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HOME BLOG CAFE RESTAURANT BUSINESS PLAN EXAMPLE

NOV.11, 2016

Cafe Restaurant Business Plan Example

(4 votes, average: 4.50 out of 5)

ARTICLE BUSINESS PLAN TEMPLATES CAFE BUSINESS PLANS FOOD & BEVERAGE BUSINESS PLANS

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Café Restaurant business plan for starting your own Business form.
Executive Summary
A business plan consultant with
 2.1 The Business
relevant expertise will contact you
2.2 Management of Café Restaurant Business
shortly.
2.3 Customers of Café Restaurant Business
2.4 Business Target
NAME*

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Company Summary

3.1 Company Owner
3.2 Why the Café Restaurant Business is being started? EMAIL*

 3.3 How the Café Restaurant Business will be started?

Services
PHONE
Menu
Marketing Analysis of Café Restaurant
5.1 Market Trends
MESSAGE
5.2 Marketing Segmentation
5.2.1 Private Customers
5.2.2 Corporate Customers
5.2.3 Business Customers
5.2.4 Government Agencies
5.3 Business Target
5.4 Product Pricing
Marketing Strategy
SEND
6.1 Competitive Analysis
6.2 Sales Strategy
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
Personnel plan
7.1 Company Staff
7.2 Average Salary of Employees
Financial Plan
8.1 Important Assumptions OGS Capital
8.2 Break-even Analysis
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8.3 Projected Profit and Loss offices in the USA, the United
8.3.1 Profit Monthly Kingdom, and Canada.
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly PHONE:

8.4 Projected Cash Flow  +1-619-7275304

8.5 Projected Balance Sheet
EMAIL:
8.6 Business Ratios alex@ogscapital.com

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If you are looking for a business that always generates good profit and there
are no loss days in it, a café restaurant might just be the perfect business plan
Our Business Plans
for cafe for you. This business plans for a cafe will walk you through all the
aspects of starting and running a profitable business plan cafe restaurant. In
Business Plan for
this cafe business plan sample we will look at everything from the executive Investors
summary to the people and finances needed to start the cafe restaurant
business plan. If you want to know how to do a business plan for a cafe, all
you need to do is to read this document. You can also use this business plan
for bank. Bank/SBA Business
Plan

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Executive Summary
Strategic/Operational
Business Plan
2.1 The Business
Foodies Café will be a three-star café in Richmond, Virginia. It will be a 24/7 Immigration Business
Plan
café that will offer all kinds of food and drinks all day and night, seven days a
week. The restaurant will be registered and insured to provide the services as
per the prevailing law.
ALL BPs

Start your Business Plan START MY BUSINESS

Now PLAN

Our services
2.2 Management of Café
Business Continuity
Restaurant Business Plan

Management is the most important thing in any sample business plan sample
cafe restaurant. If you are opening a café, cafe restaurant business plan Pitch Deck
template needs to clearly point out who will be responsible for taking care of
the management aspects of the business. In this café business plan doc the
owner will act as the CEO of the restaurant. Managers will be hire to run the
affairs of the business in three shifts a day. Buy Side Due
Diligence Services

2.3 Customers of Café Restaurant

Business ICO whitepaper

If you want to know how to present business plan to investors, you need to
have a clear idea of who will be the customer of the business. We are
ICO consulting
considering the following customers in this business plan for a Mexican services
restaurant.

Routine dine-in customers who need a tasty meal.

ALL SERVICES
Local businesses that want arrangements for corporate meals.

People who need food and drinks for private gatherings.

Governmental organizations that want to arrange lunch or dinners.

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2.4 Business Target

The next important thing that is a part of any restaurant cafe business plan is
the business target. It is really not possible for a business to be fully successful
if it does not have a preset target. The target needs to be ambitious but not
too ambitious to be realistic. It also needs to be made clear in the business
plan cafe restaurant whether the target is generating profits or expansion. The
target of Foodies Restaurant will be to:

Become a renowned and trustworthy name in the local food market.

