NATIONAL INSTITUTE OF TECHNOLOGY

WARANGAL

Minor in
MANAGEMENT
SCHEME OF INSTRUCTION AND SYLLABI
(for all B.Tech. students)

(Effective from 2021-22)

SCHOOL OF MANAGEMENT
 School of Management

Scheme of Instruction
Minor Program – Management

S. Course Course L T P Credits Sem.

No. Code
1 SMM01 Principles of Marketing 3 0 0 3 III
2 SMM02 Human Capital Management 3 0 0 3 IV
3 SMM03 Financial Markets and Investment 3 0 0 3 V
Analysis
4 SMM04 Agile Project Management 3 0 0 3 VI
5 SMM05 Operations Management 3 0 0 3 VII
6 SMM06 Innovations Management 3 0 0 3 VIII
Total 18 0 0 18
 School of Management

Course Code: Credits:

SMM01 PRINCIPLES OF MARKETING 3-0-0:3

Course Outcomes:
At the end of the course, the student will be able to:
CO1 Analyze the importance of Marketing in a business organization.
CO2 Identify environmental factors which influence business firm.
CO3 Analyze the effect of competition on the business environment.
CO4 Implement different models and strategies used by organizations.

Syllabus:
Introduction: Introduction to Marketing Management, Core Concepts of Marketing,
Marketing Orientations, Analyzing Marketing Environment, Marketing Research, Marketing
Mix, Marketing Strategy, Marketing Strategy
Product Life Cycle and Branding: The concept of product lifecycle and the various
strategies used by the marketer in each stage. Product characteristics and classification,
Product mix and product line decisions Branding Decisions, Building Brand Equity.
Pricing: Importance of Pricing, Factors influencing pricing decisions. Various pricing methods-
cost based and demand based methods.
Consumer Behaviour and Marketing Channels: Consumer Behavior, Segmentation,
Targeting and Positioning, Distribution systems, Channels of distribution
Communication: Sales teams and targets, Integrated Marketing communications, Role of
Social Media, Promotion mix elements, Role of contemporary modes of marketing
communications, CRM and International Marketing

Learning Resources:
Text Books:

1. Marketing Management, Philip Kotler, Pearson, 2015 & 15th Edition

2. Marketing Management: Indian Context Global Perspective, Ramaswami and
Namakumari, Sage Publishing, 2018 and 6th Edition
Reference books:
1. Michael Etzer, Bruce J Walker, William Stanton, Ajay Pandit, Marketing Management,
2017.
 School of Management

Course Code: HUMAN CAPITAL MANAGEMENT Credits

SMM02 3-0-0:3

Course Outcomes:
At the end of the course, the student will be able to
CO1 Define the concepts and factors contributing to human resource management
CO2 Outline the functions of human resource management in decision making
CO3 Analyse the contributions of people practices at industrial and strategic level of
human resource management.
CO4 Apply the digital solutions of human resource management in decision making
CO5 Adapt the principles of human resource management in solving problems in
organisations.

Syllabus:
Human Resource Management- Concept, nature, scope, and Objectives; Human
resource planning - determining the demand for workforce, predicting the future supply; Job
analysis and Job design;
Functions of HRM - Recruitment and selection, Training and Development- Methods and
Evaluation of Training; Career Development and planning; Performance Appraisal-
Methods,
Performance Management, Compensation, Measuring human Capital Management, HR
Accounting, HR Audit, HR Research.
Industrial Relations- Nature, Importance, Trade Unions. Collective bargaining, workers
participation movement, HRM- Diversity Management, Employee Engagement, HR
analytics, Digital HRM, Green HRM

Learning Resources:
Text Books:
1. Human Resource Management, Dessler, G., & Varkkey,B, Pearson Education, 2018

Reference Books:
1. Human Resource Management, Bohlander George W, Snell Scott A, Veena Vohra,
Cengage Learning, 2015
2. Human Resource Management, David A. Decenzo and Stephens P. Robins, John
Wiley & Sons, 2018
3. Human Resource Management, Robbins, Stephen, & Sanghi, S., Pearson
Education, 2018
 School of Management

Course Code: FINANCIAL MARKETS AND Credits

SMM03 INVESTMENT ANALYSIS 3-0-0:3

Course Outcomes:
At the end of the course, the student will be able to
CO1 Acquaint students with the basic concept of the Indian Financial System and its
components such as Financial Institutions, Markets, Instruments, and Financial
Services.
CO2 Create familiarity of operations of Money market and Capital Market mechanism.

CO3 Impart on the student’s knowledge of the financial institutions, their functions and
role they play in the economy of India.
CO4 Understand various financial services and their significance in the operations of
markets as well as economy.
CO5 Relate students with the basic concepts and principles of investment analysis.

