600 MCQS FOR SBI CLERICAL

d) selling products and services of company

MARKETING e) mergers
1) The aim of successful marketing is 11) Warehousing is synonymous to
a) To increase the sale b) To increase the profit a) transportation
c) To increase the output of sellers b) storage c) selling
d) All of the above e) None of the above d) production e) None of these
2) Buying and selling in the marketing 12) The term ‘Marketing Myopia’ was given by
functions are categorized as a) Prof Theordore Levitt
a) exchange functions b) facilitating functions b) Philip Kotler c) Bartles
c) distribution functions d) All of the above d) Palmer e) None of these
e) None of the above 13) The marketing concept is a way of thinking
3) Which among the following come under or a management philosophy that affects
‘facilitating’ category of marketing a) only marketing activities
functions? b) only the effects of sale personnel
a) Standardising and grading c) most efforts of the organization
b) Standardising and grading, financing and risk d) only customer relationships
taking e) None of the above
c) Standardising and grading, financing, risk 14) Nature of marketing environment includes
taking, securing market information a) Changes as per environment
d) All of the above b) Communication c) Challenges
e) None of the above d) Wide market e) All of the above
4) A lead means 15) Consumer of a bank comes under which of
a) a prospect who is more likely to avail of the the following environment
bank’s product a) External environment b) Internal environment
b) A political leader c) A religious leader c) Indirect environment d) All of the above
d) a bank chairman e) None of the above e) None of the above
5) Which among the following is called like 16) Which of the following represents the most
blood of business? important reason why firms monitor their
a) Marketing b) Product demographic environment?
c) Finance d) All of these a) To explain historical trends
e) None of these b) To predict political change
6) Which of the following is/are objective of c) To predict the size of market segments
marketing? d) To predict business cycles
a) Satisfying customer b) Increasing demand e) All of the above
c) Creating goodwill for the organization 17) Tax structure includes
d) Providing better quality products a) traditional
e) All of the above b) custom tax c) brand
7) The sole aim of marketing is to d) price e) All of these
a) Improve the balance sheet figures 18) Full form of R and D is
b) increase recruitment c) Increase profits a) Rate and Division
d) increase production b) Research and Development
e) increase branch network c) Research and Department
8) The traditional marketing style involves d) gathering records e) All of the above
a) Door-to-door campaigns 19) Occupation is an element of
b) Sending e-mails c) Tele-marketing a) demographic environment
d) SMS campaigns e) Virtual marketing b) Socio-cultural environment
9) Marketing has taken a prominent position c) economic environment
during the last decade due to d) All of the above
a) Increased competition e) None of the above
b) Better literacy rate c) Foreign compulsions 20) In SWOT analysis, ‘S’ stands for
d) Government instructions a) Strengths b) Strategies
e) There is no monopoly c) Smart Card d) All of the above
10) The task of marketing involves e) None of the above
a) opening new branches b) buying a company 21) Micro environment includes
c) selling a company a) market demand b) consumer

GENERAL AWARENESS – SEPTEMBER 2014 35

 c) competition d) All of the these 35) Service market is related with
e) None of these a) tangible b) intangible
22) Element of natural environment is c) Both (a) and (b) d) All of these
a) climate b) ecology e) None of the above
c) natural resources d) All of these 36) Personal selling is a part of
e) None of the above a) Promotion b) place
23) The part of political environment is/are c) price d) product
a) Social organization b) religious organization e) All of these
c) media d) form of government 37) Which of the following is intangible features
e) All of the above of product ?
24) Which of the following factor determine the a) After sale services
social class? b) performance of product
a) Income b) Occupation c) Goodwill of product d) All of these
c) Location of residence of members e) None of the above
d) All of the above e) None of the above 38) Product line means
25) Which of the following is an internal factor? a) Product technology
a) Strengths b) Threats b) expansion of product mix
c) Opportunities d) All of these c) pricing d) All of the above
e) None of these e) None of the above
26) For many marketers, political forces can be 39) DSA of a bank is a sub-element of
a) easily ignore b) easily influenced a) Price mix b) distribution mix
c) easily recognized d) beyond any control c) promotion mix d) All of these
e) None of the above e) None of these
27) Which of the following is not a controllable 40) Promotion in marketing means
factor of the marketing environment? a) passing an examination
a) Firm’s policy b) Government factor b) elevation from one grade to another
c) Marketing policy d) All of the above c) selling the products through various means
e) None of the above d) selling the products in specific areas
28) The business legislation of the legal e) none of the above
environment can be classified on which of 41) Which among the following can be an
the following base? example of non-profit marketing ?
