Republic of the Philippines

Department of Education
REGION V
SCHOOLS DIVISION OF MASBATE PROVINCE
DIMASALANG DISTRICT
DIMASALANG NATIONAL HIGH SCHOOL
Poblacion, Dimasalang, Masbate

BUSINESS PLAN

“45-DAY CHICKEN BROILER”

In Compliance to Entrepreneurship 12

Alfred Banoy
Grade12-Hermes
 January 2024
A. Title Page
B. Table of Contents
C. List of Tables
D. List of Figures
E. List of Appendices
F. Introduction
1. Proposed name of the business
2. Address of the business
3. Name of the owner or owners
4. Description of the business
5. Location of the business
6. Funding requirements and sources
G. Executive Summary
1. Vision, mission, goals and objectives of the business
2. Business model
3. Business and product positions
4. Wealth improvement approaches
5. Parties supporting the business
H. Environmental Analysis
1. Global analysis
2. Social analysis
3. Political forces
4. Economic forces
5. Socioeconomic forces
6. Technological dances
7. Ecological forces
8. Legal forces
9. Industry analysis
10. Customers
11. Competitors
12. Creditors
13. Suppliers
14. Government
15. Shareholders
16. Employees
17. Trade associations
 18. Market forecast
19. Market share
20. Market position
21. Marketing strategy
I. Business Description
1. Nature of the organization
2. Product or service that it plans to produce or serve
3. Various plant and office equipment
4. Size of the proposed business
5. Future parties with whom contracts may be necessary
6. Personnel requirements
7. Administrative operation
J. Organizational Plan
1. Form of business organization
2. Liability of the owner or owners
3. Organizational structure
4. Roles and responsibilities
5. Salary requirements
K. Production Plan
1. Production schedule
2. Production process
3. Processing plant and equipment
4. Sources of materials
5. Production cost
L. Operation Plan
1. Evaluation of supplier
2. Materials requisition and receiving procedures
3. Storage and inventory control system
4. Shipment system and control
5. Functions of support services
M. Marketing Plan
1. Product
2. Place
3. Price
4. Promotion
5. People
6. Packaging
7. Positioning
N. Financial Plan
1. Major assumptions
2. Projected statement of comprehensive income
3. Projected statement of cash flows
4. Projected statement of changes in equity
5. Projected statement of financial position
6. Financial statement analysis
O. Appendix
 Introducing "Feathered Delights" - a 45-day chicken broiler production business
that aims to provide the freshest and most succulent chicken meat to satisfy every taste
bud. Our state-of-the-art facility, located in the heart of the countryside, is designed to
ensure the highest standards of hygiene and animal welfare.
At Feathered Delights, we believe in the power of sustainable farming practices.
Our chickens are raised in a stress-free environment, with ample space to roam and
access to natural sunlight and fresh air. We prioritize their health and well-being,
ensuring they are fed a balanced diet of premium quality grains and nutrients.
With a team of experienced and dedicated farmers, we closely monitor every
stage of the broiler production process. From hatching to processing, we adhere to strict
quality control measures to guarantee that our customers receive only the finest chicken
meat. Our commitment to excellence extends to every aspect of our operations,
ensuring that our products meet and exceed industry standards.
Whether you're a restaurant owner, a home cook, or a meat lover, Feathered
Delights is here to fulfill your poultry needs. Our chicken meat is tender, juicy, and
bursting with flavor, making it the perfect ingredient for your culinary creations. We offer
a wide range of cuts and packaging options to suit your preferences.
Not only do we prioritize the quality of our products, but we also value
sustainability and environmental responsibility. We implement eco-friendly practices
throughout our production process, minimizing waste and reducing our carbon footprint.
By choosing Feathered Delights, you're not only supporting a local business but also
contributing to a greener future.
Join us on this delicious journey as we strive to redefine the standards of chicken
broiler production. Experience the difference that passion, care, and quality make in
every bite. Feathered Delights - where taste meets sustainability.

