SARANATHAN COLLEGE OF ENGINEERING

DEPARTMENT OF MECHANICAL ENGINEERING

SYLLABUS LP Rev. No:
Sub Code &Name : BA5302 STRATEGIC MANAGEMENT Date: 01.07.19
Branch: MANAGEMENT STUDIES Semester : III Page 1 of 1

BA5302 STRATEGIC MANAGEMENT LTPC

3003
OBJECTIVE:
 To learn the major initiatives taken by a company's top management on behalf of corporate,
involving resources and performance in external environments. It entails specifying the
organization's mission, vision and objectives, developing policies and plan to understand the
analysis and implementation of strategic management in strategic business units.

UNIT I STRATEGY AND PROCESS 9

Conceptual framework for strategic management, the Concept of Strategy and the Strategy
Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business
definition, Objectives and Goals - Corporate Governance and Social responsibility-case study.
UNIT II COMPETITIVE ADVANTAGE 9
External Environment - Porter’s Five Forces Model - Strategic Groups Competitive Changes
during Industry Evolution- Globalization and Industry Structure - National Context and
Competitive advantage Resources- Capabilities and competencies–core competencies-Low cost
and differentiation Generic Building Blocks of Competitive Advantage- Distinctive
Competencies-Resources and Capabilities durability of competitive Advantage- Avoiding failures
and sustaining competitive advantage-Case study.
UNIT III STRATEGIES 10
The generic strategic alternatives – Stability, Expansion, Retrenchment and Combination
strategies - Business level strategy- Strategy in the Global Environment-Corporate Strategy-
Vertical Integration-Diversification and Strategic Alliances- Building and Restructuring the
corporation- Strategic analysis and choice - Environmental Threat and Opportunity Profile
(ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio
Analysis - SWOT Analysis - GAP Analysis – McKinsey's 7s Framework - GE 9 Cell Model -
Distinctive competitiveness - Selection of matrix - Balance Score Card-case study.
UNIT IV STRATEGY IMPLEMENTATION & EVALUATION 9
The implementation process, Resource allocation, Designing organizational structure-Designing
Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic
change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case study.
UNIT V OTHER STRATEGIC ISSUES 8
Managing Technology and Innovation - Strategic issues for Non Profit organizations. New
Business Models and strategies for Internet Economy-case study
TOTAL: 45 PERIODS

OUTCOME :
 This Course will create knowledge and understanding of management concepts principles and
skills from a people, finance, marketing and organisational perspectives the development of
appropriate organisational policies and strategies within a changing context to meet stakeholder
interests information systems to learn from failure key tools and techniques for the analysis and
design of information systems, including their human and organisational as well as technical
aspects.

REFERENCES :
1. Hill. Strategic Management : An Integrated approach, 2009 Edition Wiley (2012).
2. John A.Parnell. Strategic Management, Theory and practice Biztantra (2012).
3. Azhar Kazmi, Strategic Management and Business Policy, 3rd Edition, Tata McGraw Hill,2008
4. Adriau HAberberg and Alison Rieple, Strategic Management Theory & Application, Oxford
University Press, 2008.
5. Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management – Concepts and
Application, Prentice Hall of India, 2005.
6. Dr.Dharma Bir Singh, Strategic Management & Business Policy, KoGent Learning Solutions
Inc., Wiley, 2012.
7. John Pearce, Richard Robinson and Amitha Mittal, Strategic Management, McGraw Hill, 12 th
Edition, 2012
 SARANATHAN COLLEGE OF ENGINEERING
DEPARTMENT OF MECHANICAL ENGINEERING
SYLLABUS LP Rev. No:
Sub Code &Name : BA5302 STRATEGIC MANAGEMENT Date: 01.07.19
Branch: MANAGEMENT STUDIES Semester : III Page 1 of 2
Session Teaching
Topics to be covered Duration Ref
No Method

UNIT I - STRATEGY AND PROCESS

1 Conceptual framework for strategic management 1 Period T1,R3 LCD

2 The Concept of Strategy and the Strategy Formation Process 2 Period T1,R3 LCD
3 Stakeholders in business 2 Period T1,R3 LCD
4 Vision, Mission and Purpose 2 Period T1,R3 LCD
5 Business definition, Objectives and Goals 2 Periods T1,R3 LCD
6 Corporate Governance and Social responsibility 2 Period T1,R3 BB
Unit Total 11 Periods

UNIT II COMPETITIVE ADVANTAGE

10 External Environment 1 Period T1,R1 LCD

11 Porter’s Five Forces Model 1 Period T1,R3 LCD
12 Strategic Groups Competitive Changes during Industry Evolution 1 Period T1,R3 LCD
13 Globalization and Industry Structure 1 Period T1,R3 LCD
14 National Context and Competitive advantage Resources 1 Period T1,R1 LCD
15 Capabilities and competencies 1 Period T1,R1 LCD
16 core competencies 1 Period T1,R1 LCD
17 Low cost and differentiation Generic Building Blocks of
1 Period T1,R1 LCD
Competitive Advantage
18 Distinctive Competencies 1 Period T1,R1 LCD
19 Resources and Capabilities durability of competitive Advantage 1 Period T1,R1 LCD
20 Avoiding failures and sustaining competitive advantage 1 Period T1,R1 BB
Unit Total 11 Periods

UNIT III STRATEGIES

21 The generic strategic alternatives. 1 Period T1,R3 LCD
22 Stability, Expansion, Retrenchment and Combination strategies. 1 Period T1,R3 LCD
23 Business level strategy. 1 Period T1,R3 BB
24 Strategy in the Global Environment 1 Period T1,R3 BB
25 Corporate Strategy 1 Period T1,R3 BB & LCD
26 Vertical Integration-Diversification and Strategic Alliances 1 Period T1,R3 BB
27 Building and Restructuring the corporation- Strategic analysis and 1 Period T1,R3 LCD
 choice
28 Environmental Threat and Opportunity Profile (ETOP) - 1 Period
T1,R3 LCD
Organizational Capability Profile
29 Strategic Advantage Profile - Corporate Portfolio Analysis - 1 Period
T1,R3 LCD
SWOT Analysis - GAP Analysis
30 McKinsey's 7s Framework - GE 9 Cell Model 1 Period T1,R3 LCD
31 Distinctive competitiveness - Selection of matrix - Balance Score 1 Period
T1,R3 LCD
Card
Unit Total 11 Periods

UNIT IV STRATEGY IMPLEMENTATION & EVALUATION

The implementation process 2 Period T1,R3 BB
Resource allocation, Designing organizational structure 2 Period T1,R3 LCD
Designing Strategic Control Systems 1 Periods T1,R3 LCD
Matching structure and control to strategy 1 Periods T1,R3 BB & LCD
Implementing Strategic change- 1 Period T1,R3 BB
Politics 1 Period T1,R3 BB
Power and Conflict 1 Period T1,R3 BB
Techniques of strategic evaluation & control 1 Period T1,R3 BB
Case Study 1 Period T1,R3 BB
Unit Total 11 Periods

UNIT V OTHER STRATEGIC ISSUES

Managing Technology and Innovation- 2 Period T1,R3 BB & LCD
Strategic issues for Non Profit organizations. 2 Periods T1,R3 BB & LCD
New Business Models and strategies for Internet Economy 2 Periods T1,R3 LCD
Case study 3 Period T1,R3 BB
University Question Paper Discussion 2 Period BB & LCD
Unit Total 11 periods
Grand Total 55 Periods
Note: T1 refers to Text book 1, R1 refers to Reference book 1 suggested in Page 1 of Lesson
Plan. BB refers to teaching with Black Board and LCD refers to teaching with Projector.
COURSE DELIVERY PLAN:
Week 01 02 03 04 05 06 07 08 09 10 11 12 13

Units 1 1 1 1 2 2 2 2 3 3 3 3 3 3 4 4 4 4 4 4 5 5 5 5 5 5

Prepared by Approved by
Signature
Name S. SYED MUTHALIFF Dr. K. KARTHIKEYAN
Designation Assistant Professor / MBA Prof & HOD/MBA
Date