a) Corporate affairs b) Consumer protection a) Disney setting up a park in Hong Kong
c) Employee protection d) Sectoral protection b) Setting up an Ayurvedic massage centre
e) All of the above c) AIDS awareness campaign
29) Situational analysis is useful for d) All of the above
a) SWOT analysis e) None of the above
b) analysis of sales person’s performances 42) The correct 4Ps of marketing are
c) analysis of capital markets a) product, place, promotion, profit
d) All of the above e) None of the above b) product, price, place, promotion
30) Good competition helps in c) product, promotion, price, place
a) better technology b) more market share d) All of the above e) None of the above
c) rise in profits 43) Who among the following is not a part of the
d) bigger branch network marketing mix?
e) improved customer service a) Wholesalers b) Retailers
31) Marketing opportunities means c) Customers d) All of these
a) scope for marketing e) None of these
b) proper and effective training 44) Which of the following is the crux of
c) market planning d) availability marketing process ?
e) market data of sales outlets a) Marketing planning b) Marketing mix
32) Market space means c) Marketing research d) Marketing expansion
a) place where good are sold e) Marketing scanning
b) trade fairs and melas c) road shows 45) Which of the following comes under the
d) scope available for selling decisions concerning the products?
e) competition a) Product attributes
33) Capital good market deals with b) Branding and packaging
a) non-durable goods b) goods c) Product mix d) All of the above
c) products d) durable goods e) None of the above
e) All of these 46) A product represents an market’s offering as
34) What are the different types of market ? it is perceived by ?
a) Commodity market b) Industrial market a) Present customers b) Potential customers
c) Services market d) All of these c) Company d) All of these
e) None of these e) None of these
GENERAL AWARENESS – SEPTEMBER 2014 36
47) Which of the following is/are tangible e) None of these
product ? 60) Which of the following is not a stage in
a) House and TV b) Car or scooter product life cycle ?
c) Furniture d) All of these a) Introduction b) Peak
e) None of these c) Growth d) Maturity
48) ………..is a raw material for a sugar industry. e) None of these
a) Machine b) Paper 61) Which of the following is/are major steps in
c) Coal d) Sugarcane the development of new product ?
e) None of these a) Test marketing b) Business analysis
49) ……..is bundle of utilities consisting of c) Idea generation d) Screening
various products features and containing e) All of the above
services . 62) Buyer resistance means
a) Cost b) Risk a) buyer’s interest in the product being sold
c) Plan d) Product b) buyer’s fighting with the seller
50) In case of prestige goods, the demand is c) buyer’s hesitation in buying the product
a) Price sensitive b) not price sensitive d) buyer becoming a seller
c) not price sensitive till a level e) buyer buying the product
d) All of the above e) None of the above 63) Buyer resistance can be overcome by
51) If you are a marketing manager of a firm you a) cordial relation between buyer and seller
would prefer the customers who are b) good negotiation
a) less price sensitive b) more Price sensitive c) persuasive communication
c) depends upon the marketing mix d) good of the sales service
d) All of the above e) None of the above e) All of the above
52) Of the following pricing strategies…..is not 64) Customer’s relationship with the Bank is
ideal for new products. influenced by
a) Skimming pricing b) discriminatory pricing a) customers attitudes
c) promotional pricing d) All of the above b) attitudes of bank staff
e) None of the above c) interest rates of the bank
53) The best promotional tool in any marketing d) attitude of sales persons
is e) All of the above
a) e-promotiion b) public relations 65) Buyer Resistance can be overcome by
c) viral marketing a) good friendship between buyer and seller
d) word of mouth publicity b) good after sales service
e) advertisements c) good arguments
54) One of the following is not included in the d) persuasive communication
4Ps of marketing. Find the same 66) Market segmentation is
a) Product b) Price a) method
c) Production d) promotion b) the strategy of dividing markets in order to
e) None of these conquer them
55) The best promotional tool in any marketing c) the allocation of product
is d) the allocation of service
a) pamphlets b) newsletters 67) The basis for consumer market segmentation
c) word of mouth publicity includes
d) regional advertisements e) viral marketing a) age of consumer b) location of consumer
56) Direct marketing means c) income of consumer d) sex of consumer
a) seminars and conferences e) All of the above
b) face-to-face selling c) banners 68) Buying allowance is given to the
d) cold call e) sales presentations a) Manufacturer b) Consumer
57) Push marketing style requires c) Middleman c) Staff
a) collective effort e) None of the above
b) good pushing strength c) lengthy talks 69) Which is benefit of market segmentation?
d) ability to identify the leads a) In allocation of marketing budget
e) aggressive marketing b) In effective marketing programme
58) The importance of product life cycle includes c) In meeting the competition effectively
a) help in promotional decision d) All of the above
b) help in product control 70) Homogeneous group is related with
c) facilitates sales forecasting a) promotion
d) All of the above e) None of the above b) sales planning and control
59) According to whom ‘A product’s life cycle is c) market segmentation
very much similar to human life-cycle” ? d) cost e) wages
a) Arch paton b) Philip Kotler 71) Who may be prospects for a bank?
c) Stonton d) Bartle a) Student
GENERAL AWARENESS – SEPTEMBER 2014 37
 b) Manager of other bank c) Head office of bank-branch-customer
c) Administrator of government department d) All of the above e) None of the above
d) All of these 84) A channel of distribution for a product is the
e) None of the these route taken by the title of the good as they
72) Who may be customer of a bank? move from the producer to the
a) Teacher b) professor a) ultimate consumer or industrial user
c) Advocate b) Company c) producer
d) Retired person from army d) staff e) cash
e) All of the above 85) Which is the latest distribution system
73) Which is the basis of psychographic a) Telephonic distribution b) E-commerce
segmentation ? c) E-mail d) Mobile
a) Personality b) value in life e) All of the above
c) Life style of the customer 86) The internet marketing can serve which of
d) All of the above e) None of the above the following purpose ?
74) Which of the following comes under a) Actual sales of product b) Promotion
demographic factors ? c) Customer service d) Market research
a) Age b) Sex e) All of the above
c) Family size d) Religion 87) ‘DSA’ means
e) All of these a) Delivery staff Agency b) Direct selling Agent
75) Re-positioning of product involves c) Direct supplier Agent
a) placing the product in shop d) Distribution and supply Agent
b) making the products available to the customers e) Driving sales Ahead
c) Changing identity of the product 88) Marketing channels means
d) developing the new product a) Delivery period b) Delivery time
e) None of the above c) Delivery outlets d) Delivery place
76) Market segmentation means e) All of these
a) segmentation of sales team 89) A good and effective DSA should
b) distribution of territory a) copy the competitor company
c) sales network b) Criticize the competitor company
d) division of market according to the requirement c) join the competitor company
e) market share d) be passive
77) Target market of education loan is e) be more effective than the competitor company
a) all school students b) all college students 90) Delivery channels other than bank counters
c) all colleges d) all schools are
e)all hospitals a) ATM’s b) Internet banking
78) Target group means c) Mobile banking d) Tele banking
a) all buyers b) all sales persons e) All of these
c) prospective buyers d) all customers 91) A DSA’s main function is
e) delivery persons a) to boost customer contacts
79) Which one of the following is not a target b) to boost e-mails
group for saving bank account? c) to boost telemarketing
a) salaried persons d) All of these e) None of the above
b) loss incurring companies 92) ATM means
c) doctors d) government servants a) Any time Marketing b) Any time money
e) insurance agent c) Any time machine
80) Target market for housing loans will be d) Automated Teller Machine
a) existing clients e) None of these
b) persons who do not own a house 93) Marketing channel means
c) person who own more than one house a) Outlets from where sales take place
d) builders e) NRI’s b) Channel financing
81) The target group for personal loans is c) focusing sales on one single group
a) all private limited companies d) home delivery e) courier service
b) all businessmen c) all salaried persons 94) Delivery channels means
d) minor children e) newborn infants a) Place from where the products are sold
b) courier service c) distribution agencies
82) Vending machine is d) delivery time e) offsite banking
a) a pricing system b) distribution channel 95) A DSA’s (Direct selling Agent’s) main job is
c) cost planning d) management system a) to design products
e) all of the above b) to sell to the target group
83) Which is the type of distribution channel in c) to do market survey d) to distribute profits
the bank? e) to earn incentives
a) Bank- customer b) Bank-DSA-customer
GENERAL AWARENESS – SEPTEMBER 2014 38
96) Which is the type of distribution channel in 108) Indirect marketing is same as
