2021

Modern
Data Protection
Best Practices by Veeam
Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Backup Remains Important, and Challenging . . . . . . . . . . . . . . . . . 3
Best Practices to Modernize Your Data Protection in 2021. . . . . . . 5
Modern Data Protection. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
1. Comprehensive Platform. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2. AWS, Azure, Google Cloud Accelerated Adoption . . . . . . . . . 11
3. Ransomware Resiliency and Security. . . . . . . . . . . . . . . . . . . 14
4. Kubernetes: Backup, Disaster Recovery,
and Application Mobility . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
5. Data Portability and Cloud Mobility . . . . . . . . . . . . . . . . . . . 19
6. Software-Defined and Extensibility . . . . . . . . . . . . . . . . . . . 20
7. Speed and Scale. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
8. Data Reuse and Digital Transformation. . . . . . . . . . . . . . . . . 23
9. Ease of Use and Reduced Complexity . . . . . . . . . . . . . . . . . . 24
10. Strong Ecosystem of Partners. . . . . . . . . . . . . . . . . . . . . . . 26
11. Cost Containment and Veeam Universal License (VUL) . . . 27
12. Future Proofing and Vendor Viability . . . . . . . . . . . . . . . . . 29
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
About the author . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
About Veeam Software. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 1
Introduction
In 2020 organizations around the world were forced to
react to fast changing business realities. Now the demands
and expectations of data, where it is created and accessed,
whether it is on-prem or cloud, the sheer volume of data,
and the desire to better leverage that data to support
customers and operations, has led to a need for faster
delivery times and even higher service levels.

While the overall state of the data protection market

is concerning, Veeam has a decision framework that
highlights twelve modernization best practices. These
best practices serve as a checklist and a methodology for
you to improve your data protection.

Download the NEW groundbreaking Veeam V11

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Backup Remains Important,
and Challenging
In early 2021, Veeam concluded the industry’s largest
global research effort on data protection, the Veeam Data
Protection Report 2021. The findings below are based
on a global sample (28 countries) of unbiased customers
of a variety of backup vendors (Veeam customers
accounted for less than 4% of the survey). The results
paint a concerning picture regarding the reasons for service
outages, and the poor state of backup for many organizations.
Reasons for service outage
Over the past two years, what were the causes of the outages that your
organization experienced, and what was the causee of the outage that
had the most impact on your organization? (n=2,695)

The top five reasons

for service outage:

1. Server hardware

2. Infrastructure
or networking

3. Application
software

4. Storage hardware

5. A cybersecurity
event

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 3
A modernized backup and recovery practice is required to fully and
rapidly recover from a wide range of outage issues that can challenge
the data center. For over a decade, a combination of cost, complexity
and capability (“3Cs”) have been the driving reason of backup
frustration, and are the reasons why organizations change their backup
and recovery solution.

4 “C“ Reasons to Change Backup Vendor

In 2020 and 2021, we see that a fourth “C” of Cloud, is rising in terms
of the drivers for change in a company’s backup and recovery approach.
For the last two years, the single most important driver that would
cause an organization to switch a data protection vendor is to improve
the reliability of backup and recovery.

Top drivers to change backup vendor

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Best Practices to
Modernize Your Data
Protection in 2021
Modern data protection provides the confidence to
accelerate digital services, ensures that you meet
recovery SLOs (Service Level Objectives), is simple to
manage and license, is flexible in how you can deploy
it, and above all, is reliable. Veeam delivers a modern
data protection solution that can help you achieve this.
Additionally, Veeam helps you accelerate adoption of
AWS, Azure, Google Cloud, and SaaS such as Office
365, delivers reliable protection against ransomware
and other cybersecurity threats, and supports agile
application development using containers and
Kubernetes.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 5
Modern Data Protection
(aka Modern Backup and Recovery)

Accelerate digital services. Meet recovery SLOs.

Orchestrate recovery in case of an outage.
Protect from Ransomware and cyberthreats.
Know your data is protected and move confidently
to Office 365 / AWS / Azure / Google.
Reduce cost and complexity.

Simple. Flexible. Reliable. Powerful.