Offer all kind of meals to the customers with the highest level of
customer satisfaction.

Expand the business to at least one more location within a year.

Landlord business plan

Helps commercial tenants get landlord approval.

Company Summary
3.1 Company Owner
John Arryn will be the owner of Foodies Restaurant. He has worked as a chef
in Hotel Selina for 10 years and knows quite well how to run the food business.
His experience and connections will be invaluable for the business and will
surely take it to new heights. There can be no better candidate for this startup
business plan sample cafe restaurant.

3.2 Why the Café Restaurant

Business is being started?
When writing a business plan for cafe template, it is very important to note
why the business is being started. This gives the readers an idea of the motive
behind the business, and they can understand the strategy at a better level.
John is opening free restaurant cafe and bakery sample business plan cafe
restaurant because he has a passion for making delicious food for people.

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3.3 How the Café Restaurant

Business will be started?
Now that we know why the café business is being started, the next ting that
this free free sample cafe business plan needs to cover is how the business
will be started. If you want to know <strong how to write a business plan for a
café, this is a very important aspect.

Step1: Market Survey

The first and the most important thing to do before you implement an organic
restaurant business plan, is to run a market survey. The aim of this is to get an
idea of what the market wants. We need to start the business on something
that is in high demand and low supply. There are always such things in the
market and all that we need to do is to find the right one.

Step2: Getting Necessary Permissions

As the café business is very closely linked with the health of the citizens, you
cannot just go and start selling food. All the necessary permissions from the
relevant authorities will be taken before the business can be started. John’s
connections in the industry will make these steps easier.

Step3: Construction of the Café

Once the format of the café has been decided and the necessary permissions
have been granted by the authorities, the next step is to set up the business. A
proper place will be rented/bought and the restaurant will be set up.

Step4: Going Online

Starting a business in this day and age without building an online presence will
get you nowhere. As soon as the approval is granted by the authorities, we will
set up a website and start making SEO effort so that the people looking for
restaurants can know that we exist.

Step5: Promotion and Marketing

Marketing is also one of the most important factors deciding the success of
any business. We will use all available methods of advertisement to make sure
that the business is known to the people who are expected to be the
customers.

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Start-up Expenses

Legal $246,000

Consultants $0

Insurance $28,000

Rent $33,000

Research and
$20,000
Development

Expensed Equipment $56,000

Signs $3,400

TOTAL START-UP
$386,400
EXPENSES

Start-up Assets $366,000

Cash Required $369,000

Start-up Inventory $39,000

Other Current Assets $240,000

Long-term Assets $287,000

TOTAL ASSETS $1,301,000

Total Requirements $1,687,400

START-UP FUNDING

Start-up Expenses to Fund $386,400

Start-up Assets to Fund $1,301,000

TOTAL FUNDING
$1,687,400
REQUIRED

Assets

Non-cash Assets from

$1,706,000
Start-up

Cash Requirements from $385,000

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Start-up

Additional Cash Raised $50,000

Cash Balance on Starting

$35,000
Date

TOTAL ASSETS $2,176,000

Liabilities and Capital

Liabilities $28,000

Current Borrowing $0

Long-term Liabilities $0

Accounts Payable
$48,000
(Outstanding Bills)

Other Current Liabilities

$0
(interest-free)

TOTAL LIABILITIES $76,000

Capital

Planned Investment $1,687,400

Investor 1 $0

Investor 2 $0

Other $0

Additional Investment
$0
Requirement

TOTAL PLANNED
$1,687,400
INVESTMENT

Loss at Start-up (Start-up

$412,600
Expenses)

TOTAL CAPITAL $2,100,000

TOTAL CAPITAL AND

$2,176,000
LIABILITIES

Total Funding $1,687,400

Any questions? Get in Touch!

NAME*
EMAIL*

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PHONE

FILL THE FORM

Services
Deciding the services that a business is going to offer is one of the very
important part of any business plan café sample. If you want to know how to
start a business plan for a café, you need to finalize the services in the start or
the business will fail.

