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Salesforce AI Associate

This document provides explanations for answers to questions about Salesforce AI features and concepts. It discusses features like Einstein Engagement and Opportunity Scoring. It also covers AI principles like accountability and types of data bias.

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phananhthu92
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754 views3 pages

Salesforce AI Associate

This document provides explanations for answers to questions about Salesforce AI features and concepts. It discusses features like Einstein Engagement and Opportunity Scoring. It also covers AI principles like accountability and types of data bias.

Uploaded by

phananhthu92
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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NO.1 Which features of Einstein enhance sales efficiency and effectiveness?


A. Opportunity List View, Lead List View, Account List view
B. Opportunity Scoring, Opportunity List View, Opportunity Dashboard
C. Opportunity Scoring, Lead Scoring, Account Insights
Answer: C
Explanation
"Opportunity Scoring, Lead Scoring, Account Insights are features of Einstein that enhance sales
efficiency and effectiveness. Opportunity Scoring and Lead Scoring use predictive models to assign
scores to opportunities and leads based on their likelihood to close or convert. Account Insights use
natural language processing (NLP) to provide relevant news and insights about accounts based on
their industry, location, or events."

NO.2 Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.
What should the company do first to prepare its data for use with AI?
A. Remove biased data.
B. Determine data availability.
C. Determine data outcomes.
Answer: B
Explanation
Before using AI to optimize business operations, the company should first assess the availability and
quality of its data. Data is the fuel for AI, and without sufficient and relevant data, AI cannot produce
accurate and reliable results. Therefore, the company should identify what data it has, where it is
stored, how it is accessed, and how it is maintained. This will help the company understand the
feasibility and scope of its AI projects.

NO.3 A marketing manager wants to use AI to better engage their customers.


Which functionality provides the best solution?
A. Journey Optimization
B. Bring Your Own Model
C. Einstein Engagement
Answer: C
Explanation
"Einstein Engagement provides the best solution for a marketing manager who wants to use AI to
better engage their customers. Einstein Engagement is a feature that uses AI to optimize email
marketing campaigns by providing insights and recommendations on the best time, frequency,
content, and subject lines to send emails to each customer. Einstein Engagement can help increase
customer engagement, retention, and loyalty by delivering personalized and relevant messages."

NO.4 What is the key difference between generative and predictive AI?
A. Generative AI creates new content based on existing data and predictive AI analyzes existing data.
B. Generative AI finds content similar to existing data and predictive AI analyzes existing data.
C. Generative AI analyzes existing data and predictive AI creates new content based on existing data.
Answer: A
Explanation

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"The key difference between generative and predictive AI is that generative AI creates new content
based on existing data and predictive AI analyzes existing data. Generative AI is a type of AI that can
generate novel content such as images, text, music, or video based on existing data or inputs.
Predictive AI is a type of AI that can analyze existing data or inputs and make predictions or
recommendations based on patterns or trends."

NO.5 What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?
A. Safeguarding fundamental human rights and protecting sensitive data
B. Taking responsibility for one's actions toward customers, partners, and society
C. Ensuring transparency In Al-driven recommendations and predictions
Answer: B
Explanation
"The main focus of the Accountability principle in Salesforce's Trusted AI Principles is taking
responsibility for one's actions toward customers, partners, and society. Accountability means that AI
systems should be designed and developed with respect for the impact and consequences of their
actions on others.
Accountability also means that AI developers and users should be aware of and adhere to the ethical,
legal, and regulatory standards and expectations of their industry and domain."

NO.6 Which type of bias results from data being labeled according to stereotypes?
A. Association
B. Societal
C. Interaction
Answer: B
Explanation
"Societal bias results from data being labeled according to stereotypes. Societal bias is a type of bias
that reflects the assumptions, norms, or values of a specific society or culture. For example, societal
bias can occur when data is labeled based on gender, race, ethnicity, or religion stereotypes."

NO.7 How does the "right of least privilege" reduce the risk of handling sensitive personal data?
A. By limiting how many people have access to data
B. By reducing how many attributes are collected
C. By applying data retention policies
Answer: A
Explanation
"The "right of least privilege" reduces the risk of handling sensitive personal data by limiting how
many people have access to data. The "right of least privilege" is a security principle that states that
each user or system should have the minimum level of access or privilege necessary to perform their
tasks or functions.
The "right of least privilege" can help protect sensitive personal data from unauthorized access,
misuse, or leakage."

NO.8 Cloud Kicks discovered multiple variations of state and country values in contact records.
Which data quality dimension is affected by this issue?
A. Usage

3
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B. Accuracy
C. Consistency
Answer: C
Explanation
"Consistency is the data quality dimension that is affected by multiple variations of state and country
values in contact records. Consistency means that the data values are uniform and follow a common
standard or format across different records, fields, or sources. Inconsistent data can cause confusion,
errors, or duplication in data analysis and processing."

4
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