PERFORMANCE TASK # 1

WRITE A REFLECTIVE REVIEW TOWARDS THE IMPACT

OF IT IN THE MODERN WORLD OF BUSINESS.

Information technology (IT) has transformed operations, changed strategy, and redefined
consumer involvement in today's corporate environment. We must consider the
significant effects that IT has on contemporary businesses as we negotiate the
complexities of this digital age. One of the most striking aspects of IT in business is its
role in enhancing efficiency and productivity. By utilizing sophisticated technologies,
efficient procedures, and automation, firms may do things at previously unheard-of
speeds. When you think about it, it's clear how IT has enabled businesses to maximize
resource usage and promote operational excellence. Data is king in this digital age. IT
makes it possible for companies to gather, examine, and draw conclusions from
enormous amounts of data. When you stop to think about it, you can see how data-driven
decision-making has evolved into a crucial component of prosperous businesses.
Businesses may foresee trends, customize services, and outperform the competition by
utilizing advanced analytics. Upon reflection, the story of IT's influence on the
contemporary corporate landscape is one of innovation, adaptability, and change. IT is
now an integral part of modern businesses, serving a variety of purposes from stimulating
creativity and increasing production to facilitating worldwide communication. To thrive
in a constantly changing environment, organizations must embrace technology, invest in
cybersecurity, and cultivate an innovative culture as they negotiate the intricacies of the
digital era.
PERFORMANCE TASK # 2
CASE STUDY EXAMINATION
CHOOSE AN INFORMATION SYSTEM THAT YOU BELIEVE A
SPECIFIC COMPANY IMPLEMENT TO IMPROVE ITS OPERATIONAL
EFFICIENCY.

1. INFORMATION SYSTEMS AND THEIR CAPABILITIES

- Information systems (IS) are integral to modern businesses, facilitating data

management, decision-making, and operational efficiency. They encompass various
types, each offering distinct capabilities: first is Transaction Processing Systems or TPS,
which automate routine transactions such as sales, inventory management, and payroll
processing, enhancing accuracy and speed. Next is the Management Information System
or MIS, Which generates reports and provides managers with summarized information
for planning, controlling, and decision-making at operational and tactical levels. Third is
the Decision Support System or DSS, which assists in complex decision-making by
analyzing data and providing insights, scenario analysis, and what-if simulations. Lastly
is the Executive Support System or ESS, which provides top-level executives with
strategic information for long-term planning and decision-making.

2. COMPUTER-BASED INFORMATION SYSTEM

- Computer-based information systems leverage computing technology to process and

manage data efficiently. They include hardware, software, data, procedures, and
personnel: The hardware infrastructure of computer-based IS is made up of computers,
servers, networking equipment, and peripherals. Data processing, storage, and retrieval
are made possible by operating systems, databases, applications, and middleware. Data,
which includes structured, unstructured, and semi-structured information, is the raw
material that IS processes. To guarantee consistency and dependability, procedures
specify how data is handled, retrieved, and processed inside the IS framework. Expert
staff members, including analysts, administrators, and IT specialists, oversee and run
computer-based information systems.

3. DEVELOPING INFORMATION SYSTEM

- There are several phases involved in developing information systems, such as; Planning
includes determining the requirements of the organization, setting goals, and evaluating
viability. Analyze was Recognize system limitations, existing procedures, and user
requirements. Design is Developing the database architecture, user interfaces, system
architecture, and functionality requirements. Implementation is Constructing, evaluating,
and introducing the IS within the company. Lastly Updating, improving, and maintaining
the system to keep it relevant and dependable is known as maintenance.
4. INFORMATION SYSTEM SECURITY

- Data must be protected from unauthorized access, disclosure, change, and destruction
with the help of information system security. It includes: Access Control: Using
encryption, authentication, and authorization techniques to limit access to only authorized
users. Data protection involves putting backup, disaster recovery, and encryption
mechanisms in place to protect the availability and integrity of data. Threat management
is the process of identifying, stopping, and lessening security risks including phishing,
malware, and insider threats. Compliance: Ensuring IS complies with industry standards
and laws including PCI DSS, GDPR, and HIPAA. A retail business might put in place an
Enterprise Resource Planning (ERP) system to increase operational efficiency. ERP
unifies a number of corporate operations into a single platform, including finance, sales,
inventories, and human resources. In the end, this would improve overall efficiency and
competitiveness by streamlining procedures, optimizing resource allocation, and offering
real-time information for informed decision-making.
PERFORMANCE TASK # 3

HANDS ON ACTIVITY

1. Make a business-related activities with Microsoft Office

Application

GUESS BRAND

Guess is one of the leading fashion brands known worldwide for its iconic style and
unmistakable design. Since its establishment in 1981, Guess has gained considerable
popularity and has become a symbol of fashion luxury. His clothing, footwear,
accessories and watches are sought after for their trendy aesthetics and ability to express
the wearer’s personality and confidence.

