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No. Topic Name

1 Introduction to Business Research, Research methods vs. Methodology. Types of research – Descriptive vs.
Analytical, Applied vs. Fundamental, Quantitative vs. Qualitative, Conceptual vs. Empirical, concept of applied and
basic research process,

2 Criteria of good research. Defining and formulating the research problem, it’s identification and importance.
Identification of research gap

3 Importance of literature review in defining a problem. Sources of Literature review. Conceptual meaning of basic
terms like monograph, patents, research databases, web as a source, online and offline resources.

4 Hypothesis, it’s types and formulation. Research Design: Exploratory, Descriptive and Experimental.

5 CASE STUDY: Dunkin’ Donuts: Dunking the Competition

6 Types of data; primary and secondary

7 Data Collection methods

8 Research Applications of Primary and Secondary Data, it’s benefits and drawbacks,

9 Qualitative and quantitative methods of data collection; Observation Method, Interview method, Content Analysis

10 Focus Group analysis

11 Questionnaire Methods, Projective Techniques, Questionnaire Designing: Criteria for questionnaire Designing

12 Types of Questionnaires, Questionnaire Design Procedure, Determining the types of question: Open –ended
Questions, Close- ended Questions

13 Criteria for Question Designing, Physical Characteristic of the Questionnaire: Pilot Testing of the Questionnaire,
Administering the Questionnaire.

14 Measurement and Scaling: Types of Measurement Scale, Attitude, Classification of Scale: Single item vs Multiple
Item Scale, Comparative vs Non-Comparative Scales, Measurement error, Criteria for Good Measurement.

15 CASE STUDY: NIKE: Associating Athletes, Performance, and the Brand

16 Sampling Consideration: Sampling Concepts, Sample vs Census, Sampling vs Non-Sampling Error,

17 Sampling Design, Probability Sampling Design: Simple random Sampling with replacement, Simple Random
Sampling without Replacement, systematic Sampling, Stratified Random Sampling, Cluster Sampling,

18 Non-Probability Sampling Design: Convenience sampling, Judgmental Sampling, Snowball Sampling, Quota
Sampling

19 Determination of Sample Size

20 Data Processing: Fieldwork validation, Data Editing, Coding, Classification and tabulation of Data
21 Statistical Software packages: MS Excel, Systems for Statistical Analysis, SPSS

22 Univariate and Bivariate Analysis of Data: Descriptive vs Inferential Analysis, Descriptive Analysis of Univariate Data:
Missing Data, Analysis of Multiple Responses, Analysis of ordinal Scaled Questions, Grouping Large Data Sets

23 Testing of Hypothesis: Concepts and Steps, Use of SPSS in testing Hypothesis concerning means, Tests Concerning
Population Proportion.

24 Analysis of Variance Techniques-Completely Randomized Design in a one – way ANOVA (Use of SPSS),
Randomized Block Design in Two –way ANOVA (Use of SPSS)

25 Z-Test, t-Test, F-Test.

26 Non-Parametric tests: Advantages and Disadvantages of Non –Parametric Tests

27 Chi-square tests: Application of Chi Square , Use of SPSS in the Chi- Square Analysis, Run Test for Randomness: Use
of SPSS in Conducting a Run Test, One – Sample Sign Test, Two-Sample Sign Test

28 CASE STUDY: Second –Hand Classified Websites In India: Usage and Trust Among Consumers

29 Correlation: Quantitative Estimate of a Linear Correlation, Testing the of Significance of the Correlation Coefficient

30 Regression Analysis and its interpretation in Management: Testing of Significance of Regression Parameters,
Goodness of Fit of Regression Equation.

31 Uses of Regression Analysis in prediction, Use of SPSS in the Simple Linear Regression Model,

32 Multiple Regression Model, Dummy Variables in Regression Analysis,

33 Applications of Regression Analysis in Research for various functional areas of management.

34 CASESTUDY: MRP Biscuit Company Pvt Limited

35 Report writing and Presentation of results: Need for Effective Documentation, Importance of Report writing,

36 Types of research reports: Brief reports, Detailed reports, Technical Reports, Business Reports, Report Preparation
and presentation,

37 Report Structure: Preliminary Section, Main Report, Interpretation of Results and suggested recommendation,
Limitation of the study, End notes

38 Report Writing: Report Formulation

39 Guidelines for Effective Documentation, Presenting Tabular Data, Visual Representation- graphs

40 Research Briefings: Oral Presentation

41 CASE STUDY: TUPPERWARE INDIA PVT. LTD

42 Presentation