Wangoro H. Lorna
Wangoro H. Lorna
P.O BOX 50
WEBUYE
TEL 025-55751,0714473165
ADMINISTRATION
ACKNOWLEDGEMENT
DEDICATION
DECLARATION
EXECUTIVE SUMMARY
1.5 JUSTIFICATION
CHAPTER TWO
2.1 COMPETITION
CHAPTER THREE
3.0 RECRUITMENT
3.2 TRAINING
3.3 PROMOTION
CAPACITY UTILIZATION
4.3.1 MANDAZI
4.3.2 MEAT STEW
CHAPTER FIVE
APPENDIX
ACKNOWLEDGEMENTS
I Would like to take this opportunity to thank my lord for enabling me write this business plan. I
also take this chance to thank my family and my friends for their moral support and piece
advices in writing this project. I have special thanks to Mr. Maloba and Mr. Ruto of entrepreneur
department, being my tutors for their close suspension and guidance on this project work. Finally
I give my heartfelt thanks to Mr. Jasper who took time and effort by assisting me in typing this
project.
DEDICATION
This project is dedicated to my beloved brother Bernard Gilbert and Boaz. My deskmate Alex
Wafula and my friend Prisila Wanalo not forgetting my beloved Mum Judith.
DECLARATION
I declare that this project is my own original work and produced through my own initiative. This
project is to the best of my knowledge and understanding as an entrepreneurship student and has
never been produced by any person in any school, college, university or any institution
Candidates Signature
Candidates Name
Supervisors signature
EXECUTIVE SUMMARY
CHAPTER ONE
Lorna Wangoro is a successful business woman. The business will be a service oriented business
The proprietor argues that the hotel management services is highly needed in Misikhu town,
which is a density populated area with over 30,000 people per squire Kilometer. The residents
are high income earners with almost possessing modern homes and who need hotel services.
CHAPTER TWO
The target markets are individual (domestic) customers, institutional customers and commercial
customers / initially Umoja quick service Hotel will relay on mainly processing of raw materials
to produce products that will be marketed directly to customers. The proprietor expects a market
share of 40 %. The most competitive advantage will be the location of the business and others of
the like, located in an open place to be easily noticed and the relations with the entire population,
CHAPTER THREE
The organization structure shall constitute of a minimum number of personnel’s being headed by
the proprietor, w shall occupy the managerial. Reat. The other personal shall include the
salesman, copy typist, chief chef, cooks, waters and a watchman. Recruitment of personnel’s
shall be done through postal and only suitable candidates shall be selected in terms of academic
The proprietor shall seek supportive and advisory services from different consultant films and
clerk e.g. county council of Musikhu or Webuye, health certificate from the health office.
CHAPTER FOUR
The proprietor shall rent a building for 6,300 /= per month and be compiled to buy operative
equipments and machines, furniture and fixtures and all other items worthy 400,000 A preventive
type of cost Kshs. 10,000 per annum for production measures, the proprietor shall buy new
CHAPTER FIVE
Finances are needed for the purchase of equipments and machines installations and
commissioning payment of salaries and wages, licenses and other expenses. Family savings of
kshs. 832,000 will be invested and other funds will be borrowed l.e from money landing
institutions I. bank L.CP.C etc. the proprietor has projected a net income of kshs.671,781.the
CHAPTER ONE
and to be remembered. Its only business hotel that is found along the road, and it easily
The business will be located in town of Misikhu junction between Lugulu road and
Webuye road at a building where boda boda waits their passengers and lug gages for
transportation. The big building is called upendo supermarket ,near caltex Misighu total
5. availability of security
To reach than any other business for instance ,boda boda can easily reach the hotel after
having done their job of transportation . Customer coming to purchase goods from
upendo supermarkets can easily sport the hotel, customers coming to purchase kerosene
and petrol from total can also enjoy their meals in the hotel
manager .this will help me to make decisions easily, that leads to high productivity
I will however employ the following employees with the following qualifications
(b) Gate men not more than 3 a lot of experience ranging from 3-5 years
(d) Five waiters and they should have the minimum knowledge of fourth form
(e) An accountant should be certificate holder or diploma holder with C.P.A and above
(f) Cleanness three of them and the lowest with standard eight certificate and above and
highly performed
This type of business will offer goods such as chipsy, ugali, rice, chapati, sausages, boiled
bananas and yams. Beverages such as soda, novida, tea, cocoa, milo and chocolate, fruits
like, pineapple, ripen bananas, mangoes, water melon and oranges, vegetables offered
will be sukuma wiki, roasted meat and boiled meat, fried chicken, fried fish with stew,
marketing e.t.c has attracted many investors from within and without the city to invest in
different business.
