Scribd
Upload
86 views24 pages

Philippine Popular Culture and Assimilation

The document discusses the assimilation of Korean popular culture into Philippine culture through the Korean Wave phenomenon. It provides background on the Korean Wave and how it spread popularity of Korean dramas, music and culture in the Philippines since the late 1990s. It also analyzes how Korean culture resonates with and reflects aspects of Filipino cultural identity and values while noting some challenges to its ongoing influence.

Uploaded by

Leah Matias
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
86 views24 pages

Philippine Popular Culture and Assimilation

The document discusses the assimilation of Korean popular culture into Philippine culture through the Korean Wave phenomenon. It provides background on the Korean Wave and how it spread popularity of Korean dramas, music and culture in the Philippines since the late 1990s. It also analyzes how Korean culture resonates with and reflects aspects of Filipino cultural identity and values while noting some challenges to its ongoing influence.

Uploaded by

Leah Matias
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 24

PHILIPPINE POPULAR CULTURE AND

ASSIMILATION: THE HALLYU/ KOREAN WAVE


AND PHILIPPINE CULTURE INDUSTRY
ASSIMILATION

 Assimilation refers to the process through which


individuals and groups of differing heritages acquire the
basic habits, attitudes, and mode of life of an embracing
culture.
KOREAN WAVE (HALLYU)

 is the term used to describe the global appeal of South Korea's


cultural economy, which exports pop culture, entertainment, music,
television dramas, and films.
 Hallyu is a Chinese term which, when translated, directly means
“Korean Wave”. It is a collective phrase used to refer to the
phenomenal development of Korean culture and popular culture
including everything from music, movies, drama to online games
and Korean cuisine just to name a few.
THE KOREAN WAVE IN THE PHILIPPINES: HISTORY AND
CURRENT STATUS

 The Korean wave has been popular since the late 1990‘s from
China, to East Asia including Taiwan and Japan. The regional
distribution of Korean cultural products began with trendy dramas,
then extended to popular songs, movies, with the growth of Korean
media markets bringing the wave to the Philippines’ sea shores.
 Hallyu made South Korean culture accessible to everyone
who has access to television, movie houses, and the
internet. This promotes further interest not merely for
entertainment’s sake but also of the country, the people
and anything Korean.
 In the early 2000s, Korean dramas or what is now known
as Koreanovelas brought hallyu to the Philippines,
according to a research published in the International
Journal of Social Science and Humanity titled "Beyond the
Fad: Understanding Hallyu in the Philippines."
KOREANOVELAS
 ABS-CBN and GMA7 channels saw the light of using Koreanovelas’
popularity and the Filipino‘s vast interest in love stories Korean
dramas offering then, for them to import more and more dramas
from Korea. Then, Koreanovelas became part of the Filipinos daily
dose of television scenes.
 Korean music compared to Korean drama was not that popular
because in terms of music, Filipinos are limited to Korean drama
theme songs. Korean singers were not as popular as Korean actors
are back then.
 But recently KPop became popular because of the internet sites and
blogs that promote Korean singers thus engaging their audience
with their upbeat music and catchy songs with cute girls and boys
dancing in accord.
 On the daily schedule of leading television stations in the
Philippines, it is pretty sure that there is no day without a Korean
drama on television. And not just the original Korean drama,
adaptations of such can be seen once in a while.
 Also, KPop has just recently advanced its popularity in our country,
KPop fans before can just download the songs they want or order
CDs over the internet, but now Korean songs has started playing in
the airwaves too and Korean Audio CDs can now be bought from
record stores.
HALLYU IN THE PHILIPPINES: ANALYSIS OF THE WAVE