Vision:
Our vision is to be the leading provider of high-quality and sustainable 45-day
chicken broiler production. We envision a future where our farm is recognized for its
commitment to animal welfare, environmental responsibility, and delivering premium
chicken meat that exceeds customer expectations.
Mission:
Our mission is to produce and deliver the freshest and most flavorful chicken
meat while upholding the highest standards of animal welfare and sustainable farming
practices. We strive to create a positive impact on the community by providing
employment opportunities, supporting local suppliers, and contributing to the overall
development of the poultry industry.
Objectives:
1. Quality Excellence: We aim to consistently produce chicken meat of the highest
quality, adhering to strict hygiene and safety standards. Our objective is to ensure that
every customer receives a product that is tender, juicy, and free from any harmful
additives.
2. Animal Welfare: We are committed to providing a stress-free and healthy
environment for our chickens. Our objective is to prioritize their well-being by ensuring
they have ample space, access to natural light and fresh air, and a balanced diet that
promotes their growth and health.
3. Sustainability: We strive to minimize our environmental impact by implementing
eco-friendly practices throughout our operations. Our objective is to reduce waste,
conserve resources, and promote sustainable farming techniques that protect the
ecosystem.
4. Customer Satisfaction: Our objective is to exceed customer expectations by
consistently delivering exceptional products and providing excellent customer service.
We aim to build long-lasting relationships with our customers based on trust, reliability,
and a shared commitment to quality.
5. Community Engagement: We aim to actively contribute to the local community by
creating job opportunities, supporting local suppliers, and participating in community
development initiatives. Our objective is to be a responsible corporate citizen and make
a positive impact on the lives of those around us.
By aligning our vision, mission, and objectives, we are confident in our ability to
establish this business as a trusted and preferred choice for 45-day chicken broiler
production. Together, we can redefine the industry and set new standards for
excellence, sustainability, and customer satisfaction.

Location:
45-days chicken broiler production is strategically located in purok 3, Barangay
Anas, Masbate City, Province of Masbate. Our farm is nestled in the heart of a thriving
agricultural region, known for its fertile soil and favorable climate, making it an ideal
location for 45-day chicken broiler production.
Situated away from the hustle and bustle of the city, our farm offers a tranquil and
stress-free environment for our chickens. The clean air, abundant natural resources,
and ample space allow us to create a nurturing and sustainable farming ecosystem. Our
location not only benefits the well-being of our livestock but also contributes to the
superior quality and taste of our chicken meat.
 Additionally, being located in an agricultural hub provides us with easy access to
local suppliers of high-quality grains, feed, and other essential resources. This proximity
ensures that we can source the finest ingredients for our chickens' diet, further
enhancing the quality of our products.
Our location also offers logistical advantages. We are strategically positioned
near major transportation routes, allowing for efficient distribution of our products to
various markets. Whether it's supplying local restaurants, supermarkets, or even
exporting internationally, our location provides us with convenient access to
transportation networks.
Furthermore, our proximity to urban centers provides us with a ready market for
our products. The demand for fresh, sustainably produced chicken meat is on the rise,
and our location allows us to cater to this growing market. We are committed to serving
both the local community and the wider region with our premium chicken products.
This business location reflects our commitment to sustainable farming practices,
quality production, and meeting the needs of our customers. It is the perfect setting for
our 45-day chicken broiler production business, where nature and technology
harmoniously come together to deliver exceptional results.

Funding Requirement:
To successfully establish and operate our 45-day chicken broiler production
business, requires a funding amount of Five hundred thousand piso(5,000,000.00)This
funding will cover various aspects of our business, including the construction and
maintenance of our state-of-the-art facility, the purchase of high-quality equipment and
machinery, initial livestock and feed costs, marketing and promotional activities, and
working capital for the first year of operation.

Source of Funds:
1. Personal Investment: As the founders of this business, we have committed a
significant portion of our personal savings to kickstart the business. Our passion for
sustainable farming and our belief in the potential of this venture have driven us to
invest our own capital.
2. Bank Loan: We plan to secure a business loan from a reputable financial institution.
This loan will serve as additional capital to supplement our personal investment and
cover the remaining funding requirement. We will present a comprehensive business
plan, financial projections, and collateral to secure the loan.
3. Investors: We are open to partnering with strategic investors who share our vision
and believe in the potential of our business. These investors may provide financial
support in exchange for equity or a share of the business profits. We will seek investors
who align with our values and can contribute valuable expertise and industry
connections.
4. Government Grants and Programs: We will explore opportunities for government
grants and programs that support sustainable farming, agricultural development, and
small business growth. These grants can provide additional funding and resources to
help us establish and expand our operations.
5. Crowdfunding: We may consider utilizing crowdfunding platforms to engage with the
community and raise funds from individuals who are passionate about supporting
sustainable agriculture and local businesses. Crowdfunding can not only provide
financial support but also help us build a network of loyal customers and brand
advocates.
By diversifying our sources of funds, we aim to ensure financial stability and
mitigate risks. We will carefully evaluate each funding option to select the most suitable
and beneficial sources for our business. With the right funding in place, we are confident
in our ability to establish Feathered Delights as a successful and sustainable 45-day
chicken broiler production business.

