Republic of the Philippines

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 1
TITLE PAGE

“Banaheart Kropek”

In Partial Fulfillment of the Requirements of the course in ENTR 20115 Business Plan
Implementation 2

Submitted by:

Armando, Ayessa Mae T.

Buendia, Kris-anne L.
Carabuena, Edzel
Gonzales, Cheri Shane C.
Llanto, Rodalyn H.
Manalo, Angelica P.
Marquez, Clarissa U.
Pornasa, Grace O.

Submitted to:

PROF. GENNY E. ARROYO

Subject Instructor

May 2023

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 2

EXECUTIVE SUMMARY

BanaHeart Kropek Company was founded by the selected students of Polytechnic

University of the Philippines, Unisan Quezon Branch and was established in the month of
October 2022. The idea of the founders in producing this product is that the unrecognized
vegetable Banana Heart can be turned into a snack.
BanaHeart Kropek is a cracker that is available in three different flavors which are
original, spicy, and garlic flavor. It promotes local ingredients that are manually It is packed in
PE plastic bag thickness 003 that contains the logo, name of the product and tagline. The
benefit of this product is that it is healthy and can be consumed by the consumers without
triggering allergies and worrying about their health. The long-time consumers and buyers can
gain discounts and freebies from purchasing their products.
The target customers are the Unisanin who are considered as an active population and
potential members of the workforce aged 15-64. Also the selected school in unisan like UCES,
UIHS, Santayana Elementary School. BanaHeart Kropek have direct and indirect competitors,
and with that, the company formulated different selling strategies such as having Advertising
and Promotion Objectives. The business acknowledges that the best thing to do to grab the
success towards their goal is to provide a productive and creative promotion campaign.
To prepare for growth, the business plans to have additional team members to support
the increase and demand of the business in the future.

To start-up the Banaheart kropek, the owners equally contribute 300.00 each with the
total of 2,400.00 to spend in purchasing equipment and raw materials. The owners estimated
47,303.00 at the end of the first period.

Keywords: Banana heart, Kropek, Tapioca Starch, Banaheart Kropek,

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 3

TABLE OF CONTENTS

TITLE PAGE..................................................................................................................................1
EXECUTIVE SUMMARY...................................................................................................................2
TABLE OF CONTENTS....................................................................................................................3
COMPANY OVERVIEW....................................................................................................................5
Company’s Story............................................................................................................................5
Present Situation............................................................................................................................5
Vision.................................................................................................................................................5
Mission..............................................................................................................................................6
Objectives.........................................................................................................................................6
PRODUCT/ SERVICE DESCRIPTION.............................................................................................6
Product Story...................................................................................................................................6
MARKET ANALYSIS........................................................................................................................8
Target Market...................................................................................................................................8
Competition......................................................................................................................................9
SWOT Analysis..............................................................................................................................10
Selling Strategy.............................................................................................................................11
Product Strategy and Positioning............................................................................................11
Product Positioning.....................................................................................................................12
Advertising and Promotion Objectives...................................................................................12
Marketing and Sales Strategy....................................................................................................12
Incentives.......................................................................................................................................13
Return and Cancellation Policy.................................................................................................13
Advertising and Promotion Budget..........................................................................................13
INTERNET STRATEGY..................................................................................................................13
MANAGEMENT AND PERSONNEL PLAN...................................................................................14
Responsibilities.............................................................................................................................15
People and Talent Required.......................................................................................................19
FINANCIAL PROJECTION.............................................................................................................19
Initial Capital Requirement.............................................................................................................19
Sales Forecast...............................................................................................................................20
Cash Flow Statement...................................................................................................................21
Income Statement.........................................................................................................................23
PROJECTED PROFIT AND LOSS STATEMENT.....................................................................23
Assumptions:................................................................................................................................23
APPENDICES:............................................................................................................................24
Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan
Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 4

Glossary of Terms........................................................................................................................33
Brochure.........................................................................................................................................34
Supporting Documents...............................................................................................................35

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 5

COMPANY OVERVIEW

Company’s Story

Banaheart kropek Company begins in the month of October 2022, located at the one of
oldest town in the Philippines, Unisan Quezon Province. This company was founded by
selected students from Polytechnic University of the Philippines Unisan branch, named
Rodalyn, H. Llanto, Clarissa U. Marquez, Edzel Carabuena, Ayessa T. Armando, Angelica P.
Manalo, Grace O.Pornasa, Krisanne L. Buendia, Cheri Shane C. Gonzales and with the co-
founder Associate Professor Honesto O. Camino. The idea of the birth of this company came
from the issues that the founders noticed in their locality. Banana heart in province is not totally
recognized by the people, but yet it contains a lot of health benefits and nutrients content. The
proponents of Banaheart kropek came up to the idea that the nutritious vegetable like banana
heart can turn into a snack, and that is the Banaheart kropek. It is a deep fried snack with a
crunchy and flavorful taste made of banana heart mixed by tapioca starch and added some
seasoning to taste good.

