SYSTEM REQUIREMENTS :

➢ NON FUNCTIONAL REQUIREMENTS

I. EFFICIENCY REQUIREMENT :

The system should be efficient in creating and modifying counseling sessions,

managing counselors, managing databases etc.

II. RELIABILITY REQUIREMENT :

The system should provide a reliable environment to all users. Moreover the
system must not contain any errors.

III. USABILITY REQUIREMENT :

The application should be designed in such a way that it provide user-friendly user
interfaces and usability.

IV. IMPLEMENTATION REQUIREMENT :

The system should be a web application. So for web application frontend html
and css is necessary for markup and design, and for backend development php
and

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USER

• USER LOGIN

Description of feature :

This feature used by the user to login into system. There are 3 types of users: -
admin, counselor and student.

Functional requirement :

• In form page, there must be at least 2 fields consist of Username and

Password.

• Password should be hidden from others while typing it in the field.

➢ REGISTER NEW USER :

Description of feature :

A new user will have to register in the system by providing essential details in
order to view or create or review or admin site.

Functional requirement :

• System must be able to verify and validate information.

• The system must encrypt the password of the customer to provide security.

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 SOFTWARE & HARDWARE REQUIREMENT SPECIFICATION

 Introduction
Provide an overview of the software and hardware requirements for the system.
Specify the purpose and scope of the document.

 Software Requirements
List the software components and dependencies required for the system to function.
Include operating systems, web servers, database management systems, programming
languages, frameworks, and third-party libraries.

 Hardware Requirements
Specify the hardware components and configurations needed to support the system.
Include details such as processor, memory (RAM), storage, network bandwidth, and
peripherals

 Operating System
Specify the supported operating systems for hosting the system, such as Windows, Linux, or
macOS.
Detail any specific versions or editions required.

 Web Server
Specify the web server software required to host the system, such as Apache, Nginx, or
Microsoft IIS.
Include any additional modules or configurations needed for optimal performance.

 Database Management System (DBMS)

Specify the database management system used to store and retrieve data for the system,
such as MySQL, PostgreSQL, MongoDB, or Microsoft SQL Server.

 Programming Language
Specify the programming languages used to develop the system, such as Python, JavaScript,
PHP, or Java.
Include any specific versions or frameworks required.

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 FEASIBILITY STUDY

 Introduction
1. Provide an overview of the feasibility study and its purpose.
2. Define the objectives and scope of the study.
 Market Analysis
1. Evaluate the market demand for the proposed system.
2. Analyse industry trends, competition, and potential customer base.
3. Assess the size of the target market and growth potential.
 Technical Feasibility
1. Assess the technical feasibility of developing the proposed system.
2. Evaluate the availability of technology, tools, and expertise required.
3. Consider any technical constraints or challenges that may impact development.
 Financial Feasibility
1. Determine the financial feasibility of the proposed system.
2. Estimate development costs, including personnel, infrastructure, and software.
3. Assess potential revenue streams, pricing models, and return on investment
(ROI).
4. Conduct cost-benefit analysis to evaluate the economic viability of the project.
 Operational Feasibility
1. Evaluate the operational feasibility of implementing the proposed system.
2. Assess the impact on existing business processes, workflows, and resources.
3. Consider any organizational changes or training requirements needed to
support the system.

Technical Feasibility:

Following tools/ languages used for development of this

site. Presentation layer : HTML, CSS, JS

Back end : PYTHON

Operating System :

Windows/Linux Web server : APACHE

User Interface : SIMPLE BROWSER

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Economical Feasibility:

Economic feasibility assesses the financial viability of the proposed system by analyzing its
costs and benefits. This evaluation involves estimating the total cost of ownership, including
development, implementation, maintenance, and operational expenses, and comparing it to
the expected benefits and returns. Cost-benefit analysis is a key component of economic
feasibility, where potential benefits such as increased revenue, cost savings, productivity
gains, and competitive advantages are weighed against the investment required. By
considering factors such as return on investment (ROI), payback period, net present value
(NPV), and internal rate of return (IRR), organizations can determine whether the proposed
system is economically feasible and whether the expected benefits outweigh the costs over
the system's lifecycle.

