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GG Digital MKT

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11 views8 pages

GG Digital MKT

Uploaded by

k62.2305001041
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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ADVANTAGES OF DOING BUSINESS ONLINE

Doing business online offers all of these great benefits (apart


from saving money on your heating bills – hey, it can’t do
everything). Being online lets you reach out to new customers
and build better relationships with customers you already
have. You can sell locally or globally (or both), and use state-
of-the-art analytics to find out what your customers really want
and need.

Your online goals


“Make sure you do not lose the customers you have spent so much energy to acquire.”

Setting a specific goals can help as you


begin to navigate the digital world.
Building your online presence
Think what people want to do there? Find
contacts? Maps to your store? Extended
hours? You might want them to buy your
1. Use big headlines. products online, add orders and
payments. That it’s e-commerce.
2. Make your articles
short and to the Nowadays, many firms create mobile apps
point. – open kinds of digital doors: creating
loyalty programs or automatic sending
3. All information
should be of value reminders about upcoming appointments.
to the customer.
If you want people to find you on the web,
you need to state your claim online: listing
for local directories, a presence on a
social media site, a simple website, an e-
commerce website or apps that people
could find you.
GOOGLE Digital Marketing

Analyze and adapt


Setting realistic expectations.

Tracking and measuring how are you doing.

Adapting to changes in technology and your industry, keep


up-to-date.

SEARCH ENGINE MARKETING


Search engine marketing (SEM) is different to search engine
optimisation (SEO). In SEM, the business pays to enter an
auction. They then bid for advertising space on a website, and
whoever wins gets to show their search ad. Tagging
keywords within your content could increase the chance of
your website appearing higher up in search engine rankings.
This is called search engine optimisation (SEO) and is a free
way to reach more potential customers. However, neither
provide free marketing space or optimised website design.

Choosing your online presence


Using a website.

Using GG My Business to create digital presence in local


listing, people can leave feedbacks.

Using social media likes Facebook, Instagram, Twitter and


Google Plus pages.

Create apps on mobile phones which be a GPS mapping, send


an offer or make an order.
How websites work
What are servers?
A server is a computer connected with the Internet with
software, allow it to store or host the pieces of your website:
the code, the images, the video clips and anything else that
makes up your site.

It is called server because it serves up the right content


requested.

IP Address
Every single sever in the world has its own address. This is
called IP, which is short for Internet Protocol. It is a long
string of numbers that means any device connected to the
Internet can talk to the server and find it.

All you need to do is to choose a nicer name to reference that


numeric IP address.

Web Address (Domain name) – tên miền


Domain name is the way that potential customers could find
you.

It is the things that you type into the browser window to get
any websites. For example: www.google.co.uk. Everything
after the “www” is actually the domain name – part that
people actually find your website.

Any devices search for this address, is communicating to the


server and server then sends all the correct pieces it needs to
display the website – imagines and code.

First, you need to check if the one that you want is available.
A good domain name is one that people could remember it
easily – keep it short, relevant and as to – the- point as
possible.

Homepage – Trang chủ

This is a first page that people see after they type in your
domain name and actually get to your website.

Your website’s contact page might include your address,


phone number, email and a map with directions.

The About page might tell a story of your business and


include photos of some of your best work.

You’ll notice those navigation signposts, like the About page


and Contact headings. They should appear on every page of
your site so that people can always get to where they want to
go, or back to where they’ve been.

You can have images and videos, which can be set up to link
to other pages on the Internet when they are clicked. These
are called ‘hyperlink’ or ‘short cut’ to other pages either on
your site or elsewhere on the web.

Make your website easy to use

Providing simple and clear navigation. Creating a consistent


layout.Writing relevant and effective content.

Website design
Internet users aren’t famous for patience, you need quick-
loading pages if you don’t want them to leave soon. Open
your website on the mobile phone, use data connection and
not Wi-Fi just to see how quickly it loads.
Using mobile-friendliness: use widely recognized icons
making content click clear and well organized help visitors
using small screen actually find what they’re looking for.
Do a small test run on different browsers and different
platform. Your website is for solving customer’s problems.

Plan your online business


strategy
The benefits of an online strategy
Defining objectives, goals: increase sale by 20%
or identify 100 potential customers.

Articulating what your business stands for,


represented by a simple sentence, generally,
referred to as a mission statement: to inspire
healthier com.

Identifying your unique selling point (USP),


announce a unique point in product/service to
create competitive advantage when advertising.

Growing your email marketing list to encourage


customers to sign up to email marketing

Taking a business online


Defining objectives, goals:
increase sale by 20% or
identify 100 potential
customers.
Understanding customer behaviors
- Customer touch point (điểm tiếp xúc khách hàng): is any stage
where a customer, or potential customer, comes into contact with
a business. They are used mots in offline shopping, especially
retail. For example, they can be receipts, bags, signage, customer
service counters,… To understand online user behavior, you need
to establish what those touchpoints are and where they take
place.
- Think about the journey you take as a customer when you buy
something and apply this information to your business scenario.
- Analyze touchpoint performance and optimize your message if
required.

How to stand out from the competition ?


- Identify what makes we different from the competition: Online,
we call that our Unique Selling Point (USP).
- Four keys to define your USP:
+ Who is my target audience?
+ What problem do my target audience have?
+ How can I solve them?
- Your USP should be displayed on your website, social media and
other marketing materials.
- Using SWOT: Strength, Weaknesses, Opportunities and Threats.

Using goals to improve business performance


- Identify what makes we different from the competition: Online,
we call that our Unique Sellin

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