Break free from Office 365 / AWS /

legacy backup Azure / Google

Ransomware and Kubernetes and

Data security Containers

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1. Comprehensive Platform
There is a need in the industry for a comprehensive, extensible data
protection platform that can manage all your data and applications from
a single console. Veeam not only addresses the common issues around
backup failures and long restorations times, but natively supports
each workload and platform in your hybrid-cloud, multi-cloud data
center. Veeam does not retrofit legacy technology into new locations.
The Veeam Platform is modular and extensible, with the ability to
deliver virtual and physical protection on-prem, or Office 365 and AWS-,
Azure-, and Google cloud-native protection.

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With Veeam, all workloads integrate into a single platform that offers
comprehensive data management capabilities, such as backup & recovery,
data reuse, cloud mobility, monitoring & analytics, orchestration &
automation, and governance & compliance.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 8
This 4-in-1 data capture capability means that you can meet your
recovery point objectives (RPOs). Veeam eliminates data loss by
protecting your critical data through: 1) backup; 2) replication; 3) storage
snapshots; 4) CDP.

4-in-1 for Best RPOs

1. Backup

2. Replication

3. Storage snapshots

4. CDP

Also with Veeam SureBackup™ — automated

backup testing and recovery verification — you’ll
be confident that your backups are valid and reliable.
Recall that backup reliability is the top reason to
change backup products.

Over a decade ago, Veeam pioneered Instant VM Recovery®, where data

is quickly mounted, and time to first byte is not gated by the entire restore
being completed. This means that business-critical data is quickly available,
and that operations are resumed without incident.

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Veaam can also instantly recover enterprise applications, such as Microsoft
SQL Server and Oracle, as well as file and network attached storage (NAS).

Further, Veeam delivers the ability to recover any workload to VMware

vSphere or Microsoft Hyper-V. This is useful if you don’t have the exact
same infrastructure for recovery, or if you are migrating data from one
hypervisor to another.

You shouldn’t have to restore an entire backup or image, just to get

the specific data that you need. Veeam provides granular recovery,
search and eDiscovery with a collection of powerful Veeam Explores for
different enterprise applications.

Veeam Explorer for:

• Office 365 • Exchange • SQL Server • Storage

• Active Directory • SharePoint • Oracle snapshots

Veeam also allows for individual file recovery from server, file share,
and Network Attached Storage (NAS) backups.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 10
2. AWS, Azure, Google Cloud
Accelerated Adoption
Organizations have been increasing their adoption of AWS, Azure,
Google and other cloud services, and the pandemic has accelerated
many businesses' plans to move to, and exploit cloud services even
faster. Survey data above shows that moving from on-premises data
protection to cloud-based backup capabilities is a top-3 driver for
changing backup solutions. However, some backup vendors require
bolt-on products, make data retrieval more challenging, or charge
extra fees when using the cloud.

Veeam delivers modular, cloud-native backup and

recovery to protect cloud-specific workloads in
AWS, Azure or Google Cloud. Cloud-native backup
can also be snapped into more comprehensive
Veeam Platform deployments, unifying hybrid-
cloud, multi-cloud data protection and advanced data
management capabilities into a single interface and
enabling extensive data mobility across platforms.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 11
AWS, Azure and Google Cloud-native Backup and Recovery

Standalone cloud-native modules

Veeam for AWS Veeam for Azure Veeam for Google for backup and recovery

Backup and recover

to / from anywhere

Veeam Platform Single Platform

for multi-cloud data protection,
Cloud | Virtual | Physical data management and cloud mobility

Leverage Cloud for storage capacity and long term data archival

Veeam delivers a policy-engine and data tiering

capability that manages backup data through
performance, capacity, and archival tiers.

This means that data is automatically managed on-premises for fast

performance, sent to the cloud (AWS, Azure, Google Cloud Storage) or 3rd
party object storage for capacity optimization, and then through its long-
term retention lifecycle for archival purposes (Amazon S3 Glacier and Glacier
Deep Archive Tier and Azure Blob & Archive Tier Storage). Veeam can send
aged data to object storage at a specified time, or send data to the cloud
immediately, optionally using S3 Object Lock for immutability. What is very
powerful, is that data in the capacity tier can be accessed just as if it were
on-prem in the performance tier. This means that Veeam’s powerful Instant
Recovery, as well as entire computer, disk, file, and item-level recoveries are
just a few mouse clicks away.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 12
In 2020 Veeam sent 260PB of data to the cloud which is equivalent to
a 430 km tall stack of 360M CDs — enough to reach The International
Space Station.

Can you imagine

a 430 km tall
stack of CD’s?

Enough to reach
The International
Space Station?

That’s the amount

of data that Veeam
moved into our
top 3 public cloud
partners in 2020.

