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Questionnaire Is To Investigate The Factors

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62 views9 pages

Questionnaire Is To Investigate The Factors

Uploaded by

Imran Malik
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Assignment:

Business Research Methods

Submitted By:

Mohsin Raza
MSc. (Accounting & Finance)
Roll # 18

Submitted To:

Dr. Asif Yaseen

Submission Date

26 July 2020
Questionnaire
Dear Respondent, I Am Interested To Know Your Perceptions About the super market..
The Survey Will Take About 05 – 10Minutes To Complete. All Your Answers To The
Survey Questions Will Be Completely Confidential.

Objective:
To identify the factors influencing the frequency of customers at supermarket.

Design of Study:
This research is conducted to identify the Factors influencing consumers to choose
Supermarkets. I have identified some triggering factors like- Product Quality, Price,
Brand image, Availability of product, convenient location, Environment those may create
significant influence on the customer to choose supermarket.

PART A
(Demographic & Socio-Economic Information)

Instructions:
Please complete the following questionnaire with specific regard to the
above enquiry by placing a TICK in the appropriate box.
Answer questions as they relate to you.

A1. Your Age group


(Select only one.)
17 or less
18-25
26-35
36-45
46-55
56-65
66-75
76 or more

A2. Your Gender


(Select only one)
Female
Male
Trans-Gender
A3. Education
(Select only one)
 Equivalent or Below Intermediate
 Bachelor's
Masters
Above

A4. Occupation
(Select only one)
Student
Self Employed
 Employed
Retired
Others

A5. Marital Status


(Select only one)
Married
Unmarried
Divorced
 Widowed
Separated

A6. Monthly Household Income


(Select only one)

 Less than RS 20000


RS 20000 To RS 300000
RS 30000 To RS 40000
RS 40000 To RS 50000
Above RS 50000

A7. Family Size


(Select only one)
 Less than 5 members
5 To 6 members
6 To 7 members
7 To 8 members
Above 8members

A8. How do you consider yourself?


(Select only one.)
Very Poor
 Poor
 Lower Middle Income Level
Middle Income Level
Higher Middle Income Level
Rich
Very Rich

A9.Number of economically active members in your family?


(Select only one)
One
 Two
 Three Or More

PART B
(Supermarket Experience)
Instructions:
Please complete the following questionnaire with specific regard to the
above enquiry by placing aTICK in the appropriate box.
Answer questions as they relate to you.

B1.Do you shop from Supermarket?


(Select only one)
Yes
 No
 Occasionally

B2.Do you prefer shopping at a large supermarket than ordinary


grocery shop
(Select only one)
Yes
 No

B3.How long you have been shopping at supermarket?


(Select only one)
Very Recently
 For a couple of Months
 Above one Year
Above one Year
B4.How many times in a month do you shop at a supermarket?
(Select only one)
1 To 2 Times
 3 To 5 Times
 6 To 10 Times
10 + Times

B5.What is Your satisfaction level with the variety of products offered


by supermarket?
(Select only one)
Not Satisfied
 Slightly Satisfied
 Satisfied
 Very Satisfied
 Extremely satisfied

B6.The price range of products at supermarket is ?


(Select only one)
Very High
 Slightly High
 Reasonable
Affordable
 Low

B7.Does the supermarket offer more foreign products than the local
products?
(Select only one)
Yes
 No

B8.Distance traveled to the supermarket?


(Select only one)
 Less than 1 KM
 1 KM to 3 KM
 4 KM to 6 KM
6 KM to 10 KM
Above 10 Km
B9.Mode of transport used to go to supermarket?
(Select only one)
Two wheeler
 Four wheeler
 Public or Private Transport
Others

B10. Do you think there should be more supermarket in our country?


(Select only one)
Yes
 No

B11. Would you recommend other people to shop at supermarket?


(Select only one)
Yes
 No
PART C
(Buying Behavior at Supermarket)
Instructions:
Please Indicate your level of Agreement or Disagreement with each of
following statements regarding your buying behavior at Supermarket.

disagree

disagree
strongly

strongly
Neutral/
agree

agree

not
C1 : I usually buy expensive items from
supermarket.

C2 : I go to the supermarket because I prefer


quality of product than price.

C3 : I shop from supermarket because of better


labelling, section and customer care.

C4 : I don’t like bargaining that’s why i prefers


supermarket.

C5 : I do shopping from supermarket to keep up


with trends.

C6 : I do shopping from supermarket to see new


products are available.

C7 : I buy more products when supermarket


offers more discounts.

C8 : There is more fun and pleasure to buy from


supermarket.

C9 : I usually buy grocery items at supermarket.

C10: I do shopping some products from


supermarket of friends and family choice.
Part D
( Roll of Other Factors choosing Specific Supermarket )

Instructions:
Please Indicate your level of Agreement or Disagreement with each of following
statements regarding your buying behavior at Supermarket

disagree

disagree
strongly

strongly
Neutral/
agree

agree

not
D1 : I usually buy from that supermarket which is nearer
to my house.

D2 : The product quality can influence me to choose


different superstore.

D3 : The convenient location of the supermarket can


attract me to choose that market.

D4 : The pleasant environment of the supermarket can


force me to buy.

D5 : Brand Image of the supermarket has the significant


positive influence on choosing the supermarket.

D6 : I shop where it saves my time

D7 : I would like to finish shopping as soon as possible

C8 : I shop from supermarket which offers greater


variety of products.
I shop from supermarket due to self selection of
C9 : products

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