Business Plan Pre
Business Plan Pre
We would like to extend our heartfelt appreciation to all those who played a
dedication, hard work, and invaluable insights throughout the planning stages. Their
expertise and commitment have played a vital role in shaping our vision and
strategies.
We are equally grateful to our mentor and advisor, Mrs. Anabelle Pretencio,
for her invaluable guidance and support. Her knowledge and experience have
Additionally, we express our deep gratitude to our families and loved ones for
been a driving force behind our passion and determination to pursue our
entrepreneurial aspirations.
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In closing, we want to acknowledge the collective efforts of all those involved
APPROVAL SHEET
MILKY CUP
The proposed business plan entitled Milky Cup at Sto. Niño Tacloban City,
was written, reviewed, and approved by Holy Infant College students pursuing a
criteria for the General Elective 3 and has been examined and approved:
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____________________________________
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DISCLAIMER
This business plan has been prepared by Milky Cup for informational
to Milky Cup and is intended solely for the use of the individual or entity to whom it is
addressed.
projections that may change over time. Milky Cup makes no representations or
Readers of this business plan are advised to conduct their own independent
analysis and research, and to seek professional advice as necessary, before making
any decisions or taking any actions based on the information provided herein.
Furthermore, Milky Cup shall not be liable for any direct, indirect, incidental,
special, or consequential damages arising out of or in any way connected with the
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INTRODUCTION
Hello from the Milky Cup universe! We're thrilled to present our
comprehensive business plan, outlining our strategies and objectives for introducing
The demand for milk tea has surged in recent years, becoming a beloved
beverage worldwide. Its unique blend of tea, milk, and diverse flavors has captivated
taste buds and spawned a flourishing industry brimming with opportunities. At Milky
Cup, we take immense pride in not only meeting but surpassing the expectations of
committed to crafting beverages that inspire and delight, whether it's the refreshing
zest of a fruit-infused blend or the comforting richness of a classic milk tea. We'll
delve into market trends and opportunities in the milk tea industry in our market
analysis section. We'll also highlight our unique selling proposition, underscoring how
firmly believe that Milky Cup has the potential to become a cornerstone of the
community, offering not just fantastic drinks but also a welcoming environment where
friends and families can gather. We're grateful for your support as we embark on this
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I. EXECUTIVE SUMMARY
Project Title :
MILKY CUP
Daga, Marnelle
Fernando, Sharmine
Latorre, Roshan
Quilbio, Christine
Salomon, Charissa
Yaranon, Careña
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II. MANAGEMENT OF ORGANIZATION
Milky Cup was established with a mutual passion for crafting exceptional
beverages and fostering community bonds. Our journey commenced with a deep
appreciation for the artistry of tea-making and its ability to bring joy to people's lives.
Founded by a team of tea aficionados and culinary experts, the company aimed to
The name "Milky Cup" likely evokes imagery and associations related to milk
tea, emphasizing the creamy texture and cup presentation of the beverage. Here's a
Descriptive: "Milky" directly references the milky or creamy aspect of milk tea,
in.
Memorable: The use of alliteration with "Milky Cup" makes the name catchy and
Visual Association: "Cup" suggests the vessel in which the milk tea is served,
Versatile: The name "Milky Cup" allows for potential expansion into other related
products or offerings beyond just milk tea, such as other beverages or food items
served in cups.
Overall, "Milky Cup" is likely chosen for its simplicity, clarity, and ability to
evoke positive associations with milk tea, making it an appealing and memorable
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Figure 1: Logo
The store will be located at Sto. Niño Tacloban City for the reason that it's
close to areas where people commonly spend their leisure time, making it
convenient for them to visit our store whenever they please and find satisfaction in
our offerings. Given its accessibility and appeal to our target audience, we anticipate
Figure 2. Location
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Vision and Mission Statements
These days, there's a growing preference for artificial goods, despite many
lacking essential nutrients. Despite this trend, people seem increasingly drawn to
spending on unhealthy diets. Our product, a milk tea, bucks this trend by offering
abundant nutrients and beneficial vitamins crucial for overall health. Packed with
vitamin C, iron, zinc, potassium, and more, it's a nutritious choice that supports well-
Objectives
We aim to make our product well known, not just in our community but in the
whole country.
Our customers will be able to enjoy and will be addicted to our product to the
point that they will come back to buy our delicious yet affordable product.
Vision
We, the Milky Cup’s Enterprise, seek to focus on the development and
innovation of the food industry. We seek growth with our products. We aim high to be
the best when it comes to tea expertise. We seek to help, give, and support to the
Mission
We aim to provide unique taste of tea with delight, quality, accessibility, and
affordability.
To meet the expectations of each customer who will try our products.
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We will help each other and form a teamwork by serving in a good
environment.