Veeam uses intelligent block recovery to fetch

the closest, non-offloaded segment of data, which
means cloud data transfer are minimized, resulting
in faster data transfer speeds, and lower costs.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 13
3. Ransomware
Resiliency and Security
Every business, in every vertical, in every country is rightfully concerned with
ransomware and data security. Ransomware and cyberthreats are on the rise,
and bad actors are getting more sophisticated, targeting backup data. With
an increasing threatscape, it is imperative that a backup solution has a means of
alerting suspicious and anomalous activity, as well as providing strong safeguards
to ensure that backup data is safe from accidental or malicious destruction,
encryption, or alteration. These capabilities should be available without having
to purchase, deploy, and manage proprietary hardware.

Veeam offers alerts and alarms that let you spot

potential cyber issues early on. With backup data
immutability, delivered through a hardware-
independent hardened Linux repository, and
secondary copies of backup data protected in
the cloud or in on-premises object storage through
S3 Object Lock or in a trusted service provider with
expertise in reliability of recovery services, you can
be assured of reliable ransomware protection.
Veeam also natively supports physical tape and offline
rotating drives, to offer true air-gapped protection.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 14
 Veeam was first to market with the Secure Restore
capability, which scans machine data with your
antivirus software before restoring the machine
to the production environment. Secure Restore is
simple to enable, and allows you to update your
preferred antivirus software to the latest signature
levels, and to verify in a non-production, network
isolated sandbox, that you will not re-introduce
threats in to your data center before restoring data.

Detect Protect Test Recover

Veeam Air-gapped Immutable Veeam Veeam Veeam Veeam

ONE Backup Backup SureBackup Secure Restore DataLabs Backup & Replication

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 Veeam recommends a backup best practice of following the 3-2-1-1-0
rule, which is our enhancement to the well-known industry 3-2-1 rule.
With 3-2-1-1-0, the suggested best practice is to have 3 different copies
of your data, on 2 different media types, 1 of which is offsite, 1 of which
is offline, air-gapped or immutable (perhaps through Veeam’s hardened
Linux repository, S3 Object Lock, physical tape, or ejected drives), and
Master The 3-2-1-1-0 Rule
that there are 0 errors on the backup copies as they have been previously
automatically
Recover from anytested and verified
scenario, as being
especially recoverableattacks!
ransomware (such as through
Veeam’s SureBackup capability).

Three different Two different media One offsite copy One of which is: No errors after SureBackup
copies of data offline air-gapped automated backup testing &
or immutable recoverability verification

More information about how Veeam can help you

win the war on ransomware can be found here:
www.veeam.com/ransomware-protection.html

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 16
4. Kubernetes: Backup, Disaster Recovery,
and Application Mobility

As cloud-native adoption and usage continues to explode, Kubernetes-

native backup is one of the most critical, yet overlooked, challenges
faced by Kubernetes operators today. Kubernetes, the fastest-growing
infrastructure platform, is quickly becoming the foundation for all
applications, no matter where they might be deployed. Its ubiquitous
nature has it on track to be the next enterprise platform of choice,
joining the ranks of Linux and vSphere.

Due to this rapid Kubernetes growth and increased production deployments

at scale, enterprises are now focused on “Day 2” production challenges such
as backup, disaster recovery, and application mobility. While Kubernetes
takes away a lot of the pain of ensuring high availability and scalability of
your application services, these benefits do not extend to your data, making
data management of Kubernetes-native applications a critical priority.

#1 Kubernetes Backup
Kasten K10 by Veeam enables enterprises to confidently run applications on Kubernetes

Backup & Application Disaster

Restore Mobility Recovery

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 17
 Veeam uniquely saw the rise of server virtualized
environments a decade and a half ago, and today
we see containers and Kubernetes environments
on the near-term horizon. In October 2020
Veeam acquired Kasten, a best-in-industry
container protection and Kubernetes orchestration
platform. Kasten delivers comprehensive backup,
disaster recovery, and application mobility for
containerized workloads.

Veeam delivers application mobility by reducing

the friction of data movement. Leveraging
comprehensive policy-based data management
services, and a powerful data movement engine,
Veeam ensures that your application is ready to run
according to where, when, and how the business
needs it to be. Application mobility is vital in helping
you realize your hybrid-cloud, multi-cloud goals.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 18
5. Data Portability and Cloud Mobility

Too often, data is stranded in isolated silos, due to having to deploy multiple
backup approaches, each with its own data format. This creates friction for
data movement, especially when trying to move data to, from, or across
multi-cloud. Your backup should not be holding your data hostage. It’s your
data, and it should be effortless to access, and be seamlessly moved to
where you need it to be, when you need it to be there.

