ACTIVITY 3 LESSON 1

Personal Technology Timeline

Make a timeline of the means of communication that you have
used. You can draw or paste cut-outs of pictures from magazines
or newspapers.
Presented by Aldenaire & Partners
 The Evolution of Traditional to
New Media
The term “media” is described as means of
communication for people which includes newspapers,
radio, televisions, and the internet. In the advent of the
“new normal”, the role of media has been highlighted
more than ever. The society relies heavily on media and
information technology, not only for communication,
but also for information dissemination, distance
learning, work at home, etc.
 The Evolution of Traditional to
New Media

With the attainment of technological advancement,

 Have you ever wonder how media changes
throughout the time?
 What forms of media exist in different ages?
 Give at least one example of forms of media.
Pre-Industrial Age (Before 1700s)
During pre-industrial age, about 4.5 million years ago, the early
hominids discovered fire, developed paper from plants, and built
weapons .
Pre-Industrial Age (Before 1700s)
The prehistoric inhabitants used stone tools and metals as part of
their daily activities like hunting and gathering. They also used
crude stone tools to create things considered rock art. These
prehistoric arts such as petroglyphs and pictographs were
considered the earliest forms of traditional media (Magpile , 2016).
Industrial Age (1700s - 1930s)
The industrial age occurs during the industrial revolution in Great
Britain. This period brought in economic and societal changes, such as
the substitution of handy tools with machines like the power loom and
the steam engine.
Industrial Age
(1700s - 1930s)

The transformation of the manufacturing

industry, and commercial enterprise for
mass production of various products
occurred. Also, long-distance
communication became possible via
telegraph, a system used for transmitting
messages. (Magpile, 2016 )
Electronic Age (1930s - 1980s)
The electronic age started when people utilized the power of
electricity that made electronic devices like transistor radio and
television work. The creation of the transistor piloted the rise of the
electronic age. The power of transistors was used in radio, electronic
circuits, and early computers. In this period, people made use of air
access to communication.
Electronic Age (1930s - 1980s)
Information Age (1900s - 2000s)
The information age is a period also known as the digital age.
This period signified the use of the worldwide web through an
internet connection. Communication became faster and easier
with the use of social networks or social media platforms such as
Facebook, Messenger, Instagram, Twitter/X, Tiktok, Whatsup,
Telegram among others. The rapid technological advancement and
innovation with the use of microelectronics lead to the
development of laptops, netbooks mobile phones, and wearable
technology.
Here are the lists of media that have evolved throughout t
he four ages in history.

Pre-Industrial Age (Before 1700s)

Cave paintings (35,000 BC)
Clay tablets in Mesopotamia (2400 BC) Papyrus in Egypt (2500 BC)

Acta Diurna in Rome (130 BC) Dibao in China (2nd Century)

Here are the lists of media that have evolved throughout t
he four ages in history.

Pre-Industrial Age (Before 1700s)

Codex in the Mayan region (5th Century) Printing press using wood
blocks (220 AD)
Here are the lists of media that have evolved throughout t
he four ages in history.

Industrial Age (1700s-1930s)

• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800) Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
Here are the lists of media that have evolved throughout t
he four ages in history.

Electronic Age (1930s-1980s)

• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1
(1951)
• Mainframe computers - i.e. IBM 704(1960)
• Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1
(1976)
• OHP, LCD projectors
Here are the lists of media that have evolved throughout t
he four ages in history.
Information Age (1900-2000s)
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social media: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), tablets (1993) netbooks (2008),
• Smartphones
The influence of media on the values and norms of people
Norms are standards of behavior that are expected in a society
based on their customary laws or conduct.
These norms entail conformist behavior following social
standards like respect for elders, obtaining education, getting
married, and gender roles.
The set of norms begins at home and continues to develop as
we expand ourselves to the social world. With the use of social
media, people are no longer limited to his/her social group and
become more readily connected to global society with diverse
values and norms.
The influence of media on the values and norms of people
With the advent of the information age, media become more influential in
different aspects of people’s lives.
 Media provide access to ideas that are restricted in the past. Due to people’s
capability to relate, deliberate, and communicate freely online, the
conventional ideas are challenged.
 For example, there are different women's rights organizations that share
worldwide awareness of woman equality in our society through online
platforms.
 Similarly, the LGBTQ plus movement advocates gender equality and
acceptance in society.
 This results in the development of new social norms to conform to in search
for equal opportunity and tolerance.
The influence of media on the values and norms of people
 According to Arias (2016), the influence of media may have
(1) individual or direct effect, and
(2) social or indirect effect.
He argued that the process of information dissemination has significance to the
beliefs of a person and subsequently to their behavior. The widely spread of
information helps the creation of shared knowledge, hence expanding its impact
on the norms and values of the people in the society.
 This is in line with Bandura's (1986) Social Learning Theory, wherein media
operates by means of educational models. These educational models perform
vital functions by transmitting information, values, and behaviors, among
others. Information that is recognized to be publicly accessible improves the
understanding of shared beliefs (Mutz, 1998).
 ASSESSMENT
Multiple Choice: Choose the letter of the best answer. Write your
answer on the space provided.
Performance task: PAPER MAKING
Activity 4 LESSON 1
WHAT TO BRING: Wood
(3 PERSON
Strainer
PER GROUP)
Basin
Paper Stripes Fabric

Sponge