The climate of the town is good and conducive for business. Other reasons include clean
water, good roads, housing, medical care, security and available food staffs.
Transportation to the customers is easily accessible due to good road within and without
the city, hence is less breakage in the vehicle involved. The ready made market provided
by builders who provide money to materials has also promoted the business, for goods
To give the best food and place resting for customers to enjoy the services of the hotel
To have few workers at first but as the business continues to or grow I will increase the
entrepreneur to the potential customers with the placement of posters and sign post
reading;
SUPERMARKET WELCOME
CHAPTER TWO
There are two types of customers. There are visitors or travelers from outside the area and
When those people from far places come to town the bus and matatu take a break at the
bus station which is near to the business, so that the passengers could quench their hunger
in one of the available hotels within the locality where very type of food is found
For the ones who terminate their journey in the place especially at night would come to
the business, feed there and also get accommodation facilities if there is need. The
Also there are customers who are staying within the area of business. These customers
include traders, hawkers, farmers and employees both public and civil servants. Due to
high growth rate of the area traders are also increasing tremendously in number each day.
Currently the demand for ready made food by the traders, especially market days is
Total population in misighu town is about 100,000 where by1/4 are high class and
remaining ½ are low class. Across the road hotel intends to serve approximately 50,00
people
50,000 x 100
100,000
=50%
2.3 COMPETITION
Competition will be by mainly from other hotels around and other individuals carrying
2. Bidii hotel
Most of the competitors suffer from poor management hence their business are not stable
and successful. The result have is that products offered are not able to fully satisfy the
demand and are poor in quality. Another shortfall is that, the competitors lack
specialization, and then they make many other kind of good quality to meet the customer
demand
Lastly since most of the competitors are not well established, many potential customers
often find it difficult to identify them, since no advertisement policies have been adopted
to create awareness to customers. This short falls have resulted to customers demand not
been met and it gives busy foods and a better chance of succeeding.
Bidii hotel 4 3 4 4 15
Strategies that along the way hotel intends to employ to cope with competition include
The above and other strategies is well adopted will place along the way hotel at a better
position of succeeding and hence meeting the demand of producers of the business in
Misikhu
The proprietor shall use competitive pricing such that if competitor A and B sell the same
commodity at kshs 40 and kshs 45 respectively then the proprietor as the newly proposed
business shall sell his commodity at Kshs 35. The customer will certainly go for the
Items which cannot be manufactured locally within the enterprise will compel the
enterprise to call in the cost – plus pricing methods where the products are brought and
several mark ups added which comprise of cost for handling the goods ,spreads of
provided their leaders sign a document that employees be accorded the credit and money
will be4 deducted from their salaries and send it straight to the enterprise management.
Credit privileges will also be given to customers who call in frequent for service and also
Selling will be done directly to me customers. The business will ensure that the sales are
strictly cash except for the few of customers who will come regular to me business. All
foods opening on the menu ,must be available and ready at any time of working hours ,so
that incase of need ,they will be available for customers. Employees also will be the one
who will attract customers. Employees also will be the one who will attract customers by
from being clean during customers so as to maintain them and create good relationship
with them
of business. The sign posts and posters will be placed at strategic places where they can
capture the attention of the people hence creating awareness to many people.
