CUSTOMER

FLOW
IN
AIESEC
 Understanding the
Customer Flow of AIESEC

CUSTOMER Student/recent graduate who is willing to go for internship with AIESEC

SENDING ENTITY (SE)

AIESEC HOSTING ENTITY (HE)

ENABLER Any opportunity taker (NGO, COMPANY, SCHOOL)

 Understanding the
Customer Flow of AIESEC

Both young people and enablers have a relationship with aiesec

as customers in 4 different moments:

ATTRACTION CONSIDERATION VALUE DELIVERY BRAND

PHASE PHASE PHASE ADVOCACY PHASE

Our customers’ profile is shifting while they move from one phase
to another:
THE PERSON/ THE PERSON/
THE PERSON/ENABLER IS A THE PERSON/ENABLER IS A THE PERSON/ENABLER IS A
ENABLER IS A ENABLER IS A
LEAD CUSTOMER PROMOTER
STRANGER VISITOR
 Status of customers in our system (EXPA)
Name What does it mean? How to progress to other status

A person who registered on OP is marked as Open. An Open An Open moves to Accepted status when the Opportunity manager has
Open might have or have not applied to any opportunity. clicked on the Accept button.

A person whose application has been accepted by

An Accepted moves to In Progress status when the EP AN has been signed
Accepted Opportunity manager and is pending to sign the EP
acceptance note.
and is awaiting approval from both EP and Opportunity managers.

A person is in progress once he/she signs the EP AN and is An In Progress moves to Approved status when both the Opportunity and
In Progress undergoing the selection process. EP manager click Approved button.

Approved moves to Realized status when the Opportunity Manager clicks

A person is considered Approved when he/she has a
Approved confirmed opportunity and is now undergoing preparation
for his/her internship experience.
Realized button.
Note: Realization will appear in the Analytics according to the Start
Date of the Opportunity as in the form.

A person moves from Realized to Completed one day after the

A person is Realized when he/she has started the first day
Realized of his internship.
Experience end date of the Opportunity.
Note: The status change happens automatically as per the dates.

A person has the Complete status when his/her internship

Completed experience has ended.
 ATTR CONS VD B ADV
stranger LEAD customer Promoter

Visitor ACCEPTED approved

Complete
open IN PROGRESS Realized
• he gets to know about AIESEC through • HE is looking for the answer from the • He GOES through all formalities like • He is flying back home
different channels: social media, opportunity managers, applying, visa • He wants to give and receive feedback
website, on ground marketing (class preparing for interviews. • He is getting to know the information • He shares the experience through NPS,
visits, flyers, booths) • He goes through rejections or no about pick up, hosting, entity etc. other showcasing strategies and to
• he is going through lots of answer, makes decision which EP AN to • He is attending OPS friends/family
CUSTOMER opportunities, He signs up (which sign • FLIGHT, PICK UP • He attend reintegration seminar
converts customer profile to lead) • He gets contacted by sending entity 1st day of work
• He is making a payment and signing
contract with sending entity • He is Involved with AIESEC Community (LC
• FINAL APPROVAL & EPs) and goes through IPS
• HERE IS where the MAGIC HAPPENs!
Click apply Get accepted by EP/OPP manager 1 day after end date

• ONLINE MKT • MANDATORY CONTACT. • Documents • delivery of re-integration seminar (s&s

• SOCIAL MEDIA ATRRACTION • INTERVIEW BY SENDING ENTITY. • delivery of ops 16).
• ON-GROUND MARKETING • CALLING EP TO MAKE SURE THEY SIGN THE • Constant follow up NEXT • gather experiences for showcasing.
• PRMOTION MATERIALS (VIDEOS, FLYERS, ACCEPTANCE NOTES. • guide returnees to take more
S BOOTHS, ETC.) • approve shortlisted eps. .
SLIDE
opportunities or go to llc.
E • PROVIDE EMAIL SUPPORT • payment and contract signing.

AIESEC • POSTING OPPORTUNITIES (S&S: 2,4,5,6,10,11) • SHORTLISTING AND REJECTING • PICK UP • Evaluate standards accomplishments
• CHECK APPLICATIONS. APPLICATIONS. • HOST FAMILY/BUDDY intro for product development
H • PRODUCT IMPROVEMENT. • interview with company (gip) • DELIVERY oF IPS • improvement. Based on feedback
• JD clarification follow-up companies for final ASSISTANCE Experience evaluation + nps survey
E Value proposition presentation – story
•
decisions.
•
• Documentation related to placement
•
analysis
telling, testimonials • approve shortlisted eps. • Showcasing and re-integrating the ep
• Partnership building •

• First interaction with aiesec Getting in • Agreeing on timeline • Expectation setting (between company • Experience evaluation
touch with aiesec due to referrals • Reinforce value proposition and role of and EP) • Intern providing insights to company
• Strategic alliances company in developing leadership • Company preparation booklet • Re-raising opportunity
ENABLER • Expectation setting – correct value potential • Company involvement to ips
proposition understanding • Shortlisting of candidates • Specification of jd
• browse available profiles • Company selection • Documentation related to placement
• 1st meeting • Company rejects • Introduction to company, regular
• Company interviews feedback,
 VD (Value delivery)
customer

APPROVED REALIZED

WHERE THE MAGIC HAPPENS

SENDING ENTITY
• constant follow-up on the eps experience (S&S 4,6,10,11).
SENDING ENTITY (S&S: 1,9,12,13,14,16)
• ep managers provide official documents • provide assistance whenever needed for quality cases.

1 day after last day of work

• showcasing activities based on eps experience.
about VISA/WORK PERMIT, INSURANCE, XPP, AIESEC
• contact host entity to ensure co-delivery of ep lead (s&s
PURPOSE, INFO ABOUT COUNTRY/TERRITORY.
• delivery of ops (AIESEC PURPORSE, CULTURAL 15)

1st day of work

PREPARATION, PERSONAL GOAL SETTING,
LEADERSHIP DEVELOPMENT SPACE, EXPECTATIONS HOSTING ENTITY
• take intern for first day of work (s&s 7)
AIESEC SETTINGS)
• provide document with info about individual
HOSTING ENTITY (S&S: 1,2) responsibility and goals (s&s 8).
• send document to approved eps with info • delivery of ips (S&S 15)
• constant follow-up on the interns experience (S&S
about pick-up and preparation booklet.
• prepare and execute logistics for pick-up. 4,6,10,11)
• contact ep with host family and buddy. • provide assistance whenever needed for quality cases.
• provide support for visa/work permit • showcasing activities based on interns experience.
• offer activities/opportunities for interns to get
process.
involved with aiesec (ep lead).
• provide document with information about departure two
weeks before the internship ends (s&s 3).