Reg. No.

Question Paper Code : 90792

B.E. /B.Tech. DEGREE EXAMINATIONS, NOVEMBER/DECEMBER 2022.

Seventh / Eighth Semester

Information Technology
IT 8005- ELECTRONIC COMMERCE

(Regulations 2017)
Time: Three hours Maximum: 100 marks
Answer ALL questions.
PART A -(10x 2= 20 marks)
1. What is the use of <tr> tag in HTML?
2 What is a Style Sheet.in HTML?
3 What is the e-Commerce?

4 Define Electronic Data Interchange.

5. List out the security Threats in e-Commerce.
6 Define Encryption.
7 What is the use of Social Marketing?
What is Internet Marketing?
9 Define B2B e-Commerce System.
10. Explain location based e-Commerce.

PART B -(5x 18 = 65 marks)

11. (a) ) Illustrate the tags used in HTML to separate a section of 'T'exts with
Buitablo examples. (8)

(61) Write a HTMI, Code to create a table with 3rows and five coloumns
having header.
Or
 (b) Explain the advantage of collapsing white apace in HTML, and is there
nny way to keep list of clements straight in an HTMI, file?

12 (a) (i) Explain the Varioug components of electronic Com merce

applications. and (9)

(ii) Classify E-commerce field by the nature of the transactions? (4)

Or

(b) Elucidate the different types of web performance Tuning that enhance
the Web Performance?

13. (a) Demonstrate the three major measures to be considered to ensure

security in the e-commerce system?
Or

(b Explain the procedure to create a secure communication channel and

what are the secured communication protocols are available to perform
the secured communications?

14. (a) Explain the different types of Digital Marketing in the Industry? List few
disadvantages of Digital Marketing?
Or

(b Elucidate the advantages and limitations of Mobile Marketing?

15. (a) Explain B2B2C models of e-Commerce Business System in details?

Or
(b) Illustrate in detail about the C2B20 e-Commerce Business System
Model?
PART C (1x 15 = 15 marks)
16. (a) Ilustrate the essential seven components that will ensure the customer
to create faith and confidence in secured e-payment (or) transaction?
Justify.
Or

(b) Illustrate the SIX important and major trend that are essential features
of Mobile Marketing and it ensures rapid growth of the e-Business
System?

2 90792
 Reg. No. :

Question Paper Code : 50809

B.E/BT'ech. DEGREE EXAMINATIONS, APRIL/MAY 2023.

Seventh/Eighth Semester
Information Technology
IT 8005 ELECTRONIC COMMERCE

(Regulations 2017)
Time:Three hours Maximum: 100 marks
Answer ALL questions.
PART A(10 x 2 = 20 marks)
1. What is E-Commerce?
2. Define HTML.

3. Explain the Visioning Process.

4 Define system architecture.
5 Define Data Breaches.

6 What is spoofing?
7. Defineclickstream behavior
8 What is Consumer behavior?

9 Define marketspace.
10. What is a business plan?

PART B-(5 x 13= 65 marks)

11. (a) What is the difference between E-Commnerce and E-Business?
(13)
Or
(b) Briefly explain XML, RSS with examples. (13)
 16. 15.(a) 14. 13. 12
(6) (a) (b) (a) ( (b) (a)
analysis.
system
the
Explain Explain Write WriteExplain tools.
Briefly Explain Last
Define Define OutsourengVS
optimization.
out
about aboutthe MITM
in in in explain in website the
detail detail the detail detail benefits
attack
PART key optimization
about about business about about about
components with and
the C the e
thsecuring
E-Commerce -(1x models example. challenges
Search types Traditional
2 Or Or Or Or
and Or
15 in in of channels
Engine businessE-Commerce
explain
=
15 display of
and marks) online implementing
its and of the
model. ads. communication.
mobile the marketing factors
working
presence involved the
and system
of
the advertising in
involving In-house
50809 google. website
(15) (15) (13) (13) (13) (13) (13) (13) (13) (13)
 Reg. No.:

Question Paper Code :70831

B.E/B.Tech. DEGREE EXAMINATIONS, NOVEMBER/DECEMBER 2023
Sixth/Seventh/Sighth Semester
Information Technology
IT 8005 -ELECTRONIC COMMERCE

(Regulations 2017)
Time: Three hours Maximum: 100 marks
Answer ALL questions.
PART A -(10x 2 = 20 marks)
1 How do you separatea section of texts in HTML?
2 How do you create links to different sections within the same HTML web page?
3 Write the functionality of Ad server.
4 List some main factors toconsider when choosing the best hardware platform
for your website.
5. Draw the E-commerce security environment.
6 List the dimensions of E-Commerce security.
7. Why are social, mobile, and local marketing efforts interconnected?
List the major political issues raised in e-commerce.
9. List at least five potential benefits of B2B e-commerce
10. Define the term supply chain.
PART B -(5 x 13 = 65 marks)

11. (a) Create a promo web page for the best residential land on sale in the
affordable locality of chennai. (13)
Or

(b) () Create a webpage for a food delivery system which includes

password fields and item selection with radio buttons. (6)
(ii) How do you add a link to a button in HTML? (7
12 (a) ) llustrate the SWOT method for strategizing about your busineaa
and understanding where you ahould focus your efforts. (6)
(ii) Draw a multi tier e-commerce site architecture. (7)

Or

(b) Draw a website systems development life cycle and explain the phases.
(13)

13. (a) Briefly discuss the disadvantages of credit cards as the standard for
online payments. How does requiring a credit card for payment
discriminate against some Consumers? (13)
Or

(b) (1) Outline the security threats in E-commerce. ()

(Gi) Explain the public key cryptography with digital signatures. (6)

14. (a) Write the characteristics of cloud computing and cloud computing
models. (13)
Or

(b) ) How can you measure the results of a Facebook social marketing
campaign? (6)
(ii) Give an account on a customer relationship management system. (7)

15. (a) How does Electronic Commerce Interchange (EDI) help in E-commerce?
Explain. (13)
Or
(b) ) Explain the differences between total B2B commerce and B2B
e-commerce. (7)
(i1) Explain the B2C model of E-commerce business model. (6)
PART C -(1x 15 = 15 marks)

16. (a) Explain in detail about mobile marketing. (15)

Or

(b) Explain with neat Block diagram to Developing a mobile website and
mobile APP. (15)

2 70831