Present Situation

Banaheart kropek is a company that is in infancy stage. The product Banaheart kropek
is a food product that manufactured in Unisan Quezon. In the market, the competitors are
patronized by the consumer, but Banaheart Kropek will have an advantage to compete to the
market through it unique features.
The product life cycle of Banaheart kropek is not yet identify, the proponents are not yet
consult to the expert regarding to the life span of the product. In distributing the product, the
proponents are planning to distribute Banaheart Kropek to different sari-sari stores here in
Unisan Quezon.
In terms of pricing, current price in Banaheart kropek is increasing, due to lack of
supplies of the main ingredients which is the banana heart because of the typhoon and other
economic problems, but they will still provide affordable price for the customers. For the
financial resources, each proponent will equally contribute to have a capital to operate the
business. The management team is the strength of our company. All the members have their
own ability that will contribute a lot to have/achieve the success of the business.

Vision

To become the most customer-focused company in Unisan Quezon where people can
go to locate, and also be a recognized brand in the local area that provide quality food product
to the consumers as one that fills their snacks craving in 2028.

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 6

Mission

To clearly understand and attain the changing needs of the customers in order to
improve a quality customer service experience.
To provide a high quality healthy product and satisfy the cravings of every customer with
our eccentric product that we are solely committed 100% to provide customers with
crispy-clean, healthy, delicious, and easy to prepare snacks with affordable price.
To developed a long-term relationship with the customers through social responsibility
and efficient product services.

Objectives

The long-term goal of Banaheart Kropek is to be a recognized brand in the local area by
promoting and advertising the product to the marketplace using different platform and providing
healthy and quality food products.
These are the following that are needed to reach their goal:
Grow production size to meet demand
Ensure fair price for customers
Ensure better quality products for customer
Extend the business in different locality if the acceptability of our product meets our prior
expectation.

PRODUCT/ SERVICE DESCRIPTION

Product Story
Banaheart kropek is manufactured here in Unisan Quezon. The Banaheart Kropek is a
cracker that is available in three different flavors which are Original, Spicy, and Garlic flavor. It is
locally made with banana heart that is rich in health benefits. The product Banaheart kropek is
especially made to provide a healthy snack at the same time, it promotes local ingredients that
are not recognized by the people. To make it feasible, it is manually made with the help of
appliances such as freezer, mixer, steamers and other equipment that are easy to find in the
workplace.
PE plastic bag thickness 003 is the material used to packed the Banaheart kropek. On
the front-view of our packaging, our logo, name of the product, net weight, and our tagline/
slogan” A SNACKS THAT IS NUTRITIOUSLY TASTY WITH A HEART” are displayed and also
the short description. On the back-view, it shows the manufacturer, the ingredients used in
product, the location and the contact information, manufacturing date and expiration date.

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 7

Banaheart kropek was distributed in a way of direct and indirect distribution.

Purchasing/ordering the product is easy because the producers can be contacted through social
media accounts that they provided. They offer free delivery inside the town of Unisan with a
minimum order, and deliver outside the Unisan with shipping fee.

Each pack of Banaheart kropek contains 25 grams per pack for 8 pesos. Our pricing
strategy based on the estimated sales less the cost in materials, ingredients and manufacturing
the product
The benefits that this product can provide the best is its health benefits. Consumers can
eat crackers without triggering their allergies and worrying about their health. The long time
consumers and buyers can gain discounts and freebies from purchasing our products.

Table 1. Percentage of Sales

PRODUCT/SERVICE DESCRIPTION % OF SALES

. The Banaheart Kropek is a cracker that In the 1st quarter of our

Banaheart Kropek is available in three different flavors business operation there is a
(Food Product) which are Original, Spicy, and garlic sales increase of 5%. Every
flavor. It is locally made with banana month they are having
heart that is reach in health benefits. increase in sales for about
The product Banaheart kropek is 10-15%. By the end of the
especially made to provide a healthy year, the company will be
snack at the same time, it promotes having a 100% return of their
local ingredients that are not recognized investments.
by the people.

Table 2. State of Development

PRODUCT/SERVICE STATE OF TASKS TO BE DONE COMPLETION DATE
DEVELOPMENT
Research Producing the 1 year and 6 months after
uncooked feature of introducing Banaheart
Banaheart kropek. kropek in the market.
Banaheart Kropek
(Food Product) Produce a new variety
Planning or new flavor of Year 2024
Banaheart kropek

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 8

Planning Expansion of the Year 2024

business

MARKET ANALYSIS

Market Analysis includes the company’s target market as shown in the table with its
description, competition and the SWOT Analysis of the product. There includes also, the
different strategies such as the selling strategy, product strategy and positioning, product
positioning, advertising and promotion objectives, marketing and sales strategy, incentives,
return and cancellation policy, and lastly is the advertising and promotion budget.

POPULATION IN UNISAN

DEPENDENT POPULATION 30.61% 8,230 14 years old and below

ACTIVE POPULATION 63.42% 17,051 15-64 years old

SENIOR CITIZEN 5.96% 1,603 65 years old and above

Target Market
Table 3. Population of Unisan

Banaheart kropek was made to satisfy and provide a healthy snack to the people in
Unisan Quezon. In about 124.15 square kilometer area of unisan, there are 25,448 people
based on the 2020 census. There are 36 barangays in Unisan Quezon. 30.61% or 8,230 of
Unisanin are belong to young dependent population aged 14 and below including teenager,
adolescent and children. About 63.42% or 17, 051 in the total population of Unisan are
considered as the active population and potential member of workforce, aged from 15 to 64
years old. The remaining 5.96% or 1,603 population of unisan, aged 65 and above are the
elderly or senior citizen. The median age of the population in Unisan is 25 years old. It means
50% of the Unisanin aged less than 25 years old, and the other half aged older than 25. In
terms of household population, there are 6,290 household or about 4.27 members per
household. The economy of Unisan is sustained by fishing and agriculture. According to city-
fact website, 51.4% of the total population of unisan are male, and the remaining 48.6% are the
female.

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 9

The target market of Banaheart kropek are those unisanin that belongs to active
population and potential member of workforce aged 15-64. According to statistic global
consumer survey, 18-54 years old Filipino are the users or consumers of snacks including
crackers, 27.7% of them are in 18-24 years old, 34.5% are in 25-34 years old, 26% are 35-44
years old, and 11.7% of them are 45-54 years old.
List of target customers:
Different schools in poblacion (Unisan)
1. Unisan Integrated High School
2. Santayana Elementary School
3. Unisan Central Elementary School

Target Retailer:
Different Sari-Sari Stores
1. Larry G store
2. Amorsolo Store
3. P. Villapando Store
4. Amparo Store

Competition
Table 4. Competition
OTHER BANAHEART KROPEK
CRACKERS/CHIPS
PRICE P 8.00 – 15.00 P 8.00

NUTRITIONAL HAVE MSG AND ( NO MSG)

COMPARISON OTHER PRESERVATIVES
SAFETY AND HEALTH SOME CRACKERS NON ALLERGIC
PRECAUTION CONTAINS ALLERGENS
INNOVATION - HAVE TASTE BALANCER
(VINEGAR)

The Table 4. Competition shows the competition between the proponent's product and
their competitor's product. The table consist of the comparison between the price, nutritional
comparison, safety and health precaution and innovation. The pricing of other's product ranges
from P8.00-P15.00 while BanaHeart has fixed price of P8.00. Other products have MSG and
Preservatives, while the BanaHeart has no MSG in their nutritional comparison. In Safety and
Health Precaution, some crackers contain allergens, unlike BanaHeart that is Non-Allergic and
their main ingredient has less than 1% allergen content based on study. As for Innovation
Comparison, BanaHeart includes taste-balancer.
Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan
Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 10

SWOT Analysis

STRENGTHS WEAKNESSES:
- Unexpected demand in market
-Innovative products and - Customers are not familiar in
unique products. our product
-Relations with Suppliers.
-Healthy snacks with no
preservatives
-Affordable
SWOT
ANALYSIS
OPPORTUNITIES:
THREATS:
-Give extra income
- Innovation of flavors and
-Poor weather condition
other features of product
- Malfunction of packaging
- Expansion

Figure 1. SWOT Analysis

Strengths
The most powerful asset is innovative products and unique product because of the main
ingredients, unlike from the ordinary chips/kropek which is made with shrimp/potato, the
proponents innovated it to a healthy kropek made of banana heart. Their strategy is to develop
and produce unique flavors and ingredients of kropek that can be a trend and get the attention
of the target market that they are grandly enhanced to make it affordable.

Weaknesses
The customer is not familiar with the product and there are lots of competitors because
the product hasn't established itself as a reputable grower in the marketplace yet. Also,
unexpected demand in the market would be a weakness of the business, because the process
of making the product took 2 to 3 days to be produce.