Guess was founded in 1981 by the Marciano brothers - Maurice and Paul Marciano in the
city of Los Angeles, California. Originally focusing on denim clothing, the brand quickly
gained popularity for its modern and sexy cuts that reflected the spirit of youth and
freedom. With the development of the Guess brand, its range has grown to include other
fashion items such as clothing, shoes, handbags, accessories and, of course, watches.

Guess is known for its unique and unmistakable design. His products combine elements
of elegance, sensuality and rebellion. The brand was often inspired by global fashion
trends, but at the same time maintained its authenticity and own style. Guess watches are
often decorated with details such as zircons, crystals or engraved brand logos that add to
their attractiveness.

Guess has also become famous thanks to its collaborations with globally known
celebrities. Many famous personalities, such as Claudia Schiffer, Jennifer Lopez or Kate
Upton, became the face of the Guess brand and represented its collections in famous
campaigns. This collaboration contributed to strengthening the brand’s image and its
global success.

Guess emphasizes the quality of its products. His watches are made of high-quality
materials and equipped with precise clock mechanisms. The brand is also not afraid to
experiment with new technologies and innovations to bring modern and functional
watches to its customers.

Guess is a fashion brand that has established a strong position in the market thanks to its
iconic designs, trendy pieces and collaborations with celebrities. Guess watches are
sought after for their stylish aesthetics, quality and ability to express the wearer’s
personality. If you are looking for fashion that is sophisticated, sexy and youthful at the
same time, Guess is the choice for you.
2. Write business documents using Word Office
GUESS BRAND

Fashion Company, the region’s largest fashion retailer, received a prestigious award from
GUESS Inc. for their commitment to the brand at a recently held REM meeting in
Barcelona.

The prize was awarded for outstanding commitment to the American brand Guess and
refers to the complete image, presentation and achieved results of a brand that is Fashion
company as general distributor build in markets of the region – Serbia, Montenegro,
Croatia and Macedonia. The award is even more significant considering the economic
conditions in which the company operates, as indicated during the opening speech.

“I am pleased to be a part of the story that creates a better image of our company abroad.
Fashion Company as the backbone of its activities is having a promotion of its potential
to foreign partners and companies, and we were not hard to recognize the importance of
the commercial and marketing support to Guess brand, which aims to further develop
activities in the region. This is an example and the way how to provide an incentive and
institutional support of all Fashion Company managers to find new initiatives that will
take us in the most positive light present in other markets,” said Drasko Babic CEO of
Fashion Company.

Guess sales network, thanks to the general distributor of the brand Fashion Company
consists of mono brand stores In Serbia, Montenegro and Croatia, while Guess
collections can be found in multi brand stores Fashion& Friends in Belgrade,
Kragujevac, Novi Sad, Nis, Podgorica, Budva, Skopje, Split, Rijeka and Zagreb.

GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout
the decades GUESS invited people to dream with its iconic and timeless advertising
campaigns that turned unknown faces into famous models. In 2004, the company
expanded with a new retail concept for its contemporary collection called Marciano. The
Marciano brand offers a fashion-forward collection designed for trend-setting women and
men. In 2007, the G by GUESS retail concept was born, gaining its Southern California
aesthetic from the Marciano brother’s personal passion for the young, California lifestyle
they so enjoyed when they first moved to America.

Today GUESS is a truly global lifestyle brand with a full range of denim, apparel and
accessories offered in over 80 countries around the world.
3. Prepare business presentation using Power Point Office
4. Manage business data and information using Microsoft Excel
and Access

GUESS BRAND

ITEMS PRICE
HANDBAGS 15,000
DRESSES 2,500
TOPS 1,500
MATCHING SET 2,500
SHOES 4,000
WATCH 8,000
JEANS 2,000
JACKETS 4,500
KIDSWEAR 1,500
EYEWEAR 3,000
JEWELRY 10,000
FRAGRANCE 5,000
FOOTWEAR 3,000

TOTAL: 62,500
PERFORMANCE TASK # 4
PHOEBE COSMETICS COMPANY

1. Suppose you are the newly appointed e-business consultant for this
company, prepare a report that discusses how e-commerce and e-business
technologies could be used to improve company operations and sales.

