Lecture 2
Lecture 2
Web 2.0 describes the current state of the internet, which has more user-generated content
and usability for end-users compared to its earlier incarnation, Web 1.0. Web 2.0 generally
refers to the 21st-century internet applications that have transformed the digital era in the
aftermath of the dotcom bubble.
Web 2.0 does not refer to any specific technical upgrades to the internet. It simply refers to a
shift in how the internet is used in the 21st century. In the new age, there is a higher level of
information sharing and interconnectedness among participants. This new version allows users
to actively participate in the experience rather than just acting as passive viewers who take in
information.
Because of Web 2.0, people can publish articles and comments on different platforms,
increasing engaged content creation and participation through the creation of accounts on
different sites. It also gave rise to web apps, self-publishing platforms like WordPress, Medium,
Substack, as well as social media sites.
Examples of Web 2.0 sites include Wikipedia, Facebook, X, and various blogs, which all
transformed the way the same information is shared and delivered.
The phrase became popularized after a 2004 conference held by O'Reilly Media and MediaLive
International. Tim O'Reilly, founder and chief executive officer (CEO) of the media company, is
credited with the streamlining of the process, as he hosted various interviews and Web 2.0
conferences to explore the early business models for web content.
The interworking of Web 2.0 has continually evolved over the years. Instead of a single instance
of Web 2.0 having been created, its definition and capabilities continue to change. For example,
Justin Hall is credited as being one of the first bloggers, though his personal blog dates back to
1994.
Advantages
The development of technology has allowed users to share their thoughts and opinions with
others, creating new ways of organizing and connecting with other people. One of the largest
advantages of Web 2.0 is improved communication through web applications that enhance
interactivity, collaboration, and knowledge sharing.
This is most evident through social networking, where individuals armed with a Web 2.0
connection can publish content, share ideas, extract information, and subscribe to various
informational feeds. This has brought about major strides in marketing optimization as more
strategic, targeted marketing approaches are now possible.
Web 2.0 also brings about a certain level of equity. Most individuals have an equal chance of
posting their views and comments, and each individual may build a network of contacts.
Because information may be transmitted more quickly under Web 2.0 compared to prior
methods of information sharing, the latest updates and news may be available to more people.
Disadvantages
Unfortunately, there are a lot of disadvantages to the internet acting more like an open forum.
Through the expansion of social media, we have seen an increase in online stalking, doxing,
cyberbullying, identity theft, and other online crimes. There is also the threat of misinformation
spreading among users, whether that's through open-source information-sharing sites or on
social media.
Individuals may blame Web 2.0 for misinformation, information overload, or the unreliability of
what people read. As almost anyone can post anything via various blogs, social media, or Web
2.0 outlets, there is an increased risk of confusion on what is real and what sources may be
deemed reliable.
As a result, Web 2.0 brings about higher stakes regarding communication. It's more likely to
have fake accounts, spammers, forgers, or hackers that attempt to steal information, imitate
personas, or trick unsuspecting Web 2.0 users into following their agenda. As Web 2.0 doesn't
always and can't verify information, there is a heightened risk for bad actors to take advantage
of opportunities.
Content in this stage came from a server’s file system rather than a database management
system. Users were able to sign online guestbooks and HTML forms were sent via email.
Examples of internet sites that are classified as Web 1.0 are Britannica Online, personal
websites, and mp3.com. In general, these websites are static and have limited functionality and
flexibility.
One strong example of Web 3.0 relates to currency. Under Web 2.0, users could input fiat
currency information such as bank account information or credit card data. This information
could be processed by the receiver to allow for transactions. Web 3.0 strives to approach the
transaction process using similar but different processes. With the introduction of Bitcoin,
Ethereum, and other cryptocurrencies, the same problem can be solved in a theoretically more
efficient way under Web 3.0.
Web 3.0 is more heavily rooted in increasing the trust between users. More often, applications
rely on decentralization, letting data be exchanged in several locations simultaneously. Web 3.0
is also more likely to incorporate artificial intelligence or machine learning applications.
Wikis
Wikis are often information repositories that collect input from various users. Users may edit,
update, and change the information within a web page, meaning there is often no singular
owner of the page or the information within. As opposed to users simply absorbing information
given to them, wiki-based sites such as Wikipedia are successful when users contribute
information to the site.
Software Applications
The early days of the web relied upon local software being installed on-premises. With Web 2.0,
applications gained a greater opportunity to be housed off-site, downloaded over the web, or
even offered as a service via web applications and cloud computing. This has shepherded a new
type of business model where companies can sell software applications on a monthly
subscription basis.
Social Networking
Often one of the aspects most thought of when discussing Web 2.0. Social networking is similar
to wikis in that individuals are empowered to post information on the web. Whereas wikis are
informational and often require verification, social networking has looser constraints on what
can be posted. In addition, users have greater capabilities to interact and connect with other
social networking users.
