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2017 4 27 AU SWOTAnalysisTemplate v1

Dunkin Donuts is a leading global fast food and coffee chain with strong brand loyalty and a diverse product range, including over 1000 varieties of donuts. However, it faces challenges in localizing products for specific markets and competition from other brands and local establishments. Opportunities for growth include expanding into new markets, introducing healthier options, and leveraging online marketing strategies.

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0% found this document useful (0 votes)
17 views1 page

2017 4 27 AU SWOTAnalysisTemplate v1

Dunkin Donuts is a leading global fast food and coffee chain with strong brand loyalty and a diverse product range, including over 1000 varieties of donuts. However, it faces challenges in localizing products for specific markets and competition from other brands and local establishments. Opportunities for growth include expanding into new markets, introducing healthier options, and leveraging online marketing strategies.

Uploaded by

fdkhalid16
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Strengths (Internal, Positive) Weaknesses (Internal, Negative)

 Dunkin Donuts is one of the largest donuts,  The company faced issues in a few
fast food & coffee restaurant chain in the locations over its marketing promotions.
world (Malal, 2020).  Dunkin Donuts unable to localize the
 Dunkin Donuts has a strong brand loyalty taste of donuts with traditional Indian
amongst its customers. sweets (Malal, 2020).
 Over 1000 varieties of doughnuts are offered  Health-conscious people who prefer not
by the brand (Malal, 2020). to have fast food.
 Dunkin Donuts is popular for a number of
bakery products like pastries, bagels,
muffins, biscuits, etc. and hot beverages like
coffee, tea.
 Dunkin Donuts is present in more than
10,000 locations across 30+ countries (Malal,
2020).

Opportunities (External, Positive) Threats (External, Negative)

 Dunkin Donuts can increase its presence in  Competition even other brands as well as
new markets of the world. local cafes and bakeries can affect
 The company can introduce low calorie business of Dunkin Donuts.
snacks as well.  Increase in the cost of raw materials,
 Increase in disposable income of people in changing government policies etc. can
developing countries can be a boost for the affect its sales.
brand.  Competition from other international
 Increase its reach through effective online restaurant chains means limited market
marketing can boost Dunkin Donuts' sales. share growth for Dunkin Donuts.

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