NAT10904002 Plan, conduct and optimise organic social media

marketing - ASSESSMENT TASK 1

Student Name: Minh Trung Nguyen Assessor Name: Lynn Zhuo
Student Identification No: 1051 Assessor Signature:
Submission Date: 27/05/2021 Marking Date:

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 MARKING CHECKLIST
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1.1 Business Overview:

• Did the student provide an overview of the organisation that is used in this case study?

Social Media Algorithms:

1.2 • Did the student select 2 social media channels the business intends to use?
• Did the student identify and assess at least 2 algorithm factors of each social media?

Channel Resources:
1.3 • Did the student provide the URL to the main business portal, resource section and training
section?

Business Accounts:
1.4 • Did the student provide the name of business accounts specific to that social media channel?
• Did the student provide at least 2 marketing features that the business account offers?
• Did the student explain at least 1 benefit of each marketing feature?

Audience Demographics:
1.6 • Did the student provide the top 2 audience locations, age groups, dominant gender and
percentage?

Business Account Creation and Optimisation:

1.8 • Did the student create a business account and optimize the social media profile by adding 4
features to maximise traffic / followers?

Online Research:
2.1 Did the student identify 2 accounts that are successful and the tactics that were used?
Did the student state if they can apply the tactic to their business?

Organic Content Strategy:

2.2 Did the student enter the name of 1 social media channel and develop a detailed organic content
strategy for?

Pillar Content Creation:

2.3 Did the student enter the pillar content topic and then break it down into short form content
formats?

Software and Mobile Apps:

2.4 Did the student enter the apps / software used for content creation, Data Analysis, Community
Management and Scheduling?

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10904NAT Diploma of Social Media Marketing
NAT10904002 Plan, conduct and optimise organic social media marketing

Assessment Task 1
Project Template

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 Assessment Instructions
Expand the notes section at the bottom of each slide to show the student instructions.
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⬇️ Student Instructions below. Expand by dragging up the️bar. ⬇️ © Social Media

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 Establishing an Organic Presence
Assessment Task 1 1.1 Business Overview
1.2 Social Media Algorithms
1.3 Channel Resources
Organic Social Media 1.4 Business Accounts
Marketing Presence and 1.5 Audience Demographic Data
1.8 Business Account Creation and Optimisation
Strategy
Organic Social Media Marketing Strategy
[Enter your organisation’s name here] 2.1 Online Research
[Enter your name here] 2.2 Organic Content Strategy
2.3 Pillar Content Creation
[Enter your submission date here]
2.4 Software and Mobile Apps

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 1.1 Business Overview
Provide an overview of your chosen organisation by answering the questions below:
1. What is the name of the organisation?
My organization name is “Tattoo Art”.

2. What product(s) and/or service(s) does the organisation provide?

My organization provides clients with high quality temporary tattoos and also provides services such as tattoo design, ear
piercing, mold sales. Providing good environment for all age and people who loves art.

3. Who are the target audience? What characteristics do they have?

The organization's target audience is for people around Australia as well as international people. The audience can be children aged
5-13 as we offer temporary small tattoos for kids during the holidays. My target audience is art lovers and art activities.

4. How does the organisation provide its services? (e.g. online, wholesale, retail, etc.)
I provide services to customers through online sales services and also open retail stores to be able to reach customers
directly and get to know them better and give them the best art they really want to have.

5. Where is the organisation located? What geographies does it operate in?

Online website, retail store between rundle mall. Online website for more international customer and Retail store more for
People in SA
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 1.2 Social Media Algorithms
Algorithm Factors Impact
• Engaging content • I would create content that is highly relevant such as:
• Discount for first timer – image/video
• As videos tend to have higher engagement rate, In would create more videos such as
• How to use – video/ text step by step
• How it looks like – Video/ image
• Compare with the permanent tattoo
• Customise on your own – Video
• User relationship • I would create questions in my post so that my customers have the opportunity to engage with me. For
example, I would ask the customer about feedback
• Answer customer’s comment promptly
• Have conversation with customer
• Follow customers account, commenting on their posts
• Consistency • Post on story on Facebook, Instagram 5 – 10 stories per day
• Post status 3 posts per day
• Reshare 3-5 posts per day
• Video 3-4 posts per day
• Timelines Posting during times when most of my customers are active:
Posting on day time : 10 am – 12pm
Posting afternoon time: 4pm – 6pm
Posting night time: 8pm – 11pm
Weekend night time: 8pm – 00:00 am

