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Reflection Paper On Dunkin Donut

The document discusses Dunkin Donuts' successful franchising model which allowed for rapid expansion, emphasizing consistency while allowing customization. It provides comprehensive training and ongoing support to franchisees, and its focus on brand consistency, customization and franchisee support has contributed to its business success.

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janel anne yvette soriano
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167 views1 page

Reflection Paper On Dunkin Donut

The document discusses Dunkin Donuts' successful franchising model which allowed for rapid expansion, emphasizing consistency while allowing customization. It provides comprehensive training and ongoing support to franchisees, and its focus on brand consistency, customization and franchisee support has contributed to its business success.

Uploaded by

janel anne yvette soriano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Juliano, Carmela Dawn B.

Reflection Paper on Dunkin Donut Franchising

The Dunkin' Donuts brand is famous around the world for its delicious donuts and
coffees. The franchising model, which allowed the company to expand rapidly and
establish a strong presence in different markets around the world, is one of the key
factors for Dunkin Donuts' success.
The emphasis on the consistency of the Dunkin' Donuts brand, while allowing for
some customisations to be made according to regional preferences, is one of the
important features of this franchise process. This approach enabled Dunkin' Donuts
to provide customers with an authentic experience, while also adjusting its own
cultural and gastronomic preferences.
Another important aspect of Dunkin' Donuts' franchising process is its focus on
providing support and training to franchisees. Dunkin' Donuts offers comprehensive
training programs to help franchisees learn the ins and outs of running a successful
franchise. Additionally, Dunkin' Donuts provides ongoing support to franchisees,
including marketing assistance and operational guidance, to help them succeed.
The franchising process of Dunkin' Donuts has become a benchmark for
undertakings that want to expand their business through franchise. The company's
focus on brand consistency, customization and support for franchisees has
contributed to the success of its business. In order to ensure that customers are
provided with identical quality products and experience at all locations, Dunkin'
Donuts has maintained a high level of commitment to brand consistency. This
consistency has contributed to the success of the brand by fostering trust and loyalty
between consumers.
In addition, Dunkin' Donuts has recognised the importance of differentiation to be
able to respond to customers' preferences locally. Dunkin' Donuts has been able to
adapt to different markets and remain relevant to a diverse customer base by
allowing some flexibility in its product offering. The global expansion of Dunkin'
Donuts was facilitated by this approach, while preserving its core identity and
distinctiveness.

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