business has expended. This is to increase the number of customers of the business,
needed by thus two means advertisement will be done at a frequency of there times and
PROMOTION
2. Party where people are made aware of the product in the business d
3. Other alternative methods like sponsorship of activities like sports and competition
Across the road hotel will not offer transport services in the initial stages hence
Growth of business and need to offer better services to customers will prompt the use of
roads transport to deliver the customers to the business. The chain of distribution will be
Producer-customer
The overall planning and co-coordinating of the business accounts of the across the road
hotel lies entirely on time hands of the manager who must work in close co-operation
with other personnel. This is to ensure smooth running of the business and hence the
achievements of goals
2. Cashier/accounts clerk
The table below shows the details on, duties and qualification in relation to the post
mentioned above
EXPERIENCE
manager
1. Two waiters
2. Two cooks
3. Three watchmen
EXPERIENCE
Waiters Arranging and cleaning the room Must be a person with at least
of age
Recruitment of new personnel will be done by the manager following the steps,
highlighted below
1. Advertisement
This will be done through posters and those interested will apply to the manager of along
Application received are then scrutinized and candidates who qualify are listed down and
3. Interview
4. Selection
These who pass the interview successfully will then be approved by the manager for the
5. Orientation
The new employees is familiarized with the business and its operation to make them
3.4.2 TRAINING
Growth of the business and the challenges which come as a result will necessitate the
running of employees to enable them to face thus challenges, changes in technology and
the need for efficient management equally require a well trained personnel. Along the
ways hotel will undertake training activities of its personnel by adopting different
methods of training
The key management team will be sponsored for part-time courses to widen the scope of
their knowledge in areas of specialization on job training techniques, will be adopted for
instance employing the services of an expert specialized in the area given to offer
expertise advice which will improve the skills of employees, production workers will be
3.4.3 PROMOTION
Promotion will be done from within where workers are promoted to higher position
basing on their productivity. The manager will determine when to carry; the business will
provide special uniforms for example dust coats to all employees and gun boots so they
And in me side of hospital the employees of the business will take care of that in order to
MANAGER
CASHIER
Cooks 2 4,000
Watchman 1 3,500-
Total 39,000
The employees will be paid their salary every month without failure and as the business
continue, their salaries will increase for 20% of their previous one
The manager will be depositing the money which is received after sales and the money
will be taken to national. Bank of Kenya in Misikhu town and thus is for safety purposes.
The insurance services will be offered by the APOLOKO insurance Co.Misikhu branch.
It will ensure the business incase of loss through theft or fire. The employees will also be
The business will acquire trade license from the Musikhu municipal council at kshs 1,500
per annum
The medical certificate given by the office of the district commissioner at Kshs will also
Where there is need to repair the tools or equipments the service of the jua kali sector will be
employed, tools or equipments that need to be repaired will be submitted to the craftsmen who
repair them. The tools or equipment will need to be maintained in a good order throughout
There will be also good storage facilities to make sure that the equipment are kept
properly. Other maintenance practice will be carried by the users. The costs of repair and
The building to be used by across the road hotel will be rented at a cost of kshs 2,500 per
month
KITCHEN
MAIN DOOR
4.2.0 PRODUCTION STRATEGY
The products are going to be in many sizes and volumes but of course they will be to the
standard. The design will not be different from those offered by other competitors
except some techniques will be applied on the business in order to attract more customers
to the business
The designing and development costs i.e. improving design costs are going to vary as the
business expands
incase of any new design of the product in one market and if the business will have not
established enough to cater for the costs then the operational capital will take care of that
in most of one production in the business, modern technology will be applied i.e.