Veeam writes data in a self-describing manner. There is a backup

catalog to speed up operations, but even if that catalog should
become damaged or unavailable, your data can still be recovered. This
differentiates Veeam from other providers as backup Veeam data is
highly portable, making it easy to migrate data to the cloud, bring it
back when you need it, or move from one cloud provider to another.

Veeam even automatically performs the UEFI or BIOS conversion from

Windows to Linux machines when moving from Azure to AWS, or vice versa.

Veeam doesn’t lock you in. Veeam’s portable data

format means that with your credentials, you can use our
Windows and Linux extract utilities to bring back your
data without the presence of a Veeam backup server. You
can also download the free Veeam Community Edition
version of the product and quickly restore your data,
again using your secure credentials. This means that
you’ll never be locked out of your data.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 19
6. Software-Defined and Extensibility
Some backup solutions are predicated on specific, proprietary hardware.
Often this hardware is just commodity compute and storage that a vendor
charges a premium for. This can be inflexible, and force costly upgrades
for many components, when perhaps only more storage capacity is
needed. Making matters worse, given the economic realities that many
businesses are in today, they cannot reuse existing infrastructure, and may
be forced to implement hardware outside of their preferred vendors. This
also can make scaling up, or down more difficult, reducing the backup
solution’s extensibility.

Veeam is software-defined and infrastructure agnostic.

Our expertise is in delivering innovative backup software.
There are many hardware vendors that have spent
countless programmer years innovating their storage,
compute, and networking solutions. Veeam feels that
you should have the flexibility to choose the right mix,
of the right components to meet your requirements, and
to easily make changes if your requirements shift over
time. This may include leveraging infrastructure that you
already have or preferring to purchase hardware that you
already know how to manage.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 20
 Veeam offers a horizontally scalable software defined
storage (SDS) architecture. On the front end, Veeam can
easily be extended to ingest more data as your backup
volumes, or performance needs change. On the back end,
a Scale-out Backup Repository (SoBR) is a software-
defined construct that pools different types of storage
devices for backup data. Through Veeam’s policy engine,
data can be placed on the most appropriate devices,
including direct attached storage (DAS), deduplication
appliances, network attached storage (NAS), object
storage, and the cloud. With Veeam, storage device
migration and capacity additions, or subtractions,
become seamless.

This means that one instance of Veeam backup can easily grow and flex as
your business requirements and procurement strategies evolve. There is no
additional Veeam cost to use the SoBR, including the cloud resources for
the capacity and archive tiers.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 21
7. Speed and Scale

No organization can afford to wait for backups to complete over a long

period of time. And when it comes to restore and instant mount of data,
speed, or the time needed to get access to data, is important but being
able to quickly capture the backup data also matters. Speed is critical
to get the business back in business. Scalability also matters. A backup
solution should be able to easily scale up, or down, and pivot to meet
your current needs, even if they change in the future.

Veeam’s comprehensive 4-in-1 data capture (backup,

CDP, replication, storage snapshot-based), industry
pioneering Instant Recovery, and other efficiencies,
such as built-in WAN acceleration, changed-file-
tracking for file shares and network attached storage
(NAS), just to name a few of the many capabilities,
mean that backups are fast.

Veeam can also leverage your investments in storage infrastructure to

use hardware snapshots as the source for backups to further reduce
production impact.

Veeam is the only backup product on the market that can be easily
deployed to protect a single machine or scale up to protect the largest
of environments. In fact, with only one instance of Veeam, the same
product can protect a single system for a small remote office, or a large
financial institution protecting 20,000+ machines with 8+ PB of data;
again, with only one Veeam backup instance deployed.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 22
8. Data Reuse and Digital Transformation

It is difficult to imagine a business that is not engaged in one or more

digital transformation (DX) projects. DX is being leveraged as a method
of expanding customer and partner relationships, delivering new
products and services, and as a means of optimizing costs. The ability
to quickly and easily reuse data to achieve better business outcomes
is what is needed. However not all data protection solutions make
leveraging your critical data for expanded use cases, such as application
development, DevOps, DevSecOps, DataOps, forensic analysis, or
reporting and analytics easy to achieve.

