TABLE OF CONTENTS

THE BUSINESS
Mission
Vision
CHAPTER I
1.1 Introduction
1.2 Executive Summary
1.3 Goals and Objectives
1.4 The Proponents
1.5 Business concept/ Business Model
1.6 Costumer Segment
1.7 Value Proportion
1.8 Business Logo
CHAPTER II: Marketing Plan
2.1 Business Costing
2.2 7 P's of Marketing Mix
2.3 Production Plan
2.4 Marketing/ Enterprises Strategies
2.5 Competitor Analysis
2.6 Resource Allocation Plan
CHAPTER III: Financial Plan
3.1 Financial Forecast
3.2 Balance Sheet
3.3 Income Statement
3.4 Cash Flow Statement
3.5 Capital Structure
3.6 Environmental Compliance

THE BUSINESS
The name of our business is Walk Through Corp. At Walk Through Corp, we redefine the

dining experience with a unique blend of local and international cuisine, carefully curated

to tantalize your taste buds. Our restaurant is a culinary haven, offering a harmonious

combination of fast food convenience and the comfort of home-cooked meals, featuring

delectable desserts, distinctive dishes, and an array of satisfying snacks.

Embracing the rich cultural tapestry of the Philippines, a nation marked by a diverse

population of both Muslims and Catholics, our establishment proudly caters to this

unique demographic. We ensure inclusivity by serving Halal and vegan-friendly options,

ensuring that everyone can savor our offerings at an affordable price point.

Conceived with the vision of a versatile dining destination, Walk Through Corp strives to

meet the multifaceted demands of our patrons. Our central philosophy revolves around

creating a space where fast-paced convenience and traditional homemade flavors coexist

seamlessly, catering to the dynamic palates of our clientele.

Conveniently located at Cardinal Rosales, Cebu Business Park, Cebu City, adjacent to the

prestigious SEDA Hotel, Walk Through Corp. is founded by the culinary enthusiast

Junimicha Cadeliña, Ethan Khyle Fabian, Cerenia Gail Damole, Kent Jude Perez Nercuit,

Rechell Marie Ybañez, and John Ryan Ramas, we invite you to embark on a culinary

journey unlike any other. Experience the culinary harmonizes at Walk Through Corp:

where every bite tells a story.

I. Mission
 To provide delicious, high-quality food and drinks that are inspired by a

variety of cultures, ensuring that there is something everyone to enjoy. We are committed

to offering affordable options without compromising on taste or freshness. Through our

dedication to excellence and inclusivity, we aim to create a dining experience that is both

satisfying and accessible to all.

II. Vision

To create welcoming and inclusive dining experience that celebrates

diversity and caters to individuals from all walks of life. We strive to be a beacon of

quality food and exceptional service, while also being mindful of the financial constraints

that many of our customers may face.

III. Goal

To break down barriers and bring people together through universal language

of food, regardless of their financial situation.

CHAPTER 1

1.1 Introduction
Have you ever found yourself juggling multiple eateries to cater to everyone’s
dietary needs during hangouts with friends, family, or coworkers? It can be quite a hassle,
right? That’s where Walk Through Corp steps in to make your dining experience
seamless, inclusive, and delicious. At Walk Through Corp, we’ve listened to the
challenges you face when trying to find vegan, Halal and for those people can eat diverse
food options in one place. That’s why we’ve curated a diverse menu that offers
everything you need, all under one roof. From quick and satisfying fast food choices to
comforting home-cooked delights like desserts, drinks, snacks, and more. But our
commitment to inclusivity doesn’t stop there. We believe in giving back to the
community, which is why we have a special program for those in need. Individuals facing
hardships, like those living on the streets, can exchange water bottles and cans for
nourishing food at Walk Through Corp. Because everyone deserves equal access to
wholesome meals.
1.2 Executive Summary

Walk Through Corp. is a food business where we aim to provide inclusivity to

each individual, by breaking all the walls with variety of foods that suits different
types of people based on religion , and only Plant based individuals, Walk Through
Corp. vision is to welcome inclusive dining experience that celebrates diversity and
caters to individuals from all walks of life.

Walk Through Corp. is passionately operated by, Cadeliña Junimicha, Damole

Cerenia Gail, Fabian Kyle, Ramas John Ryan, Ybañez Rechelle, and Nercuit Kent
Jude, a group of talented entrepreneurs From Grade 12 STEM A – Samboan.