Syllabus:
Indian Financial System: Overview of Indian Financial System, Components of Indian
Financial System – Financial Institutions, Markets, Instruments and Financial Services,
Functions of a Financial System, Financial Markets- Functions and Organization.

Money Market & Capital Markets: Functions of Money Market, Benefits of Efficient Money
Markets, The Indian Money Market. Functions of Capital Market, History of Indian Capital
Market, Capital Market Scams, Reforms in Capital Market, The Primary Market and The
Secondary Market.

Financial Institutions: Meaning and Role of Financial Institutions, Development Financial

Institutions in India – Industries Development Bank of India (IDBI), Small Industries
Development Bank of India (SIDBI), Industrial Finance Corporation of India (IFCI), Export-
Import Bank of India (EXIM) etc.

Financial Services: Meaning and Definition of Financial Services, Importance, Various

Financial Services – Investment Banking, Merchant Banking, Depositories and Custodians,
Credit Rating, Mutual Funds, Securitization, Venture Capital Financing, Factoring and
Forfaiting Services.

Investment: Meaning, Objectives and Characteristics of Investments, Investment vs.

Speculation, Investment vs. Gambling, Types of Investors, Investment Avenues.

Investment Analysis – Concepts of Fundamental Analysis and Technical Analysis,

Fundamental Analysis – Economic Analysis, Industry Analysis and Company Analysis,
Technical Analysis – Meaning and Basic Principles of Technical Analysis, Dow Theory, Tools
of Technical Analysis, Important Chart Formations or Price Patterns and Technical Indicators,
Criticisms of Technical Analysis.
 School of Management

Learning Resources:
Text Books:

1. The Indian Financial System: Markets, Institutions and Services, Pathak, B, Pearson
Education, Delhi, 2018.
2. Financial Markets, Institutions and Financial Services, Gomez, C, Prentice Hall India
Learning Private Limited, New Delhi, 2008.
3. Security Analysis and Portfolio Management, Fischer, D. E. and Jordon, R. J,
Pearson Education, New Delhi, 2002.
4. Security Analysis and Portfolio Management, Kevin, S, PHI Learning Pvt. Ltd., Delhi,
2015.

Reference Books:

1. Financial Institutions and Markets: Structure, Growth and Innovations, Bhole, L. M.

and Mahakud, J, McGraw Hil, 2018.

2. Indian Financial System, Khan, M. Y, McGraw Hill, 2018.

3. Investment Analysis and Portfolio Management, Chandra, P, McGraw Hill Education,

2017.
4. 2. Security Analysis and Portfolio Management, Pandian, P, Vikas Publishing
House, New Delhi, 2012.

Online Resources:

1. https://www.financialexpress.com
2. https://economictimes.indiatimes.com
3. http://www.capitaline.com/
4. http://dbie.rbi.org.in
5. http://finmin.nic.in/
6. http://dbie.rbi.org.in
7. http://mospi.nic.in/
8. http://rbi.org.in
 School of Management

Course Code: Credits

AGILE PROJECT MANAGEMENT
SMM04 3-0-0: 3

Course Outcomes:
At the end of the course, the student will be able to

CO1 Demonstrate the issues that drive organizations to embrace iterative

methodologies.
CO2 Analyze the various estimation and planning methods of iterative methodology
CO3 Evaluate the advance constructs and the challenges faced by organizations to
display these.
CO4 Determine the organizational culture and its impact on agile methodologies
CO5 Compare and contrast the lean and agile methods.

Syllabus:
Introduction – The organizations need to embrace iterative development methodologies;
various development methodologies; Constructs in Agile methodology.

Estimation and planning – The various estimation and planning methods followed in iterative
development.

Advanced constructs – Shared decision-making; trust; teamwork and their importance in

iterative development and the challenges in achieving these.

Organizational culture and Agile – the cultural aspects that impede and drive Agile
methodology.

Lean and Agile – The lean and agile combinations and the purposes that these can meet.
Learning Resources:
Textbooks:
1. Agile estimating and planning, Cohn, M., Pearson Education,2018
2. Agile foundations: principles, practices and frameworks, Levy, R., Short, M., & Measey,
P. BCS,2018

Reference Books:
1. Agile software requirements: lean requirements practices for teams, programs, and
the enterprise, Leffingwell, D., Addison-Wesley Professional, 2020
2. Cloud enhances agile software development, Gochhait, S., Butt, S. A., Jamal, T., &
Ali, A. In Cloud Computing Applications and Techniques for E-Commerce (pp. 28-49).
IGI Global,2020
Online Resources:
1. blog.feedspot.com/agile_blogs/
 School of Management

Course Code: Credits

SMM05
Operations Management 3-0-0: 3

Course Outcomes: At the end of the course, the student will be able to
CO1 Expose the student to the role of competitive priorities in achieving overall
business objective.
CO2 Familiarize about current trends and challenges of operations at strategic level.
CO3 Develop different demand forecasting methods in business environment.
CO4 Evaluate various location and layout methods at supply chain level.
CO5 Understand role of Quality management in Manufacturing and Services.

Syllabus:
Objectives of operations Management - Functions of Operations Management –
Competitive Priorities & Challenges of Operations Management - Forecasting - Use of
forecasting in operation planning - Techniques of forecasting - Regression analysis, Time
series, Moving average, exponential smoothing - Accuracy of forecasts.

Strategic Design of Operations -Plant location concepts - Factors affecting location

decisions and techniques - Plant layout concepts - Types of layouts and their characteristics
– Performance measures for layout design , capacity planning

Operations decisions - Inventory Functions & Types of Inventories – Inventory costs -

Economic order quantity calculations - Modification of E.O.Q under quantity discounts.
Inventory Control Systems (P & Q Systems) – certain and uncertain environments of supply
and demand. Techniques of Selective Inventory control - Pareto analysis – Just-in-time (JIT)
Manufacturing concepts – Kanban system

Aggregate production planning strategies - Material requirement planning (MRP) – MRP

inputs & outputs - scheduling and Sequencing problems, Introduction to Quality Management,
ISO Standards.

Learning Resources:
Textbook:
1. Operations Management-Strategy and Analysis ,Lee J. Krajewski and Larry P. Ritzman,
Pearson Education, 2005, 6th ed.

Reference Books:
1. Industrial Engineering & Management, Dr. Ravishankar, Galgotia Publishers, 2007.
2. Production and Operations Management: (Strategies and Tactics), Heizer J and Render
B, Prentice Hall New Jersey, 2008, 9th ed.
3. Operations Management for Competitive Advantage, Chase R B, Aquilano N J and
Jacobs F R, Tata McGraw Hill, New Delhi, 2006, 11th ed.
4. Modern Production / Operations Management ,Buffa E S, Sarin R K, John Wiley &
Sons, Singapore, reprint 2009, 8th ed.
5. Operations Management,Norman Gaither and Greg Fraizer, Cengage Publishers, 9th
edition

Online Resources:
1. https://nptel.ac.in/courses/112/107/112107238/
2. https://nptel.ac.in/courses/110/107/110107141/
 School of Management

Course Code: Credits

SMM05
INNOVATION MANAGEMENT 3-0-0: 3

Course Outcomes:
At the end of the course, the student will be able to

CO1 Demonstrate the role of innovation and its macroeconomic view.

CO2 Analyze the various dimensions of innovation.
CO3 Explain the various ways of adopting innovations
CO4 Explain the diffusion of innovation by considering various opinions and impacts
CO5 Analyze open innovations for firm-centric, network management, and role of users.

Syllabus:
Introduction to innovation – What is innovation? Schumpeter’s distinction between invention
and innovation. Macroeconomic view of innovation – Process (innovation; core), Offering
(Product/Service performance, Service systems, customer service), Delivery (Channel, Brand,
customer experience), Finance (Biz model, value network); Assumptions and barriers to
innovation.

Dimensions of Innovation – Product, Process, Position, and Paradigm; Innovation typology

Diffusion of innovation - considering the forming and framing of public opinion and the
societal impacts using scientific and interactive methods are necessary, and possible with
technology assessment.

Open Innovation (OI) – Outside-In; Inside-out. Firm centric OI; Management of OI networks;
Role of users and communities in OI.
Learning Resources:
Textbooks:
1. Managing Innovation: Technology, Consumer and Sustainability Perspective, and the
Challenges, Tan, S. F, In Leveraging Consumer Behavior and Psychology in the Digital
Economy (pp. 205-216). IGI Global, 2020
2. Leveraging Constraints for Innovation: New Product Development Essentials from the
PDMA, Gurtner, S., Spanjol, J., & Griffin, A, John Wiley & Sons, 2018
Reference Books:
1. New frontiers in open innovation, Chesbrough, H., Vanhaverbeke, W., & West, J.
(Eds.), Oup Oxford, 2014
2. Open innovation results: Going beyond the hype and getting down to business,
Chesbrough, H., Oxford University Press, 2019
3. Open innovation: The new imperative for creating and profiting from technology,
Chesbrough, H. W. Harvard Business Press, 2003.
Online Resources:
1. https://acuvate.com/blog/innovation-management-importance-ideas-examples