EXECUTIVE SUMMARY

1.Vision, Mission and Goals

VISION
The vision is to become a leading supplier of healthy and nutrition broiler
chicken, meeting the demands of consumer and contributing to the food security of our
community.
MISSION
The mission is to implement efficient and sustainable broiler production practices,
ensuring the welfare and health of the chickens while delivering superior quality product
to our customers. We are committed to providing a reliable source of affordable and
protein-rich poultry meat.
GOALS
45 days broiler production is dedicated to optimizing broiler production,
maintaining high quality standards, ensuring animal welfare, meeting customer demand,
and embracing sustainability. We strive to be a reliable and responsible provider of
healthy broiler chickens, contributing the food security and well-being of our community.

2. Business Model
Business Description:
The business would acquire day-old chicks from reputable supplier. These chick would
be raised in a controlled environment with appropriate temperature, lighting and
ventilation to ensure their healthy growth. The broiler chickens would be provided with a
balanced diet consisting of high-quality feed, water and necessary supplement. The
business would need to establish relationship with reliable feed suppliers to ensure a
consistent supply to feed.
Revenue Model:
Regular monitoring of the chicken health and well-being would be crucial including
vaccination programs and disease prevention measures. The veterinary is professional
to endure that the chickens remain healthy throughout the 45-day production cycle. The
broiler chicken was reached the desired weight and age to be processed and prepared
for sale the business would invest in processing equipment and hygienic operations.
Operation Model:
Marketing and distribution strategies would be implemented to reach potential
customers, such as local markets, restaurants, and wholesaler. The business may also
consider direct sales to consumers through retail outlet or online platform.

3. Business and Production position

Market Analysis:
The business of 45-day chicken broiler production positions itself as a provider of high-
quality, healthy and efficiently raised broiler chickens. The focus is to delivering a
product that meets the demands of customers who seek fresh and lender chicken meat
from their culinary needs.
Product/Service Description:
The business differentiates itself by implementing strict quality control measures
throughout the production process. It prioritized the health and welfare of the chickens
by ensuring optimal living conditions including proper nutrition, vaccination programs
and disease prevention protocols.
In terms of product positioning, our broiler chickens are known for their succulent,
texture, flavorful taste, and consisting sizing. It caters the needs of local markets,
restaurants, and wholesales, providing them with a reliable source of high-quality
chicken production.

Competitive Advantage:
The advantage of the business it is suitainable, open to communicate customers. To
provide information. We strive minimize environmental impact by implementing eco-
friendly practice and promoting responsible farming method.
4. Wealth Improvement Approaches
The 45-day chicken broiler production business offers several approaches to improve
wealth and profitability. Optimizing feed efficiency can significantly reduce costs and
increase profits. By carefully selecting high-quality feed and implementing feeding
strategies that maximize growth and minimize wastage, the business can improve its
bottom line. Implementing efficient management practice, such as proper ventilation,
temperature control and disease prevention measures, can enhance the overall health
and productivity of the broiler, leading to better growth rates and higher yields.
Additionally, exploring market opportunities and establishing strategic partnerships with
local restaurants, holds and supermarkets can help increase sales and expand the
customer base.
We continuously monitoring and analyzing key performance indicators such as feed
conversion ratios, mortality rates and market trends, can provide valuable insights for
making informed decisions and adjusting production strategies accordingly. By
implementing these wealth improvement approaches, the 45-day chicken broiler
production business can enhance profitability and achieve long-term success.
5. Parties Supporting the Business
The suppliers of day-old chicks play a crucial role by providing healthy and genetically
superiors chicks for broiler production. Feed suppliers are also essential in ensuring a
consistent supply of high-quality feed to meet the nutritional requirements of the growing
broilers. Additionally, veterinarian and animal health professionals contribute to the
success of the business by providing veterinary care, disease prevention, and
management support.
Government agricultural departments and regulatory bodies play a vital role in providing
guidelines, regulations and supports to ensure the welfare and safety of the broiler. The
customers who purchase the broiler chicken for meat consumption are key supporter of
the business, as their demand drives the market and profitability. The collaboration and
support of these parties are crucial in the successful operation of the 45-day chicken
broiler production business.
 ORGANIZATIONAL PLAN
A. Form of the business organization
The business will be organized as a sole proprietorship owned and
operated by a single individual.
B. Liability of the Owner
As a sole proprietor, the owner will have unlimited liability which means
they are personally responsible for all debts and liabilities of the business.