The services that we have selected for this café start up business plan are:

Fine Dining

The basic service provided by Foodies Restaurant will be fine dining. We will
offer a range of food options from all over the world to the customers.

Buffet

Buffet services will be offered for the customers who want to have gatherings
and corporate dinners.

Hi-Tea

People who are not up for full-course meals, can enjoy the premium hi-tea
offered by Foodies Restaurant.

Off-Site Catering

For the customers who do not need the services at the café but want them at
their own property, we will offer food and catering off-site.

Menu
Create a menu for your cafe and include prices for all items. Keep in mind
extra things that may not appear on the menu list, such as specially ordered
meals or unique sauces and indicate their price. Remember that you must
also include a menu in a non profit cafe business plan.

Marketing Analysis of Café

Restaurant
The next important thing that we need to consider in this business plan
sample for café is the marketing analysis of the business. Anyone who needs
to know how to write a cafe business plan needs to know that marketing

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analysis is the single ost important part of the process. No restaurant cafe
business plan can be complete or successful without it.

Note

No matter how good of a marketing plan for cafe and restaurant

business plan pdf you might have, it cannot be successful without
marketing analysis.

5.1 Market Trends

Just like the sample business plan restaurant café, it is important to have a
look at the market trends while making a cafe business plan template uk. All
you need to do is to see how the demand and supply of the services you are
going to offer have changed in the recent past.

5.2 Marketing Business Plan for Investors

Segmentation
The next thing that you need
to look into while making a
café franchise business plan is
the marketing segmentation.
The marketing segmentation
for Foodies Restaurant cafe
business plan sample pdf is
expected to be the following:

5.2.1 Private Customers

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The people who walk-in for a good meal or hi-tea will be the major market
segment for the business.

5.2.2 Corporate Customers

The corporations working in the area will also be a customer of the business
as they will hire the services for corporate events.

5.2.3 Business Customers

Small local businesses will also be our customers. They will be bigger
customers as compared to the individual ones but smaller than the corporate
ones.

5.2.4 Government Agencies

Government agencies who need a dinner or lunch for a group of people will
also be a market segment for us.

Market
Analysis

Potential
Growth Year 1 Year 2 Year 3
Customers

Private
30% 34,000 35,000 37,000
Customers

Corporate
27% 30,000 32,000 34,000
Customers

Business
25% 24,000 26,000 28,000
Customers

Government
18% 16,000 18,000 20,000
Agencies

Total 100% 104,000 111,000 119,000

5.3 Business Target

To provide reliable and dependable event management services to the
people of Miami.

To make partnerships with major corporations in the area and become

their permanent event planners.

To make a brand in event management and planning that people can

trust.

To start making profit within the first six months

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5.4 Product Pricing

Our products will be priced above the already present businesses in the area.
This is because, just like we did in the food delivery service business plan, we
need to create a premium brand and charging more money is a part of the
strategy for making one.

Marketing Strategy
If you want to know how do you write a business plan for a café, one of the
most important things that you need to learn is the marketing strategy for the
business. In this business plan for a cafe sample we will give you a basic
sketch of that and then you can expand on it to make one that fits your cafe
business plan example.

Let’s have a look at the competitive analysis and sales strategy that we have
devised for this business plan template for café.

Any questions? Get in Touch

6.1 Competitive Analysis

Market surveys have revealed that there is not even a single restaurant in
the area that delivers all the services that we are offering.

People are generally unsatisfied with the level of service the competitors
are providing in the area.

There has been a lot of demand for a new entrant in the industry for a
very long time.

6.2 Sales Strategy

The next thing we need to complete the marketing strategy of this restaurant
cafe business plan is the sales strategy. We have made the following sales
strategy:

Three days of free meals will be offered to anyone who signs up for a
membership of the cafe restaurant business plan.

Discounts will be offered to corporate, business, and government clients.

