Case study 1

You've just opened a restaurant specializing in delicious and healthy Asian fusion cuisine. The
food is prepared fresh with high-quality ingredients, and the atmosphere is trendy and inviting.
However, the location is slightly off the beaten path, and there are several established restaurants
in the area.
Develop a SWOT Analysis for your new Asian fusion restaurant. What are its Strengths, Weaknesses,
Opportunities, and Threats?
This scenario allows you to consider factors specific to the restaurant industry, such as:
Strengths:
Unique and flavorful Asian fusion menu
Focus on fresh, high-quality ingredients
Trendy and inviting atmosphere
Weaknesses:
New restaurant with limited brand recognition
Slightly off-the-beaten-path location compared to competitors
Menu may not appeal to everyone's taste preferences
Opportunities:
Utilize social media marketing to build brand awareness and attract customers
Offer lunch specials or happy hour deals to attract a wider audience
Partner with delivery services to reach a broader customer base
Threats:
Competition from established restaurants in the area
Rising food costs impacting profit margins
Difficulty attracting customers due to the location
By analyzing these strengths, weaknesses, opportunities, and threats, you can develop strategies to
make your new restaurant a success. You might focus on highlighting the unique menu items and
healthy options through creative marketing, or explore offering delivery services to reach customers
who may not be able to dine-in easily.
 Case study 2

Imagine you are the marketing director for a local bakery chain with 5 stores.
The bakery is known for its high-quality, fresh-baked goods but struggles to
compete with larger chain stores that offer cheaper, mass-produced pastries.
Develop a SWOT Analysis for the bakery chain. What are its Strengths,
Weaknesses, Opportunities, and Threats?

This scenario allows you to analyze both internal factors (strengths &
weaknesses) like the bakery's product quality and brand reputation, along with
external factors (opportunities & threats) like the competitive landscape and
consumer trends.
By creating a SWOT analysis, you can identify potential strategies for the bakery
to capitalize on its strengths, overcome its weaknesses, take advantage of
growth opportunities, and mitigate competitive threats.
 Case study 3
You've launched a cruelty-free cosmetic line made with natural and organic ingredients.
Your products are high-quality and ethically sourced, but you're a small brand with limited
marketing resources.
Develop a SWOT Analysis for your new cosmetic line. What are its Strengths, Weaknesses,
Opportunities, and Threats?
This scenario lets you analyze factors relevant to a new entrant in the competitive cosmetic
industry. Consider these points as you develop your SWOT analysis:
Strengths:
Cruelty-free and ethically sourced ingredients
Focus on natural and organic formulations
High-quality products with positive customer experience
Weaknesses:
New brand with limited brand awareness compared to established competitors
Limited marketing budget to reach a wider audience
May have difficulty competing on price with mass-produced cosmetic lines
Opportunities:
Leverage social media marketing to target environmentally conscious consumers
Partner with beauty bloggers or influencers to promote your products
Offer subscription boxes or loyalty programs to build customer base
Threats:
Competition from established cosmetic brands with larger marketing budgets
Fluctuations in raw material costs impacting production costs
Difficulty standing out in a crowded cosmetic market
By analyzing these internal and external factors, you can develop strategies for your
cosmetic line to gain a foothold in the market. You might focus on highlighting your ethical
and sustainable practices to attract environmentally conscious consumers, or explore
partnering with influencers to reach a wider audience through social media marketing.
 Case study 4

You've opened a no-frills gym with affordable membership options and a focus on basic weight training and cardio equipment. The gym is located in a
working-class neighborhood where many residents are budget-conscious. However, there's a more established, high-end gym nearby that offers a wider
variety of classes and amenities.
Develop a SWOT Analysis for your new budget-friendly gym. What are its Strengths, Weaknesses, Opportunities, and Threats?
-This scenario allows you to consider factors specific to a new entrant in the fitness industry targeting a value-conscious market. Analyze these points as you
develop your SWOT analysis:

• Strengths:
-Affordable membership fees, making fitness accessible to a wider demographic
-Focus on essential equipment for weight training and cardio, appealing to those who prioritize core fitness needs
-Potential for a strong customer base in the budget-conscious neighborhood

• Weaknesses:
• Limited class offerings compared to the established gym
• Lack of premium amenities like a pool, sauna, or steam room
• May struggle to attract customers who value variety or a luxurious workout experience