Opportunities

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 11

With a growing interest in/support for locally sourced ingredients, their locality is wealthy
in bananas that can support their product to supply the ingredient that are needed. The
business gives an extra income for their suppliers of the main ingredient which is banana heart,
it’s not only promoting local product, but also helping farmers for having new income. In terms of
features of the product, innovation of flavors, shapes and packaging are planned to develop in
the future. Lastly, since the business will operate in Unisan, once the business grow, the
business can operate in other municipalities like Agdangan and Padre Burgos.

Threats
A poor production season due to the changes in weather condition can affect the
production of their product although there are alternative ways. The product needs to be dry out
under the sun and natural disasters can cause damaged to the main ingredients. Also,
malfunction of packaging such of the product would be a threat because it will affect the quality
of the product.

Selling Strategy

In personal selling, the used word is "sales talk". They can assure them the benefits that
they will get in buying our product and how these product is different than those offered by other
competitors.

Product Strategy and Positioning

In five years BanaHeart Kropek will be a recognized brand in the local area providing
high quality food product. Right now it is in infancy stage and still gaining a competitive
advantage through unique features. A year and 6 months after introducing Banaheart kropek in
the market they are going to produce its uncooked feature and by 2024 the will be producing a
new variety or new flavors that will satisfy their customers’ taste buds.
To be a recognized brand, they are going to ensure that they provide customers with
crispy-clean, healthy, delicious, and easy to prepare snacks with affordable price. They will
continue to develop and provide a high quality food product that will satisfy the changing needs
of the customers and improve a quality customer service experience.

Product Positioning

"A snack that is nutritiously tasty with the heart"

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 12

For individuals craving for healthier snacks, BanaHeart Kropek is a delicious snack, that
provides a unique taste of cracker with a unique feature that will satisfy your cravings. Unlike
other snack options, BanaHeart Kropek is made of banana heart that is rich in health benefits
and nutrients content. BanaHeart Kropek position itself as a company in Unisan, Quezon that
provides a nutritiously tasty snacks with the heart.

Advertising and Promotion Objectives

The business BanaHeart Kropek acknowledge that the best thing to do to grab the
success towards their goal is to provide a productive and creative promotion campaign. This will
bring them as the leading company and also to be the most recognized brand in Unisan,
Quezon. In addition, their plan will generate sales leads by the representatives to the town of
Unisan Quezon. This will be done by using the campaign to give awareness or information
among their potential customer about their product.
Their primary objective is to start giving flyers with a good vibe that will give them an
idea to the public market, through this they will see them as the company who is market friendly,
approachable and also can give them quality product and can be a good leader to the market.
The secondary objectives are to create a Facebook page and a shop on tiktok that
people will visit every time they wanted to purchased the product which is kropek. By creating a
FB Page and a Tiktok Shop, they want the customers to think and feel that they can still afford
their product whenever and wherever they are.

Marketing and Sales Strategy

The sales strategies are to sell their products through several ways such as personal
selling, social selling, direct selling and distribution. Their customer tends to be highly
conscientious about spending large amount of money, that is why it is clearly necessary to the
producers to market their products with relationship to the consumer’s preferences and needs.
We have chosen those ways of selling strategies with the help of few mediums such as
posters and social media. But overall, direct selling of their products is the best way that they
chose, because they can show it clearly to them, making them be familiarized with their product.

Incentives

As an extra incentive for customers to remember BanaHeart Kropek’s name and product
that they made, they plan to distribute sticker of their logo with brand name, ball pens, pins and

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 13

t-shirts with the company name. This will be free of charge that will keep their company name
and image in front of the customers.

Return and Cancellation Policy

The Return and Cancellation policy lasts 3 days. If 3 days have passed since your
purchase, they can’t offer you a return. To be eligible for a return, your item must be in the same
condition that you received it. It must also be in the original packaging. Also, If the kropek is
supple (makunat)

Advertising and Promotion Budget

For the first quarter of the business, advertising and promotion will require P 2000 of
total amount. Flyers will be given by the opening and seasonal occasion such as Christmas.
While, about the incentives, they will only give once a year since it was just operated and not yet
undergoing on any expansions that means that their product are only crackers. On an ongoing
basis, they feel that they can budget the 10-15% anticipated total sales. On this instance, their
advertising and promotion is less because, their ways are through flyers and social media that
only needed efforts to post their product and market it to the consumers that’s why they giving
them the flyers.

INTERNET STRATEGY

In order to make their product understandable by the consumers, they will provide
websites, Facebook page and online shops in different social platforms as an internet strategy.
The website of BanaHeart Kropek will provide the general informations about their product, its
manufacturers and the whole business. It will give variety of descriptions and instructions to the
consumers on how they can inquire, avail and purchased their products, through the easiest
ways for them. Aside from website, they will also establish Facebook page and online shops in
Shopee and Lazada where their products are posted with information and can be sold. Through
these, they can connect with people in and outside their municipality. They will offer delivery
that can be paid through different online transactions for the mode of payment such as Gcash or
online banks.

There are options and menus that the customers will see and explore in their website
that provides them a straightforward and reliable source of information about BanaHeart
Kropek. Their website is containing the features that customers can experience when they visit
the website:
Smooth User Interface (UI)
Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan
Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 14

Easy checkout
Mobile-Friendly Design
Images and Video
Fast Page – loading
Offers and discounts
Customer service

The informational content that are provided by the website are the following:
Company History/overview
Vision/mission/objectives
Product description
About us (contact details and organizational chart)

In order to distribute the information about the BanaHeart Kropek to the general public,
they created a page in the most accessible social media that is popularly used by people which
is Facebook. Their facebook page can be of help to easily show the consumers about their
business and give informations about another internet strategy. They can provide our websites
information and links through their facebook page wherein they can use it to access to the main
websites and other shops. In their Facebook page, consumers will be updated to BanaHeart
kropek's different activities and features of the products. Also, they will post the
accomplishments of their business weekly.

MANAGEMENT AND PERSONNEL PLAN

The eight (8) young ladies, who after noticing that banana heart was not recognized by
the people, and decided to create a product that the popular cracker combined with the one of
the healthy vegetable yet, not recognized and innovated it in 2022.
This scenario was the main reason why the 8 young ladies decided to start the company
in the industry, and have the opportunity to produce product that offered a quality and nutritious
snacks. Therefore, it become the driving force behind the start-up of Banaheart Kropek.

Responsibilities

RODALYN LLANTO- General Manager

General managers are tasked with overseeing daily business activities, improving overall
business functions, training heads of department, managing budget, developing strategic plans,
creating policies and communicating business goals. The role of general
Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan
Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 15

manager is to direct and manage our organization business activities and to develop and
implement effective business strategies and program. General Manager should posses’
excellent communication skills, superior knowledge of business functions, exceptional
budgeting, finance skills, and strong leadership qualities.
General Manager responsibilities:
 Overseeing daily business operations
 Developing and implementing growth strategies
 Creating and managing budgets
 Improving revenue
 Evaluating performance and productivity
 Analyzing accounting and financial data
 Researching and identifying growth opportunities
 Generating reports and giving presentations

CHERI SHANE GONZALEZ- Marketing Manager

Responsible for managing the promotion and positioning of a brand or the products and
services that our business sells. Her job is to attract more customers to buy our product and to
raise brand awareness through the creation of marketing campaigns they will also analyze the
types of customer that a business wants and how to attract them and they will figure out ways
for the business to better serve the customers we already have he will also ensure that the
business is a good return on any money that is invested in marketing activities.

The Marketing Manager can be responsible for many activities such as:
 Website management
 Social media management
 Copywriting and content management
 Data analytics
 Corporate communications

GRACE PORNASA- Marketing Assistant

Assists with ongoing marketing campaigns by collecting audience feedback, creating
graphs, charts, and slides to present to decision-makers, and conducting market research to
understand the target audience. Assist in organizing campaigns and developing marketing
strategies. This work will be a critical factor for the smooth operation of the Marketing
department and the attainment of its goals, as well as for the long-term growth of the company.
Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan
Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 16

Responsibilities:
 Undertake daily administrative tasks to ensure the functionality and coordination of the
department’s activities
 Support marketing executives in organizing various projects
 Conduct market research and analyze consumer rating reports/ questionnaires
 Employ marketing analytics techniques to gather important data (social media, web
analytics, rankings etc.)
 Update spreadsheets, databases and inventories with statistical, financial and non-
financial information
 Assist in the organizing of promotional events and traditional or digital campaigns and
attend them to facilitate their success
 Prepare and deliver promotional presentations
 Compose and post online content on the company’s website and social media accounts
 Write marketing literature (brochures, press releases etc) to augment the company’s
presence in the market
 Communicate directly with clients and encourage trusting relationships

ANGELICA MANALO- Financial Manager

Produce reports and research on the business financial situation as well as its short and
long term goals. She may concentrate in the preparation of accounts.
Finance Manager responsibilities can also include:
 Providing insights on the financial health of the organization.
 Ensuring the business meets all its statutory and compliance obligation, including
stationary accounting and tax issues
 Keeping track of market trends
 Looking for cost-reduction opportunities
 Developing relationships with external contacts such as auditors, solicitors and HM
revenue and customs.