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 1.3 Channel Resources
Social Media
Portal Resources Training
Channel
• Instagram • https://business.instagram.co • https://business.instagram.co • https://www.facebook.com/b
m/ m/success/ usiness/learn
• Creating a business ?
Instagram account to • Improve Strategy for
increase visibility to my • Creating effective ads promotion as well as Selling
business. • How to reach right product
• Offer statistic on my Audiences • creative for Instagram
followers and engagement Stories
• Businesses can increase
sales through promotional
code by collaborating with
influencers

• Facebook • https://business.facebook.co • https://business.facebook.co • https://facebook.com/busine

m/ m/success/ ss/learn
?
• Creating a business • Establish Business Presence • Create an ad from a
Facebook account to • Build relationship with Facebook Page
increase visibility to my customer • Create compelling mobile © Social Media
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 1.4 Business Accounts
Social Media Business
Marketing Feature Benefit
Channel Account Name
• Facebook • Tattoo Art • Share Video, Image • Communicate with customers and
potential customers, allowing them
to view your products or services
without having to visit your
premises.
• Facebook ads • Low cost marketing strategy

• Instagram • Tattoo Art • Review • know how good or bad of business

• Insight • manage customer account, statistic

information

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 1.5 Audience Demographic Data

Facebook Page Likes

YouTube View Analytics

Instagram Followers © Social Media

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 1.6 Audience Demographics
Social Media Channel
Location Age Groups Gender
Insights
Instagram Followers • Australia: 34.8% • 25-34: 39.6% 35-44: 28.9% • Male: 35.2%
• United States: 22.1% • Female: 64.8%

Facebook Page Likes • Australia: 3,900 • • Male: 31%

• United States of • 25-34: 39.5% 35-44: 29% • Female: 68%
America: 968

YouTube View Analytics • United States: 19.1% • 25-34: 39.5% 35-44: 29% • Male: 60.4%
• India: 10.2% • Female: 39.6%

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 1.7 Audience Demographic Data
Social
Media
Channel

Screenshot

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 1.8 Business Account Creation and Optimisation
Profile Feature Profile Screenshot
• Logo/description allow to give people overview of the
business/value proposition and services

• Location/Shop to let everyone know where the store

located

• Trading hours: to allow people know when the business

open and close

Website link: to allow people place order online and

specially for insertional people

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 2.1 Online Research
Social Media Channel and Target Audience
Instagram Tattoo Industry
Industry
Tactic and Key Success
Research Source Account Name Application
Factor
• https://inkbox.com/ • Inkbox Tattoos • Made from different designer • Providing free hand design for
everyone even they don’t need
designer

• https://www.easytatt.com.a • EasyTatt • Show clearly step by step, • Open retail store help people
u/ review from customer gather around help organizations
understand customers better and at
the same time create close
relationships with customers
through customer feedback to fully
meet the necessary needs of
customers

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 2.2 Organic Content Strategy
Social Media Channel: Instagram
Buyer
Placement Content topic(s) Format(s) Source(s) Frequency Schedule Purpose
Stage(s)
• Feed • Marketing on Instagram • Image • Curated • Everyday • Daily • Entertain •
• Many beautiful and • Video • Co- • Consideratio
n
diverse new designs Created Convince
• Retention
• Advocacy
• Stories • Amazing tattoo design • Image • Created • 4 times per • Daily • Entertain • Retention
day
• News tattoo design • Video • Curated • Inspires • Consideratio
coming up, event n
• GiFs • Convince
• Advocacy
• How to apply temporary
tattoo
• Customer review
• Reels • Marketing on Instagram • Video • Created • 3 times per • Daily • Entertain • Advocacy
day • Retention
• Customer review •
Convince • Consideratio
n
• IGTV • How to apply temporary • Video • Created • 3 times per • Daily • • Advocacy
tattoo day Convince • Consideratio
• Marketing + customer • Entertain n
feedback • Retention
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 2.3 Pillar Content Creation
Content pillar topic • Introducing New Design
• Video How to apply
• Customer feedback

Long-form Content Format • Video: upload different and new design every time
• Video: Customer review

Short-form Content Formats • Stories: Image, Video, GIFs

• Reels: Video
• IGTV: Video

Social Media Channels • Facebook

• Instagram
• LinkedIn
• Pinterest

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 2.4 Software and Mobile Apps
Facebook LinkedIn
Content creation • Facebook Creator Studio • Canva
• Canva( Image, Video,…) • Video Maker software

Data analysis • Buffer • Buffer

• Hootsuite • Hootsuite
• Insights • Analysis Module

Community • Brand Management • Tribe Community platform

management • Increase Reach(commenting, Like, Share, • Socio
…) • HubSpot
• Establish Tone HubSpot • Buffer
• Buffer
Scheduling Software • Hootsuite • Hootsuite
• Buffer • Buffer

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