C. Organizational Structure
The organizational structure will be relatively simple, with the own
overseeing all aspects of the business. There will be a small team of employees
to assists with various tasks, such as feeding and caring for the chickens,
managing the production process and handling administrative duties.

D. Roles and Responsibilities

Owner: The owner will be responsible for overall management and decision-
making, including strategic planning, financial management and marketing.

Production Team: This team will be responsible for the day-to-day care of the
chickens, ensuring they are fed, watered and kept in a clean and healthy
environment. They will also monitor the growth and health of the broilers.
Administrative Staff: This team will handle administrative tasks such as record-
keeping, inventory management and customer service.

E. Salary Requirements
The owner salary will be determined based on the profitability of the
business and industry standards. It is important to ensure that the owner salary is
sustainable and allows for the growth and development of the business.
The salaries of the production team and administrative staff will be determined
based on their roles, responsibilities, and market rates. It is essential to provide
fair compensation to attract and retain skilled employees.
 PRODUCTION PLAN

A. Production Schedule
The production schedule will be divided into different stages:
Stage 1: Procurement of day-old chicks
Stage 2: Brooding phase (first 10-14 days). During this phase, the chicks will kept in
a temperature-controlled broader house.
Stage 3: Growing phase (remaining days). The chicks will be transferred to a grow-
out house with proper ventilation and feeding systems.
Stage 4: Harvesting and processing- At the end of the 45-days period, the broilers
will be harvested and prepared for sales.

B. Production Process
-Procurement of day-old chicks from reputable hatcheries.
-Providing proper housing facilities with adequate space, ventilation, and temperature
control.
- Implementing a feeding program based on the nutritional requirements of broiler
chickens.
-Regular monitoring of the broilers health and growth.
-Ensuring biosecurity measures to prevent the spread of diseases.
-Regular cleaning and maintenance of the production facilities.
-Harvesting and processing the broilers according to food safety standards.
C. Processing Plant and Equipment
The processing plant will be equipped with facilities to handle the slaughtering,
evisceration and packaging of the broilers.
Equipment required may include:
 Slaughtering and evisceration equipment
 Chillers and refrigeration units
 Packaging and labeling machinery
 Quality control and inspection tools
 D. Sources of Material
-Day-old chicks from reputable hatcheries.
- High-quality feed from trusted suppliers.
- Bedding materials for the brooding and grow-out houses.
- Cleaning and disinfecting agents for maintaining hygiene.

E. Production Cost
The production cost will include expenses such as:
 Cost of day-old chicks
 Feed and beeding materials
 Labor costs
 Utility Expenses (Electricity, water)
 Maintenance and repair cost
 Packaging and labeling materials
 Marketing and distribution expenses


OPERATION PLAN

A. Evaluation of Suppliers
 Conduct through evaluation of potential suppliers based on factors such
as reputation, reliability, quality of products, pricing and delivery
capabilities.
 Establish criteria for supplier selection and create a supplier evaluation
form to assess each supplier suitability.
 Regularly review and evaluate suppliers based on performance indicators
such as on-time delivery, production quality and, customer service.
B. Materials Requisition and Receiving Procedures
 Implement a standardized materials requisition process to ensure
the timely availability of required materials.
  Establish a requisition form or system where employees can
request materials needed for the production process.
 Designate a responsible person or department to review and
approve material requisitions.
 Upon receiving materials conduct inspections to ensure the quality
and quantity match the specifications.
 Properly record and document all material receipts for inventory
control purposes.