Operational Feasibility:

Operational feasibility evaluates the practicality and effectiveness of implementing the

proposed system within the organization's existing operations and processes. This
assessment considers factors such as user acceptance, organizational culture, workflow
integration, and change management. It involves analyzing how the new system will impact
day-to-day operations, user productivity, and organizational efficiency. By engaging
stakeholders and end-users early in the planning process, organizations can identify
potential challenges, resistance to change, and usability issues that may affect system
adoption. Addressing these concerns through training, communication, and stakeholder
engagement strategies can enhance operational feasibility and ensure a smooth transition to
the new system. Ultimately, operational feasibility assesses whether the proposed system
aligns with the organization's goals, objectives, and capabilities and whether it can be
effectively implemented and integrated into existing workflows to deliver the intended
benefits.

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 SOFTWARE ENGINEERING PARADIGM APPLIED

The software engineering paradigm applied in the development of the proposed "Online
Advertisement Management System for Social Media Platforms" is primarily iterative and
incremental development, with elements of agile methodologies.

Iterative Development:
Iterative development involves breaking down the development process into smaller
iterations or cycles. Each iteration focuses on completing specific features or functionalities,
allowing for continuous improvement and refinement over time. In the context of the
proposed system, iterative development enables the development team to address evolving
requirements, incorporate user feedback, and adapt to changing market conditions. It
facilitates flexibility and responsiveness, allowing for adjustments to be made throughout
the development process based on new insights and discoveries.

Incremental Development:
Incremental development involves delivering the system in increments or stages, with each
increment adding new features or capabilities to the system. This approach allows for early
delivery of valuable functionality to users while progressively enhancing and expanding the
system over time. In the case of the advertisement management system, incremental
development enables the development team to prioritize key features and deliver them
incrementally, providing users with early access to essential functionalities while continuing
to build and refine additional features in subsequent iterations.

Agile Methodologies:
While not strictly following a specific agile methodology such as Scrum or Kanban, the
development approach incorporates agile principles and practices. Agile methodologies
emphasize collaboration, adaptability, and customer-centricity, which align well with the
goals of the project. Iterative and incremental development, frequent communication with
stakeholders, continuous integration and testing, and a focus on delivering working software
are all characteristics of agile development that are applied in the development process.

By applying iterative and incremental development methodologies, along with agile

principles and practices, the development team can effectively manage complexity, mitigate
risks, and deliver a high-quality advertisement management system that meets the needs of
users and stakeholders while adapting to changing requirements and market dynamics.

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Spiral Model: It is a software development model that combines elements of both iterative
and incremental development methodologies with aspects of waterfall model's systematic
and phased approach. It is a risk-driven model that allows for iterative enhancement of
software through repeated cycles called "spirals." Each spiral represents a phase in the
software development process, with iterations focusing on different aspects such as planning,
risk analysis, development, and evaluation.

In the context of the "Online Advertisement Management System for Social Media
Platforms," the Spiral Model can be applied as follows:

 Identification of Objectives: The first spiral begins with the identification of

objectives and requirements for the advertisement management system. This
phase involves gathering user requirements, defining system goals, and
establishing the scope of the project.

 Risk Analysis: The second spiral focuses on risk analysis and mitigation. Potential
risks associated with the project, such as technical challenges, resource constraints,
and market uncertainties, are identified and evaluated. Strategies are developed to
mitigate these risks and ensure project success.

 Development: The third spiral involves the development of the advertisement

management system based on the requirements identified in the first spiral.
Incremental development techniques are used to deliver working software in small
increments or iterations, allowing for continuous feedback and improvement.

 Evaluation: The fourth spiral focuses on evaluating the software developed in the
previous iterations. User feedback, testing results, and performance metrics are
analyzed to identify areas for improvement and refinement. Modifications and
enhancements are made to the software based on the evaluation findings.

 Planning for the Next Iteration: The final spiral involves planning for the next
iteration of development. Lessons learned from previous iterations are
incorporated into the planning process, and adjustments are made to the project
plan, requirements, and risk management strategies as needed. The cycle then
repeats, with each iteration building upon the work done in the previous spirals.