 To understand the recent turn of events in the Philippines, we can


look at it in two ways – from the viewpoint of Korea as a strong
nation trying to introduce their culture and the viewpoint of Filipinos
open to these influences. Korean Wave as a tool of Cultural
imperialism is usually characterized as the cultural dimensions of
imperialism. Imperialism is explained as the practice, theory and the
attitudes of a dominating metropolitan center ruling a distinct
territory. Literally, it is the process through which on nations
imposes or influences the culture of another.
 In contrast to colonialism, which is primarily linked with active
dominance, sometimes known as hard power, cultural imperialism is
associated with a more subtle form of colonization. As a result, the
latter is more resistant to opposition because people are unaware
that they are being influenced by another country.
KOREAN WAVE AS A REFLECTION OF FILIPINO CULTURAL
IDENTITY

 The Filipino culture has a variety of influences from previous


colonizations, primarily from Spanish and American culture. It's easy
to notice in the Philippines, from the architecture to the cultural
values. Despite these foreign influences, the original Asian Filipino
culture has been preserved, as seen by their way of life, cultural
beliefs, and Filipino rituals and traditions.
 Cultural identity is the summation of one‘s nation values, morals,
ideals, behavior, etc. as a nation which is shaped by its environment
and history. Just like most countries, Philippines’ cultural identity is a
hybrid of different cultures as an effect of being colonized for more
than 300 years.
 For a long time, Filipinos used Western culture as a measure for
values such as beauty. However, as a shift to Asian culture is
perceived as a new development, the Filipinos' criteria for colonial
cringe is changing.
 But one may further ask, of all the Asian nations, why the Korean
culture appealed to the Filipinos and had a great popularity that
seems to last?
 The answer lies in a deeper origin which most Filipinos fail to realize,
unlike other Asian nations, Filipinos have a sense of identification
with Korea. There are a lot of similarities between the two nations
that Filipinos actually see as a reflection of their own culture.
 For one thing, both countries have a trace of colonialism by another
country such as Japan. The history of Korea demonstrates that like
the Philippines, Japanese colonized their land and Americans
assisted both countries in regaining their independence.
 Second, the commonalities Filipinos and Koreans share is the value
of things being communal, particularly sharing of food and things
we have.
 Third, both nations have strong family relationships, whether it is
immediate or an extended one. Adults still live with parents and
some are even already married yet living in the same roof with
parents. Parents who are elderly are cared for by their children
rather than being placed in nursing institutions.
 Respect for elders is another important virtue we share. We Filipinos
do the mano gesture by taking the elders' right hand and putting it
on our forehead, whereas Koreans bow in front of their elders. The
older the person is in front of them or with a higher position, the
lower they have to bow.
 Because of this sense of self-identification, Filipinos had the
inclination to channel their aspirations, which its own society lacks,
to the imagined community that they see in the Korean culture.
Filipinos tend to believe that because we share a lot in common with
Korea, not to mention their proximity, we can also attain what they
have if not became like them thus accepting the fact that their
culture is better than ours which in turn increase the chance of
cultural incorporation. Korean culture gave Filipinos a sense of hope
that we can attain that better culture.
CHALLENGES TO THE KOREAN WAVE IN THE PHILIPPINES

 Despite the many positive and logical grounds to believe that the
Korean wave will continue to make its way into mainstream media
and become a part of our culture, there are still elements that can
lead to its abandonment.
 One of the factors that could affect Philippine-Korean relations is if
Korean men continue to visit the Philippines for the 3 Gs: Girls,
Gambling, and Golf. This will harm the Koreans' overall reputation.
Locals in Baguio City have also dubbed Camp John Hay as Kim Jong
Hae due to the unexpected invasion of Koreans who play golf there,
and the majority of the locals do not like how these Koreans treat
them. Similarly to Cebu, a large number of Korean tourists visit for
the weekend just to gamble.
 However, the negative aspects of Hallyu are seemingly repairable.
This can be attributed particularly in the fact that Korea and
Southeast Asia do not have any bad history between them, compare
with the case of Japan. Rather, we always go back to where the
strength of the Philippines – Korea friendship is rooting, which is
during the Korean War with the Japanese occupants where the
Philippine government sent troops of soldiers to help the Koreans
fight for their independence.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy