BRAND GUIDELINES

This booklet catalogues the specific colors, fonts, logos,

imagery, applications, etc. - Of your identity brand.

Clear directions on how to communicate a brand effectively.

BRAND GUIDELINES

Company Info:
InnovaLang is an advanced language service provider focused on translation
services, managed by a dynamic and close-knit team, which works exclusively
with qualified professionals and the very latest technology.

The InnovaLang name itself stands for both "Innovation in Languages" and
"Language of Innovation". Our working method is based on the most stringent
quality requirements, with an industrial approach that enables us to meet
all demands quickly and efficiently, while paying close attention to every detail.

Contact Info:

Email: info@innovalang.eu
Web address: www.innovalang.eu
Phone Number: +39 011 4080529

ABOUT 01
BRAND GUIDELINES

Primary full color

How the brand logo

should be used
Positive full color

Whenever the design is used for

printed material, vector formats
should be used: AI / EPS / PDF

For screen options you can use

Positive
the transparent PNG format
versions.

The symbol and typography

should never be distorted.

Negative

LOGO 02
BRAND GUIDELINES

Elegant and perfect for use in stationery.

This format may be used on different elements,
provided there is space enough for use,
central elements, vertical designs, etc.
Versions in which
the design can be used

The design can be used in any of Strong and solid, this variation is perfect for use
its different options. in a wide variety of applications.
Lateral, Central/ Vertical, text or
icon independently. The most adjustable version due to its form,
adapts to web, stationery, and in
The direction and criteria of the general for the brand.
client will dictate which logo
format to use for each occasion.
Strong and solid, this variation is perfect for use
in a wide variety of applications.

The present logotype perfectly fits in both red and B/W versions.

L O G O VA R I AT I O N S 03
 BRAND GUIDELINES

Logotype Concept
Idea and Design
iL
The main idea of the design is based on
the concept of using the company name iconic
letters "IL" and the shape of a person interacting
with each other, all within a solid circular shape,
delivering a clear message and an aesthetic that are consistent
with the font of our brand, with all that follows in terms
of acknowledgement and trademark weight.

ICONOGRAPHY 04
BRAND GUIDELINES

How to use your logo

over images

There are basic and logical guidelines for properly using

any design.
These bases are for unicolor backgrounds, images or video.

It is recommended not to use the white version of any logo

on light / white / yellow backgrounds.

It is recommended not to use the full color version of any

logo on its analog color.
More info:
https://en.wikipedia.org/wiki/Analogous_colors

It is recommended not to use the black version of any logo

on dark backgrounds / black.

As for: backgrounds of many different colors or videos, it

must be kept in mind that the legibility of the logo can not
be lost.

For watermarks the logo can be used in a very clear hue

over white, as its function is not highlighted.

LOGO USAGE 05
BRAND GUIDELINES

Typography

Font Name

Dunkin abcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

+
Futura Bk BT abcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
The above fonts can be used in slogans/ tag line
/ website / extra info / etc.

TYPOGRAPHY 06
BRAND GUIDELINES

Color Palette
PRIMARY COLORS
SECONDARY COLORS

Red Garnet Dark Red Garnet Black

RGB 161 /7 /16 RGB 110 /2 /6 RGB 0 /0 /0
CMYK 24 /100/100 /21 CMYK 32/100/100 /47 CMYK 75/68/67 /90
#A10710 #6E0206 #000000

The present logotype perfectly fits in both red and B/W versions.

#A10710 PRIMARY COLORS GRADIENT #6E0206

COLOR 07
BRAND GUIDELINES

Applications
The logo symbol has a great freedom of use on images, video buttons, favicon or as a watermark.

Media Decoration Photo / Video Prints

Can be used in metal, wood or any White logo, opacity 20% For the creation of printed elements
The logo supports large reductions.
other decorative material. (opacity may vary depending recommended use:
For screen applications you can use on the desired effect).
any format. Recommended use: vector formats. vector formats . AI / .EPS
. AI / .EPS Recommended use: Vector or
PNG Fotmat, for video /media pics.

LOGO USAGE 08
BRAND GUIDELINES

Clothing Applications

The application of the design in

clothing or other articles of merchandise
in any of its variations, is possible and easy,
due to the small amount of colors that the
design uses in its full color version, it also
happens in its B / W versions.

The design can be applied by screen

printing, printing or embroidery.
depending on the desired appearance
and the piece where it will be applied.

For garments or other articles,

the brand colors may always be used
as a background or some piece of the article.

LOGO USAGE 09
BRAND GUIDELINES

Behind the Design

Gabriel Maiorano
Experience skill set

Logo Design 3D model Brand Identity

Illustration Web Design Game/ APP UI

Audiovisual Designer and Marketing Specialist.

over 18 years experience in creating products, brands, corporate identity,
Ads and 2D / 3D animation and modelling.
Over 8 years experience in marketing and business functionality
to differents targets.

www.maioriz.com

Winning design by Gabriel Maiorano maiorizdotcom@gmail.com

Barcelona. Spain

BEHIND 10
BRAND GUIDELINES

Glossary / Terms

RGB CYMK Vector

(Red, Green, Blue) color mode is for anything that (Cyan, Magenta, Yellow, Black) color mode is used Vector images are made up of points, lines, and
is computer-based design. This includes websites, for print design. This includes logos, business cards,
apps, banner ad and any other design created for stationary, illustration, packaging and any other image quality.
electronic use. designs used for print.

EPS PNG AI
EPS is an image format that stands for Encapsulated PNG is a lossless raster format that stands for AI is a proprietary vector image format that stands

PostScript. Although it is used primarily as a vector format, Portable Network Graphics. Think of PNGs as for Adobe Illustrator. The format is based on both the

the next-generation GIF. This format has built-in EPS and PDF standards developed by Adobe. Like

transparency, but can also display higher color

be used in a larger design. depths, which translates into millions of colors. PNGs format, though they can also include embedded or

are a web standard and are quickly becoming one of

the most common image formats used online.
and also JPEG, PNG, GIF, TIFF and PSD (for web
use and further editing).

GLOSSARY 11
Advanced language service provider focused
on translation services.

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