5-Days AICTE Training & Learning (ATAL) Academy Sponsored

Online Faculty Development Program

On
“Sustainable Business Eco-System”

August 23rd - 27th, 2021

Hosted Online

Organized By
School of Management
National Institute of Technology Rourkela
Odisha (India)
 About the Institute
NIT Rourkela is one of the premier national-level institutions for
technical education in the country and is funded by the Government
of India. It came into existence on 15th August 1961 as Regional
Engineering College, Rourkela. The government of India elevated
it to a deemed university under the name National Institute of
Technology Rourkela in 2002. Constantly maintaining an overall
ranking in the top twenty institutions for technical education in
India, NIT Rourkela has carved a niche for itself, its students and
PATRON all its stakeholders. With twenty-one (21) academic departments
offering a wide range of courses designed to meet the current
Prof. Animesh Biswas requirements of industry and academia.
Director, NIT Rourkela
The institute secured 32nd rank in NIRF in overall ranking and
second rank in NITs in the overall ranking in NIRF-2020. NIT
Rourkela also secured 16th rank in engineering institutions as per
NIRF rankings 2020.

The main objective of the institute is to produce quality engineers,

managers, and scientists at graduation and postgraduation levels in
various branches of engineering, sciences, and management. The
government of India has recognized NIT Rourkela as a premier
institution of repute and has developed it as a center of excellence
under plan funding. NIT Rourkela is a lush green campus spread
CHAIRMAN
over 648 acres and surrounded by scenic hills, which provides the
Prof. Rajeev Kumar Panda campus a rejuvenating experience. The institute has also completed
HoD, School of Management its 60 years of establishment. The year 2021 is the Diamond Jubilee
celebration of NIT Rourkela

PROGRAM COORDINATOR

Prof. Manvendra Pratap Singh

Assistant Professor, School of Management

About AICTE TRAINING & LEARNING

(ATAL) ACADEMY
AICTE Training and Learning (ATAL) Academy is dedicated to
offering quality technical education in the country by introducing
various schemes started by Govt. of India, the Ministry of
Education. The vision of AICTE is to facilitate faculties to
accomplish goals of Higher Education like access, equity, and
PROGRAM COORDINATOR quality. It focuses on training the faculty members, research
scholars, PG scholars, participants from government, industry,
Prof. Mayank Yadav school teachers, and staff of host institutions. The objective of
Assistant Professor, School of Management ATAL Academy is to deliver diversified opportunities for training
and exchange of experiences via workshops and other faculty
development programs
About School of Management

School of Management, NIT Rourkela was established in 2010 to offer quality management education in the
country. The department offers two-years post-graduate program in management (MBA) and doctoral program in
management. The department holds a strong alumni base working at good positions across the country and abroad.
The department comprises of highly qualified faculties from reputed universities of India as well as institutes of
national importance. The department focuses on value-based teaching and learning environment, research
orientation and consulting industries by developing strong industry-academic interface. The department focuses
on applied management research in marketing, human resource, finance, operations, strategic management,
entrepreneurship etc. to fulfil the requirements of industry, academia and society. The department also holds
various consultancy projects and sponsored R & D projects from the corporates and various government agencies.

Profile of the Program Coordinators

Prof. Manvendra Pratap Singh

Prof. Manvendra Pratap Singh is a faculty in the general management area at the School of Management, National
Institute of Technology, Rourkela. He holds a doctoral degree in corporate sustainable Strategies from the National
Institute of Technology, Durgapur. He worked very closely with micro, small and medium enterprises (MSMEs)
on sustainability-related challenges. His research interest spans in the area of sustainability, MSMEs,
entrepreneurship, strategy and education. He has published his work in various peer-reviewed journals and
presented his work at leading international conferences.

