Scribd
Upload
59 views5 pages

TD3 Anglais Corrigé

This document outlines the content of Unit Three of an English course for master's students in management. The unit focuses on defining marketing and includes activities on brainstorming marketing definitions, reading comprehension exercises on marketing texts, and practicing two-noun phrases. Key objectives are to define marketing, read texts for meaning, and rewrite sentences using two-noun structures.

Uploaded by

nkbghftgqkshdy nbhncdchvdsj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
59 views5 pages

TD3 Anglais Corrigé

This document outlines the content of Unit Three of an English course for master's students in management. The unit focuses on defining marketing and includes activities on brainstorming marketing definitions, reading comprehension exercises on marketing texts, and practicing two-noun phrases. Key objectives are to define marketing, read texts for meaning, and rewrite sentences using two-noun structures.

Uploaded by

nkbghftgqkshdy nbhncdchvdsj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

Department of Economics and Management

ENGLISH COURSES FOR MASTER 1 MANAGEMENT STUDENTS

UNITE D’ENSEIGNEMENT (U.E) :

PRATIQUE DE L’ANGLAIS DES AFFAIRES

ELEMENT CONSTITUTIF D’UNITE D’ENSEIGNEMENT (ECUE) :

PRATIQUE DE L’ANGLAIS DES AFFAIRES

COURSE CONTENT

UNIT THREE : THE MEANING OF MARKETING : TUTORIAL CLASS

 Objectives :

By the end of this unit, you will be able to:

 Define Marketing through some activities,


 Read a text and find out synonyms,
 Read a text for comprehension,
 Rewrite sentences using 2-noun phrases.

I- BRAINSTORMING

II- DEFINITION

III- READING FOR COMPREHENSION

A- Vocabulary Check

B- Comprehension Check

IV- GRAMMAR: 2-noun phrases


UNIT THREE: THE MEANING OF MARKETING

Objectives :

By the end of this unit, you will be able to:

 Define Marketing through some activities,


 Read a text and find out synonyms,
 Read a text for comprehension,
 Rewrite sentences using 2-noun phrases.

I- BRAINSTORMING

o Imagine your company has just made a new product. You want your product to number 1
in the market. What do you do to reach your objective?

…………………………MARKETING…………………………………………………………
…………………………………………………………………….

o Look at the list of activities below and put them in order of importance.
Packaging
Advertising
Sales promotion
Satisfying human needs
Selling

1-SATISFYING HUMAN NEEDS…………..


2-PACKAGING..
3ADVERTISING
4-SALES PROMOTION
5SELLING

o What do you call this activity that groups all the above? It is called _______________

II- DEFINITION

MARKETING is a PROCESS which consists in SATISFYING HUMAN NEEDS,


PACKAGING, ADVERTISING, SALES PROMOTION, AND SELLING

III- READING
A- Vocabulary Check

As you read the text below, try to find out words which mean:

1 . at the basis = AT THE CORE (line 1)

2 . essential = FUNDAMENTAL (line 4)

3 . prospective buyers = POTENTIAL USERS (line 4.)

4 . commercial company = BUSINESS ENTERPRISE (line 6.)

5 . in the end = ULTIMATELY (line 6 or 7)

6 . how the company is run = (how) THE BUSINESS IS OPERATED (line 10)

The Meaning of Marketing

1 The term “marketing” as used here is that activity at the core of the marketing
concept, which we must firs of all examine.

3 According to the marketing concept, when any idea for a new product or service
is conceived, the first fundamental question to ask is whether potential users of the
5 product or service will share the enthusiasm of the inventor. In other words, successful
business enterprise ultimately rests on market opportunity and market opportunity is
ultimately governed by user preferences and satisfactions.

8 The priority of user preference is the first important element in the business
philosophy called the marketing concept. The word “philosophy” here means the general
10 principle upon which the business is operated, that is the system adopted for the conduct
of the business organization.

B- Comprehension Check
Read the text again and answer these questions.

1 . What makes a product or service successful? (Circle the best answer between a, b or c)

a) The quality of the product or service


b) The inventor’s enthusiasm
c) The user preference and satisfaction (lines 6-7)

2 . Describe the relationship between the user and the inventor.


BOTH THE USER AND THE INVENTOR MUST SHARE THE SAME ENTHUSIASM.

BOTH OF THEM MUST BE INTERESTED IN THE SAME PRODUCT (lines 4-5)

3 .What is the place of the user in the marketing concept?

-IN THE MARKETING CONCEPT, THE USER IS THE PRIORITY.

-IN THE MARKETING CONCEPT, THE USER OCCUPIES THE FIRST PLACE

-IN THE MARKETING CONCEPT, THE USER IS AT THE BEGINNING AND AT THE
END OF THE MARKETING PROCESS

4 . Complete this definition of marketing by putting one word in each gap below.

“Marketing is a process by which USERS/ CUSTOMERS/ CONSUMERS obtain what they


NEED and want by BUYING goods or services”.

IV- GRAMMAR: 2-NOUN PHRASES

There are some examples in the text of 2-noun phrases being used together.

When 2 nouns are used together, the first noun is used as an adjective.

Examples:

- According to the marketing concept


- The successful business enterprise rests on marketing opportunity
- User preference

N.B: This structure (2-noun phrases ) is widely used in English.

TASK 1:

Re-write the following sentences making similar 2-noun phrases with the highlighted words.

Example: The most popular goods bought by consumers are TV’s, cars and radios.

The most popular consumer goods are Tv’s, cars and radios.

1 . The company increased its share of the market by improving its products

THE COMPANY INCREASED ITS MARKET SHARE

2 . The costs of operating the factory are very high.

THE OPERATING COST OF THE FACTORY ARE VERY HIGH


3 . Most workers in a factory are quite badly paid.

MOST FACTORY WORKERS ARE QUITE BADLY PAID

4 . In Britain the basic rate of tax you pay on your income is 23%.

IN BRITAIN THE BASIC RATE OF INCOME TAX IS 23%

5 . Mr. KONE is the manager of production.

Mr KONE IS THE PRODUCTION MANAGER

TASK 2:

What are the 2-noun phrases corresponding with the following:

1 . A permit allowing you to work is a WORK PERMIT

2 . An increase in your salary is a SALARY INCREASE

3 . A test done on your blood is a BLOOD TEST

4 . The chairman of a company is a COMPANY CHAIRMAN

5 . Planning the size of one’s family is a FAMILY PLANNING

6 . A license allowing a driver to drive a car is a DRIVER LICENSE/ DRIVING LICENSE

7 . There will be an intervention of a government: = There will be a GOVERNMENT


INTERVENTION

8 . The room of the staff is full: = The STAFF ROOM is full.

9 . A company that deals with business is a BUSINESS COMPANY

10 . An organization that is based on no profit is a NON-PROFIT ORGANIZATION

THE END OF UNIT THREE

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy