ONLINE PRESENCE

ARUNDHATHI B
Sanjeev
Kapoor
Sundar
Pichai
Sabyasachi
Mukherjee
 Sanjeev Sundar
Kapoor Pichai Sabyasachi
Mukherjee
Collaboration dishes; Digital economy;
Cooking tips & hacks Google products
Fashion tips & hacks;
Modern fashion
Ctrl + Shift + N Your name
 More than 3/4th
of companies perform Google name searches for job
applicants online prior to meeting them in person.
 PERSONAL BRANDING
The
conscious and intentional effort
to
create and influence public perception
of an individual by
positioning them as an authority in their industry, elevating their credibility, and
differentiating themselves from the competition,
to ultimately
advance their career, increase their circle of influence, achieve professional goals and have
a larger impact.
 BRAND IDENTITY
PRODUCT/SERVICES BRANDING
▪ Logos, visuals, the way people recognize
the brand
 BRAND IDENTITY
PRODUCT/SERVICES BRANDING
▪ Logos, visuals, the way people recognize
the brand

PERSONAL BRANDING
▪ Profile picture – scanned passport image
▪ Consistent nomenclature
▪ Background photo
 BRAND POSITIONING
PRODUCT/SERVICES BRANDING
▪ Target market
 BRAND POSITIONING
PRODUCT/SERVICES BRANDING
▪ Target market GOAL TARGET AUDIENCE
PERSONAL BRANDING Recruiters Career growth
▪ Audience engagement Investors Funding your projects
▪ Article/podcast/video publishing Clients/potential clients Sales
▪ Commenting & discussion on others’ works Industry colleagues Networking;
▪ Resharing building thought leadership
▪ Connecting
▪ Join discussion forums
▪ Links to other social media profiles
▪ hashtags
▪ MORE ENGAGEMENT, MORE VISIBILITY
 BRAND PERSONALITY
PRODUCT/SERVICES BRANDING
▪ Features
 BRAND PERSONALITY
PRODUCT/SERVICES BRANDING
▪ Features
PERSONAL BRANDING
▪ Skills, works, accomplishments
▪ Summary – avoid long stories, crisp
▪ What have you actually done, what can you
do – and do it
▪ Professional highlights
▪ Creating & curating content – regular basis
▪ 50 articles in a go
▪ In alignment with your personal branding
efforts
 BRAND PERSONALITY

VALUES PASSION STRENGTHS GOALS

What drives your decision Qualities that inspire and Key qualities of an Timelines, specific,
making; motivate individual; individual; objective
what you firmly believe in If an individual is passionate What one brings to the
about something, they table at work
spend significant time on it
and pursue it diligently
 BRAND IMAGE
PRODUCT/SERVICES BRANDING
▪ the idea of the brand that people develop
in their minds
▪ what they expect from the brand
 BRAND IMAGE
PRODUCT/SERVICES BRANDING
▪ the idea of the brand that people develop in
their minds
▪ what they expect from the brand

PERSONAL BRANDING
▪ OVERALL IMAGE THAT YOU GIVE OUT
▪ Clean up your social media handles
▪ Updating – courses, skills, blogs, positions
▪ Adjust your privacy options
▪ Online reputation management
▪ Google Account Help
 BRAND EXPERIENCE
PRODUCT/SERVICES BRANDING
▪ The experience of the customer/consumer
 BRAND EXPERIENCE
PRODUCT/SERVICES BRANDING
▪ The experience of the customer/consumer

PERSONAL BRANDING
▪ Were you target audience benefitted? Were
you the correct hire? Was your project
worth and investment and were you able to
double the ROI? Was your promise to the
client fulfilled? Did you skills contribute to
the success of a team work?
▪ Recommendations
▪ Adding credibility to your profile
▪ Reviews
 BRAND DIFFERENCE
PRODUCT/SERVICES BRANDING
▪ USP
 BRAND DIFFERENCE
PRODUCT/SERVICES BRANDING
▪ USP

PERSONAL BRANDING
▪ traits/skills/qualities or a combination of the
same that makes you unique and stand out
from others.

▪ you can offer, but others can’t

▪ Explain the problem that you would solve

▪ What value will you bring on?, What will your

return on investment be?, How are you worth
the time, hassle and money?, What products
or services are you selling?
 BRAND COMMUNICATION
PRODUCT/SERVICES BRANDING
▪ message it delivers through various sources
like adverts, brochures, punchlines and
hoardings
 BRAND COMMUNICATION
PRODUCT/SERVICES BRANDING
▪ message it delivers through various sources
like adverts, brochures, punchlines and
hoardings

▪ PERSONAL BRANDING
▪ Offline Modes
▪ Online Modes
▪ Not just communicate; but be it
BRAND COMMUNICATION
ONLINE MODE OFFLINE MODE
Imagery
Enables cross-referencing of content sharing a subject or theme
Profile & background picture
 BRAND EXTENSION
PRODUCT/SERVICES BRANDING
▪ How has it developed
 BRAND EXTENSION
PRODUCT/SERVICES BRANDING
▪ How has it developed

▪ PERSONAL BRANDING
▪ Communicate your story
▪ From an entry level employee to the Senior
manager, share your experience, lessons
learnt, unlearnt and re learnt, people met,
mistakes made etc.
MONITOR
LINKEDIN SOCIAL
BUZZ SUMO TWITTER ANALYTICS EGO SURFING
SELLING INDEX
Monitor key elements on the • Content analysis, • Tracking performance on Google Account Help
site research content ideas the platform Online Reputation
• Establishing a Personal • Freemium • Free Management
Brand
• Finding right people
• Engaging with insights
• Relationship building

You can check your SSI on

your social selling dashboard
here:
https://www.linkedin.com/sa
les/ssi
Reputation Doppleganger
▪ You have a common name

▪ You share the name of someone famous, like a celebrity, politician or other high-profile person

▪ You have the same name as a relative

▪ Your business’s name falls out of good graces due to a negative connotation or a negative news
event
Reputation Doppleganger
Name Variations
▪ Use a nickname
▪ Use your full name if you normally go by a nickname
▪ Include your middle name or initial
▪ Use your middle name instead of your first name
▪ Change your name (drastic, but it would work!)
▪ Optimize your web presence
Reputation Doppleganger
Engaging content
▪ Create a website
▪ Blog frequently
▪ Claim your social media profiles
▪ Request to remove negative content
▪ Add relevant description to your profiles of what you want to project about yourself. Articles or
posts shared by them can be differentiated from yours with this technique.
Google Account Help
In any case when you see an If the unwanted content (about you) that resides on a site or page
you don't control, you could use the below URLs. These are the Google Account Help links to
manage your online reputation:

▪ https://support.google.com/accounts/answer/1228138?hl=en
▪ https://support.google.com/websearch/troubleshooter/3111061
• https://medium.com/@oanaaurora/5-steps-to-reveal-your-personal-usp-
a8ee3d18b836#:~:text=What%20is%20a%20USP%3F&text=It%20is%20a%20frequently%20used,are%20
and%20what%20you%20offer.

• https://saharconsulting.wordpress.com/2013/07/30/personal-branding-usp-self-branding/

• http://8mmedia.com/building-a-powerful-personal-brand-your-usp/

• https://garyhyman.com/how-to-find-your-unique-selling-proposition-by-authentic-personal-branding/
 Wrap Up

Your online presence is not created OVER-NIGHT

Thank you
QUESTIONS?