the Bank? a) onsite selling b) using a smart phone
a) Head office of bank-Branch-Customer c) viral marketing
b) Bank- DSA-Customer d) advertisements e) online marketing
c) Bank-Customer d) All of the above 109) A cold call means
e) None of the above a) a futile exercise
97) Retailing is b) call made in odd countries
a) Super market b) bank c) sales talk
c) Wholesaler d) All of these d) old product with new wrapping
e) None of the above e) calls made without prior appointments
98) Web marketing involves 110) Marketing communication mix involves
a) Selling web cameras b) web advertisements a) personal selling and advertising
c) e-mail chatting d) browsing the web b) sales promotion c) public relation
e) door to door canvassing d) publicity e) All of the above
99) For ‘On line’ marketing……is the most 111) Sales promotion has grown out of its step
suitable product child status and today is treated as an equal
a) Saving accounts b) credit cards partner with
c) housing loans d) NRI deposits a) advertising and selling
e) business accounts b) production technique
100) Object of digital marketing are c) fashion d) style
a) online marketing b) cold calling e) tax
c) web designing 112) Contest promotion device is available for
d) anticipating the market a) staff b) bank
e) outdoor marketing c) worker
101) Tele marketing means d) consumer of the product
a) selling telephones e) All of the above
b) sending SMS messages 113) Sales promotion may be effective, where
c) chatting on the phone techniques are used
d) marketing through phone calls a) advertising and salesmenship
e) marketing in person b) pricing c) BEP
102) Online marketing is d) EOQ e) All of the above
a) same as face to face marketing 114) Which is/are tools of sales promotion?
b) easier than traditional marketing a) Bonus b) Coupon
c) boring as customers are not visible c) Premium
d) voluminous task e) None of the above d) Additional commission or purchase allowance
103) Telemarketing involves e) All of the above
a) good communication skills 115) The sales promotion can be directed at
b) high level of motivation a) customer b) sales staff
c) door to door management c) distribution channel members
d) event management e) All of the above d) All of the above e) none of the above
104) One of the following is not a function of 116) Value added services means
retail banking a) additional cost b) additional production
a) accepting fixed deposits c) additional staff d) additional services
b) giving home loans e) All of the above
c) giving education loans 117) Sales promotion involves find the incorrect
d) joint ventures e) None of the above option it
105) Retail banking means a) building product awareness
a) retail shopkeepers b) creating interest c) providing information
b) banks financing to retail traders d) designing new products
c) same as universal banking e) none of the above
d) giving loans to corporates 118) A presentation means
e) giving consumer loans to various public a) display of products
106) Direct marketing is necessary for b) explaining the utility of products
a) having a focused approach to marketing c) a gift
b) boosting sales d) display of communication skills
c) better customer contacts e) All of the above
d) All of the above e) None of the above 119) In a selling process in today’s world
107) Telemarketing campaigns are resorted to a) only standard products are sold
a) avoid face-to-face interactions b) no customization is required
b) avoid buyer resistance c) the seller need not have product knowledge
c) reach a larger clientele d) increase cold calls d) the seller should aim at customer satisfaction
e) reduce profits e) only quantum of sales matters
GENERAL AWARENESS – SEPTEMBER 2014 39
120) Effective selling skills depend on a) plan a sales approach
a) good dress sense b) territory allocation c) determine the products meeting the need
c) sales call planning d) good- eye- contact c) rank the above
e) pat performance d) All of the above
121) The performance of sales person depends on e) None of the above
a) ability and willingness of the salesperson 133) Making the first contact can be done
b) incentive paid through
c) size of the sales team a) e-mail c) telephone
d) team leader’s attitude c) letter d) All of these
e) his aggressive nature e) None of these
122) Online advertising uses 134) personal selling facilitates the process of
a) Internet b) world wide web a) production c) distribution
c) Both ‘1’ and ‘2’ d) radio c) consumption d) All of these
e) TV e) None of these
123) When a product or brand is embedded in 135) Personal selling is a ………. Communication.