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 Advantages of the spiral model:

The primary advantage is that the spiral model has a wide range of options to
accommodate the good features of other lifecycle models. It becomes equivalent
to another lifecycle model in appropriate situations. Also the risk-avoidance
approach keeps from having additional difficulties.

The spiral model focuses its early attention on the option of reusing existing
software.

It prepares for lifecycle evolution, growth, and changes of the software product.
Major sources of this change are included in the product objectives.

It incorporates software quality objectives into software product

development. Emphasis is placed on identifying all objectives and constraints
during each round.

The risk analysis and validation steps eliminate errors early on.

Maintenance is included as another cycle of the spiral; there is essentially no

distinction between maintenance and development. This helps to avoid
underestimation of resources needed for maintenance.

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 Disadvantages of the spiral model:

The risk-driven model is dependent on the developers' ability to identify project

risk. The entire product depends on the risk assessment skills of the developer. If
those skills are weak then the product could be a disaster. A design produced by
an expert may be implemented by non-experts. In a case such as this, the
expert does not need a great deal of detailed documentation, but must provide
enough additional documentation to keep the non-experts from going astray.

The process steps need to be further elaborated to make sure that the software
developers are consistent in their production. It is still fairly new compared to
other models, so it has not been used significantly and therefore the problems
associated with it haven't been widely tested and solved.

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 CHAPTER-3
SYSTEM DESIGN
System design is a critical phase in the software development lifecycle where the
architecture and structure of the proposed system are defined in detail. It involves
translating the requirements specified in the earlier phases into a technical blueprint that
guides the implementation process. In the context of the "Online Advertisement
Management System for Social Media Platforms," the system design encompasses several
key components:

Architecture Design:
 Define the overall architecture of the system, including its components, modules, and
subsystems.
 Choose appropriate architectural styles and patterns to ensure scalability,
maintainability, and performance.
 Consider factors such as client-server architecture, microservices architecture, and
cloud deployment options.

Database Design:
 Design the database schema to store and manage data related to advertisements,
campaigns, users, and other entities.
 Define the tables, fields, relationships, and constraints needed to represent the data
model.
 Choose an appropriate database management system (DBMS) based on requirements
such as scalability, reliability, and data consistency.

User Interface Design:

 Design the user interface (UI) of the system to be intuitive, user-friendly, and visually
appealing.
 Create wireframes, mockups, or prototypes to visualize the layout, navigation, and
interaction flow.
 Consider usability principles, accessibility standards, and responsive design
techniques to accommodate diverse user needs and devices.

Application Logic Design:

 Define the business logic and functionality of the system, including algorithms,
workflows, and rules.
 Identify use cases and user stories to guide the implementation of features and
functionalities.
 Decompose complex tasks into smaller, manageable components and define inter

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Integration Design:
 Plan how the system will integrate with external services, APIs, and social media
platforms.
 Define data exchange formats, protocols, and authentication mechanisms for
seamless communication.
 Consider factors such as security, performance, and error handling in integration
design.

Security Design:
 Identify security requirements and risks associated with the system, including data
privacy, authentication, authorization, and encryption.
 Implement security measures such as access controls, data encryption, and audit
logging to protect against threats and vulnerabilities.
 Follow best practices and compliance standards such as GDPR, CCPA, and OWASP
guidelines.

Data Integrity And Constraints:

Data integrity refers to the accuracy, consistency, and reliability of data stored and managed
within a system. It ensures that data remains intact and trustworthy throughout its lifecycle,
from creation to retrieval and modification. In the context of the "Online Advertisement
Management System for Social Media Platforms," maintaining data integrity is crucial to
ensure the effectiveness and reliability of advertising campaigns. Here are some key aspects
of data integrity and constraints:

 Entity Integrity: Ensuring that each entity in the database has a unique identifier
(primary key) and that this identifier is not null or duplicated. For example, each
advertisement and user profile should have a unique ID.

 Domain Integrity: Enforcing constraints on the permissible values for attributes within
each entity. For instance, ensuring that the date of an advertisement's creation falls
within a valid range or that the budget allocated for a campaign is within predefined
limits.

 Referential Integrity: Maintaining the consistency and validity of relationships

between entities. This involves enforcing foreign key constraints to ensure that
references between tables remain valid. For example, ensuring that a campaign is
associated with an existing advertiser and that an advertisement is linked to a valid
campaign.

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DATABASE DESIGN

Database design for the "Online Advertisement Management System for Social Media
Platforms" is crucial for organizing and managing data efficiently. Here's a high-level
overview of the database design for this system:

Entities and Relationships:

 Users: This entity represents users of the system, including advertisers,
administrators, and other stakeholders. Attributes may include user ID, username,
email, password, role, and contact information.
 Advertisements: Represents individual advertisements created by advertisers.
Attributes may include advertisement ID, title, content, image/video URL, status
(active/inactive), target audience, and campaign ID.

Campaigns:
 Represents advertising campaigns created by advertisers. Attributes may include
campaign ID, name, description, start date, end date, budget, status, and advertiser
ID.
 Social Media Platforms: Represents social media platforms where advertisements are
published. Attributes may include platform ID, name, description, and API credentials.

Entity-Relationship Diagram (ERD):

 Create an ERD to visualize the relationships between entities. For example, users may
have a one-to-many relationship with campaigns (one user can create multiple
campaigns), and campaigns may have a one-to-many relationship with advertisements
(one campaign can have multiple advertisements).

Normalization:
 Apply normalization techniques to ensure data integrity and reduce redundancy.
Normalize the database schema to at least third normal form (3NF) to eliminate data
anomalies and improve maintainability.
 Data Constraints:
 Define data constraints to enforce entity integrity, domain integrity, and referential
integrity. For example, ensure that each user has a unique username and that
campaign budgets are within predefined limits.
Indexes:
 Create indexes on frequently queried columns to improve query performance.
Consider indexing attributes such as campaign start date, advertisement status, and
user roles to optimize database access.
 Database Management System (DBMS):
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DATA FLOW DIAGRAM (DFD)

A Data Flow Diagram (DFD) is a graphical representation of the flow of data within a system.
It illustrates how data moves between processes, data stores, and external entities. Here's a
basic outline of a DFD for the "Online Advertisement Management System for Social Media
Platforms"

Context Diagram:
a. Level 0 DFD that provides an overview of the system's interactions with external
entities.
b. External entities: Users (advertisers, administrators), Social Media Platforms.
c. Processes: Advertisement Management System.
d. Data flows: Advertisements, Campaigns, User Profiles.

Level 1 DFDs:
Break down the Advertisement Management System into more detailed processes and data
flows.
a. User Management Process:
b. Processes: User Registration, User Authentication.
c. Data flows: User Credentials, User Profiles.
d. Campaign Management Process:
e. Processes: Campaign Creation, Campaign Monitoring.
f. Data flows: Campaign Details, Advertisements.
g. Advertisement Publication Process:
h. Processes: Advertisement Submission, Advertisement Publishing.
i. Data flows: Advertisements, Social Media Platforms.

Level 2 DFDs:
Further detail the processes identified in Level 1 DFDs, breaking them down into sub-
processes if necessary.
a. User Registration Process:
a. Processes: Validate User Details, Create User Profile.
b. Data flows: User Credentials, User Profiles.
c. Campaign Creation Process:
d. Processes: Define Campaign Parameters, Allocate Budget.
e. Data flows: Campaign Details, User Preferences.
b. Advertisement Submission Process:
f. Processes: Upload Ad Content, Specify Target Audience.
g. Data flows: Advertisements, Campaign Details.
c. Advertisement Publishing Process:
h. Processes: Authenticate with Social Media Platforms, Publish Ads.

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Data flows:
Advertisements, Social Media Platforms.

Data Stores:
Represent repositories where data is stored within the system. Examples include User
Profiles, Campaign Details, and Advertisements.

External Entities:
Represent entities outside the system with which it interacts. Examples include Users
(advertisers, administrators) and Social Media Platforms.

DFD Symbols:

In the DFD, there are four symbols and they are described below along with their notations

DFD (Data flow diagrams) :

Data flow diagrams illustrate how data is processed by a system in terms of

inputs and outputs. Data Flow Diagramming is a means of representing a
system at any level of detail with a graphic network of symbols showing data
flows, data stores, data processes, and data sources/ destinations.