Phoebe Cosmetics Company must adopt e-commerce and e-business technologies in

order to improve operations and boost sales in the current competitive market.

Establishing a robust online presence through a well-designed website and active social
media channels can significantly improve brand visibility and customer engagement. The
website should not only showcase the products but also provide valuable content such as
makeup tutorials, beauty tips, and user-generated content to attract and retain customers.

Implementing an e-commerce platform will enable Phoebe Cosmetics to reach a broader

audience and facilitate convenient online transactions. Customers should be able to
browse products, make purchases, and track their orders seamlessly. Integration with
secure payment gateways and logistics partners will ensure a smooth shopping
experience.
Implementing a CRM system will allow Phoebe Cosmetics to manage customer
interactions effectively, gather valuable insights, and personalize marketing campaigns.
By analyzing customer data, the company can tailor its offerings to meet individual
preferences and foster long-term relationships.

Adopting an SCM system will optimize inventory management, streamline procurement

processes, and ensure timely delivery of products. Real-time tracking and monitoring of
inventory levels will prevent stockouts and minimize wastage, leading to cost savings and
improved efficiency.
Leveraging analytics and business intelligence tools will enable Phoebe Cosmetics to
analyze sales trends, monitor competitor activities, and identify growth opportunities.
Data-driven insights will inform strategic decision-making and enable the company to
stay agile in a dynamic market environment.

2. Evaluate the current problem encountered by the company and provide the
best solution in order for them to be successful in the cosmetic industry and I
the market in general. What marketing strategies would you recommend to
capture the local and international markets?

The current challenges faced by Phoebe Cosmetics can be overcome by adopting a

comprehensive strategy that focuses on innovation, customer-centricity, and market
differentiation. To successfully penetrate the local and international market, the following
solutions and marketing strategies can be implemented:
Customize marketing campaigns, product packaging, and website content to resonate
with the preferences and cultural nuances of the target market. By offering localized
experiences and personalized recommendations, Phoebe Cosmetics can enhance
customer engagement and loyalty. Continuously innovate and expand the product
portfolio to cater to diverse consumer needs and preferences. Introduce new formulations,
shades, and packaging designs that align with emerging trends and market demands,
thereby differentiating Phoebe Cosmetics from competitors. Forge partnerships with local
distributors, retailers, and influencers to extend the reach of Phoebe Cosmetics products
in both domestic and international markets. Collaborate with beauty influencers, makeup
artists, and celebrities to endorse products and generate buzz among target audiences.
Adopt an omni-channel retailing approach that seamlessly integrates online and offline
sales channels. Establish brick-and-mortar stores in key locations to provide customers
with hands-on shopping experiences while simultaneously driving traffic to the e-
commerce platform through cross-channel promotions and incentives.

3. What business model/s would you implement for Phoebe Cosmetics? What
do you think are the challenges the company may face when it comes to the
implementation in terms of the customers and the company as a whole?

For Phoebe Cosmetics, implementing a combination of business models tailored to its

unique strengths and market dynamics can help maximize revenue generation and mitigate
operational risks. The following business models can be considered:

Sell products directly to consumers through the company's e-commerce platform,

eliminating the need for intermediaries and enabling greater control over pricing, branding,
and customer relationships. Introduce subscription-based beauty boxes or monthly product
subscriptions that offer curated selections of cosmetics and skincare products to customers on
a recurring basis. This model can foster customer loyalty and provide a steady source of
recurring revenue for Phoebe Cosmetics. Explore franchising opportunities to expand Phoebe
Cosmetics' presence in new markets and territories. By partnering with franchisees who have
local expertise and market knowledge, Phoebe Cosmetics can accelerate its growth and
penetration into diverse geographic regions.