preparing products by use of deep flying in cooking oil without using water
Rendering services to the customer will also be designed in such a way that it will be
appreciated by the customer. The technology although modern will not be complicated
but will be simple and easily adopted as per consideration is the best suited for the
business
Adoption of new technology will depend on its suitability and also on the state of the
business; if it is costly and will not be affordable then it can be objected. The technology
proved to be very necessary after deep study on it. as the business expand or rather
grows it will gradually adopt some simple technology to ensure efficiency of work in the
business
All the above raw material will be transported by road where transport services will be
while others will be part-time workers while others will be part time workers. The waiters
will be full time workers and the cooks will be also full time workers. The part time
workers i.e. two in number will train them and give them workers who will train them
and give them construction .the waiter will earning 5,000 cooks coil earn kshs 4,00 and
part time workers will earn kshs 2,500 each per month
MONTHLY SALARY
Waiters 2 5,000
Cooks 2 4,00
Totals 11,550
Materials 149,100
Overheads 6,000
Totals 166,000
In the production of the products for sale will take several dimensions depending on the
product itself . This will be done accordingly in order to maintaining high quality
STEP ONE
Weighing – the cook will take a packet of unga ngano and weigh the amount necessary
weigh an amount equivalent to the unga water, sugar, salt baking powder and some spices
STEP TWO
Tough mixing –the cook will prove all their ingredients to the tough mixing sufuria and
then start mixing until the content turn into the needed tough for making mandazi
STEP THREE
Cutting –the cook will put the tough on the table and will cut it into the required size and
STEP FOUR
After frying ,all mandazi will be put into the shelves and then covered by a nylon paper
STEP SIX
Sales – as the customer comes in the waiter welcomes them as they make orders the
STEP SEVEN
Payment – the waiter supply the customer with the receipts after eating and then the
STEP ONE
The cooks will prepare the meat by cutting it into small pieces
STEP 2
Cutting into small pieces, they will peel the carrots and potatoes .they will act into small
STEP 3
Heat the cooking fat and fry the onions until they turn into brown colour
STEP 4
Add the meat and fry it into brown. Then add tomatoes and continue to cook it by
STEP 5
After they will add potatoes, carrots salt, cutting powder and then stir gently with a
STEP 6
The cooks will then add enough water to cover ground of the sufuria, they will cover the
sufuria and let it boil. The heat will then be lowered and the meat cooked it is soft.
STEP 7
The meat is stored in a sufuria covered with another sufuria lid and it is ready to be serves
STEP 8
As the customer comes on the waiter welcomes him and then takes the list of order and
then serves them after the customer is issued a receipt and pays money to the cashier
CHAPTER FIVE
ITEMS AMOUNT
License 1,500
Equipments 23,145
Total 51,255
- 15,475 20,475
Net cash for 69,142 60,495 86,971 32,134 136,765 122,41 109,45 106,98 91,408 127,05 133,536 154,078 1,230,436
the months 7 8 0 2
Accumulated 69,142 129,63 216,60 248,74 3855,50 507,92 617,38 724,36 815,77 942,82 1,076,35 1,230,43
cash flow 7 8 2 7 4 2 2 0 2 8 6
5.3 CASH FLOW STATEMENT
5.4 PROFORMA INCOME STATEMENT
Expenses
ASSUMPTIONS
1. Salary will increase by 20% during the second year and third year
3. expenses on transport will increase by 20% during 2nd year and 25% during 3rd year
ASSETS
FIXED ASSETS
Current assets
Liabilities
Short term
Long-term - - -
Transport 20,00
=1,821,461 -86,330
= Kshs 1,735,131
= 1,735,131 x 100
1,821,461
= 95.26%
Total fixed
Rent 24,000
License 1,500
Insurance 8,100
Depression 39,379.50
= 116,479.50 x100
95
= Kshs 122,610
Totals
5.8 PROPOSED CAPITALIZATION
Totals 1,262,543
= 1,928,826.65 x 100
1,821,461
= 105.8%
=106%
Owner’s Equity
=261%
Return on Investment
= 1,247,747.65 x 100
1,170,043
=107%
RELEVANT GOVERNMENT REGULATIONS
The business will on the process obtain a license for operating the business from the
municipal council
The health officer will satisfy their requirement. This will cost 5,000. When the above
POLICE STATION
CROSS ROAD HOTEL
TO WEBUYE
UMOJA HOTEL
STAGE
MAKUTI BAR
MISIKU MARKET
ST CECILIA HIGH SCHOOL