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Content Pillars vs. Content Ideas vs. Content Goals

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101 views10 pages

Content Pillars vs. Content Ideas vs. Content Goals

Uploaded by

gmnsxindonesia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Content Pillars

vs.
Content Ideas
vs.
Content Goals
And why they matter
What Are
Content Pillars?
Content Pillars are the main themes or topics
that tie back to your niche and are specific to
your brand.

These ideas help you talk about your business


and solve the problems your audience cares
about.
Why Content
Pillars Matter?
Consistency: Ensures your content is aligned
with your brand’s mission and values.

Focus: Helps maintain a clear direction in


your content creation efforts.

Audience Engagement: Attracts and retains


your target audience by consistently
addressing their interests and needs.
What Are
Content Ideas?
Content Ideas are specific topics or pieces of
content that fall under your content pillars.

These are the articles, videos, infographics, or


social media posts you create.
Why They
Matter?
Diversity: Provides a variety of content to
keep your audience engaged.

Creativity: Encourages innovative ways to


deliver your core messages.

Relevance: Keeps your content fresh and


relevant to current trends and audience
interests.
What Are
Content Goals?
Content Goals are the specific objectives you
aim to achieve with your content.

They are measurable outcomes that guide your


content strategy and help track success.
Why They
Matter?
Direction: Provides a clear path and purpose
for your content creation efforts.

Measurement: Allows you to track


performance and adjust strategies as
needed.

Impact: Ensures your content contributes to


your overall business objectives.
How They Work
Together?
Content Pillars set the foundation for your
content strategy.

Content Ideas bring your pillars to life with


diverse and engaging content.

Content Goals provide direction and


measurable outcomes to ensure success.
EXAMPLE FOR AN AI SOFTWARE BUSINESS

Content Pillars +
Goals + Ideas
Pillar: AI Solutions for Businesses

Goal: Generate 500 leads from content


downloads within the next quarter.

Ideas:
Case Study - “How Company X Increased
Efficiency By 40% Using our AI Solutions”
Video Series - “AI in Action: Real World Business
Applications”
Found These
Tips Helpful?

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Rizwan for
More!

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