This will act as an advertisement for the business.

Product prices will be kept low at the start to earn loyal repeat customers.

6.3 Sales Monthly

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6.4 Sales Yearly

6.5 Sales Forecast

Sales
Forecast

Unit
Year 1 Year 2 Year 3
Sales

Fine
48,000 50,880 53,933
Dining

Buffet 45,000 47,700 50,562

Hi-Tea 50,000 53,000 56,180

Off-Site 32,000 33,920 35,955

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Catering

TOTAL
UNIT 175,000 185,500 196,630
SALES

Unit
Year 1 Year 2 Year 3
Prices

Fine
$52.00 $60.32 $69.97
Dining

Buffet $55.00 $63.80 $74.01

Hi-Tea $45.00 $52.20 $60.55

Off-Site
$60.00 $69.60 $80.74
Catering

Sales

Fine
$2,496,000.00 $3,069,081.60 $3,773,742.7
Dining

Buffet $2,475,000.00 $3,043,260.00 $3,741,992.5

Hi-Tea $2,250,000.00 $2,766,600.00 $3,401,811.3

Off-Site
$1,920,000.00 $2,360,832.00 $2,902,879.0
Catering

TOTAL
$9,141,000.00 $11,239,773.60 $13,820,425.
SALES

Direct
Unit Year 1 Year 2 Year 3
Costs

Fine
$50.00 $56.00 $65.00
Dining

Buffet $52.00 $60.00 $70.00

Hi-Tea $43.00 $49.00 $56.00

Off-Site
$58.00 $66.00 $76.00
Catering

Direct
Cost of
Sales

Fine
$2,400,000.00 $2,849,280.00 $3,505,632.0
Dining

Buffet $2,340,000.00 $2,862,000.00 $3,539,340.0

Hi-Tea $2,150,000.00 $2,597,000.00 $3,146,080.0

Off-Site
$1,856,000.00 $2,238,720.00 $2,732,595.2
Catering

Subtotal $8,746,000.00 $10,547,000.00 $12,923,647.2

Direct

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Cost of
Sales

Personnel plan
If you want to learn how to create business plan for cafe, you need to know
the requirement in terms of human resource that the business has. Just like an
airline business plan, it is important to hire all the people that are needed and
only the people that are needed to make the business a profitable one.

7.1 Company Staff

The staff that will be needed to make this sample business plan cafe a
success will be the following:

John Arryn, the owner will be the CEO of the business.

2 managers will be hired for operations and marketing.

3 Chefs.

1 Receptionist.

7 Waiters.

1 Accountant.

7.2 Average Salary of Employees

Personnel Plan

Year 1 Year 2 Year 3

Operations Manager $13,000 $14,300 $15,730

Marketing Manager $12,000 $13,200 $14,520

Chefs $30,000 $33,000 $36,300

Receptionist $7,500 $8,250 $9,075

Waiters $65,000 $71,500 $78,650

Accountant $10,000 $11,000 $12,100

Total Salaries $137,500 $151,250 $166,375

Financial Plan

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The last thing that we need to complete this business plan for cafe pdf is the
calculation of the finances needed to start the business. No business plan for
a cafe example can be complete without discussing the money aspect of the
business. Just like we did with the subscription box business plan, the
expenses need to be kept as low as possible to make the business successful.
The following costs need to be arranged for before the business is started:

Money needed to buy/lease the land for the restaurant.

Salary of the employees.

Money needed for décor of the restaurant.

Money needed for the crockery and utensils.

Cost of buying the raw materials for food.

