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Group 5 Star City

The document discusses Star City, an amusement park in the Philippines established in 1991. It provides details about the park's products and services, which include rides and attractions, as well as its existing marketing strategies such as social media marketing, seasonal promotions, advertising, and partnerships. The document also covers Star City's marketing challenges, direct and indirect competitors, existing customers which are families, and prospective customers such as businesses and corporate groups.

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Cresencio Samiling
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115 views

Group 5 Star City

The document discusses Star City, an amusement park in the Philippines established in 1991. It provides details about the park's products and services, which include rides and attractions, as well as its existing marketing strategies such as social media marketing, seasonal promotions, advertising, and partnerships. The document also covers Star City's marketing challenges, direct and indirect competitors, existing customers which are families, and prospective customers such as businesses and corporate groups.

Uploaded by

Cresencio Samiling
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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GROUP 5

Canaleta, Adams
Samiling, Jerimiah
Ordinario, Karl
Juanite, Jannah Mae
Tabianan, Mary Joy
BH501
Tourism and hospitality Management
Star City
Business name: STAR CITY

BACKGROUND :

The park was established in 1991 as an offshoot of the annual Toys and Gift Fair, a Christmas trade
exhibition by the Philippine Center for International Trade and Exhibit (PhilCite), which was first
organized in 1976. In the 1990s under Fred Elizalde, the fair evolved into an amusement park later
named Star City.

PRODUCTS/SEVICES: world class rides and attractions

Example:

Carousel >
snow world >

star frisbee >

Existing marketing campaign’s /strategies :

SOCIAL MEDIA MARKETING

CONTENT MARKETING

SEASONAL PROMOTIONS

ADVERTISING

PARTNERSHIPS AND COLLABORATIONS

 Social Media Marketing: Star City would likely have an active presence on social media
platforms like Facebook, Instagram, Twitter, and YouTube. They would use these platforms to
share updates, promotions, event announcements, and engage with their audience.
 Competition: Depending on its location, Star City may face competition from other amusement
parks, entertainment venues, and recreational activities. Standing out and offering unique
experiences can be a challenge in a competitive market
 Seasonal Promotions: Offering seasonal discounts, packages, and promotions during holidays,
school vacations, and special occasions can attract more visitors during peak times.
 Advertising: Traditional advertising methods such as billboards, radio ads, and TV commercials
may also be part of Star City’s marketing strategy to reach a broader demographic.
 Partnerships and Collaborations: Star City might collaborate with other businesses and brands
for cross-promotions. For example, they could partner with nearby hotels or restaurants to offer
package deals to visitors
marketing challenges :

 Seasonality: Amusement parks often experience fluctuations in attendance based on seasons,


holidays, and weather conditions. The challenge is to develop marketing strategies that can
mitigate the impact of seasonality and attract visitors during off-peak times.
 Competition: Depending on its location, Star City may face competition from other amusement
parks, entertainment venues, and recreational activities. Standing out and offering unique
experiences can be a challenge in a competitive market

Direct competitive :

 Enchanted Kingdom: Located in Santa Rosa, Laguna, Enchanted Kingdom is another popular
amusement park in the Philippines. It offers a variety of rides, attractions, and entertainment
options, making it a direct competitor to Star City.

Indirect competitive :

 Water Parks: Water parks like Aqua Planet and Splash Island provide water-based attractions and
entertainment options, making them indirect competitors, especially during the hot months.

Existing customers :

 Families: Star City likely has a significant customer base of families with children. Parents and
guardians visit the park with their kids to enjoy family-friendly rides and attractions.

Prospective customer :

 Businesses and Corporate Groups: The park can attract corporate clients looking for team-
building events or company outings. It can offer packages for businesses to organize events and
activities at the park.

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