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Bus428 2020

The document is an exam for a business policy and strategy course. It contains 6 questions to answer in 4 questions of the student's choosing. Question 1 is compulsory and carries 25 marks, while the other questions carry 15 marks each. Students are instructed to write their matriculation number, answer question 1 and 3 other questions of their choice, and to present their answers in a clear and orderly manner.

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461 views

Bus428 2020

The document is an exam for a business policy and strategy course. It contains 6 questions to answer in 4 questions of the student's choosing. Question 1 is compulsory and carries 25 marks, while the other questions carry 15 marks each. Students are instructed to write their matriculation number, answer question 1 and 3 other questions of their choice, and to present their answers in a clear and orderly manner.

Uploaded by

olu4christ82
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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NATIONAL OPEN UNIVERSITY OF NIGERIA

Plot 91, Cadastral Zone, NnamdiAzikiwe Express Way, Jabi - Abuja


FACULTY OF MANAGEMENT SCIENCES
2020_1EXAMINATION

COURSE CODE: BUS 428


COURSE TITLE: Business Policy and Strategy 11
CREDIT UNIT: 3 Unit
INSTRUCTION: 1. Indicate your Matriculation Number clearly
2. Attempt question one (1) and any other three (3) questions; four
questions in all
3. Question one (1) is compulsory and carries 25 marks, while the other
questions carry 15 marks each.
4. Present all your points in a coherent and orderly Manner
TIME ALLOWED: 2½Hours

1a. Write short note on the followings:

i. Policy
ii. Objective
iii. Procedure
iv. Informal Policy

1b. Outline the Elements and Processes involved in Business Policy.

1c. Explain the fundamental features of Business policy

(25marks)

2a. Explain the Key activities in the Strategic Management of an organisation.

2b. Identify and explain the disadvantages associated with the strategic management in an
organisation. (15marks)

3a. According to Kroon (1993) the analysis of the external environment consists of an
analysis of the international, macro-management and the market or task environment.
Discuss.

3b. Examine the benefits and Limitations of SWOT analysis as instrument to strategy
formulation and selection. (15marks)
4a. Outline the main differences between Strategy Formulation and Strategy Implementation.

4b A pricing policy should fit with other company policies and strategies. Discuss.
(15marks)

5a. Analyse the policy that regulate the company investment on fixed Assets and policy
restraining current assets.

5b. A business organization is typically confronted by a number of specific areas of concern


when defining its social responsibly. Clearly explain those areas of concern.
(15marks)

6a. Explain the various Reasons why Business Ethical Behaviour is regarded as area of
study.

6b. Outline the stages of the International development by the corporate organization.
(15marks)

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