10904NAT Diploma of Social Media Marketing

NAT10904002 Plan, conduct and optimise organic social media

marketing

Assessment Task 1
Project Template

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 Assessment Instructions
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 Establishing an Organic Presence
Assessment Task 1 1.1 Business Overview
1.2 Social Media Algorithms
1.3 Channel Resources
Organic Social Media 1.4 Business Accounts
1.5 Audience Demographic Data
Marketing Presence 1.8 Business Account Creation and
and Strategy Optimisation

Organic Social Media Marketing

Boho Magic
Strategy
[Enter your name here] 2.1 Online Research
[Enter your submission date 2.2 Organic Content Strategy
here] 2.3 Pillar Content Creation
2.4 Software and Mobile Apps

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 1.1 Business Overview
Provide an overview of your chosen organisation by answering the questions
below:
1. What is the name of the organisation?
Boho Magic (@bohomagic.Darwin)
2. What product(s) and/or service(s) does the organisation provide?
Handcrafted Jewels
3. Who are the target audience? What characteristics do they have?
Empowered Women, with interested in manufactured artisanal jewelry.
4. How does the organisation provide its services? (e.g. online, wholesale, retail,
etc.)
We have an online shop
5. Where is the organisation located? What geographies does it operate in?
Darwin, Australia – focus on the e-commerce © Social Media
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 1.2 Social Media Algorithms
Algorithm Factors Impact
• Interest: How much Instagram predicts you’ll • Posts with less engagement that are more
care about a post relevant to you can still appear right at the top
of your feed.

• Timeliness: How recent the posts are • The store must ensure that we are always
posting some new content

• Relationship: The accounts you regularly • We need to engage the audience – make them
interact with click in our posts, share something, comment,
etc

• Usage: How long a user spends on Instagram • Make sure that our audience keeps scrolling
our page and accessing our content for as long
as possible

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 1.3 Channel Resources
Social Media
Portal Resources Training
Channel
• Instagram • Later Training:
https://www.instagram.c • Reels: • https://later.com/traini
om/bohomagic.darwin/ https://business.instagr ng/
am.com/instagram-reels
• Branded Content: • Neil Patel Blog
https://business.instagra Training:
m.com/a/branded- • https://neilpatel.com/bl
content-ads og/instagram-
marketing-101-grow-
your-following-with-
these-7-guides-and-5-
courses/

• Facebook • www.facebook.com/bo • • Blog Training:

homagic https://web.facebook.c • https://moz.com/blog/5
om/business/resource? -facebook-marketing-
_rdc=1&_rdr resources-you-didnt-
know-about
• • Facebook Blueprint:
• https://web.facebook.c© Social Media
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 1.4 Business Accounts
Business
Social Media
Account Marketing Feature Benefit
Channel
Name
• Instagram • Bohomagic.D • Reels • Draws attention for the
arwin product

• Stories • Allow us to publish lots of

content and engage
customers

• Bohomagic • Ads • Promote our products and

• Facebook brand

• Influencers • Draw attention to our brand

and promote the product

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 1.5 Audience Demographic Data

Facebook Page
YouTube View
Likes
Analytics
Instagram © Social Media
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 1.6 Audience Demographics
Social Media Channel
Location Age Groups Gender
Insights
Instagram Followers • Australia • 25-34 • Women
• United States • 35-44

Facebook Page Likes • Australia • 25-34 • Women

• USA • 35-44

YouTube View Analytics • USA • 18-24 • Male

• India • 25-34

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 1.7 Audience Demographic Data
Social
Media
Channel

Screensho
t

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 1.8 Business Account Creation and Optimisation
Profile Feature Profile Screenshot
• Instagram professional ADS

• Reels with small videos of the products

• Stories with the models using products on the

daily routine

• Pictures mixing more than one product,

leading straight to the e-commerce

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 2.1 Online Research
Social Media Channel and Target
Jewelry Industry
Audience Industry
Account Tactic and Key Success
Research Source Application
Name Factor
• Instagram • • Beautiful pictures that • Several posting everyday,
https://www. mix clothing with to keep engagement and
instagram.c jewerly present different ways to
om/fashione wear the product
dchicstyling

• Instagram • https://www. • Modelling pictures that • Using the same colour

instagram.c mix the environment pallet to draw customer
om/fatmaa with the product and attention and provide a
fashion good image of the product

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 2.2 Organic Content Strategy
Social Media Channel: Instagram
Placeme Frequenc Buyer
Content topic(s) Format(s) Source(s) Schedule Purpose
nt y Stage(s)
• Stories • New products • Curated – • Daily • Everyday • Inspire • Final
Picture from decision
• Customer
testimonials s customer • Searching
• Videos s and
professio
• Help people to find
nal
minimalist pieces.
pictures

• Reels • New collection • Video • • Weekly • Once a • Persua • Searching

• Increase self Curate week de and final
d decision
esteem.

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 2.3 Pillar Content Creation
Content pillar topic • Increase self esteem from customers

Long-form Content • Professional videos

Format

Short-form Content • Professional pictures

Formats • Reels videos (Tik Tok style)
• Customer testimonials
• Use of different products – small videos
• Modelling pictures

Social Media Channels • Instagram

• Facebook
• Tik Tok
• Pinterest
• Youtube

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 2.4 Software and Mobile Apps
Facebook Instagram

Content creation • Sponsored Post • Reels

Data analysis • Super Metrics • Social Bakers

Community • Super Metrics • Social Bakers

management

Scheduling • Later • Later

Software • Hootsuite • Hootsuite
• Planable • Planable

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