Veeam doesn’t know what your digital transformation

initiatives are, but we do know that it starts with
protecting important data, making it highly available,
ensuring proper policy-based data management,
and providing the ability to reuse data to fuel
the business. Veeam pioneered Instant Recovery of
data over a decade ago, and we have been optimizing
that capability ever since.

The ability to stand up many simultaneous machines,

without requiring solid state drives (SSDs), separates
Veeam from other products on the market.

Veeam combines instant recovery capabilities with data portability and

cloud mobility, to provide the digital dexterity that modern, fast moving
organizations need. Veeam removes dependencies on legacy systems
and technologies that impede digital transformation.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 23
9. Ease of Use and Reduced Complexity
Businesses need powerful data protection solutions. But solutions that are
difficult to deploy and manage, that require many different piece parts, or
that are a collection of acquired products that a vendor offers as a suite, lead
to greater complexity and failure rates. Some backup products in the market
require such unique knowledge and skills, that finding administrators for
those solutions proves difficult or cost prohibitive.

Veeam has had long standing design goals of delivering

solutions that are Simple, Flexible, Reliable and Powerful.
Simple does not mean lacking features or capabilities.

• Simple means easy to deploy, configure, and manage.

A fast time to value. Simple to extend. Reducing
complexity and operational management (i. e. ease
of use) has been one of the top drivers for switching
backup products for over a decade.

• Flexible comes from the software-defined architecture

described above, and from the broad ecosystem of
partners that is detailed below.

• Powerful means fast, secure, scalable and future-

proof. Veeam-patented Instant Recovery enables
lightning-fast, mass recovery at scale in case of
an outage. This, and many other powerful industry-first
capabilities, enable our customers to achieve the most
demanding recovery Service Level Objectives (SLO)
while dramatically reducing data loss and downtime.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 24
What about Reliable? The backup solution should reliably backup, and
reliably restore critical data. Recall though that global survey data above
shows that the number one single reason to switch backup products is
to improve backup success and reliability.

Ease of use and reduced complexity aren’t backup solution attributes that
are nice to have, they are essential. Modern backup solutions should save
you time and effort, while delivering reliable backup and restore capabilities.
After all, this is what you expected when you implemented your legacy
backup product(s). But if you’re like many people in the global survey above,
you found backup was neither reliable nor easy.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 25
10. Strong Ecosystem of Partners
Almost nothing in the data center or in the cloud is an island.
Interconnectedness is innate in today’s hybrid-cloud, multi-cloud
landscape. For most of us, the on-premises data center is very much
a part of that reality as well. We can add the edge, such as remote and
branch offices, work-from-home laptops, and soon IoT aggregation
points to this mix as well. That means that deploying a backup solution
that can meet a broad range of workloads, locations, infrastructure,
service levels and budgets can be challenging. This is where ecosystems
come in to play to extend the capability and value of the individual
pieces that make up a modern backup practice.

Veeam has had a partner-first business model since

the company’s inception. Veeam has a broad range
of reseller, co-seller, platform, cloud, storage, global
system integrators (GSI), and as-a-Service partners.

One way that Veeam achieves this is through interfaces, such as

the Veeam Universal Storage API, Restful APIs, and PowerShell. Veeam
can integrate with your management solutions, such as Ansible, Chef,
Chocolatey, Puppet, and Terraform, just to name a few. See github.com/
VeeamHub for examples of Veeam community integrations.

Veeam is certified to run on a broad range of infrastructure components,

all-in-one implementations, and pre-configured backup appliances.

For over a decade Veeam-powered Baas & DRaaS partners have delivered
a variety of services across the world, ranging from simple backup
extensions to complete “hands off” as-a-Service experiences. You can find
a service provider that can meet your needs here: http://vee.am/splookup.

Veeam provides incredible choice in wherever, on whatever platform,

and from whomever you would like to consume Veeam and the modern
backup capabilities that are provided.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 26
11. Cost Containment and
Veeam Universal License (VUL)
Cost and licensing are not things that IT professionals want to think
about. The reality is that cost matters, and that licensing models can
become real impediments in your ability to deliver the backup services
that your business needs. A fast-changing world, where workloads and
deployment models are shifting can mean that organizations get stuck
with shelfware, are left to deal with already poor performing legacy
systems for longer periods of time, or worse yet, are not able to protect
all of the company’s vital data.

