A PROJECT REPORT ON

Discuss the Advertising and Promotion strategies of

H&M in India & United State

Award of the degree of

MASTER‟S OF BUSINESS ADMINISTRATION

Submitted by

Sahil Tiwari – 22GSOB2010437

Avantika Bhadauria – 22GSOB2010678
Sakshi Shahi – 22GSOB2011022
Mukul Rajput – 22GSOB2010593
Drishti Chauhan – 22GSOB2010592
Syed Anwer Raza – 22GSOB2010767
Prasoon Srivastava – 22GSOB2010545

IN

GALGOTIAS UNIVERSITY
SCHOOL OF BUSINESS

Under the Supervision of

MISS NIHARIKA SINGH

ASSISTANT PROFESSOR

2022-2024
 TABLE OF CONTENT

1. Abstract

2. Acknowledgment

3. Introduction

4. H&M Overview

5. Advertising Strategies of H&M in India

6. Advertising Strategies of H&M in United State

7. Promotion Strategies Of H&M in India

8. Promotion Strategies Of H&M in United State

9. Market Analysis of H&M

10. Fashion Industry of H&M in India

11. Fashion Industry of H&M in United State

12. Key Performance Indicators of H&M

13. Customer Feedback and Surveys of H&M

14. Conclusion

15. References

16. Appendices
 Abstract

This abstract provides an overview of the advertising and promotion strategies employed by
H&M (Hennes & Mauritz) in the Indian and US markets. H&M, a Swedish multinational retail
company, is known for its fast-fashion clothing and accessories. To succeed in these distinct
markets, H&M tailors its advertising and promotion strategies to the unique characteristics and
consumer preferences in each region.

In India, H&M has adopted a localization approach to resonate with the diverse culture and
consumer base. The company leverages a mix of traditional and digital advertising channels to
reach its target audience. This includes collaborations with Indian celebrities and influencers,
participation in local festivals, and an active presence on popular social media platforms. H&M
has also been mindful of India's price-sensitive market, offering competitive pricing and
discounts to attract budget-conscious consumers.

In the United States, H&M utilizes a blend of global and local advertising strategies. The
company leverages its global brand recognition and high-quality fashion offerings to establish a
strong presence. H&M frequently collaborates with American celebrities and designers to
enhance its appeal in the US market. Digital marketing plays a significant role, with a robust e-
commerce platform and social media advertising campaigns. The brand also invests in physical
store experiences to create a welcoming shopping environment for consumers.

In markets, sustainability and responsible fashion practices are integral parts of H&M's
advertising and promotion. The company emphasizes its commitment to sustainability, ethical
sourcing, and recycling initiatives through various marketing channels, aligning with the growing
consumer demand for eco-friendly products.

Overall, H&M adapts its advertising and promotion strategies to align with the distinct consumer
behaviours, cultural nuances, and market dynamics in India and the United States, while
simultaneously emphasizing its global brand values, quality, and sustainability efforts. These
strategies reflect H&M's agility in navigating diverse global markets while staying true to its core
brand identity.
 Acknowledgment

This project is the outcome of sincere efforts, hard work and constant guidance of not only me but a
number of individuals. First and foremost, I am thankful to my guide Miss Niharika Singh for
providing me help and support throughout the Project Report period.

We owe a debt of gratitude to my faculty guide who not only gave me valuable inputs about the
industry but was a continuous source of inspiration during these months, without which this Project
was never such a great success. Last but not the least I would like to thank all my Faculty members,
friends and family members who have helped me directly or indirectly in the completion of the
project.
 Introduction
H&M is multinational clothing-retail company known for its fast fashion clothing for men women,
teenagers and children. It is the second largest global clothing retail, behind spain based Zara
company. As of November 2019, H&M Operate in 74 countries with over 5,000 stores and also
company have made its online shopping available in 33 countries. The company was founded in
1947 by Erling Persson with very first shop established in Västerås , Sweden . The original name of
shop was called “Hennes” which is Swedish for “hers” as the store at the time exclusively sold
women’s wear. It wasn’t until 1968 when person acquired the hunting apparel brand Mauritz
Widforss that he changed the name of the company to Hennes & Mauritz to reflect the brand
inclusion of menswear into the product range. Soon after the merger and the official rebranding into
the shortened H&M the company’s expansion gradually began to expand outside of Sweden’s
borders. In 1976 the first store outside Sweden opened in London, H&M continued to grow on
Europe began to retail online in 1998

Product of H&M

The H&M also include other brands like – COS, Monki, Weekday Cheap Monday, H&M Home and
ARKET. Together these brand offer customer a wealth of styles and trends in fashion, beauty,
accessories and homewards for Women, Men and for children.

Mission of H&M

The prime focus of H&M is to serve fashion and quality at the best price in sustainable way. The
believe that they should have best customer offering in each and every market and offer collection
that are wide ranging and varied for women, men, teenagers and children. For them design, quality
and sustainability are not a question of price but ability to offer inspiring fashion with unbeatable
value for money.

Vision of H&M

H&M’s business operations aims to run in a way that is economically, socially and environmentally
sustainable where it means that the need of both present and future generations must be fulfilled.

USP of H&M

H&M works on a business concept of fashion for all, where this venture serves the customer with
stylish clothes, classic look at the affordable price. Also the tie ups of H&M with big designers have
helped them to establish themselves among the best fast fashion retailers where they provide the
consumer with best designs from the popular designers at an affordable price due to their effective
logistics
 H&M Overview
History and Founding:

H&M was founded in 1947 in Västerås, Sweden, by Erling Persson. The first store was called
"Hennes" (Swedish for "hers") and initially sold women's clothing. In 1968, the company acquired
the hunting and fishing equipment store Mauritz Widforss and began selling men's and children's
clothing. This marked the birth of the brand "Hennes & Mauritz" or "H&M."

Global Presence:

H&M has grown to become one of the world's largest fashion retailers. It operates in over 70
countries with thousands of stores and a strong online presence.

Fashion Philosophy:

H&M's fashion philosophy revolves around offering affordable and trend-driven clothing for a wide
range of styles. They are known for their "fast fashion" approach, which involves quickly bringing
new designs to the market in response to the latest fashion trends.

Product Categories:

H&M offers a diverse range of products, including clothing (dresses, tops, pants, outerwear, and
more), accessories (jewellery, bags, hats, scarves), and footwear for women, men, and children.
They also have a home collection that includes items like bedding and decor.

Sustainability:

H&M has made significant efforts in recent years to improve its sustainability practices. They have
launched initiatives like the "Conscious Collection" featuring more sustainable materials and the
"Garment Collecting Program," which encourages customers to recycle their old clothes.

Designer Collaborations:

H&M is known for its collaborations with high-profile designers and fashion houses, offering limited-
edition collections. These partnerships generate considerable excitement and publicity.

Store Formats:

H&M operates a variety of store formats, from flagship stores in major cities to smaller stores in
shopping malls. They also have an online presence in many countries, enabling customers to shop
from their website and app.

Marketing and Advertising:

H&M is known for its creative advertising campaigns, featuring models and celebrities that resonate
with their target audience. They heavily utilize digital and social media marketing to reach a global
customer base.
Community and CSR Initiatives:

The Company has been involved in various community and corporate social responsibility (CSR)
initiatives, such as supporting education and healthcare programs in developing countries.

Competitors:

H&M competes with other fast fashion retailers like Zara and Forever 21, as well as online retailers
and traditional department stores.

Financials:

As of my last knowledge update in September 2021, H&M was one of the largest fashion retailers
globally, with a significant presence in many markets. However, it's important to note that the retail
industry is highly dynamic, and the company's financial performance and strategies may have
evolved since then.
 Advertising Strategies of H&M in India
Localization:

Adapting to local culture and preferences is essential in India. H&M likely focused on incorporating
Indian elements in their advertising campaigns and product offerings to resonate with the local
audience. This might include using Indian models, featuring traditional clothing, and celebrating local
festivals in their marketing materials.

Omni Channel Marketing:

H&M probably utilized a combination of online and offline marketing strategies. They might have
used digital advertising, social media, and email marketing, while also establishing a strong presence
in shopping malls and popular high-street locations.

Celebrity Endorsements:

Celebrity endorsements can have a significant impact in India. H&M may have collaborated with
Indian celebrities or influencers to promote their brand and products.

Seasonal and Festival Campaigns:

India has a diverse range of festivals and seasons, each of which presents an opportunity for tailored
advertising campaigns. H&M would likely have launched special collections and promotions for
festivals like Diwali, Holi, or Eid.

Customer Engagement:

Building a strong online and offline community is crucial. H&M may have run contests, hosted
events, and encouraged user-generated content on social media platforms.

Sustainability and Ethical Practices:

Highlighting their commitment to sustainability and ethical manufacturing can be a key aspect of
H&M's advertising in India. This could appeal to a growing environmentally conscious consumer
base.

Discounts and Promotions:

Price-conscious Indian consumers appreciate discounts and promotions. H&M may have regularly
run sales and promotions to attract and retain customers.

Local Partnerships:

Collaborating with local brands or designers can help H&M gain credibility and connect with Indian
consumers.
Expansion Plans:

Advertising might also include announcements of new store openings and expansion plans in
different cities across India.

Social Responsibility:

Demonstrating corporate social responsibility, such as supporting local causes or NGOs, can be an
important part of advertising strategies in India.
 Advertising Strategies of H&M in United State
Digital and Social Media Marketing:

H&M has been known to heavily invest in digital marketing, including social media advertising. They
use platforms like Instagram, Facebook, Twitter, and Interest to showcase their latest collections,
engage with customers, and run targeted ads to reach a wide audience.

Influencer Partnerships:

Collaborating with fashion influencers and celebrities to promote their products is a common
strategy. H&M has partnered with both global and local influencers to create buzz around their
brand and collections.

Seasonal Campaigns:

H&M often runs campaigns tied to seasons and major fashion events. For example, they launch
special collections for holidays like Christmas, back-to-school promotions, and summer fashion lines.

Sustainability Initiatives:

H&M has a strong focus on sustainability, and they use advertising to promote their eco-friendly
initiatives and products. Their Conscious Collection and recycling programs are often highlighted in
their advertising.

Email Marketing:

H&M sends out regular newsletters and promotional emails to subscribers, providing updates on the
latest collections, promotions, and exclusive offers.

In-Store Promotions:

H&M utilizes in-store advertising and promotions to attract foot traffic and encourage purchases.
This includes window displays, signage, and in-store events.

Mobile Apps:

H&M has a mobile app that allows users to shop online, receive notifications about sales and
discounts, and access exclusive content. Mobile app advertising and push notifications are common
strategies.

Customer Engagement:

H&M encourages customer engagement and user-generated content. They often run campaigns
where customers can share their photos and experiences with H&M products, which are then
featured on their social media and website.
Community Engagement:

H&M may be involved in local community initiatives and partnerships, which are sometimes
highlighted in their advertising to show their commitment to the communities where they operate.

Discounts and Sales:

Periodic sales and discounts are a common strategy to attract price-conscious consumers. These
promotions are advertised through various channels.

Partnerships and Collaborations:

H&M often collaborates with well-known designers and brands for limited-edition collections. These
collaborations generate excitement and are widely promoted.

TV and Print Advertising:

While digital marketing is prominent, H&M may still use TV and print advertising, especially for
major campaigns and during the holiday season.
 Promotion Strategies Of H&M in India
Advertising Campaigns:

H&M runs advertising campaigns across multiple channels, such as television, digital media, print
and outdoor advertising. These campaigns often feature a mix of international and local models and
celebrities to appeal to a wide audience.

Digital Marketing:

Given the importance of online presence, H&M leverages digital marketing channels. This includes
social media advertising on platforms like Facebook, Instagram, Twitter, and YouTube, as well as
Google Ad Words for search engine advertising.

Social Media Engagement:

H&M actively engages with its audience on social media platforms. They share regular updates on
new collections, fashion trends, and promotional events. Social media also offers a space for
customer interaction and feedback.

Email Marketing:

H&M uses email marketing to reach out to customers with personalized recommendations, special
promotions, and information about upcoming sales and events.

In-Store Promotions:

Inside H&M stores in India, you'll find various promotional materials, such as window displays, in-
store signage, and special promotions that encourage shoppers to make purchases.

Mobile Apps:

H&M has a mobile app in India, which allows customers to shop, receive exclusive offers, and stay
updated on new arrivals. They may promote the app through incentives, such as discounts for first-
time users.

Customer Loyalty Programs:

H&M may run a customer loyalty program to reward repeat shoppers. This can include discounts,
early access to sales, and exclusive events.

Collaborations and Limited Edition Collections:

Collaborations with local designers and influencers can generate buzz and promote exclusivity.
Limited edition collections are often marketed as a must-have for fashion enthusiasts.

Seasonal and Festival Promotions:

Capitalizing on Indian festivals and seasons is common. H&M may run special promotions and
collections for festivals like Diwali and Holi or for seasons like summer and monsoon.
Sustainability Initiatives:

H&M's focus on sustainability is often part of its promotional strategy. They might highlight their
sustainable practices, such as recycling programs and the Conscious Collection, to appeal to eco-
conscious consumers.

Community Engagement:

H&M may engage with local communities through partnerships, sponsorships, and charitable
initiatives. These activities are often promoted to demonstrate corporate social responsibility.

Discounts and Sales:

Offering discounts and sales is a proven strategy to attract price-sensitive customers. H&M typically
promotes these events heavily through various channels.

Customer Reviews and User-Generated Content:

H&M encourages customers to share their experiences and photos with H&M products. User-
generated content can be featured on their website and social media.
 Promotion Strategies Of H&M in United State
Advertising Campaigns:

H&M runs advertising campaigns in the United States across various media channels, including
television, print, digital, and outdoor advertising. These campaigns often feature well-known
models, celebrities, and influencers.

Digital Marketing:

Digital channels play a crucial role in H&M's promotion strategies. They invest in online advertising
through platforms like Facebook, Instagram, Twitter, YouTube, and Google AdWords. These
channels help target specific demographics and reach a broader audience.

Social Media Engagement:

H&M actively maintains a strong presence on social media platforms, including Instagram, Facebook,
Twitter, and Interest. They use these platforms to share the latest collections, trends, and engage
with their audience through interactive content and discussions.

Email Marketing:

H&M utilizes email marketing to communicate with customers, offering personalized

recommendations, exclusive offers, information about upcoming sales and events, and more.

In-Store Promotions:

H&M stores in the U.S. often feature various in-store promotional materials, such as window
displays, signage, and discounts, to encourage in-store purchases.

Mobile Apps:

H&M's mobile app in the United States provides customers with a convenient way to shop, receive
exclusive offers, and stay informed about new arrivals and promotions. The company may promote
the app through incentives like first-time user discounts.

Customer Loyalty Programs:

Loyalty programs reward repeat customers with perks like discounts, early access to sales, and
exclusive events, fostering customer retention.

Collaborations and Limited Edition Collections:

Collaborations with designers, influencers, and celebrities can generate excitement and promote
exclusivity. Limited edition collections are marketed as must-have items for fashion enthusiasts.

Seasonal and Holiday Promotions:

H&M capitalizes on U.S. holidays and seasons by running special promotions and launching seasonal
collections. This includes promotions for Black Friday, Back-to-School, and holiday seasons.
Sustainability Initiatives:

H&M's commitment to sustainability is often part of its promotional strategy. They may highlight
their sustainable practices, such as recycling programs and the Conscious Collection, to appeal to
environmentally-conscious consumers.

Community Engagement:

H&M engages with local communities through partnerships, sponsorships, and charitable initiatives,
which are often promoted to demonstrate corporate social responsibility.

Discounts and Sales:

Regular discounts and sales are a proven method to attract price-sensitive consumers. H&M often
heavily promotes these events through various channels.

Customer Reviews and User-Generated Content:

H&M encourages customers to share their experiences and photos with H&M products. User-
generated content is often featured on their website and social media, helping to build brand trust
and authenticity.
 Market Analysis of H&M
Market Size and Growth:

 H&M is one of the world's largest fashion retailers, with a presence in over 70 countries.
 The global fashion industry is a multi-trillion-dollar market, and H&M is among the key
players.

Market Segmentation:

 H&M serves a broad customer base, including men, women, and children.
 They offer various clothing styles, accessories, and a home collection, catering to diverse
consumer needs.

Market Trends:

 Sustainability: The fashion industry is increasingly focused on sustainability. H&M has been
working on sustainability initiatives, including the "Conscious Collection" and garment
recycling programs.
 Fast Fashion: H&M follows a fast fashion model, which involves rapidly responding to
changing fashion trends.
 E-commerce Growth: The global trend of increased online shopping has impacted the
fashion retail sector, including H&M.

Competitive Analysis:

 H&M competes with other fast fashion retailers like Zara, Forever 21, and online retail giants
like Amazon and ASOS.
 Its approach to fashion, pricing, and sustainability differentiates it from competitors.

Customer Analysis:

 H&M's target audience includes fashion-conscious consumers who seek affordable and
trendy clothing.
 They have a wide range of products, making them accessible to a broad demographic.

Financial Performance:

 H&M's financial performance is a crucial aspect of market analysis. Information on revenue,

profitability, and growth rates would be essential for a detailed analysis.

International Expansion:

 H&M's global presence and its expansion into emerging markets like India and China are
significant factors to consider.
Sustainability Efforts:

 H&M's sustainability initiatives and commitments are increasingly important in consumer

choices. Assessing their impact and customer response is vital.

Market Entry Strategies:

 Understanding how H&M entered and expanded in various markets can provide insights into
their international strategy.

Regulatory Environment:

 The fashion industry is subject to various regulations, including those related to labor
practices, safety, and environmental impact. Compliance and corporate responsibility are
critical factors.
 Fashion Industry of H&M in India
Market Presence:

H&M has a growing network of stores across major Indian cities, including Mumbai, Delhi,
Bengaluru, Chennai, Hyderabad, and others. The brand has made significant investments in
expanding its physical retail footprint.

Target Audience:

H&M in India caters to a wide range of consumers, including men, women, and children. Its
affordable and trendy fashion offerings make it popular among young adults and fashion-conscious
shoppers.

Product Range:

H&M offers a diverse range of products, including clothing, accessories, and footwear. They follow a
fast fashion model, quickly introducing new collections and styles to align with global fashion trends.

Seasonal and Festival Collections:

H&M often launches special collections and promotions tied to Indian festivals, such as Diwali and
Holi. This approach resonates well with Indian consumers who appreciate festive attire.

Localization:

H&M incorporates Indian elements into its product offerings and marketing campaigns, such as
using Indian models and featuring traditional and fusion wear.

Sustainability:

H&M's commitment to sustainability is an important aspect of its operations in India. They have
promoted sustainability initiatives, including the "Conscious Collection" and garment recycling
programs, to align with the growing environmental consciousness of Indian consumers.

