Scribd
Upload
32 views20 pages

CH4-On-Page Optimization IT (7th SEM)

Uploaded by

Pragun Deveshwar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
32 views20 pages

CH4-On-Page Optimization IT (7th SEM)

Uploaded by

Pragun Deveshwar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 20

Enrich...

Business & Skills


Chapter 4:

On-Page Optimization
Agenda

• Importance of Website Optimization

• Website Architecture & Design


• Accessibility
• File Formats
• Redirects
• Navigation
• Usability

• Page Optimization
• Title Optimization
• Meta Tags Optimization
• URL
• Heading
• Content
• Image
• Link Optimization
Website Architecture & Design

Good architecture works consistently for both human user and Search Engine and
is comprised of

• Visitor will buy more products / services.

• Search Engine will be able to crawl & index easily.

• The site can accommodate future enhancement.

• high chances of drawing large volumes of traffic.

• helps in earning large amounts of revenues from the website


Accessibility

Accessibility
Accessibility of a site and all of its content to all Users and Search Engine is
required to pull targeted traffic and maintain good ranking.

Factors Affecting Accessibility


• Page load time
• Broken Links
• Valid Web Design Code
File Formats

Index able File Formats


•Adobe Portable Document (pdf)
•Microsoft Excel (xls)
•Microsoft PowerPoint (ppt)
•Microsoft Word (doc)
•Etc..

Non Index able File Format


•Exe
•Dll
•Zip
•Dmg
• etc…
Navigation

Navigation
The ease of movement on the site for both user & robots.

Factors of Navigation

1. Use of Sitemap

2. User Breadcrumb or Information funnel

3. No page should be more than 2 to 3 clicks from home page


Usability

Usability
The level of user comfort & experience while spending time on the site. A good
usability compels the users to revisit the site.

Factors affecting Usability

Professional Design

Maintainability

Ease of editing

Functionality
Page Optimization
Content

It’s important to remember that your content has the potential to reach a large
audience and help your company beyond the SEO benefits. Website content,
articles and blog posts are ways to connect your company to relevant, interesting
information about your industry.

Keyword Density
Keyword density refers to the ratio (percentage) of keywords contained within the
total number of index able words within a web page.

Keyword Prominence
Keyword prominence refers to how prominent keywords are within a web page.

Keyword Proximity
Keyword proximity refers to the closeness between two or more keywords. In
general, the closer the keywords are, the better.
Best Places to Put Keywords:

Here is a list of places where you should try to use your main keywords.

•Keywords in the <title> tag(s).


•Keywords in the <meta name="description">
•Keywords in the <meta name="keyword">
•Keywords in <h1> or other headline tags.
•Keywords in the body copy.
•Keywords in alt tags.
•Keywords contained in the URL or site address, e.g., http://www.keyword.com/
keywordkeyword.htm.
Keywords in Title

Title Element
Think of a Title Tag as the name for a shop. SE are like the shopper – it sees the
title on each web page and determine whether this would be a good result based
on its text.

How to Use Title tag?


1. Title tag is the opening statement of your site.
2. Title must have Important Keywords.
3. Every page should have a different title based on theme of the page.
4. Title should be about 50-70 characters.
5. titles for click-through rate or optimising for more search engine rankings.
6. Google will select the best title it wants for your search snippet
Meta Tags

Meta Keywords Tag

<meta name="keywords" content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc.


about 6 to 8 Keywords">

Meta Keywords Tag Tips:


•There are few important tips for good meta keywords tags. Please refer to
previous chapter on identifying good keyword.
•Use synonyms.
•No need to repeat any given phrase.
•You can repeat any word an unlimited amount of time as long as each time it is
part of a different phrase.
Meta Tags

Meta Description Tag

<meta name="description" content="An accurate, keyword-rich description about


150 –160 characters">

Meta Description Tag Tips:


•There are few important tips for good meta description tags:
•Use keywords in your meta description tag.
•Try not to repeat the words overly often, but try to use multiple syntaxes of your key
words.
•There should not be more than 160 characters in a description meta tag of a single
web page.
•Use a different meta description tag for each page, as each page is different and
stands a better chance of being found if you place a good title and description on it.
Image Optimization

<img src="baby-crying.jpg" alt="Baby Crying" />

1. Name Your Images Descriptively and in Plain English


2. Strategize Your Image Dimensions and Product Angles
3. Reduce the File Sizes of Your Images (try to keep your image file size below 70kb)
4. Know Which Image File Type to Use for the Right Situations (png)

If you spend hours crafting the perfect post, don’t miss out on the chance to optimize
your images for maximum search engine benefit. All of these steps should take you
no longer than a few minutes, and sometimes, it really can be the “icing on the cake.”
Heading Tags

Heading tags, as their name suggests, are used to differentiate the heading of a page
from the rest of the content.

<H1>This is a heading</H1>
<H2>This is subheading A</H2>
<H2>This is subheading B</H2>
<H3>This is a lower subheading</H3>

Things you should not be doing with heading tags:


Do not stuff your heading tags with keywords.
Do not use more than one h1 tag on a page unless really necessary.
Do not repeat heading tags on different pages of your site
Do not use the same content in your page’s h1 tag as in your meta title tag.
URL Optimization

The following are some things that you need to consider when structuring your URLs
for SEO:

Words Used in URLs


Descriptive URLs
Shorter URL Length
Important Keywords at the Beginning
Panda and Penguin Updates

Google Panda Algorithm Google Penguin Algorithm

• Low Quality Content • Unnatural Back links


• Copied Content • Paid Back links
• Thin Content • Keyword Stuffing
• Above the Fold Content • Bad Anchor Text
• Bad Website Structure • Irrelevant Back links
Flow of On-Page Optimization

Initial Site Analysis 301/302/404


Site Designing Basic
Response Code

Exact Match
KeyWord Research H1/H2/H3 Tags Domain Concept

Title/Description/ Footer
Image Optimization
Meta Tag Optimization

Invisible Text/ Content


Site URL Structure Cloaking Optimization
Enrich... Business & Skills

B2/7, New Friends Society,


Vanaz Corner, Kothrud, Pune 411 038
www.optimizedinfotech.com | info@optimizedinfotech.com | Call: 08007122500

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy