1. Digital marketing is often referred to as___________.

A. online marketing
B. internet marketing
C. web marketing
D. All of the above
Ans : D
Explanation: Digital marketing is often referred to as online marketing, internet marketing or web marketing.

2. Which of the following is a type of digital marketing activity?

A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above
Ans : D
Explanation: All of the above is a type of digital marketing activity.

3. Which of the following is not a traditional forms of digital marketing?

A. radio
B. TV
C. billboard
D. All of the above
Ans : D
Explanation: All of the above is not a traditional forms of digital marketing.

4. What is not true about digital marketing?

A. Digital marketing is any form of marketing products or services that involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Ans : C
Explanation: Digital marketing can be done both online and offline.

5. How many main pillars of digital marketing?

A. 2
B. 4
C. 3
D. 5
Ans : A
Explanation: The 2 main pillars of digital marketing are online marketing and offline marketing.
6. Marketing that moves away from a transaction-based effort to a conversation (i.e.
two-way dialogue) and can be described as a situation or mechanism through which
marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing
Ans : C
Explanation: Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way
dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g.
stakeholders) interact usually in real-time is known as:Interactive marketing.

7. In the first 10 years, the web was heavily used as a static publishing and/or retailing
(transactional) channel. This was known as:
A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.
Ans : C
Explanation: The first 10 years of the web was characterized by what we call Web 1.0, wherein the web was
heavily used as a static publishing and/or retailing (transactional) channel.

8. Digital marketing includes_____________.

A. voice broadcast
B. podcasting
C. RSA
D. Both A and B
Ans : D
Explanation: Digital marketing includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting,
video streams, wireless text messaging, and instant messaging.

9. A website`s front - or home page should include_____________

A. A lengthy description of the organization
B. Logos depicting awards the site`s designers have received
C. Links to other websites
D. None of the above
Ans : D
Explanation: A website`s front - or home page should include none of the above options.

10. This is the process of marketing accomplished or facilitated through the

application of electronic devices, appliances, tools, techniques, technologies and or
systems:
A. Direct Marketing
B. interactive marketing
 C. Electronic marketing
D. internet marketing
Ans : C
Explanation: This is the process of marketing accomplished or facilitated through the application of electronic
devices, appliances, tools, techniques, technologies and or systems:Electronic marketing

11. Digital Marketing has been around us since the very beginning. It started in the
year ________.
A. 1980
B. 2000
C. 1995
D. 1990
Ans : D
Explanation: The term Digital Marketing was first used in the 1990s. The digital age took off with the coming
of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the
information they wanted but did not allow them to share this information over the web.

12. Digital marketing is becoming very popular due to the?

A. increase in internet users
B. increase in mobile phone users
C. increase in digital content consumption
D. All of the above
Ans : D
Explanation: Now digital marketing is becoming very popular due to the increase in internet users, mobile
phone users and digital content consumption.

13. Up to ______ of online experiences happening to people usually begin by using a

search engine.
A. 0.85
B. 0.9
C. 0.93
D. 0.97
Ans : C
Explanation: up to 93% of online experiences happening to people usually begin by using a search engine.

14. The ________ plays a major role in better content creation.

A. icon
B. keyword
C. description
D. viewport
Ans : B
Explanation: The keyword plays a major role in better content creation. This is basically the development of a
prioritized list of targeted search terms related to your customer base and market segment.
15. ___________ help in providing the user the gist of what is the article about.
A. Meta Description
B. Meta tags
C. Meta Description or Meta tags
D. None of the above
Ans : C
Explanation: Meta Description or Meta tags help in providing the user the gist of what is the article about.

16. The 4Ps of marketing as defined by Philip Kottler are:

A. Price, Product, Place, and Promotion
B. Price, Performance, Place, and Promotion
C. Price, Product, Place, and Positioning
D. PR, Product, Place, and Person
Ans : A
Explanation: In the 60s, Kotler introduced the 4Ps of marketing: Price, Product, Place, and Promotion.