entertainment and media then it is known as a) one way c) two way
a) Internet b) world wide web c) single way d) many to one way
c) Both ‘1’ and ‘2’ d) radio e) None of above
e) TV 136) Which of the following is the quality of a
124) Advertising is a major promotion mix good salesperson ?
ingredient that is a a) Impressive personality b) Good behavior
a) non-paid form of non-personal communication c) persistence d) sound health
b) non-paid form of personal communication e) All of the above
c) paid form of personal communication 137) In sales conversion means
d) paid form of non-personal communication a) design new product
e) none of the above b) convert buyer into a seller
125) Which of the following is the means of bank c) convert seller into a buyer
advertising d) convert a prospective to a buyer
a) newspaper of magazine e) religious conversion
b) poster c) Internet 138) Meaning of cross selling is
c) television d) All of the above a) city-city selling
126) Which is the best means of bank advertising? b) selling with cross face
a) circular b) sky advertising c) sales with crossed fingers
c) satisfied bank customer d) selling to existing customers
c) Bank employee or their manager e) cold calling
d) All of the above 139) The sales process begins with
127) Advertisements is a type of a) customer identification
a) direct marketing b) service marketing b) lead generation c) sales presentation
c) indirect marketing c) internet banking d) sales closure e) sales meet
d) internal banking 140) Lead generation can be resorted to by
128) Advertisements are required for browsing
a) boosting the production levels a) telephone directories
c) motivating the employees b) Yellow pages c) internet sites
c) boosting the sales d) All of the above d) list of existing customers
e) None of the above e) All of the above
129) Digital marketing is the same is the same as 141) Effective selling skills depend on
a) online marketing c) cross selling a) effective lead generation
c) road-show d) website designing b) sales call planning c) territory allocation
e) door- to-door marketing d) effective communication skills
130) Which of the following includes the stage of e) All of the above
personal selling? 142) Cross selling is useful for canvassing
a) prospecting c) Marking first contact a) current accounts
c) sales call d) objection handling b) fixed deposit accounts
e) All of these c) student loans d) car loans
131) The last stage of personal selling is e) All of the above
a) making the first contact 143) Selling is
c) closing the sale a) different from marketing
c) prospecting b) a sub-function of marketing
d) sales call c) same as marketing d) more than marketing
e) None of the above e) None of the above
132) In order to qualify the prospects, one needs 144) Good selling skills involve
to a) patience b) perseverance
GENERAL AWARENESS – SEPTEMBER 2014 40
 c) empathy d) knowledge 156) A brand can be helpful for the manufactures
e) All of the above in
145) ‘Conversion’ in sales language mean a) leading to large selling
a) converting a buyer into a seller b) reducing the price flexibility
b) converting a seller into a buyer c) reducing the cost of distribution
c) converting a prospect into a client d) costing the selling process
d) All of the above e) All of the above e) All of the above
146) The performance of a sales person can 157) Labeling is important for three reasons, first
enhanced be is promotional and second is legal. What is
a) increasing the sales incentives the third reason?
b) increasing the number of products to be sold a) Informational b) Branding
c) appropriate training c) Strategic d) Marketing
d) all the above e) none of the above e) None of these
147) Closing the sales means 158) The type of sales forecasting include
a) close down marketing functions a) micro forecasting b) macro forecasting
b) stop selling c) both (a) and (b) d) minor forecasting
c) successful completion of a call e) major forecasting
d) All of the above e) None of the above 159) The first stage in creating the sales
148) A god sales man should be forecasting if to estimate
a) aggressive b) pushy a) market demand b) profit
c) fiercel d) polite but firm c) wealth d) prospect
e) Talkative e) None of these
149) Efficient marketing style requires 160) …….translates the marketing plan into
a) proper planning b) good debating skills marketing performance.