AYESSA MAE ARMANDO- Financial Assistant

Guided and assisted by the financial assistant. The main responsibility is to report to the
manager and implement work as and when directed. The assistant role should be preparing
books of account, preparing cash memos, cheques and bills. He is the putter for the
transactions for the finance manager and first level of financial control management.
Financial Assistant responsibilities include:
Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan
Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 17

 Update financial spreadsheets with daily transactions

 Prepare balance sheets
 Create cost analysis reports (fixed and variable costs)
 Process tax payments
 Support monthly payroll and keep organized records
 Record accounts payable and accounts receivable
 Process invoices and follow up with clients, suppliers and partners as needed
 Provide administrative support during budget preparation
 Participate in quarterly and annual audits

CLARISSA MARQUEZ- Operation/Production Manager

Responsible for the technical management, supervision and control of industrial
production processes. Ensure that manufacturing processes run reliable and efficiently.
Production manager should possess confidence, technical skills, project management skills,
organization and efficiency, leadership and interpersonal skills, problem solving skills,
communication skills, and last is teamwork skills.
Production Manager responsibilities include:
 Planning and organizing production schedules
 Assessing project and resource requirements
 Estimating negotiating and agreeing budget and timescales with client and managers
 Editing that health and safety regulations are met
 Determining quality control standards
 Overseeing production process
 Re-negotiating timescales/ schedules as necessary
 Selecting, ordering and purchasing materials
 Organizing the repair and routine maintenance of production equipment
 Liasing with buyers and marketing and sales staff

EDZEL CARABUENA- Assistant Production Manager

Responsible for the planning and execution of production processes. They monitor
quality standards and costs and provide administrative support. Their duties include procuring
raw materials and equipment, appointing laborers, and liaising with other departments.
Assistant Production Manager Responsibilities:
 Reporting to the Production Manager.
Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan
Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 18

 Assisting the Production Manager with administrative tasks like production schedules
and timesheets.
 Appointing labor and purchasing stock toward the smooth running of the production
process.
 Preparing cost estimates for materials, equipment, and hiring laborers.
 Overseeing quality control throughout the production process.
 Ensuring that production is completed before deadlines.
 Procuring and monitoring the efficiency of production equipment.
 Updating the Production Manager on the status of projects.
 Liaising and coordinating production with other departments.
 Resolving labor disputes, where requested

KRIS-ANNE BUENDIA- Human Resource Manager

Plan for new staff, interview and hire them accordingly to cultivate a healthy work
environment where everyone can thrive. They also consult executives on strategic decisions
affecting all management levels to create sustainable change within their business or company.
Responsibilities:
 Develop and implement HR strategies and initiatives aligned with the overall business
strategy
 Bridge management and employee relations by addressing demands, grievances or
other issues
 Manage the recruitment and selection process
 Support current and future business needs through the development, engagement,
motivation and preservation of human capital
 Develop and monitor overall HR strategies, systems, tactics and procedures across the
organization
 Nurture a positive working environment
 Oversee and manage a performance appraisal system that drives high performance
 Maintain pay plan and benefits program
 Assess training needs to apply and monitor training programs
 Report to management and provide decision support through HR metrics
 Ensure legal compliance throughout human resource management

People and Talent Required

To prepare in their future growth, they plan to have additional team members to support
the increase and demand of the business in the future including customer service, distribution,

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 19

and most especially in production. Currently the company has personnel/staff of eight
(8), but they are looking forward to have or reach 20 members to meet the demand of the
projected market over the 5 years.

FINANCIAL PROJECTION

In order to achieve and accomplish their goal of driving their company into a successful
market position, they have a comprehensive plan. To implement those plans, they agreed to
contribute an equal share capital of P 5,000.00 each.

Initial Capital Requirement

PARTNERS RATIOS INVESTED AMOUNT
RODALYN LLANTO 12.5% P 300.00
CLARISSA U. MARQUEZ 12.5% P 300.00
EDZEL CARABUENA 12.5% P 300.00
ANGELICA MANALO 12.5% P 300.00
GRACE PORNASA 12.5% P 300.00
CHERI SHANE GONZALES 12.5% P 300.00
AYESSA ARMANDO 12.5% P 300.00
KRISANNE BUENDIA 12.5% P 300.00
TOTAL= 100% TOTAL= P 2,400.00
Table 5. BUDGET AND RESOURCES

a. Cost of Raw Materials

Ingredients Quantity Price
cassava starch 10 kg P 1,160
banana heart 10 kg 500
onion 1/2kilo 60
garlic 1kilo 120
sticker paper 7packs (10pcs/pack) 196
plastic 7packs (100pcs/pack) 301
oil 5 liters 400

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 20

salt 1 kilo 12
pepper 1 pack 20
sili 40
vinegar 2 liters 112
plastic for vinegar 3packs (100pcs/pack) 30
P 2,951
b. Equipment
sealer P 300
Date stamp 60
P 360

Sales Forecast
June July Aug Sept Oct Nov Dec Total
Units 720 1,080 1,080 1,260 1,260 1,440 1,440 8,280
Selling Price P 8.00 P 8.00 P 10.00 P 10.00 P 10.00 P 10.00 P10.00
TOTAL PRICE P5,760 P8,640 P10,800 P12,600 P12,600 P14,400 P14,400 P79,200
% of Total Sales
Table 6. sales forecast

Cash Flow Statement

BANAHEART KROPEK
CASH FLOW STATEMENT
FOR THE MONTH ENDED JUNE 30, 2023

Cash Flow from Operating Activities

Cash Sales P 5,760
Cost of Purchase (2,951)
Net Cash Flow from Operating Activities P 2,809

Cash Flow from Investing Activities

Cash spent on purchase of equipments (360)
Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan
Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 21

Net Cash Flow from Investing Activities (360)

Cash Flow from Financing Activities

Cash received as investments by P 2,400
owner
Net Cash Flow from Financing Activities P 2,400

Net Increase (Decrease) in Cash

Cash balance at the beginning of the period 2,400
Cash balance at the end of the period 4,849

Table 7. Cashflow Statement

Projected Cash Flow Statement

June July August Sept Oct Nov Dec TOTAL
Cash Flow
from
Operating
Activities
Cash Sales P5,760 P8,640 P10,800 P12,600 P12,600 P14,400 P14,400 P79,200
Cost of (2,951) (4,426) (4,426) (5,165) (5,165) (5,902) (5,902) (33,937)
Purchase

Net Cash Flow 2,809 4,214 6,374 7,435 7,435 8,498 8,498 45,263
from
Operating
Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan
Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 22

Activities

Cash Flow
from
Investing
Activities
Cash spent on (360) 0 0 0 0 0 0 0
puchase of
equipments
Net Cash Flow (360) 0 0 0 0 0 0 (360)
from Investing
Activities

Cash Flow
from
Financing
Activities
Cash received 2,400 0 0 0 0 0 0 2,400
as
investments
by owner
Net Cash Flow 2,400
from
Financing
Activities

Net Increase
(Decrease) in
Cash
Cash balance 2,400 4,849 9,063 15,437 22,872 30,307 38,805
at the
beginning of
the period
Cash balance 4,849 9,063 15,437 22,872 30,307 38,805 47,303 47,303
at the end of
the period
Table 8. Cashflow Statement for 1st period

Income Statement

BANAHEART KROPEK
INCOME STATEMENT
FOR THE MONTH ENDED JUNE 30, 2023
Revenue
Sales P 5,760
Cost of Good Sold 2,951
Gross Profit P 2,809
Expenses

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 23

Equipments 360
Total Expenses 360
Net Income P 2,449
Table 9. Income Statement

PROJECTED PROFIT AND LOSS STATEMENT

June July August Sept Oct Nov Dec TOTAL

Revenue
Sales P5,760 P8,640 P10,800 P12,600 P12,600 P14,400 P14,400 P79,200
Cost of Good Sold (2,951) (4,426) (4,426) (5,165) (5,165) (5,902) (5,902) (33,937)
Gross Profit 2,809 4,214 6,374 7,435 7,435 8,498 8,498 45,263
Gross Margin 48.76% 48.77% 59% 59% 59% 59% 59% 57%
Expenses
Equipments 360 0 0 0 0 0 0 360
Total Expenses 360 0 0 0 0 0 0 360

Net Income 2,449 4,214 6,374 7,435 7,435 8,498 8,498 44,903
Table 10. Projected Loss and Profit Statement
Assumptions:
1. JUNE and JULY- Sales based on price of P8.00 per unit, 1,800 units sold.
AUGUST to DECEMBER – Sales based on price P10.00 per unit, 6,480 units sold.
Total of 8,280 units sold
2. Cost of goods sold includes ingredients, packaging materials, and labels for the product.
Cost is P4.22 per unit.
3. No salary will be drawn by the owner/managers in the first year. All profits will be re-
invested for new market entry and increased production.