Key Personnel
responsibilities within the project, tailoring them to match their unique strengths,
skills, and personality traits. This strategic division allowed each member to
contribute effectively in areas where they excel, maximizing their potential impact on
the project's success. By aligning tasks with individual capabilities and inclinations,
the team fostered a more efficient and harmonious working environment, promoting
collaboration and synergy among members. This approach not only optimized
productivity but also ensured that each team member felt empowered and motivated
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Workforce and Support Personnel Organize Chart
Charissa Salomon
Marketing Manager
Roshan Latorre
Marketing Manager
Careña Yaranon
Production Manager
Roshan Larrote
Barista
Daga, Salomon, Latorre, and Yaranon, who have each contributed ₱20,000 pesos to
establish the business. This means that the total initial capital of the partnership is ₱100,000
pesos, with each partner having an equal stake in the business. This equal contribution
implies that both partners share ownership and responsibility for the success and
management of the business equally. It also suggests that decisions regarding the business
will likely be made jointly by both partners, as they have an equal investment and interest in
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its outcomes. This equal partnership structure can foster collaboration, shared decision-
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accident-free
Communicating regularly with upper
management regarding problems or
issues impacting production
Evaluating machine resources to ensure
continued production and minimal
downtime
Establishing a balance between
increased productivity and reduced
costs of manufacturing operations
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Time management skills
Decision-making skills
Prioritization and delegation skills
Marketing Manager Interpersonal skills
pressure-induced creativity
Planning and goal-setting for future
periods
Computer-savvy
As pleasing personality
Has strong communication
Hard working
Goal-oriented and flexible
Project management skills
Writing and public speaking
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bad breath issues
Good health and physically fit
Distribution of Sharing
CEO
Marketing Manager
Production Manager
Financial Manager
Compensation of Employees
availability
feedback
improvement
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great potential, dedicated, and
managers
Bullying harassment
Dependability Award – a compensation of a free one milk tea coupon of their choice
every month. This award is given to employees who are dependent on their
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III. DESCRIPTION OF THE PRODUCT OR SERVICE
Milky Cup's authentic milk tea serves multiple purposes, satisfying customers'
cravings with a comforting and indulgent beverage option, providing a platform for
quality through the use of high-grade ingredients and traditional brewing methods to
foster trust and repeat business, offering health-conscious options with potential
nutritional benefits from ingredients like tea leaves and milk, and positioning itself as
a premium product to justify higher prices and build a brand image centered on
authenticity and excellence. While competitors may offer similar milk tea options,
Milky Cup stands out by prioritizing traditional brewing techniques and premium
ingredients. This dedication guarantees that customers enjoy the genuine flavors
and richness of authentic milk tea, setting Milky Cup apart from alternatives that may
Milky Cup patrons, establishing the brand as a standout choice in the competitive
Table 1.
Inventory List (15 Milk Tea)
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Black Tea Sukistar ₱315 0.45 pack ₱141.75
(Jasmine)
(Manila)
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Marasbaras
This table displays a total cost of ₱856.78 per day for the morning and afternoon
cycle.
Table 3
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Strawberry Syrup ₱171 0.44 L ₱75.24 ₱75.24
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Unit Cost −Salvageable Value
Depreciation=
Estimated Life
Utilities
The bakery’s production will use LEYECO’s and NAWASA rates as the basis for water and
electricity rates. The utility cost will be shown on the given table below.
s t tion consump
tion
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Table 10
Production Utility Cost
Table bases its info from LEYECO II electricity rates and NAWASA for water rates. Average
consumption for the daily use of all of our equipment and utilities by calculating the kw/h used on a
daily, weekly, monthly, and annually basis. Daily costs are ₱119.79, weekly costs are ₱838.53,
monthly costs ₱3,352.12, and annual of ₱40,249.44.
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Total number of products produced per month (4 weeks) 840
Total number of products produced per year 10,080
Distribution Logistics
Regulatory and Other Compliance Issues
In recent years, milk tea has surged in popularity, cementing its place as a significant
aspect of the beverage landscape in the Philippines. Particularly embraced by the younger
demographic, it has seamlessly integrated into popular culture, often linked with social
Beyond its cultural significance, milk tea boasts health advantages, including aiding
digestion, stress reduction, and supplying antioxidants, rendering it a favored choice among
consumers.
Moreover, its adaptability is a major appeal, with the option for customization catering
to diverse tastes. This versatility has fueled a flourishing industry, created job opportunities
and bolstered the economy. Numerous entrepreneurs have capitalized on milk tea's appeal,
The milk tea industry in the Philippines has seen significant growth and popularity
among consumers, driven by the increasing preference for milk tea, especially among the
younger demographic.
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The influx of both local and international brands has heightened competition in the
market, providing customers with a diverse selection of flavors and toppings to customize
their drinks.
Furthermore, the milk tea sector has had a noteworthy impact on the economy,
creating job opportunities and contributing to local economic growth. Additionally, it has
actively addressed shifting consumer preferences and trends, such as the demand for
Pricing Policy
Sales Projection
SWOT Analysis
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VI. OPERATIONS AND MANAGEMENT
Business Ownership
Organizational Structure
FIXED ASSETS
Machineries and Equipment 18,786.00
Ingredients/ Inventory 12,525.00
Furniture and Fixtures 5,000.00
Total Fixed Assets 36,311.00
PRE-OPERATIVE COST
WORKING CAPITAL
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Working Capital 25,786.00
Income Before Tax (25%)
Less: Tax Expense
NET INCOME AFTER TAX
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