Despite the potential benefits of implementing these business models, Phoebe Cosmetics
may encounter several challenges during the implementation process. Convincing
traditional customers accustomed to offline shopping to embrace e-commerce and online
purchasing may require significant education and marketing efforts to overcome resistance
and build trust in the online shopping experience. Implementing e-commerce and ERP
systems requires investment in technology infrastructure, staff training, and
cybersecuritymeasures. Phoebe Cosmetics must ensure seamless integration and
compatibility between different systems to avoid disruptions and operational inefficiencies.
The cosmetics industry is highly competitive, with established brands and new entrants vying
for market share. Phoebe Cosmetics must differentiate itself through product innovation,
quality, and effective marketing strategies to stand out in the market and gain a competitive
edge.
PERFORMANCE TASK # 5
1. How can enterprise resource planning be used to improve the effectiveness
of a business organization?

ERP systems integrate various functions and departments within an organization, such as
finance, human resources, supply chain management, manufacturing, sales, and customer
service. This integration ensures that all departments have access to real-time data and
information, leading to better decision-making and coordination across the organization.
ERP systems automate and streamline business processes, eliminating manual tasks,
reducing errors, and improving efficiency. For example, tasks like order processing,
inventory management, and financial reporting can be automated, saving time and
resources. By centralizing data in a single database, ERP systems ensure data accuracy
and consistency across the organization. This reduces data duplication, errors, and
inconsistencies that may occur when using multiple disparate systems. ERP systems
provide tools for planning and forecasting based on real-time data and analytics.
Businesses can use these tools to better predict demand, manage inventory levels,
optimize production schedules, and make informed strategic decisions. ERP systems
enable businesses to provide better customer service by improving order fulfillment
processes, managing customer information more effectively, and responding to customer
inquiries more efficiently. While the initial investment in an ERP system can be
significant, it can lead to long-term cost savings by streamlining processes, reducing
inventory carrying costs, minimizing errors, and improving resource utilization. ERP
systems help businesses comply with regulatory requirements and manage risks by
providing features such as audit trails, security controls, and compliance reporting. ERP
systems are scalable, allowing businesses to adapt and grow without significant
disruptions to their operations. Whether expanding into new markets, adding new product
lines, or acquiring new businesses, ERP systems can accommodate the changing needs of
the organization.

2. Differentiate manual feedback collection from customers and customer

relationship management system. What are the advantages and
disadvantages of using a customer relationship management system?

Manual feedback collection from customers refers to the traditional method of gathering
feedback where businesses directly interact with customers to gather their opinions,
suggestions, and complaints. This process typically involves methods such as surveys,
feedback forms, suggestion boxes, phone calls, or face-to-face interactions. It relies
heavily on human effort to collect, organize, and analyze the feedback received from
customers.

On the other hand, a Customer Relationship Management (CRM) system is a

technological solution designed to manage a company's interactions with current and
potential customers. A CRM system typically includes features for managing customer
data, tracking customer interactions, automating certain tasks, and analyzing customer
interactions and data to improve business relationships with customers, ultimately aiming
to improve customer retention and drive sales growth.

Here are the advantages and disadvantages of using a Customer Relationship

Management (CRM) system:

ADVANTAGES
● CRM systems allow businesses to centralize customer data, including contact
information, purchase history, preferences, and interactions, making it easier for
employees to access and utilize this information for better customer service.
● By having access to comprehensive customer data, businesses can personalize
interactions with customers, anticipate their needs, and provide tailored products or
services, leading to stronger customer relationships and increased customer satisfaction.
● CRM systems often include features such as email integration, automated responses,
and reminders, facilitating communication with customers at various stages of the
customer lifecycle and ensuring timely follow-ups.
● CRM systems can help streamline the sales process by tracking leads, managing
pipelines, and automating tasks such as sending quotes or proposals, thereby improving
efficiency and productivity of sales teams.
● CRM systems offer tools for analyzing customer data and generating reports, allowing
businesses to gain insights into customer behavior, trends, and preferences, which can
inform strategic decision-making and marketing efforts.

DISADVANTAGES
● Implementing a CRM system can involve significant upfront costs, including software
licensing fees, customization, training, and integration with existing systems, which may
be prohibitive for small businesses or startups.
● CRM systems can be complex to set up and use, requiring training for employees to
fully utilize their features effectively. Additionally, transitioning from manual processes
to a CRM system may disrupt workflow initially.
● Storing sensitive customer data in a CRM system raises concerns about data security
and privacy, especially with the increasing risk of data breaches and regulatory
compliance requirements such as GDPR.
● CRM systems require ongoing maintenance, updates, and technical support to ensure
optimal performance and security, which can incur additional costs and resource
allocation for businesses.
● Employees may resist adopting CRM systems if they perceive them as intrusive or as
adding extra administrative burden to their workflow, which can hinder successful
implementation and utilization.

In summary, while Customer Relationship Management (CRM) systems offer numerous

benefits in terms of centralizing customer data, improving customer relationships, and
streamlining business processes, they also come with challenges such as implementation
costs, complexity, data security concerns, and resistance to change. Businesses should
carefully evaluate their needs and resources before deciding to invest in a CRM system
and ensure proper planning and training to maximize its effectiveness.
PERFORMANCE TASK # 6
1. Differentiate E-business, M-commerce and E-commerce

- E-business refers to the use of electronic platforms and technologies to conduct business
processes, including buying and selling of goods and services, as well as other business-
related activities such as marketing, customer service, and supply chain management. It
encompasses a broader range of business activities beyond just buying and selling,
including online collaboration, electronic data interchange (EDI), online transaction
processing, and automated inventory management. E-business can involve
both business-to-business and business-to-consumer transactions.

- M-commerce refers to the buying and selling of goods and services using mobile
devices such as smartphones and tablets. It is a subset of both e-business and e-
commerce, specifically emphasizing transactions conducted via mobile devices and
wireless technology. M-commerce transactions can
include mobile banking, mobile payments, in-app purchases, mobile ticketing, and
mobile marketing. M-commerce takes advantage of the portability and convenience of
mobile devices to enable transactions anytime and anywhere.

- E-commerce specifically refers to the buying and selling of goods and services over the
internet or other electronic networks. It is a subset of e-business and focuses primarily on
the online transaction aspect of
business activities. E-commerce transactions can include retail purchases, online
auctions, digital product downloads, and online ticket booking, among others. It can be
conducted through various channels such as websites, mobile apps, email, social media,
and online marketplaces.

In summary, while e-business encompasses all electronic business activities, including e-

commerce and other related processes, e-commerce specifically focuses on online buying
and selling, and m-commerce specifically focuses on transactions conducted through
mobile devices.

2. Explain the roles of E-business, E-commerce and M-commerce in helping

small and medium sized enterprises (SMEs) in the Philippines in adopting
sustainable business practices.

- By transitioning to e-business and e-commerce models, SMEs can significantly reduce

their environmental footprint. Digital transactions eliminate the need for physical
storefronts, reducing energy consumption for lighting, heating, and cooling. Additionally,
paperless transactions reduce the
consumption of paper and ink, leading to less waste and lower carbon emissions
associated with transportation and packaging.
- E-business platforms enable SMEs to streamline their supply chain and inventory
management processes. By using online platforms for procurement and inventory control,
businesses can optimize their resource usage, minimize waste, and reduce excess
inventory. This efficiency helps in cost reduction and contributes to sustainability by
minimizing resource depletion.

- E-commerce and m-commerce platforms provide SMEs with expanded market reach
beyond their local communities. Through online storefronts and mobile apps, businesses
can access national and international markets, thereby reducing their dependency on local
resources and markets. This
diversification helps SMEs in the Philippines to mitigate risks associated with economic
fluctuations and natural disasters, thus promoting long-term sustainability.

- E-commerce platforms can serve as channels for promoting sustainable products and
practices. SMEs can highlight environmentally friendly products and initiatives through
their online presence, educating
consumers about sustainability issues and encouraging responsible purchasing decisions.
By incorporating sustainable practices into their branding and marketing strategies, SMEs
can attract e conscious consumers and differentiate themselves in the market.

- E-business, e-commerce, and m-commerce platforms provide opportunities for SMEs to

engage with their communities and demonstrate social responsibility. Through online
channels, businesses can support local initiatives, showcase their involvement in
community projects, and communicate their commitment to ethical and sustainable
business practices. Engaging with customers and stakeholders through digital platforms
fosters transparency and trust, enhancing the reputation and credibility of SMEs in the
Philippines.

In summary, e-business, e-commerce, and m-commerce offer significant advantages to

SMEs in the Philippines seeking to adopt sustainable business practices. These digital
technologies enable businesses to reduce their environmental impact, optimize resource
management, expand market access, promote sustainability, and engage with their
communities in meaningful ways, thereby contributing to long-term economic, social,
and environmental sustainability.