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(A2) BDAI - Sem1 2023-2024

The document outlines an assignment brief for a business data analytics and insights unit. It provides context for the assignment such as learning outcomes, submission details, and guidance. It asks students to examine examples of effective and poor data management ethics, critique ethics in a specific context to determine legal and business consequences, develop data management processes to improve decision making, and create tactical processes that align with organizational objectives.

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canthuytientt2003
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46 views5 pages

(A2) BDAI - Sem1 2023-2024

The document outlines an assignment brief for a business data analytics and insights unit. It provides context for the assignment such as learning outcomes, submission details, and guidance. It asks students to examine examples of effective and poor data management ethics, critique ethics in a specific context to determine legal and business consequences, develop data management processes to improve decision making, and create tactical processes that align with organizational objectives.

Uploaded by

canthuytientt2003
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Assignment Brief

Student Name/ID Number


Unit Number and Title Unit 45: Business Data Analytics and Insights
Academic Year Semester 1, Academic year 2023-2024
Unit Tutor Dr. Tran Trung Kien, Dr. Tran Tat Thanh

Assignment Title BDAI 2: Data Management and Ethics (2 of 2)


Issue Date 19 Sep 2023
Submission Date 20 Dec 2023

Submission Format

The submission is in the form of an individual written report. You are required to
make use of headings, paragraphs, and subsections as appropriate. Your report
should be written in a concise, formal business style using 1.5 spacing, type face in
Times new roman or Arial and font size 12.

A bibliography should be provided using the Harvard referencing system. Inaccurate


use of referencing may lead to issues of plagiarism if not applied correctly.

You are advised to write between 2,300 to 2,500 words and the word limit is 2,500
words. This word limit does not include the contents page, the organization profile,
tables, diagrams, appendices or references.

Unit Learning Outcomes


LO3. Examine the importance of ethics and conduct in data analytics and
management
LO4. Develop data management processes that allow for improved decision making
in ever-changing business environments

Transferable skills and competencies developed

● Critical thinking to evaluate and make a judgement taking into account different
factors

● Analytical skills to conduct own analysis in order to draw conclusions

● Communicate effectively in the form of: written and visual communication

● Digital Literacy, using modern computer programs to collect data, analyse data and
present the results digitally

● Independent learning, to be able acquire new knowledge and internalize it

Vocational scenario

Role
You recently graduated from University, and landed a trainee job at a Data
Consultant firm who specialized in providing Business Data Analysis services to
clients, who traditionally are firms looking for data analysis solutions. Your job at the
trainee level is to provide reports to clients.
Scenario
As a new trainee, you are to complete training to help you refresh your knowledge
gained from your university. As part of this process, you have been asked to
undertake a case study report for a technology firm (you can choose a firm that suits
your preference, preferably of at least medium size). In this report you will investigate
effective and poor ethics with regard to data management and its business and legal
consequences. Also, your report will discuss in detail the data management process
of the organization, and how this process enables its decision making process.

Assignment activity and guidance

Having discussed the case in detail with your supervisor, you agree that the case
study report will need to do the following:
1. Examine examples of effective or poor ethical behaviours and conduct with
regard to data management and the potential consequences this may have.
Guidance: Give two examples of effective or poor ethical behaviour and conduct in
your chosen organization with regard to data management. State potential
consequences of these behaviours.

2. Critically examine the impact of poor ethical behaviours and conduct in a


specific context and the implications this has in business.
Guidance: List an example of poor ethical behaviours and conduct in an organization
of your choice. Clearly explain the mechanism behind how it happened. State the
implications from the example, such as what the consequences were for the
organization, and what the they should do to prevent such a case from happening
again.

3. Critique ethics and conduct in a specific context, to determine both legal and
business consequences of unethical to data analytics and management.
Guidance: Give one example of unethical behaviour with regard to data analytics
and management in your chosen organization. List at least one legal and one
business consequence that resulted from your example of unethical behaviour.
Comment on what the organization can do to minimize these consequences of these
behaviours in the future.

4. Develop appropriate data management processes that can be applied in an


organisational context to improve decision making.
Guidance: Draw a dataflow diagram that illustrate a part of your chosen company’s
data management process. An example of such a diagram explaining how data flows
in a small drink shop taking a customer delivery order is given. The diagram has to
show at least the following stages: data collection, data quality assurance, Data
storage, data analytics and actionable result. Explain how your diagram works, being
specific about each step. For example, in the data collection step, explain and give
example of what data is collected, from where, what format data is in, is it
unstructured or structured data, etc. Explain how the data management process from
the diagram helps your organization make better decisions.

5. Devise a range of data management processes in a specific context that


create accountability and transparency to improve decision-making processes.
Guidance: Using the dataflow diagram that you have made in the previous task,
draw a Responsibility Assignment Matrix (RAM) table that aims to promote
accountability and transparency in your chosen organization’s data management
process. An example of such a RAM is given. Briefly explain how each task functions
and hence highlight the accountability of each person.
Also give examples of another method that promote accountability and transparency
in your chosen organization’s data management process.

6. Create tactical data management processes that specifically align with


organisational strategic decisions and objectives.
Guidance: Give an example of one strategic objective/decision of your organization
which you think the current data management process is not supporting well. Explain
in detail why. How can you change the data management process such that the
mentioned strategic objective/decision is better supported?

Students should take care to write their reports with sufficient details, include
appropriate citations and make sure the report is in an appropriate format (such as
avoid using bullet points or very short sentences/paragraphs, correct bibliography
format, etc).

Recommended Resources
Textbooks
BARENDS, E. and ROUSSEAU, D. (2018) Evidence-Based Management: How to
use evidence to make better organizational decisions. London:
Kogan Page. BOCIJ, P., GREASLEY, A. and HICKIE, S. (2018) Business
Information Systems: Technology, Development and Management for the Modern
Business. Pearson Education Ltd., London.
GESIER, E. (2021) Beyond Business Analytics. Palgrave Macmillan UK.
MARR, B. (2017) Data Strategy: How to Profit from a World of Big data, Analytics
and the Internet of Things Kogan Page Ltd.
MARZ, N. and WARREN, J. (2015) Big Data: Principles and practices of scalable
realtime data systems. Manning Publications Co.
O’KEEFE, K. and O’BRIEN, D. (2018) Ethical Data and Information Management:
Concepts, Tools and Methods. Kogan Page Ltd.
TURBAN, E. and POLLARD, C. and WOOD, G. (2018) Information Technology for
Management. Hoboken: John Wiley & Sons.

Websites
www.searchdatamanagement.techtarget.com Search Data Management (News and
articles)
www.tableau.com Tableau (General reference)
www.ukdataservice.ac.uk UK Data Service UK Data Student resources (General
reference)

Learning outcomes and Assessment Criteria

Pass Merit Distinction

LO3 Examine the importance of ethics and conduct in data analytics and
management

P5 Examine examples of M3 Critically examine D3 Critique ethics and


effective or poor ethical the impact of poor conduct in a specific
behaviours and conduct with ethical behaviours and context, to determine both
regard to data management conduct in a specific legal and business
and the potential context and the consequences of
consequences this may implications this has in unethical to data analytics
have. business. and management.

LO4 Develop data management processes that allow for improved decision making
in ever-changing business environments.

P6 Develop appropriate data M4 Devise a range of D4 Create tactical data


management processes that data management management processes
can be applied in an processes in a specific that specifically align with
organisational context to context that create organisational strategic
improve decision making. accountability and decisions and objectives.
transparency to improve
decision-making
processes.

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