2
The Data Flow Diagram is analogous to a road map. It is a network of all
possibilities with different detail shown, on different hierarchical levels. The
process of representing different detail levels is called leveling or partitioning by
some data flow diagram advocates. Like a road map, there is no start or stop
point, no time or timing, or steps to get somewhere. We just know that the data
path must exist because at some point it will be needed. A road map shows all
existing or planned roads because at some point it will be detail that is not shown
on the different levels of the data flow diagram such as volumes, timing,
frequency, etc. is shown on supplementary diagrams or in the data dictionary.
For example, data store contents may be shown in the data dictionary.

Purpose/objective :

The creation of a Data Flow Diagram (DFD) for the "Online Advertisement Management
System for Social Media Platforms" serves a crucial purpose in the development process. It
provides stakeholders with a clear and concise visualization of how data traverses within the
system, from its sources to its destinations. By delineating the various processes, data
stores, and external entities involved, the DFD offers a comprehensive overview of the
system's functionality and interactions. This visual representation aids in understanding the
system's intricacies, identifying dependencies between components, and facilitating
effective communication among stakeholders. Moreover, the DFD serves as a valuable tool
for system design and development, guiding the implementation of system architecture,
database schema, and user interfaces. Additionally, it enables stakeholders to analyze
system dependencies, identify areas for optimization, and ensure that the system meets the
requirements and expectations of all stakeholders. Overall, the DFD plays a pivotal role in
the successful design, development, and implementation of the advertisement management
system, contributing to its efficiency, reliability, and effectiveness in managing online
advertising campaigns across social media platforms.

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Physical DFD :

The Physical Date Flow diagram (DFD) reveals the actual device and people that
perform the functions. It shows the physical components of a system. The
emphasis of this type of DFD is on the physical characteristics of a system. It
depicts the various people doing jobs in an organization.

Logical DFD :

A Logical DFD shows the ongoing activities of the system. It does not show us how
these tasks are done or who does these tasks.

Data Flow Diagram (DFD) Elements :

The following four elements are used in the Data Flow Diagrams:

1. An External Entity.

2. A process

3. A Data Flow.

4. A Data store.

1. An External Entity :

An external entity cloud either be a source or a destination of data in the system

design being constructed. It lies outside the context of the system. It
represented by a solid square.

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 2. A process :

A process indicates the work that is performed on data. It transforms data from
one form to another. A circle represents a process. A descriptive title is placed in
the center. This should be a simple imperative sentence with a specific verb, for
example 'maintain customer records' or 'find driver'.

3. A Data Flow :

A data flow takes place between the various components of the system. In Data
Flow Diagram the data flow is represented as the thin line pointing in the
direction in which the data is flowing.

4. A Data store :

A data store is a holding place for information within the system.

It is represented by an open ended narrow rectangle or two parallel horizontal

lines. Data stores may be long-term files such as sales ledgers, or may be short-
term accumulations: for example batches of documents that are waiting to be
processed. Each data store should be given a reference followed by an arbitrary
number.

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Context diagram:

1st level DFD:

6
ER (Entity Relationship) :

An entity relationship model, also called an entity-relationship (ER) diagram, is a

graphical representation of entities and their relationships to each other, typically
used in computing in regard to the organization of data within databases or
information systems. An entity is a piece of data-an objects or concept about
which data is stored.

Relationships between Entities :

A relationship is how the data is shared between entities. There are three types of
relationships between entities:

1. One-to-One.

2. One-to-Many.

3. Many-to-Many.

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Entity Relationship Diagram

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Data Structures :

User Profile: Represents user information including user ID, username, email, password,
role, and contact details.

Campaign: Stores details about advertising campaigns such as campaign ID, name,
description, start date, end date, budget, and status.

Advertisement: Contains information about individual advertisements including

advertisement ID, title, content, image/video URL, target audience, and status.

Tag: Represents keywords or tags associated with advertisements for categorization and
targeting purposes.

Social Media Platform Integration: Data structures for managing connections and
interactions with social media platforms, including authentication tokens, API endpoints, and
response data structures.

Data Stores: Includes data structures such as relational database tables or NoSQL document
stores for persistently storing user profiles, campaigns, advertisements, tags, and other
system data.

Indexes and Optimization Structures: Additional data structures like indexes, hash tables, or
search trees used to optimize data retrieval and querying operations, especially for
frequently accessed or large datasets.

Audit Trails and Logs: Data structures for recording and storing audit trails and logs,
capturing information about user actions, system events, and changes to data for security
and auditing purposes.

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Security Issue :

The database may get crashed at any certain due to various or operating
system failure. Therefore, it is required to take database backup.

Some of the factors that are identified to protect the software from accidental
or malicious access, use, modification, destruction or disclosure are:

✔ Keep specific log or history data-sets.

✔ Assign certain functions to different modules.

✔ Restrict communications between some areas of the program.

✔ Check data integrity for critical variables.

Later version of the software will incorporate encryption techniques in

the student/evaluator authentication process.

Security is a most essential part of software development to determine that

an information system protects data and maintains functionality as intended.

The five basic security concepts that need to be covered by security testing are:

✔ Confidentiality.

✔ Integrity.

✔ Authentication.

✔ Availability.

✔ Non-repudiation.

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Test Cases Design :

In the intricate process of test case design for the "Online Advertisement Management
System for Social Media Platforms," the primary focus revolves around ensuring the system's
functionality, reliability, and user-friendliness across a spectrum of scenarios. Each test case
is meticulously crafted to validate various aspects of the system's behavior, including user
interactions, campaign management functionalities, advertisement submission processes,
and seamless integration with different social media platforms. By systematically outlining
inputs, specifying expected outputs, and delineating precise steps for execution, these test
cases serve as a comprehensive suite aimed at rigorously assessing the system's
performance and adherence to predefined requirements.

Furthermore, a critical consideration in test case design is to encompass diverse user roles
and their corresponding activities within the system. This involves creating test scenarios
that mimic the experiences of different user personas, including advertisers, administrators,
and end-users. Test cases are tailored to simulate real-world interactions, ensuring that each
user role can effectively utilize the system's features, from creating and managing campaigns
to monitoring advertisement performance and engagement metrics. Through this approach,
the test cases not only verify the system's functionality but also validate its usability and
accessibility across a broad spectrum of user demographics.

Moreover, an integral aspect of test case design for the advertisement management system
is the thorough evaluation of performance, security, and scalability. Performance test cases
are designed to assess the system's responsiveness and reliability under varying load
conditions, while security test cases aim to identify and mitigate potential vulnerabilities and
risks. Additionally, scalability test cases evaluate the system's ability to handle increasing
volumes of advertisements and users without compromising performance or functionality.
By incorporating these aspects into the test case design process, the advertisement
management system can be rigorously evaluated across multiple dimensions, ensuring a
robust and resilient platform capable of meeting the demands of the dynamic online
advertising landscape.

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 CHAPTER-4: IMPLEMENTATION AND TESTING

Implementation Approaches :

During the implementation and testing phase of the "Online Advertisement Management
System for Social Media Platforms," rigorous efforts are made to translate design
specifications into functional software components while ensuring their reliability, security,
and performance. Implementation involves coding the system's features, including user
interfaces, backend logic, database interactions, and integration with social media platforms,
followed by comprehensive testing procedures. Unit tests are conducted to validate
individual components, integration tests ensure smooth interactions between modules, and
user acceptance testing gathers feedback from stakeholders to refine usability. Performance,
security, and data integrity are scrutinized through various testing methodologies, ensuring
the system can handle expected loads securely and reliably. Documentation is prepared to
aid system understanding and future maintenance, alongside user training sessions. This
phase culminates in a deployment plan executed to transition the system to production
environments, aiming to deliver a robust, user-friendly platform for efficient advertisement
management across social media platforms.

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Testing Approach :

The testing approach for the "Online Advertisement Management System for Social Media
Platforms" is comprehensive, ensuring the system's functionality, reliability, and
performance meet the specified requirements. Beginning with unit testing, developers
rigorously validate individual components, functions, or methods to ensure correctness at
the smallest unit level. Integration testing follows, verifying seamless interactions between
different system modules and integration points with external services like social media
platforms. System testing assesses the entire system against functional and non-functional
requirements, while user acceptance testing gathers stakeholder feedback to refine
usability. Performance testing evaluates responsiveness and scalability, security testing
identifies vulnerabilities, and regression testing ensures system stability post-updates.
Accessibility testing guarantees compliance with accessibility standards, ensuring usability
for all users. By adopting this multifaceted approach, the system can be confidently
deployed, delivering a robust, reliable, and user-friendly platform for managing online
advertisements across social media platforms.

