2017 4 27 AU SWOTAnalysisTemplate v1
2017 4 27 AU SWOTAnalysisTemplate v1
Dunkin Donuts is one of the largest donuts, The company faced issues in a few
fast food & coffee restaurant chain in the locations over its marketing promotions.
world (Malal, 2020). Dunkin Donuts unable to localize the
Dunkin Donuts has a strong brand loyalty taste of donuts with traditional Indian
amongst its customers. sweets (Malal, 2020).
Over 1000 varieties of doughnuts are offered Health-conscious people who prefer not
by the brand (Malal, 2020). to have fast food.
Dunkin Donuts is popular for a number of
bakery products like pastries, bagels,
muffins, biscuits, etc. and hot beverages like
coffee, tea.
Dunkin Donuts is present in more than
10,000 locations across 30+ countries (Malal,
2020).
Dunkin Donuts can increase its presence in Competition even other brands as well as
new markets of the world. local cafes and bakeries can affect
The company can introduce low calorie business of Dunkin Donuts.
snacks as well. Increase in the cost of raw materials,
Increase in disposable income of people in changing government policies etc. can
developing countries can be a boost for the affect its sales.
brand. Competition from other international
Increase its reach through effective online restaurant chains means limited market
marketing can boost Dunkin Donuts' sales. share growth for Dunkin Donuts.