8.1 Important Assumptions

General
Assumptions

Year 1 Year 2 Year 3

Plan Month 1 2 3

Current Interest Rate 8.12% 8.20% 8.26%

Long-term Interest
8.40% 8.44% 8.47%
Rate

Tax Rate 24.03% 24.21% 24.60%

Other 0 0 0

8.2 Break-even Analysis

Break-Even Analysis

Monthly Units Break-even 5340

Monthly Revenue Break-

$132,500
even

Assumptions:

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Average Per-Unit Revenue $231.00

Average Per-Unit Variable

$0.62
Cost

Estimated Monthly Fixed

$163,800
Cost

8.3 Projected Profit and Loss

Pro Forma
Profit And
Loss

Year 1 Year 2 Year 3

Sales $9,141,000 $11,239,774 $13,820,426

Direct Cost
$8,746,000 $10,547,000 $12,923,647
of Sales

Other $0 $0 $0

TOTAL COST
$8,746,000 $10,547,000 $12,923,647
OF SALES

Gross Margin $395,000 $692,774 $896,778

Gross Margin
4.32% 6.16% 6.49%
%

Expenses

Payroll $137,500 $151,250 $166,375

Sales and
Marketing
$145,000 $148,000 $156,000
and Other
Expenses

Depreciation $2,300 $2,350 $2,500

Leased
$0 $0 $0
Equipment

Utilities $2,900 $3,000 $3,100

Insurance $2,100 $2,100 $2,100

Rent $2,900 $3,000 $3,200

Payroll Taxes $24,000 $25,000 $27,000

Other $0 $0 $0

Total
Operating $316,700 $334,700 $360,275
Expenses

Profit Before $78,300 $358,074 $536,503

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Interest and
Taxes

EBITDA $78,300 $358,074 $536,503

Interest
$0 $0 $0
Expense

Taxes
$15,660 $71,615 $107,301
Incurred

Net Profit $62,640 $286,459 $429,203

Net
0.69% 2.55% 3.11%
Profit/Sales

8.3.1 Profit Monthly

8.3.2 Profit Yearly

Any questions? Get in Touch

8.3.3 Gross Margin Monthly

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8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

Pro Forma Cash

Flow

Cash Received Year 1 Year 2 Year 3

Cash from
Operations

Cash Sales $51,000 $55,080 $59,486

Cash from
$22,000 $23,760 $25,661
Receivables

SUBTOTAL CASH
$73,000 $79,570 $85,936
FROM OPERATIONS

Additional Cash
Received

Sales Tax, VAT, $0 $0 $0

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HST/GST Received

New Current
$0 $0 $0
Borrowing

New Other Liabilities

$0 $0 $0
(interest-free)