C. Storage and Inventory Control System

 Designate specific storage areas for different types of materials, such as
feed bedding, cleaning agents, and packaging materials.
 Implement a barcode of tracking system to accurately monitor inventory
levels and track material movements.
 Establish minimum and maximum inventory levels to avoid stockouts or
excess inventory.
 Conduct regular inventory counts and reconcile them with the recorded
inventory levels.
 Implement a first-in, first-out (FIFO) system to ensure proper rotation of
materials and prevent spoilage.

D. Shipment System and Control

 Establish a proper shipment system to ensure timely delivery of finished
broilers to customers.
 Coordinate with logistics providers or establish on in-house transportation
system for efficient and cost-effective shipments.
 Implement quality control checks before shipment to ensure that only high-
quality broilers are delivered.
 Monitor and track shipment to ensure they reach the customers on-time.
 Establish a customer feedback system to address any issues or concerns
related to shipments.

E. Function of Support Services

o Maintenance: Ensure regular maintenance and repair of production
equipment, facilities, and vehicles, to minimize downtime, and ensure
smooth operation.
o Quality Control: Implement quality control measures to ensure that the
broilers meet the required standards and customer expectation.
o Human Resources: Recruit and trained skilled employees, provide a safe
working environment, and establish performance evaluation systems.
 o Accounting and Finance: Maintain accurate financial records, monitor
expenses and implement cost control measures.
o Marketing and Sales: Develop effective marketing strategies, establish
relationships with customers, and promote the product to maximize sales.

MARKETING PLAN
1. Product:
- Highlight the quality and freshness of the broiler chickens produced in 45 days.
- Emphasize that the chickens are raised in a healthy and sustainable environment,
ensuring high-quality meat.
- Communicate any unique selling points, such as organic or free-range production
methods.
2. Place:
- Identify target markets and distribution channels, such as local supermarkets,
restaurants, and direct sales to consumers.
- Establish partnerships with retailers and wholesalers to ensure wide availability of the
product.
- Consider online platforms and delivery services to reach a broader customer base.
3. Price:
- Conduct a thorough cost analysis to determine a competitive and profitable pricing
strategy.
- Consider factors such as production costs, market demand, and competitor pricing.
- Offer competitive pricing while maintaining profitability.
4. Promotion:
- Utilize social media platforms and online advertising to create awareness and reach
potential customers.
- Collaborate with local influencers or food bloggers to promote the product.
- Participate in local events, food festivals, or farmers' markets to showcase the product
and engage with the target audience.
- Offer discounts or promotional deals to attract new customers and encourage repeat
purchases.
5. People:
- Train and educate employees about the product, production process, and customer
service.
- Ensure friendly and knowledgeable staff who can provide information and answer
customer queries.
- Foster a customer-centric culture to build strong relationships and loyalty.
6. Packaging:
- Design attractive and informative packaging that reflects the quality and values of the
product.
- Use eco-friendly packaging materials to align with sustainability goals.
- Include relevant information such as nutritional facts, product origin, and certifications.
7. Positioning:
- Position the product as a premium and sustainable choice in the market.
- Highlight the health benefits and superior taste of the broiler chickens produced in 45
days.
- Differentiate from competitors by emphasizing the quality, freshness, and ethical
production practices.

FINANCIAL PLAN
In this business the capital is five million pesos (5,000,000.00) this capital is
from my savings and the other is from loan in the bank.

Price of every consumption:

Day old chicken: 20-30 pesos per head
Feeds: 1800-2000 pesos per sack
Electricity: 20,000 pesos per month
Medicine and vitamins for chicken: 20000 pesos per month
Truck maintenance: 20,000 pesos per month
 Every month may estimate sold out is 10,000 heads of chicken broiler. Every 1
piece of chicken we sold at the price of 200-250 pesos per head. In 10,000 chicken the
amount that sold is 2,000,000.00 - 2,500,000.00 pesos. The capital per head of chicken
is 140 - 170 pesos, in 10,000 heads of chicken the capital is 1,400,000 - 1,700,000
pesos.
The income for every month is 600,000 pesos. In 1 year, the estimate income of
my business is 7,200,000 pesos.