c) arrogant staff a) Marketing management
d) Knowledge of many languages b) Accounting management
e) ignorant customers c) Finance management
150) The most essential quality of a good sales d) sales management e) None of the above
person is 161) Sales forecasting involves
a) questioning skills b) good appearance a) sale planning b) sales pricing
c) Production skills c) distribution channels d) consumer tastes
d) good communication skills e) All of the above
e) Curiosity 162) ‘Banchmark’ means
151) Communication skills in the case of DSA a) sales performance measurement
means b) marks given to salespersons
a) Giving lengthy speeches c) appraisal
b) Sending good SMS messages d) standard value for comparison
c) being talkative e) autantion
d) ability to continue the customer with the right 163) Market share can be increased by increasing
choice of words a) raw material cost b) the staff strength
e) Being multi linguistic c) the sales d) the sales staff
152) The process of branding covers e) competition
a) giving on identify to a product 164) Market size also means
b) designing a brand mark a) market planning b) market pricing
c) establishing the product c) market space d) market distribution
d) popularizing the product e) market channel
e) All of the above 165) A fall in the market share implies
153) Which of the following confers the right to a) sales have gone up b) profit has gone up
use of technical invention? c) prices are eratic
a) copy right b) Patent d) competition has increased
c) brand d) trade e) business is wound up
e) None of the above 166) Consumer protection means
154) Which of the following confers the right to a) safeguarding interest of consumers
use of technical invention ? b) safeguarding right of consumers
a) copyright b) patent c) protection against unethical malpractices
c) Brand d) Trade d) All of the above
e) None of these e) None of the above
155) A …………..provides written information 167) The most common business malpractice
about the product. leading to consumer exploitation include
a) branding b) packaging a) sales duplicate goods
c) label d) costing b) sales of sub-standard goods
e) None of these c) hoarding and black marketing
GENERAL AWARENESS – SEPTEMBER 2014 41
 d) charging more than MRP a) simple b) clear
e) All of the above c) complex d) lengthy
168) Which of the following day is celebrated as e) both (c) and (d)
world consumer right day? 179) The marketing planning process includes
a) 15 March b) 20 March a) goal setting
c) 15 April d) 20 April b) analyzing the current situation
e) None of the above c) creating the marketing strategy
169) Under which of the following rights the d) allocating marketing resources and monitoring
consumer must be provided the quality detail e) All of the above
of product? 180) Analyzing current situation includes
a) Right to safety a) marketing audit b) SWOT analysis
b) Right to be information c) marketing assumption d) all of the above
c) Right to choose d) Right to education e) none of the above
e) None of the above 181) A target marketing is
170) PIL stands for a) entire country b) entire city
a) Public interest litigation c) entire globe
b) Public Information Law d) that which consists of customers who need to
c) Primary Insurance law the identified product e) All of the above
d) Patient of International Law 182) Marketing information means
e) None of the above a) Knowledge level of marketing staff
171) MRTP stands for b) information about marketing staff
a) Market Research Technique Process c) information regarding share market
b) Monopolies and Restrictive Trade practices d) Knowledge of related markets
c) Member of Restrictive Trade practices e) All of the above
d) Measurement and Research of Testing process 183) Market research is necessary for
e) None of the above a) making proper marketing decisions
172) CPA stands for b) choosing the right products
a) consumer prevention Act c) selecting the right sales persons
b) Customer prevention Act d) All of the above
c) Consumer precaution Act e) None of the above
d) Consumer protection Act 184) Market plan is a
e) None of the above a) Selling process b) year-end-budget
173) Which of the following is the apex body in c) calendar
the three-tier judicial machinery set up by d) business document for marketing strategies
the government for the redressal of e) All of the above
consumer grievances ? 185) A marketing plan is necessary for
a) National commission b) Planning commission a) having a focused approach to marketing
c) Central commission d) Advisory commission b) to decide marketing strategies
e) None of the above c) to decide product strategies
174) Good under CPA, 1986 covers d) to decide advertising strategies
a) all movable property b) stocks and shares e) All of the above
c) growing crops d) All of the above 186) Marketing plans are used for
e) None of the above a) doing research by marketing students
175) Consumer protection Act came into existence b) planning department
in c) purchase of consumable items from retail outlets
a) 1946 b) 1966 d) All of the above e) None of the above
c) 1976 d) 1986 187) Good marketing strategy envisages good and
e) 1996 proper
176) Which of the following is not include in the a) product distribution
term person under consumer protection Act, b) networking of branches
1986? c) high pricing
a) Hindu undivided family d) placement of counter staff
b) A co-operative society e) relationship management
c) Firm d) All of the above 188) What is the full form of 'PIN'?