Prof. Mayank Yadav

Prof. Mayank Yadav is an Assistant Professor of the marketing area in the School of Management, National
Institute of Technology (NIT) Rourkela. He is a Ph.D. in Social Media Marketing from the Department of
Management Studies, Indian Institute of Technology (IIT) Roorkee. He is actively involved in teaching and
research for more than a decade. His last academic assignment was with FORE School of Management, New
Delhi. He has also taught at EPGPX 2020 batch at IIM Rohtak. He has published his research work in journals of
international repute like Telematics and Informatics International Journal of Non-profit and Voluntary Sector
Marketing, Benchmarking: An International Journal, Journal of Direct Data and Digital Marketing Practice, Social
Network Analysis and Mining and others. His research interest includes social media marketing, e-commerce,
consumer behavior, relationship marketing. He has also conducted various training programs for Agra Police,
India Post, UPSRTC, etc.
 Target Participants
About the Faculty Development Program
The FDP is open to all faculty
members of AICTE approved A sustainable business eco-system is a business environment that ensures
institutions, research scholars, PG
scholars, participants from the all processes, products, manufacturing activities, and services adequately
government address present environmental and social concerns along with business
(bureaucrats/technicians/Participants
from industry, etc.), school teachers, profit. A sustainable business eco-system is a value-added source of
and host institutions. competitiveness to gain a competitive advantage in managing resources
for firms. It can maintain full functions and properties with smart harvest
through resource optimization and productivity checks. It is the process
of assessing how to design products and services that will reap the benefits
of the present socio-environmental situation and well perform with
Registration & Venue.
renewable resources. Sustainable business strategies aim to take
 Registration will be done on First
Come, First Serve bases advantage of sustainable revenue opportunities to protect business value
 Only Online Registration for the against energy costs, regulatory requirements, and volatile competition.
online FDP by using the link given
below: The sustainable strategic focus can also provide valuable insights into
 Venue: NIT Rourkela (Online short and long-term viability and future strategic initiatives. A better
Mode), the link will be shared with
understanding of the business eco-system provides more preparedness for
registered participants.
positive changes and growth
https://atalacademy.aicte-
india.org/signup
Program Content

Sustainable business: Beyond compliance

Sustainable business strategies

Program Coordinators’ Situation based learning

Contact Operational challenges in building sustainable business eco-system

Financial challenges in building sustainable business eco-system

Sustainable business eco-system: A daydream for MSMEs

Prof. Manvendra Pratap Singh
Contact No: +91-8017534493 Circular economy
Email: singhm@nitrkl.ac.in
Sustainable Marketing Strategy

Corporate social responsibility

Prof. Mayank Yadav Sustainability beyond CSR

Contact No: +91-9837678608
Email: yadavm@nitrkl.ac.in ESG reporting

Role of HEIs in co-creating sustainable business executives

 Program Schedule

23rd August 2021 Inauguration (09: 30 AM to 10:00 AM)

Monday
Day-1

23rd August 2021

Session-I Session-II Session-III
Monday (10:00 AM to 11:15 AM) (11:45AM to 01:00 PM) (03:00 PM to 04:30 PM)
Sustainable Business: Sustainable business Situation based learning
Day-1 Beyond Compliance strategies with examples
(Key-note address)

24th August 2021

Session-I Session-II Session-III
Tuesday (10:00 AM to 11:15 AM) (11:45AM to 01:00 PM) (03:00 PM to 04:30 PM)
Operational challenges in Financial challenges in Sustainable business eco-
Day-2 building sustainable building sustainable system: A daydream for
business eco-system business eco-system MSMEs

25th August 2021

Session-I Session-II Session-III
Wednesday (10:00 AM to 11:15 AM) (11:45AM to 01:00 PM) (03:00 PM to 04:30 PM)
Sustainable Marketing Corporate social Sustainability beyond CSR
Day-3 Strategy responsibility

26th August 2021

Session-I Session-II Session-III
Thursday (10:00 AM to 11:15 AM) (11:45AM to 01:00 PM) (03:00 PM to 04:30 PM)
Circular economy: An Corporate social ESG reporting: Expert’s
Day-4 expert’s dialogue responsibility: Expert’s lens opinion

27th August 2021

Session-I Session-II Session-III
Friday (10:00 AM to 11:15 AM) (11:45AM to 01:00 PM) (03:00 PM to 04:30 PM)
Role of HEIs in co-creating Written Test Valedictory session
Day-5 sustainable business
executives

Program Certification
Certificates shall be issued to those registered on the ATAL portal: www.aicte-india.org/atal and attend the
program with a minimum of 80% attendance and secure a minimum of 60% marks in the test.
Resource Persons
Prof. P. Balachandra Mr. Abhinav Kumar Pandey
Chief Research Scientist Chief Manager
Department of Management (Natural Gas Pipeline O&M) -
Studies and Centre for NCR Region, Noida in GAIL
Sustainable Technologies (India) Limited
Indian Institute of Science (IISc)
Bangalore

Mr. Rahul Prakash, Ms. Mansi Gupta

MD, Amalfarm Director, ESG Research
Noida Arabesque S Ray-India
Gurugram

Dr. Arpita Chakraborty Mr. Anirudh Tiwari

Sustainable Education Technical Head,
Consultant Envirocare Consultancy,
Rourkela New Delhi

Prof. Chandan Kumar Sahoo Prof. Rajeev Kumar Panda

Professor Associate Professor & Head
School of Management School of Management
NIT Rourkela NIT Rourkela

Prof. Dushyant Ashok Mahadik Prof. Vikas Thakur

Assistant Professor Assistant Professor
School of Management School of Management
NIT Rourkela NIT Rourkela

Prof. Manvendra Pratap Singh Prof. Mayank Yadav

Assistant Professor Assistant Professor,
School of Management School of Management
NIT Rourkela NIT Rourkela