Veeam has always offered backup packages and

bundles that fit every size of organization and budget.
Veeam was first to market with CPU socket-based
pricing at a time when legacy vendors were charging
a significant price premium through capacity-based
pricing. The issue was that data was growing much
faster than compute requirements, so organizations
saw their backup costs dramatically increase, making
budget planning difficult and unpredictable.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 27
 Veeam again leads the industry in response to backup
cost concerns through a unique licensing model.
The Veeam Universal License (VUL) is a flexible and
transferable solution for protecting multiple, different
workloads on premises and in the cloud.

VUL makes licensing easier than ever and avoids additional fees that
other vendors may charge. VUL enables one transferable subscription
license type to be used across cloud, virtual and physical workloads:
• Transferable across workloads and locations
• Move licenses on your own schedule
• Not product or workload-specific
VUL allows you to purchase the needed amount of workloads or instances,
and to deploy those as you see fit. This avoids shelfware and means that
you can get the best use out of your backup investment, even if your
requirements change in the future.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 28
12. Future Proofing and Vendor Viability
If we have learned anything from 2020, it’s that the future can change
fast. But it was always a best practice to have a backup solution that
could flex and adapt to meet not only the current and anticipated
needs, but also be able to address unforeseen future requirements.
An extensible platform, with data portability and cloud mobility,
along with easily transferable licensing are all a-must. Vendor viability
becomes important as well, as the provider’s long-term history, and
especially the current financial health is key to ensuring that your
trusted, strategic supplier for backup today can be counted on to serve
as your strategic partner in the.

Veeam is one of only a few dozen software companies

in any industry to achieve over a billion dollars (USD)
in revenue. According to industry analysts such as
Gartner and IDC, Veeam is gaining market share, and is
the only major backup vendor to grow year over year
to start this decade.

Veeam’s financial health makes Veeam a strong and

viable partner for your long-term backup needs.
Veeam is investing heavily in protecting future
workloads, such as Kubernetes, acquiring Kasten for
container-based backup in 2020. Veeam continues to
invest heavily in new and enhanced products to help
you modernize and meet your backup challenges
today, and to be ready for the future.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 29
Conclusion
There are many challenges which plague backup and
data protection professionals, and far too many of these
issues remain the same year after year, and decade after
decade. We hope that you utilize these Veeam 2021 Modern
Data Protection Best Practices for a decision framework,
a checklist, to improve and modernize your backup practice.
Veeam provides a single platform for Cloud, Virtual, Physical to
support all modern workloads on-prem and in the cloud including
VMware, Hyper-V, and AHV, Windows, Linux and UNIX physical
servers, NAS, AWS, Azure, IBM Cloud, Google Cloud and others
from a single interface. With 400,000+ customers in 180+
countries, 25+ major and updated product releases in 2020, and
two years in a row of achieving over $1B (USD) in bookings, no
other backup vendor has delivered as much new and enhanced
product capabilities, or shown such strong financial growth and
strength as Veeam.
It’s time to expect more from backup. It’s time for Veeam.

Download the NEW groundbreaking Veeam V11

NEW Veeam V11 —

download the free 30-day Trial

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 30
About the author
Dave Russell is the Vice President of Enterprise
Strategy at Veeam Software. Russell has over
30+ years in the data protection industry, with
past roles in product development and technical
strategy at IBM Storage, and as an industry
analyst at Gartner where he led the Magic
Quadrant for Backup/Recovery.

About Veeam Software

Throughout the years, Veeam® has pioneered innovative
solutions that enable businesses to meet modern data
demands,achieving the highest customer satisfaction
scores in the industry.

Veeam Platform is the most complete solution to help

customers automate data management and ensure data
availability. We have more than 400,000 customers
worldwide, including 83% of the Fortune 500 and 69%
of the Global 2000. Our customer satisfaction scores, at
3.5X the industry average, are the highest in the industry.
Our global ecosystem includes 70,000+ partners; HPE,
NetApp, Cisco and Lenovo as exclusive resellers.

© 2021 Veeam Software. Confidential information. All rights reserved. All trademarks are the property of their respective owners. 31
#1 Backup and Recovery

NEW
Veeam Backup & Replication v11
200+ new features and enhancements including:

Continuous Data Reliable Ransomware Amazon S3 Glacier

Protection (CDP) Protection and Azure Archive

Expanded Instant Veeam-powered BaaS

Recovery & DRaaS