Competition:

In India, H&M competes with other international and domestic fashion retailers, such as Zara,
Forever 21, and local brands. The competitive landscape in India's fashion industry is dynamic and
fast-evolving.

E-commerce:

In addition to physical stores, H&M operates an e-commerce platform in India, allowing customers
to shop online and receive deliveries in various regions.

Store Expansion:

H&M has continued to expand its presence in India, opening new stores and exploring different
formats and locations, including high-street and mall locations.
Local Partnerships:

H&M has collaborated with Indian designers and celebrities, launching limited-edition collections
and garnering attention in the Indian fashion community.
 Fashion Industry of H&M in United State
Market Presence:

H&M operates a vast network of stores across the United States, including flagship locations in
major cities and numerous stores in shopping malls and urban areas.

Target Audience:

H&M caters to a diverse range of customers in the United States, including men, women, and
children. Its affordable and trend-driven fashion appeals to a broad demographic.

Product Range:

H&M offers a wide variety of fashion products, including clothing, accessories, footwear, and home
goods. The company follows a fast fashion model, frequently introducing new collections to align
with evolving fashion trends.

Seasonal and Holiday Collections:

H&M regularly launches seasonal and holiday collections tailored to U.S. consumer preferences.
Special promotions are often conducted during holiday seasons, including Back-to-School and
holiday-themed offerings.

Sustainability Initiatives:

H&M has focused on sustainability in the United States, promoting eco-friendly practices and
materials. Initiatives such as the "Conscious Collection" and garment recycling programs have been
introduced.

Competitive Landscape:

In the U.S., H&M competes with a range of fashion retailers, including other fast fashion brands like
Zara and Forever 21, as well as traditional department stores, e-commerce giants, and local
boutiques.

E-commerce:

H&M offers an e-commerce platform in the United States, allowing customers to shop online and
receive deliveries or utilize in-store pickup options.

Designer Collaborations:

H&M is known for its designer collaborations and limited-edition collections, partnering with well-
known designers to create exclusive lines that generate significant excitement and buzz among
American consumers.

Store Expansion:

H&M continues to expand its presence in the United States, opening new stores and experimenting
with different store formats and locations.
Marketing and Advertising:

H&M is known for its creative advertising campaigns in the U.S., featuring models, celebrities, and
influencers that resonate with American consumers. Digital marketing and social media campaigns
play a significant role.

Community Engagement:

H&M may be involved in community initiatives and sponsorships, often highlighted in their
advertising and public relations efforts to demonstrate corporate social responsibility.

In-Store Experience:

H&M stores in the U.S. offer a distinctive shopping experience with window displays, in-store
signage, and events to attract and engage customers.
 Key Performance Indicators of H&M
Revenue and Sales Growth:

Tracking total revenue and sales growth over time is fundamental for any retailer, including H&M.
This can be broken down by region, store, and online sales.

Comparable Store Sales (Comp Sales):

Comp sales measure the performance of stores that have been open for a consistent period,
providing insights into organic growth.

Gross Margin:

Gross margin reflects the profitability of H&M's products and indicates how efficiently they manage
production and sourcing costs.

Inventory Turnover:

This KPI measures how quickly H&M's inventory is sold and replenished. A higher inventory turnover
ratio suggests efficient inventory management.

Average Transaction Value:

Tracking the average amount spent by customers in a single transaction helps assess sales
effectiveness and customer engagement.

Customer Traffic and Conversion Rate:

Monitoring the number of customers entering stores or visiting the website and calculating the
conversion rate (the percentage of visitors who make a purchase) can provide insights into customer
behaviour.

Online Sales Growth:

With the growth of e-commerce, tracking the percentage of online sales and their growth rate is
important for H&M.

Return on Investment (ROI):

Measuring the effectiveness of marketing campaigns and store investments is essential for assessing
the return on investment.