• Opportunities:
• Offer group training sessions or bootcamps led by certified trainers at an additional cost
• Partner with local businesses to offer discounted memberships to their employees
• Utilize social media marketing to target residents in the neighborhood who are looking for affordable fitness options

• Threats:
• Competition from the established gym with a wider range of classes and amenities
• Economic downturns that may force budget-conscious residents to cut back on gym memberships
• Difficulty establishing a brand identity in a crowded fitness market
• By analyzing these internal and external factors, you can develop strategies for your gym to gain traction. You might focus on highlighting the
affordability and focus on core fitness equipment, or explore offering group training sessions to cater to those seeking a more guided workout
experience.
 Case study 5

• You've started a home bakery specializing in delicious and creative custom cakes. You use high-quality ingredients and
offer a variety of flavors and designs. However, you lack the brand recognition of established bakeries and don't have a
physical storefront to attract walk-in customers.
• Develop a SWOT Analysis for your home bakery. What are its Strengths, Weaknesses, Opportunities, and Threats?
• This scenario allows you to consider the advantages and challenges of a home-based food business:
• Strengths:
• Focus on high-quality ingredients and unique, custom cakes, catering to a specific customer niche
• Lower overhead costs compared to a traditional bakery storefront
• Ability to offer competitive pricing or personalized service due to the home-based setup
• Weaknesses:
• Limited brand awareness compared to established bakeries
• Lack of a physical storefront to attract walk-in customers and showcase your products
• Reliance on online marketing and customer referrals to generate business
• Opportunities:
• Utilize social media platforms like Instagram to showcase your cake creations and build a following
• Partner with local event planners or wedding venues to offer custom cakes for their clients
• Develop an online ordering system with a user-friendly interface for easy customer interaction
• Threats:
• Competition from established bakeries with a wider customer base and storefront presence
• Changes in regulations or licensing requirements for home-based food businesses
• Dependence on online marketing success to reach potential customers
• By analyzing these factors, you can develop strategies for your home bakery to thrive. You might focus on creating a strong
online presence with high-quality photos and customer testimonials, or explore offering cake decorating classes or
workshops to attract new customers and establish yourself as a creative cake specialist.
 Case study 6
• You've opened a zero-waste grocery store in an affluent neighborhood. The store offers a wide variety of package-free
pantry staples, fresh produce, and household goods, encouraging customers to bring their own reusable containers.
While there's growing interest in sustainability, you're unsure how receptive customers will be to the concept of package-
free shopping.
• Develop a SWOT Analysis for your zero-waste grocery store. What are its Strengths, Weaknesses, Opportunities, and
Threats?
• This scenario allows you to analyze the challenges and potential of a business built on a sustainable model:
• Strengths:
• Aligns with the growing trend of sustainable shopping and reducing waste
• Offers a unique shopping experience for environmentally conscious customers
• Potential to build a loyal customer base who value sustainability and quality products
• Weaknesses:
• New concept that may require customer education about package-free shopping
• Requires a larger initial investment for specialized equipment like bulk dispensers
• Limited product selection compared to traditional grocery stores (due to packaging constraints)
• Opportunities:
• Partner with local farms and producers to source fresh, high-quality products
• Offer workshops or demonstrations on sustainable living practices to attract customers
• Utilize social media marketing to highlight the environmental benefits of shopping package-free
• Threats:
• Competition from established grocery stores with wider product selections and lower prices
• Difficulty attracting customers who are not familiar with or prioritize zero-waste shopping
• Dependence on a specific customer niche - economic downturns may impact their spending habits
• By analyzing these factors, you can develop strategies for your zero-waste grocery store to succeed. You might focus on
educational initiatives to explain the benefits of package-free shopping, or explore offering delivery services with reusable
containers to cater to busy customers who value sustainability.
 Case study 7

You run a popular local Cat walking service with a handful of regular clients. You're
passionate about animal care and offer personalized walks tailored to each Cats
needs. However, you sometimes struggle to keep up with demand, especially
during peak hours.
Develop a SWOT Analysis for your dog walking service. What are its Strengths,
Weaknesses, Opportunities, and Threats?
This scenario focuses on a smaller, service-based business, allowing you to consider
factors like customer satisfaction, scalability, and competition from larger pet care
companies. By analyzing these aspects, you can identify strategies to grow your
business while maintaining the personalized service that sets you apart.