We offer equity to each individual and committed to producing

savory ,appetizing dishes , fresh, organic , comfort of home-cooked meals, featuring
delectable desserts, distinctive dishes, that satisfy a variety of dietary requirements and
tastes. Our main target are those students, families, and workers with different religions
and those students, families, and workers with a vegan diet . Our mission is to provide
delicious, high-quality food and drinks that are inspired by a variety of cultures, ensuring
that there is something everyone to enjoy. Through our dedication to excellence and
inclusivity, we aim to create a dining experience that is both satisfying and accessible to
all.

1.3 The Business Goals and Objectives

 Goals
 To give convenience and equal access to food.
 To produce high quality and less cost food.
 To produce authentic and unreleased product in the market.
 Expand the business to other locations
 Source High-Quality ingredients
 Strengthen kitchen efficiency
 Foster a culture of feedback and recognition

Objectives

 Increase profit and revenue

 To continuously innovate and adapt to changing food trends and customer
preferences to stay competitive in the market.
 Enhance brand awareness by partnering with influencers to reach a new
target audience.
 Expand into new markets or territories to reach a wider customer base.
 Create a stellar reputation.

1.4 THE PROPONENTS

The Business Proponents of Walk Through Corp are a group of businessman .

All of whom hold positions required for a business to work efficiency.
1.5 BUSINESS CONCEPT/BUSINESS MODEL
1.6 COSTUMER SEGMENT
Since Walk Through Corp is located next to the SEDA Hotel in Cardinal Rosales in Cebu
Business Park, our primary clients will be call center agents, employees, and visitors. We
seek to satisfy Filipinos' desire to eat and drink while making them enjoyable.
Furthermore, the majority of the people we intend to reach are familiar with the foods,
providing us an advantage in addressing Filipinos' demand for quick and easy food
purchases. We are going to introduce our company by offering them with our product and
providing the satisfaction they need.

Segmentation (Target Market)

Geographic
Country: Philippines
City: Cebu City

Language: Filipino, Bisaya, English

Climate: Tropical
Area: Cardinal Rosales in Cebu Business Park
Demographic
Age: All Ages
Gender: All Genders
Income: Minimum Wage & Small Budget
Social Status: Any
Change: call center agent, employees and other customers
Occupation: Any Occupation
Psychographics
lifestyle: Budget Friendly
Concerns: High-quality
Values: Enjoys the Every Bite

1.7 VALUE PROPORTION

1.8 BUSINES LOGO

CHAPTER 2: MARKETING PLAN

II.1 BUSINESS COSTING
II.2 7 P’s OF MARKETING MIX
II.3 PRODUCTION PLAN

II.4 MARKETING/ ENTERPRISES STRATEGIES

Fill and Feast Program: Customers can bring in empty water bottles and aluminum cans
in exchange for a meal or food discount, aligning with environmental values and
fostering customer loyalty.
Virtual Taste Tours: Online tours to showcase dishes and ambiance.
Social Media “Walk & Talk”: Live influencer collaborations for real-time dining
experiences.
Culinary Workshops: Interactive cooking classes paired with dining.
Food Truck Pop-ups: Partner with local trucks for diverse events.
Loyalty Program: “Walk Through Rewards” for customer engagement.
Seasonal Menu Experiences: Highlight local ingredients and themes for unique dining.
These strategies aim to boost brand recognition, customer engagement, and business

GOALS
To become the premier destination for food enthusiasts seeking a unique dining
experience that combines exceptional cuisine with innovative technology and exceptional
service.
To delight our customers with creative and delicious dishes that showcase local
ingredients, while providing a seamless and memorable dining experience that exceeds
their expectations.
Core Values of “Walk Through” Restaurant:

1. Passion for Excellence: We are committed to delivering exceptional quality in

every aspect of our operations, from the ingredients we use to the service we
provide.
2. Innovation: We embrace creativity and innovation in our culinary creations,
service methods, and business practices to stay ahead in a competitive industry.
3. Integrity: We conduct ourselves with honesty, transparency, and ethical standards
in all our interactions with customers, employees, and partners.
4. Hospitality: We treat every guest with warmth, respect, and genuine care, creating
a welcoming and inclusive environment for all who walk through our doors.
5. Teamwork: We foster a collaborative and supportive work culture that values
diversity, creativity, and continuous learning, recognizing that our success is built
on the contributions of each team member.