17. Which one of these statements is correct?

A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing
budget.
B. 98% of marketers affirm that offline and online marketing are merging
C. Online marketing professionals are paid 50% less than marketing professionals.
D. Around 25% of the global population is now on the Internet.
Ans : B
Explanation: It is true that 98% of marketers affirm that offline and online marketing are merging (Source:
Gartner's report in 2016).

18. What are the key considerations for people in sales while they use social media for
selling (Social Selling)?
A. Check if their clients are on social media and then connect with them on the relevant social
networks
B. Avoid using social media to sell
C. Build their professional brand and then position themselves as subject matter experts in their field
to build credibility
D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing
their posts
Ans : C
Explanation: Social selling is the art of using social networks to find, connect, understand, and nurture sales
prospects. People in sales should first build their professional brand and then position themselves as subject
matter experts in their field to build credibility.

19. Which one of the following statements is true?

A. LinkedIn works best for B2B organizations
B. Pinterest is great for driving traffic to your product catalog on your website
C. Facebook is excellent for businesses that operate in the consumer market
D. All of the above
 Ans : D
Explanation: Each social network has its own specific characteristics. All the statements above are true.

20. How would you describe what multi-channel attribution does?

A. Gives the conversion credit to the first click
B. Assigns equal percentages for conversions to every step
C. Accredits deserving touch points along the conversion journey
D. Gives the conversion credit to the last click
Ans : C
Explanation: Multi-channel attribution helps to identify the touch points in the path to purchase and clarify
which channels contribute to what customer actions

21. Why did Internet Service providers clamp down on personal emails being used for
mailing purposes?
A. Because it would use excessive server resources
B. Because they couldn't check who was opening the email
C. Because it would slow down the network
D. Because it was against the email user guidelines
Ans : A
Explanation: Internet Service Providers clamped down on email volumes and private accounts because emails
consumed server resources and some of the emails were old, invalid or bounced.

22. What makes the mobile phone the ultimate brand engagement platform?
A. The mobile phone allows for targeted messages, advertising and apps to drive engagement.
B. The mobile phone enables businesses to use apps to drive engagement.
C. The mobile phone allows SMS, Messaging and Social Media to drive engagement.
D. The mobile phone allows for targeted messages, customer engagement, and interactive features to
drive engagement.
Ans : D
Explanation: Mobile phones enable marketers to use hyper-segmentation to reach specific groups with an
accurately tailored message.

23. Location is a unique feature of Mobile Marketing because ____________.

A. It enables brands to hyper-target their customers.
B. It allows you to customize the marketing messages to suit the needs of users of a particular
location.
C. It allows you to personalize your marketing messages to the mobile user in a particular location.
D. You can run different campaigns based on the location of the mobile user.
Ans : B
Explanation: Location-based services can be an integral part of marketing strategy to track customers of a
certain location. Customizing the marketing messages to suit the users of a particular location is a unique
feature of mobile marketing.

24. What are the two types of targeting that can be done with PPC advertising?
 A. Reaching people by demography and reaching people by interest
B. Reaching new prospects and reaching prior visitors (Remarketing)
C. Reaching people who search and people who visit websites
D. Reaching people through Retargeting and reaching people through Remarketing
Ans : B
Explanation: PPC is known for its ability to reach users who are actively searching, but it can also be highly
targeted. The two types of targeting you can do with PPC advertising is reaching new prospects and reaching
prior visitors (Remarketing).

25. What is an ad group?

A. An ad group is a collection of related keywords and ads.
B. An ad group is a collection of related ads.
C. An ad group is a collection of related campaign settings and ads.
D. An ad group is a library of your ads grouped by category.
Ans : A
Explanation: An ad group is a collection of related keywords and ads. As ad groups are at the bottom of the
settings flow, they inherit settings from the account and the campaign