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Marketing Plan Rubrics

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Diosary Timbol
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91 views2 pages

Marketing Plan Rubrics

Uploaded by

Diosary Timbol
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Integrated Marketing Communication

Communication Department, CELA


Marketing Plan
Rubric
Marketing Plan Expectations
After creating each part of your Marketing Plan , you will print the whole paper, as an official
document to be turned in for your final project. Make sure your marketing plan meets the following
formatting requirements:

1. Cover Page – Project Name, Name/Logo/Slogan of your marketing company, Names of


group members, and Block #
o feel free to be creative with this! Pictures, etc. are a plus
2. Part 1: Executive Summary
3. Part 2: Brand Messaging
4. Part 3: Target Customer and Buyer Personas
5. Part 4: Situational Analysis
6. Part 5: Marketing Strategy – Including your Target Market’s customer profile, your store’s
Marketing Mix, and all advertisements.
7. Financial Projections and Sources

Marketing Plan Rubric earned possible


Cover sheet & Bound 5
Part 1: Executive Summary/ Brand Messaging 15
Part 2: Market Analysis
a. SWOT 10
b. Advertising Appeals 10
c. Target Customer and Buying Personas 10
Part 3: Marketing Goals and Objectives 15
Part 4: Marketing Strategy
a. Target market 5
b. Marketing mix 10
c. Advertisements (TV, Radio, Poster, Tri-Fold) 10
Part 5: Store and or Product 10
TOTAL 100

Presentation Expectations
You and your team will be presenting your marketing plan via MS teams (with PowerPoint) form.
Below are the expectations of that PowerPoint and presentation.

1. All group members MUST participate in the presentation.


2. The whole presentation must be recorded and email to diosary.timbol@adamson.edu.ph
3. Group must have 4-5 members.
4. Please Print your marketing plan, rubrics for grading, both in short bondpaper on May 27,
2024 at 1:00pm and submit to your class representative: 01- Ronquillo, 02, Cajigas 03-
Bacamante. They will be the one to forward the submissions,
5. Goodluck
Presentation Rubric
earned possible
Product/Idea
a. Creativity/Uniqueness 5
b. Thorough Ideas 5
c. Appropriate color/look (presentation design) 5
Overall Presentation
a. Participation by ALL group members 5
b. Good/appropriate volume 5
c. Covered all required points (see expectations/directions) 20
d. Quality of information provided 5

TOTAL 50

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