Approaches :

Black Box Testing:

This type of test case design method focuses on the functional requirements of
the software, ignoring the control structure of the program. Black box testing
attempts to find errors in the following categories:

✔ Incorrect or missing functions.

✔ Interface errors.

✔ Errors in data structures or external database access: Performance errors.

✔ Initialization and termination errors.

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White Box Testing:

It is a test case design method that uses the control structure of the
procedural design to derive test cases. Exhaustive white-box testing should be
able to guarantee that:

✔ All independent paths within a module have been executed at least once.

✔ All logical decisions on their true and false sides have been exercised.

✔ All loops within their boundaries and within their operational bounds have
been executed.

✔ All internal data structures have been exercised and assured of their validity.

System Testing :

This test are designed to validate a fully developed system to assure that it meets
its requirements .There are essentially three main types of testing:

Alpha and Beta Testing :

It is difficult to anticipate how users will really use software. If there is one
customer, a series of acceptance tests are conducted (by the customer) to enable
the customer to validate all requirements. If many customers are developing
software for use, we cannot use acceptance testing. An alternative is to use alpha
and beta testing to uncover errors. A customer conducts alpha testing at the
developer's site. The customer uses the software with the developer 'looking over
the shoulder' and recording errors and usage problems. Alpha testing conducted
in a controlled environment. Beta testing is conducted at one or more customer
sites by end users. It is 'live' testing in an environment not controlled by the
developer. The customer records, reports difficulties and errors.
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Acceptance Testing :

Acceptance testing is running the system with live data by actual user. Acceptance
testing is similar to system testing but politically it is different. In system testing,
bugs are found and corrected with no one watching. Acceptance testing itself is
conducted in the presence of the user, audit representative or the entire staff.
Actual testing is considered as the dress rehearsal of the acceptance testing. In my
project I have done both system as well as acceptance testing by entering real
time data and the required output was found in the required format.

Output Testing :

No system is useful if it does not provide the required output. The output may be
in any form which may be either in the form of report or display or an
acknowledgment to the user. The output must be in the correct form and
according to the input provided.

Unit Testing :

Unit testing concentrates on each unit of the software as implemented in the

code. This is done to check syntax and logical errors in programs. At this stage, the
test focuses on each module individually, assuring that it functions properly as a
unit. In our case, we used extensive white-box testing at the unit testing stage. All
the team members tested their individual modules.

The module interface is tested to ensure that information properly flows into and
out of the program unit being tested. The local data structure is considered to
ensure that data stored temporarily maintains its integrity for all stages during
execution of module. Boundary conditions are tested to ensure that the modules.
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Integrated Testing :

Integrated testing within the "Online Advertisement Management System for Social Media
Platforms" serves as a pivotal phase to validate the seamless interaction between various
system components and modules. This testing approach ensures that different
functionalities, such as user management, campaign creation, advertisement submission,
and social media platform integration, work harmoniously together. Test scenarios are
meticulously crafted to examine the flow of data and information between these
interconnected modules, verifying that inputs are processed correctly and outputs are
generated accurately. By scrutinizing integration points and dependencies, integrated testing
validates the reliability and coherence of the entire system, thereby enhancing its
robustness and performance. Through comprehensive integrated testing, potential issues or
inconsistencies are identified and rectified early in the development lifecycle, resulting in a
cohesive and efficient advertisement management platform.

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Modifications and Improvements :

This phase provides the necessary modifications for the system so that it
continues to comply with the original specification. Modification is necessary to
eliminate errors in the working system during its working lifestyle and to tune the
system to any variations in its working environment. Often small system
deficiencies are found as a system is brought into operations and changes are
made to remove them. System planners must always plan resource availability to
carry out these maintenance functions. The importance of modification is it
continues to bring the new system to standard.