By aligning our enterprise strategy with these core values, “Walk Through” Restaurant
aims to create a distinct and memorable dining experience that resonates with our
customers and sets us apart in the competitive restaurant industry. for “Walk Through.”
 II.5 COMPETITORS ANALYSIS
II.6 RESOURCE ALLOCATION PLAN

CHAPTER 3: FINANCIAL PLAN

3.1 FANCIAL FORECAST

The following graph displays Walk Through Corp's projected revenue growth and performance over
the next three years, based on a three-year financial prediction. Using the sales trend, improved
supplier sources, and product diversity, the corporation calculated the growth of net income, costs,
and total sales. According to the company's predictions, its sales in 2024 will reach 220,000PHP,
with expenses coming in at 60,000PHP and net income at 140,000PHP. The company projects that
its total sales will reach 650,000PHP in 2025, with 95,000PHP in expenses and 555,000PHPin net
profits. Walk Through Corp forecasts higher sales the next year, in 2026, with total sales of
1,025,000PHP, expenses of 120,000PHP, and net income of 905,000PHP.
3.2 BALANCE SHEET

Balance Sheet for month ended:

Assets
Current Assets:
Cash 30,000php
Accounts Receivable 5,000php
Supplies 2,500php
Inventory 15,000php
Insurance 6,500php
Investments 11,000php
Total Current Assets 70,000php
Non-Current:
Land 20,000php
Equipment 10,000php
Total Non-Current Assets 30,000php
Total Assets: 100,000php
Liabilities
Current Liabilities:
Tax 12,000php
Account Payable 4,500php
Wages 36,000php
Total Current Liabilities 52,500php
Non-Current Liabilities:
Debt 12,500php
Total Non-Current Liabilities 65,000php
Equity
Common Stock 12,000php
Retained Earnings 23,000php

Total Equity 35,000php

Total Liabilities and Equity 100,000php
 3.3 INCOME STATEMENT

BROAD STREET EMPORIUM

INCOME STATEMENT
INCOME STATEMENT AS OF DECEMBER 31

Last Year Previous Year

1 Revenue on In-store sales ₱150,000.00 ₱75,000.00

Revenue on catalog sales + ₱35,000.00 + ₱17,000.00
Gross Revenue ₱ 185,000.00 ₱92,000.00
2 Cost of goods sold - ₱33,000.00 - ₱16,000.00
Gross Profit ₱152,000.00 ₱76,000.00
3 Sales, general, and administration - ₱25,000.00 - ₱12,500.00
Depreciation cost - ₱13,000.00 - ₱6,500.00
Operating Profit ₱ 114,000.00 ₱57,000.00
4 Dividend and interest income + ₱1,000.00 + ₱5,570.00
Interest expense - ₱7,500.00 - ₱3,550.00
Profit Before Taxes ₱ 107,500.00 ₱59,020.00
5 Taxes - ₱12,000.00 - ₱11,500.00
Net Profit ₱95,500.00 ₱47,520.00
 3.4 CASH FLOW STATEMENT

[ WALK THROUGH CORPORATION]

Cash Flow Statement

2021 2022 2023
Operating Cash flow
Net Earnings 23,760 47,520 95,500
Plus: Depreciation & Amortization 3,250 6,500 13,000
Less: Changes in Working Capital
Cash From Operations 2,560 57,000 114,000

Investing Cash Flow

Investment in Property & Equipment 30,000 30,000 30,000
Cash from Investing 30,000 30,000 30,000

Financing Cash Flow

Issuance (repayment) of debt - -
Issuance (repayment) of equity 35,000 -
Cash from Financing 35,000

Net Increase (decrease) in Cash 45,586 46,414 93,000

Opening Cash Balance - 45,586 92,000
Closing Cash balance 45,586 92,000 185,000

3.5 FINANCIAL COSTING

Cost Breakdown for Walk Through Corp

Startup Cost
Leasing Commercial Kitchen 40,000php
Equipment Purchase 50,000php
Permits/Licenses 10,000php
Initial Marketing Cost 20,000php
Contingency 30,000php
Total Startup Cost 150,000php

Operational Cost
Ingredients 5,500php
Packaging Materials 3,000php
Utilities 44,000php
Wages for Employees 72,000php
Land 20,000php
Insurance 6,500php
Marketing/Advertising Expenses 4,000php
Total Operational Cost 155,000php
Cost of Goods Sold
Cost of Ingredients 3,500php
Direct Labor Cost 5,000php
Packaging 2,500php
Total Cost of Goods Sold 11,000php
Fixed Cost
Land 20,000php
Insurance 6,500php
Salaries for Permanent Staff 72,000php
Total Fixed Cost 98,500php
Variable Cost
Cost of Ingredients 3,500php
Hourly Wages for Temporary Staff 36,000php
Total Variable Cost 39,500php
Sales Projections
Projected Sales Volume 6,000php
Pricing Strategy 150php
Total Projected Revenue 900,000php

Profit Margin Analysis

Total Revenue 900,000php
Total Cost 414,500php
Profit Margin 485,500php

3.5 CAPITAL STRUCTURE

3.6 ENVIRONMENTAL COMPLIANCE