e) None of the above a) personal identification number
177) Under the consumer protection Act, 1986 b) pull-in-Net c) push-in-net
‘Goods’ means ? d) All of the above
a) every kind of movable property only 189) Which is the online services of bank?
b) every kind of immovable property only a) Imobile
c) every kind of services and products b) Mobile Banking funds Transfer
d) All of the above e) None of the above c) Shopping d) WOW shopping
178) A marketing plan does not have to be e) All of the above
GENERAL AWARENESS – SEPTEMBER 2014 42
190) Which of the following is not a channel for
bank marketing? MARKETING ANSWER KEY
a) Telemarketing b) Internet banking
c) Mobile Banking d) None of the above Q. A. Q. A. Q. A. Q. A. Q. A.
191) Online marketing is mostly useful for 1 E 2 A 3 C 4 A 5 C
marketing of 6 E 7 C 8 A 9 A 10 D
a) saving accounts b) credit cards
11 B 12 A 13 C 14 E 15 A
c) home loans d) NRI deposits
e) business accounts 16 C 17 B 18 B 19 A 20 A
192) What is the USP of saving account? 21 D 22 D 23 E 24 D 25 A
a) High rate of interest b) Easy operation 26 D 27 B 28 E 29 D 30 E
c) Risk transactions 31 A 32 D 33 D 34 D 35 B
d) Expensive transactions
36 A 37 D 38 B 39 B 40 C
e) Back office facility
41 C 42 B 43 C 44 B 45 D
193) Bancassurance means
a) assurance of bank for quality service 46 B 47 D 48 D 49 D 50 E
b) assurance for sanction of loans 51 A 52 B 53 E 54 C 55 C
c) selling of insurance products by bank 56 D 57 A 58 C 59 A 60 B
d) selling credit cards e) selling debit cards
61 E 62 C 63 E 64 D 65 D
194) Bank sell insurance for
66 B 67 E 68 E 69 D 70 C
a) increasing deposits b) increasing loans
c) increasing clients d) earning more profits 71 E 72 E 73 D 74 E 75 C
e) taking over insurance companies 76 B 77 B 78 C 79 B 80 B
195) Mutual fund business from existing 81 C 82 B 83 D 84 A 85 E
customers can be canvassed by
86 E 87 B 88 E 89 E 90 A
a) coercion b) cross-selling
91 A 92 D 93 A 94 C 95 B
c) internal marketing d) outdoor marketing
e) road-shows 96 D 97 A 98 B 99 B 100 A
196) Marketing in banks has been necessitated 101 D 102 B 103 A 104 B 105 B
due to
106 D 107 A 108 D 109 E 110 E
a) globalization b) excess staff
c) nationalization of bank 111 A 112 D 113 A 114 E 115 D
d) complacency among the staff 116 D 117 C 118 B 119 D 120 D
e) poor customer service
121 A 122 C 123 C 124 D 125 D
197) Saving Accounts with zero balance can be
opened for 126 C 127 C 128 C 129 A 130 E
a) persons below BPL 131 C 132 D 133 D 134 D 135 C
b) under financial inclusion scheme
c) students d) as per bank’s policies 136 E 137 D 138 D 139 A 140 E
e) None of the above 141 E 142 B 143 B 144 E 145 A
198) Financial Inclusion means
146 D 147 C 148 D 149 B 150 D
a) opening accounts of finance companies
b) financial Analysis of balance sheet figures 151 D 152 E 153 B 154 B 155 C
c) opening accounts of HNIs 156 E 157 A 158 C 159 A 160 D
d) opening accounts NRIs
161 A 162 D 163 C 164 D 165 D
e) opening accounts of under privileged persons
199) NPA stands for 166 D 167 E 168 A 169 B 170 A
a) Not performing Asset 171 B 172 D 173 A 174 D 175 D
b) Non performing Asset
c) Net performing Asset 176 E 177 C 178 E 179 E 180 D
d) Net profit Against e) Non pure Asset 181 D 182 E 183 A 184 D 185 A
200) Credit card is issued by 186 D 187 E 188 A 189 E 190 D
a) respective bank or any credit authority 191 C 192 B 193 C 194 D 195 B
b) customer c) anybody 196 A 197 A 198 E 199 B 200 A
d) All of these e) None of these

GENERAL AWARENESS – SEPTEMBER 2014 43