In addition to social media posts, users can more easily post artwork, images, audio, video, or
other user-generated media. This information shared online for purchase or may be freely
distributed. This has led to greater distribution of content creator crediting (though creators are
at greater risk for their content being stolen by others).
Crowdsourcing
Though many may think of Web 2.0 as allowing for individual contribution, Web 2.0 brought
about great capabilities regarding crowdsourced, crowdfunded, and crowd-tested content.
Web 2.0 let individuals collectively share resources to meet a common goal, whether that goal
be knowledge-based or financial.
Zoom, Netflix, and Spotify are all examples of software as a service (SaaS). With the
greater capability of connecting individuals via Web 2.0, off-premise software
applications are exponentially more capable and powerful.
HuffPost, Boing Boing, and Techcrunch are blogs that allow users to input opinions and
information onto web pages. These pages are informative similar to Web 1.0; however,
individual contributors have a much greater capability in creating and distributing their
own informative content.
X, Instagram, Facebook, and Threads are social media networks that allow for
personalized content to be uploaded to the web. This content can then be shared with a
private collection of friends or with a broad social media user base.
Reddit, Digg, and Pinterest are also applications that allow for user input. These types of
applications are more geared towards organizing social content around specific themes
or topics, much like how original forums used to.
YouTube, TikTok, and Flickr are even more examples of content sharing. However,
specific applications specialize in the distribution of multimedia, video, or audio.
Web 3.0, which is also referred to as Web3, is built on a foundation consisting of the core ideas
of decentralization, openness, and more excellent user utility. Web 1.0 is the "read-only Web,"
Web 2.0 is the "participative social Web," and Web 3.0 is the "read, write, execute Web."
This Web interaction and utilization stage moves users away from centralized platforms like
Facebook, Google, or Twitter and towards decentralized, nearly anonymous platforms. World
Wide Web inventor Tim Berners-Lee initially called Web 3.0 the Semantic Web and envisioned
an intelligent, autonomous, and open Internet that used Artificial Intelligence and Machine
Learning to act as a "global brain" and process content conceptually and contextually.
This idealized version didn’t quite pan out due to technological limitations, like how expensive
and complicated it is to convert human language into something readily understood by
computers.
It's a semantic web, where the web technology evolves into a tool that lets users create,
share, and connect content via search and analysis. It is based on comprehension of
words instead of numbers and keywords.
It incorporates Artificial Intelligence and Machine Learning. If these concepts are
combined with Natural Language Processing (NLP), the result is a computer that uses
Web 3.0 to become smarter and more responsive to user needs.
It presents the connectivity of multiple devices and applications through the Internet of
Things (IoT). Semantic metadata makes this process possible, allowing all available
information to be effectively leveraged. In addition, people can connect to the Internet
anytime, anywhere, without needing a computer or smart device.
It offers users the freedom to interact publicly or privately without having an
intermediary expose them to risks, therefore offering people “trustless” data.
It uses 3-D graphics. In fact, we already see this in computer games, virtual tours, and e-
commerce.
It facilitates participation without needing authorization from a governing body. It’s
permissionless.
Web 3.0 ultimately lets users interact, exchange information, and securely conduct financial
transactions without a centralized authority or coordinator. As a result, each user becomes a
content owner instead of just a content user.
Remember that Web 3.0 isn't entirely in place. However, we are already seeing elements of
Web 3.0 working their way into our Internet experiences, such as NFTs, Blockchain, Distributed
ledgers, and the AR cloud. Additionally, Siri is Web 3.0 technology, as is the Internet of Things.
However, if and when the full implementation happens, it will be closer to Berners-Lee's initial
vision of Web 3.0. As he puts it, it will be a place with "no permission is needed from a central
authority to post anything … there is no central controlling node, and so no single point of
failure … and no "kill switch."
Unfortunately, there is still a lot of work to be done, especially in speech recognition; human
speech has a staggering variety of nuances and terms that technology can't fully comprehend.
There have been advances, but the process hasn't yet been perfected.
Uses of Web 1.0: Web 1.0 functions as a CDN (content delivery network), allowing a chunk of
the website to be displayed on the website. As a result, it can be used as a personal website.
The users would be charged in terms of each page view. It is made up of directories that allow
its users to get a certain collection of information.
Uses of Web 2.0: The social web comprises numerous platforms and tools. People contribute
their opinions, insights, experiences, and thoughts on these sites. Thus, Web 2.0 tends to
interact substantially more with its end users. These end users are not only the users of the
programmes, but also the participants/viewers generated by podcasts, tagging, blogging, RSS
curation, Web content voting, Social media, Social networking, Social bookmarking, and many
more.
Uses of Web 3.0: Web 3.0 are enhanced variations of the original Web 1.0 from the 1990s and
early 2000s. Web 3.0 is the next generation of the current web that we are familiar with.