Customer Retention and Loyalty:

Evaluating customer retention rates and loyalty program participation can provide insights into
brand loyalty and the ability to retain customers.
Sustainability Metrics:

Given H&M's focus on sustainability, they may track KPIs related to sustainable practices, such as the
percentage of sustainable materials used in their products or reductions in carbon emissions.

Employee Productivity:

Measuring employee productivity and efficiency, such as sales per employee or sales per square foot
of retail space, helps assess labour cost effectiveness.

Market Share:

H&M may monitor its market share in the global fashion industry and in specific regions to evaluate
its competitive position.

Supply Chain Efficiency:

KPIs related to the supply chain, such as lead times, order fulfilment rates, and vendor performance,
help ensure efficient operations and product availability.

Profitability Ratios:

Key profitability ratios, such as EBITDA margin and net profit margin, provide insights into overall
financial performance.

Social Media and Online Engagement:

Monitoring metrics related to social media engagement, website traffic, and online customer
reviews can gauge online presence and customer satisfaction.
 Customer Feedback and Surveys of H&M
Online Surveys:

H&M may use online surveys, either on their website or through email, to gather customer opinions.
These surveys can cover a wide range of topics, such as product preferences, store experiences, or
satisfaction with online shopping.

In-Store Feedback Stations:

Some H&M stores may have feedback stations or kiosks where customers can provide feedback by
filling out a short survey. These stations are typically located near the exit.

Purchase Receipt Surveys:

H&M may print survey invitations on purchase receipts, encouraging customers to visit a website
and provide feedback in exchange for discounts or entry into sweepstakes.

Social Media Engagement:

H&M actively engages with customers on social media platforms, such as Facebook, Instagram, and
Twitter. They encourage customers to share their feedback and experiences, allowing for real-time
interactions.

Customer Service Feedback:

H&M's customer service department may collect feedback when handling customer inquiries,
complaints, or returns. This feedback can provide insights into individual customer experiences.

Loyalty Program Surveys:

If H&M has a loyalty program, they may gather feedback from members to understand their
preferences and expectations.

Product Reviews:

H&M's website often includes a section where customers can leave reviews and ratings for products
they've purchased. This serves as valuable feedback for other shoppers and for H&M to improve
product quality.

Focus Groups and Interviews:

H&M may conduct focus groups and interviews with select customers to dive deeper into specific
topics or trends in the fashion industry.

App Feedback:

If H&M has a mobile app, they might encourage users to provide feedback within the app to improve
its functionality and usability.
Post-Purchase Surveys:

After an online purchase, H&M may send follow-up emails to customers, asking them to rate and
provide feedback on their shopping experience and product satisfaction.

Sustainability Surveys:

H&M's commitment to sustainability may lead to surveys and feedback requests specifically related
to sustainable practices and products.
 Conclusion
H&M is a global fashion brand that operates in various countries, including India and the United
States. Their advertising and promotion strategies in these two markets may differ due to variations
in consumer behaviour, cultural preferences, and market conditions. Here are some key points to
consider.

Target Audience:

H&M likely tailors its advertising and promotion strategies to the specific demographics and
consumer behaviours in each market. In India, they may focus on a younger demographic with an
emerging middle class, while in the United States, they may target a more diverse customer base
with varying fashion preferences.

Marketing Channels:

H&M is likely to leverage different marketing channels in each country. In the United States, they
may rely heavily on digital advertising, social media, and influencer marketing. In India, where digital
infrastructure is developing, a mix of online and traditional advertising methods may be used.

Cultural Sensitivity:

H&M needs to be culturally sensitive in its promotional efforts in both countries. They may adapt
their advertising content and messaging to align with cultural values and customs, avoiding any
potential controversies.

Seasonal Variation:

Promotions and advertising strategies may also differ based on the climate and cultural events. For
instance, the fashion seasons and festive seasons in India may influence promotional timing and
content.