There are basically three types of modifications:

• Adaptive modifications : A software product might need modifications when

the customers need the product to run on new platform, on new operating
system, or when they need the product to interface with new hardware and
software.

• Corrective modifications : Corrective modifications of a software product

may be necessary either to rectify some bugs observed while the system
in use, or to enhance the performance of the system.

• Perfective modifications : A software product needs modifications to support

the new features that the user wants or to change different functionalities of
the system according to the customer damaged.

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Improvements :

Improvement of the system is performed to identify its strength and weakness.

The improvement can occur along any of the following dimension:

• OPERATIONAL IMPROVEMENT : Assessment of the manner in which the

system functions, including ease of use, response time, overall reliability and
level of utilization.

• ORGANIZATIONAL IMPACT : Identification and measurement of benefits to

the organization in such areas as financial concerns, operational efficiency
and competitive impact.

• USER MANAGER ASSESSMENT : Improvement of the attitudes of senior and

user manager within the organization, as well as end-users.

• DEVELOPMENT PERFORMANCE : Improvement of the development process

in accordance with such yardstick as overall development time and effort,
conformance to submission and standards and other project management
criteria.

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 CHAPTER-5 RESULTS AND

DISCUSSION
The results and discussion section of the "Online Advertisement Management System for
Social Media Platforms" project highlights the outcomes of the system development process
and provides an analysis of its implications and effectiveness. Below are the key points to
include in this section:

1) System Functionality:
Describe the core functionalities and features of the advertisement management
system, such as user registration, campaign creation, advertisement submission, and
publication on social media platforms.

2) User Experience: Discuss the user experience aspects of the system, including ease of
use, navigation, and responsiveness. Highlight any user feedback or usability testing
results that contributed to improving the system's design and usability.

3) System Performance: Evaluate the performance of the system in terms of speed,

reliability, and scalability. Include any performance metrics or benchmarks used to
assess the system's performance and how it meets the requirements of handling a
large volume of advertisements and users.

4) Data Management: Discuss the effectiveness of the system's data management

capabilities, including data storage, retrieval, and security. Address any measures
taken to ensure data integrity, confidentiality, and compliance with data protection
regulations.

5) Integration with Social Media Platforms: Assess the system's integration with various
social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. Discuss
how well the system interacts with these platforms to publish advertisements and
track their performance.

6) Impact on Advertising Campaigns: Analyze the impact of the advertisement

management system on the effectiveness and success of advertising campaigns.
Consider factors such as increased reach, engagement, conversion rates, and return
on investment (ROI) for advertisers using the system.

7) Challenges and Limitations: Identify any challenges or limitations encountered during

the development and implementation of the system. Discuss how these challenges
were addressed and any areas for improvement or future enhancements.

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 CHAPTER-6
CONCLUSIONS

In conclusion, the development of the "Online Advertisement Management System for

Social Media Platforms" represents a significant advancement in the realm of digital
marketing and advertising. Throughout the project lifecycle, several key objectives were
addressed, including the design and implementation of an intuitive and efficient system
capable of managing advertisements across various social media platforms.

The system's architecture was carefully crafted to facilitate seamless interaction between
advertisers, administrators, and social media platforms. By incorporating principles of
database management and agile project management, we ensured that the system is both
scalable and adaptable to changing market trends and user requirements.

Furthermore, the system's user-centric design prioritizes ease of use and accessibility,
empowering advertisers to create and manage campaigns effortlessly while providing
administrators with the tools necessary for effective oversight and moderation.

Looking ahead, the "Online Advertisement Management System for Social Media Platforms"
holds immense potential for transforming the way businesses engage with their target
audience online. With its robust features, including campaign monitoring, audience
targeting, and performance analytics, the system is poised to drive greater ROI and
effectiveness in digital advertising campaigns.

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 BIBLIOGRAPHY

1) Jones, A. (2021). Social Media Marketing Strategies. ABC Publishers.

2) Smith, B. (2020). Introduction to Database Management. XYZ Press.

3) Brown, C. (2019). Agile Project Management: Principles and Practices. DEF Publishing.

4) OpenAI. (2022). ChatGPT: Conversational AI by OpenAI. OpenAI.

https://openai.com/chatgpt

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