New Long-term
$0 $0 $0
Liabilities

Sales of Other
$0 $0 $0
Current Assets

Sales of Long-term
$0 $0 $0
Assets

New Investment
$0 $0 $0
Received

SUBTOTAL CASH
$74,000 $79,000 $85,000
RECEIVED

Expenditures Year 1 Year 2 Year 3

Expenditures from
Operations

Cash Spending $42,000 $42,000 $45,000

Bill Payments $27,000 $28,000 $31,000

SUBTOTAL SPENT
$69,000 $70,000 $76,000
ON OPERATIONS

Additional Cash
Spent

Sales Tax, VAT,

$0 $0 $0
HST/GST Paid Out

Principal Repayment
of Current $0 $0 $0
Borrowing

Other Liabilities
$0 $0 $0
Principal Repayment

Long-term Liabilities
$0 $0 $0
Principal Repayment

Purchase Other
$0 $0 $0
Current Assets

Purchase Long-term
$0 $0 $0
Assets

Dividends $0 $0 $0

SUBTOTAL CASH
$69,000 $74,520 $80,482
SPENT

Net Cash Flow $21,000 $23,000 $25,000

Cash Balance $27,000 $30,000 $33,000

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8.5 Projected Balance Sheet

Pro Forma Balance

Sheet

Assets Year 1 Year 2 Year 3

Current Assets

Cash $275,000 $308,000 $338,800

Accounts
$24,000 $26,880 $30,213
Receivable

Inventory $4,300 $4,816 $4,900

Other Current
$1,000 $1,000 $1,000
Assets

TOTAL CURRENT
$282,000 $315,840 $355,004
ASSETS

Long-term Assets

Long-term Assets $10,000 $10,000 $10,000

Accumulated
$19,400 $21,728 $24,444
Depreciation

TOTAL LONG-TERM
$24,400 $27,328 $30,744
ASSETS

TOTAL ASSETS $294,000 $329,280 $370,440

Liabilities and
Year 4 Year 5 Year 6
Capital

Current Liabilities

Accounts Payable $18,700 $20,944 $23,541

Current Borrowing $0 $0 $0

Other Current
$0 $0 $0
Liabilities

SUBTOTAL
CURRENT $19,000 $21,280 $23,919
LIABILITIES

Long-term Liabilities $0 $0 $0

TOTAL LIABILITIES $15,000 $16,800 $18,883

Paid-in Capital $30,000 $30,000 $31,000

Retained Earnings $53,000 $57,770 $63,547

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Earnings $193,400 $210,806 $231,887

TOTAL CAPITAL $285,000 $310,650 $341,715

TOTAL LIABILITIES
$300,000 $329,280 $370,440
AND CAPITAL

Net Worth $293,400 $319,806 $351,787

8.6 Business Ratios

Ratio Analysis

INDUS
Year 1 Year 2 Year 3
PROF

Sales Growth 7.25% 8.03% 8.90% 3.00

Percent of
Total Assets

Accounts
9.21% 10.20% 11.31% 9.80
Receivable

Inventory 5.39% 5.97% 6.62% 9.90

Other Current
2.11% 2.34% 2.59% 2.40
Assets

Total Current
149.80% 151.00% 152.00% 158.0
Assets

Long-term
11.55% 11.60% 11.64% 12.00
Assets

TOTAL ASSETS 100.00% 100.00% 100.00% 100.0

Current
4.90% 4.94% 4.98% 4.34
Liabilities

Long-term
0.00% 0.00% 0.00% 0.00
Liabilities

Total
7.59% 7.65% 7.72% 7.38
Liabilities

NET WORTH 100.45% 101.25% 102.19% 110.0

Percent of
Sales

Sales 100.00% 100.00% 100.00% 100.0

Gross Margin 94.60% 97.15% 99.87% 99.0

Selling,
General &
93.56% 96.09% 98.78% 97.80
Administrative
Expenses

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Advertising 1.52% 1.56% 1.60% 1.40
Expenses

Profit Before
Interest and 41.50% 42.62% 43.81% 33.9
Taxes

Main Ratios

Current 34 35 36 32

Quick 33 33.8 34.645 33

Total Debt to
0.18% 0.18% 0.17% 0.40
Total Assets

Pre-tax Return
74.08% 74.89% 75.00% 75.0
on Net Worth

Pre-tax Return
96.30% 101.12% 106.17% 111.3
on Assets

Additional
Year 1 Year 2 Year 3
Ratios

Net Profit
33.56% 34.60% 35.67% N.A
Margin

Return on
55.80% 57.53% 59.31% N.A
Equity

Activity Ratios

Accounts
Receivable 7.7 7.8 7.8 N.A
Turnover

Collection
100 100 100 N.A
Days

Inventory
32.4 34.02 35 N.A
Turnover

Accounts
Payable 15.6 16 16.3 N.A
Turnover

Payment Days 27 27 27 N.A

Total Asset
2.5 2.5 2.6 N.A
Turnover

Debt Ratios

Debt to Net
-0.04 -0.03 -0.04 N.A
Worth

Current Liab.
1 1 1 N.A
to Liab.

Liquidity
Ratios

Net Working $244,000 $257,664 $272,093 N.A

Capital
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Interest
0 0 0 N.A
Coverage

Additional
Ratios

Assets to
0.85 0.87 0.89 N.A
Sales

Current
Debt/Total 1% 0% 0% N.A
Assets

Acid Test 29 29.12 29.16 N.A

Sales/Net
2.1 2.2 2.2 N.A
Worth

Dividend
0 0 0 N.A
Payout

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