Competitive Landscape:

In the US, H&M faces strong competition from other fast fashion brands, so their strategies may
include price promotions, loyalty programs, and collaborations to stand out. In India, they might
focus on expanding their presence in a growing market.

Sustainability and Ethical Practices:

H&M's commitment to sustainability and ethical practices is a global priority. They may incorporate
these values into their advertising and promotion strategies in both India and the US to appeal to
conscious consumers.

Local Partnerships:

In India, H&M may collaborate with local influencers, designers, or celebrities to gain a more
significant foothold in the market. In the US, they might engage in partnerships or sponsorships with
American events and organizations.
E-commerce and Brick-and-Mortar:

H&M may balance their promotion strategies between their e-commerce presence and brick-and-
mortar stores, depending on the market's preference for online shopping.

In conclusion, H&M's advertising and promotion strategies in India and the US are likely adapted to
suit the specific market conditions, cultural nuances, and consumer behaviours in each country.
Their commitment to sustainability and ethical practices is a global theme, but the execution of their
strategies may vary to effectively resonate with their target audience in each market. To get the
most accurate and up-to-date information, it's essential to refer to H&M's latest annual reports,
press releases, and marketing campaigns.
 References
Company Reports: Access H&M's official website and look for their annual reports, investor relations
section, or press releases. These sources often contain information on their global marketing and
advertising strategies, as well as any market-specific details.

Market Research Reports:

You can check market research firms and databases like Statist, Euro monitor International, and IBIS
World for reports on the fashion retail industry and H&M's strategies in specific regions.

Business News:

Explore reputable business news sources like Bloomberg, Reuters, CNBC, and Forbes for articles and
analysis related to H&M's advertising and promotion strategies in India and the US.

Academic Journals:

Search academic databases such as Google Scholar and JSTOR for research articles and case studies
that might provide insights into H&M's marketing strategies.

Marketing and Advertising Publications:

Marketing and advertising industry publications, such as Adages, Ad week, and Marketing Week,
might feature case studies and insights on H&M's promotional efforts.

Interviews and Press Releases:

Look for interviews with H&M's marketing and executive team members, as well as any press
releases related to their marketing initiatives and partnerships in both India and the US.

Social Media and Online Presence:

H&M's social media accounts and official websites for their operations in India and the US can offer
insights into their current advertising and promotion activities.

Consult Local Experts:

Consider reaching out to marketing and retail experts or consultants specializing in the Indian and US
markets, as they may have insights or reports on H&M's strategies.

Please keep in mind that marketing and advertising strategies can change frequently. For the most
up-to-date and accurate information, refer to sources from the last year or so, as strategies may
have evolved since my last knowledge update in September 2021.
 Appendices
Financial Statements:

Financial reports, such as income statements, balance sheets, and cash flow statements for H&M,
can be included in the appendices to provide a more detailed financial overview.

Market Research Data:

If your document pertains to the market analysis of H&M, you might include detailed market
research data, charts, and graphs in the appendices to support your findings.

Sustainability Reports:

If discussing H&M's sustainability initiatives, you could include the company's sustainability reports,
environmental impact assessments, or relevant data showcasing their efforts to reduce their
environmental footprint.

Annual Reports:

Appendices could include copies or summaries of H&M's annual reports, which provide an overview
of the company's performance, strategies, and goals.

Images and Visuals:

If you want to include visual elements like photographs of H&M's stores, products, or advertising
campaigns, these can be placed in the appendices to avoid clutter in the main document.

Survey Questionnaires or Responses:

If you conducted surveys or collected data from H&M customers or employees, the questionnaires
or responses can be included in the appendices for reference.

Legal Documents:

Legal documents, such as contracts, agreements, or patent filings, may be included in the
appendices when discussing H&M's legal matters.

Case Studies:

If you are analysing specific H&M case studies or success stories, these can be placed in the
appendices for in-depth reference.

References:

A list of references or citations used in the document can be included in the appendices, ensuring,
transparency and providing sources for further reading.