APPENDICES:

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 24

Curriculum Vitae

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 25

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 26

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 27

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 28

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 29

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 30

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 31

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 32

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 33

Glossary of Terms
Administrative- Relating to the running of business, organization, etc.
Analysis- A detailed examination of anything complex in order to understand its nature or to
determine its essential features.
Banana Heart - It is the edible flower of Southeast Asian banana, also known as Banana
Blossom.
Break-even Analysis – It is a financial calculation that weighs the costs of a new business,
service or product against the unit sell price to determine the point at which you will break-even.
Comprehensive Plan – It is a framework and guide for accomplishing a community’s
aspirations and intentions.
Conduct- In business, it is the act of selling or attempting to sell services, or edible or non-
edible items for immediate delivery.
Customer- The individuals who purchased product or services.
Customer-focused - It is a strategy that puts customers at the center of business decision-
making.
Demand- The quantity of consumers who are willing and able to buy products at various prices
during a given period of time.
Eccentric- Deviating from an established or usual pattern or style.
Incentives- A thing that motivates or encourages one to do something.
Infancy Stage – It is synonymous with the start-up phase. The phase when the new product is
introduced.
Kropek- It is a cracker that is made from starch or tapioca flour and other seasonings.
Personnel- People employed in an organization or engaged in an organized undertaking such
as military service.
Proponents- A person who advocates a theory, proposal, or project.
Tapioca Starch- It is a starchy substance in the form of hard white grains, obtained from
cassava and used in cooking for puddings and other dishes.
Unrecognized- Not identified from previous encounters or knowledge.

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 34

Brochure
The brochure of the BanaHeart Kropek is containing information about their company that can
be seen on the figure. The brochure contains the short description of the business, the process
and actual pictures of the product, its logo and tagline, and the contact information of the
company. The information that are included helps the people to learn more about the product
that the BanaHeart Kropek offers.

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU

 Republic of the Philippines
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
OFFICE OF THE VICE-PRESIDENT FOR BRANCHES AND SATELLITE CAMPUSES
Unisan Branch 35

Supporting Documents
https://www.statista.com/outlook/cmo/food/confectionery-snacks/snack-food/
philippines#demographics

https://www.google.com/url?sa=t&source=web&rct=j&url=https://amp.theguardian.com/food/
2019/mar/16/banana-blossom-vegan-food-fish-texture-
sainsburys&ved=2ahUKEwiRm4ajw5X9AhUCG4gKHWGlCLQQFnoECDQQAQ&usg=AOvVaw
2IctmyE5rkpZd2H8C7X-ch

https://www.google.com/url?sa=t&source=web&rct=j&url=https://m.netmeds.com/health-library/
post/banana-flower-the-superfood-you-havent-heard-
of&ved=2ahUKEwiRm4ajw5X9AhUCG4gKHWGlCLQQtwJ6BAgWEAE&usg=AOvVaw3uvOUfP
wsjUPNQflkQrjNZ

https://www.google.com/url?sa=t&source=web&rct=j&url=https://m.netmeds.com/health-library/
post/banana-flower-the-superfood-you-havent-heard-
of&ved=2ahUKEwjLqLXCtpX9AhXKEHAKHZTVAgYQtwJ6BAgSEAE&usg=AOvVaw3uvOUfPw
sjUPNQflkQrjNZ

https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.globallinker.com/
bizforum/article/4-crucial-stages-of-product-life-cycle-a-marketer-must-know/2251/amp/
&ved=2ahUKEwiN0oXFt5X9AhUr5nMBHcK9AHw4ChAWegQIBRAB&usg=AOvVaw0MTaCuqC
xwt0JQ9bfkigd0

https://www.google.com/url?sa=t&source=web&rct=j&url=https://wap.business-standard.com/
about/what-is-demand%23:~:text%3DDemand%2520is%2520the%2520quantity%2520of,ability
%2520to%2520pay%2520for
%2520it.&ved=2ahUKEwiY_4zxt5X9AhXEQPUHHarXCMcQFnoECBgQBQ&usg=AOvVaw0Upr
dydUFRH6FXVALB25v2

https://www.google.com/url?sa=t&source=web&rct=j&url=https://panlasangpinoy.com/kropek/
&ved=2ahUKEwjb7J6CuZX9AhUKCYgKHbmsCWcQFnoFCIQBEAE&usg=AOvVaw3vmj2PSuu
vrfJ8aMvKyOcO

Bondoc Peninsula Highway,Brgy.Ibabang Kalilayan

Unisan, Quezon

THE COUNTRY’S 1st POLYTECHNICU