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SKT Performance Marketer CV 2024

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Akshay Sharma
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115 views1 page

SKT Performance Marketer CV 2024

Uploaded by

Akshay Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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SHASHI KANT TRIPATHI

Performance Marketer

About Me Professional Experience


Google Ads Certified Professional with GroupM - WPP | Media Activation Specialist
plus years of experience in Performance Aug, 2023 – Present
Marketing, PPC, Lead Generation
and Facebook Ads. Extensive experience Key responsibilities:
working with both Brand-side & Agency. Handling B2B projects for Google Workspace.
Strategized and Executed Performance Managed Search Ads for major brands like Google with a total ad
Marketing Campaigns on various digital spend of around 3 Million dollars quarterly.
channels like Meta and Google. Handling clients with regards to Performance/ Growth marketing,
Ad operations/ Ad trafficking etc.
My Contact Manage spend pacing, weekly performance, highlights and
timeline declaration.

itsskt01@gmail.com
Star Estate - PPC Campaign Manager
7011812878
Feb, 2023 - July 2023
New Delhi
Key responsibilities:
https://www.linkedin.com/in/iamskt1/ Responsible for Managing INR 1 Cr. Monthly Digital Media Budget.
Handling Multiple Real Estate Giants like Godrej, M3M, DLF, Manorial,
Tata, Bhutani, County and Gaur.
Hard Skill Currently handling 15 Plus Projects.
Developed and Implemented Landing Pages and Ad Copies to
Performance Marketing improve Quality Score and reduce CPC.
Search Ads 360 Implemented Remarketing Campaigns resulting in a 40% increase in
Google Ads conversions.
Meta Ads Developing New Landing Page Ideas, Creative and Content With
Google Analytics GA4 Designing and Copywriting Team.
Lead Generation Testing Campaigns with Different Practices of changing landing
Media Planning page, content, ad copies, creatives, etc.
Search Engine Marketing

Soft Skill Media Mantra | Senior PPC Executive


July, 2022 – Jan, 2023
Leadership & Accountability
Key responsibilities:
Diligent & Organized
Set up new targeted PPC campaigns and continuously
Ethical & Honest
optimized ‘Always On’ campaigns to increase conversions.
Self Starter
Reduced costs and achieved monthly ROI. Lead Generation
Excellent Communication
through PPC campaigns for all Three Branches of Media Mantra
- Gurgaon, Mumbai and Bengaluru for B2B Clients.
Certification Managed PPC campaigns and set up Reporting and ROI.
Tracking with Internal Tracking Systems and Google Analytics
Digiperform Certified Digital Marketing Create and submit Monthly Advertising Performance Reports to
Consultant Course Founder.
Digiperform Certified Digital Marketing Perform Keyword Research, Competitor Analysis, Bid
Executive Course Adjustments, Campaign Setup, A/B Testing and Ad Copy
Google Ads Certified Professional Optimizations according to the overall marketing objectives to
Certification in E-Commerce reach set targets.
Diploma in DBMS Management
GTF Technologies | PPC Executive

Education Background Aug, 2021– July, 2022


Key responsibilities:
Managed Search & Display Ads for major brands with a total
Sam Higginbottom University of Technology, U.P
monthly ad spend of around 25 Lakh/ Month.
Master of Commerce : Marketing Generating maximum leads/conversions within allocated budget
to manage more than 7+ Google Ads client accounts.
Completed in 2017 Submitting Reports to the Management & Clients.
Setup, launch and optimize various PPC Campaign Ads and Ad
Sets.
Writing attractive and concise Ad Copies.

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