Silver Oak University
Silver Oak University
Prerequisite:
1. Understanding banking operations and functions.
2. Basic knowledge of financial regulations and compliance requirements governing banks.
3. Awareness of financial markets and their role in the broader financial system.
Objective:
1. This subject aims to provide general exposure of the financial system pertaining to banking.
2. Understanding the structure and functions of banks and financial institutions in the financial system.
3. Analyzing the regulatory environment and compliance requirements governing banks and financial
institutions.
4. Exploring strategies for effective risk management, including credit risk, market risk, liquidity risk,
and operational risk.
Teaching Scheme:
Teaching Scheme
Contact Hours
L T P Credit
3 0 0 3 3
Content:
Course Outcome:
Reference Books:
1. K. P. M., Banking Theory Law and Practice by Sundhram, Sultan Chand
2. Banking and financial system - B. Santhanam, Sundharam &Varshney
3. Banking and Insurance - By R.K. Sharma, Shashi K. Gupta, Jagwant Singh
4. Principles of Insurance - By S.K. Jain
5. Arthur C. and C. William Jr., “Risk Management and Insurance,” Tata Mcgraw Hill;
6. Vasanth Desai, Financial Markets & Financial Services, Himalaya, Mumbai
1. http://silveroakuni.ac.in/video-lecture
2. https://nptel.ac.in/
3. https://nptel.ac.in/courses/112/105/112105124/
SILVER OAK UNIVERSITY
SILVER OAK INSTITUTE OF MANAGEMENT
Master of Business Administration
(Human Resource)
Course Name: Manpower Planning, Recruitment and Selection
Course Code: 1070437236
Semester: 3
Prerequisite:
The planner of human resources must be aware of the corporate objectives as manpower planning is an
integral part of corporate planning.
Objective:
Teaching Scheme:
Teaching Scheme
L T P ContactHours Credit
3 0 0 3 3
Content:
Course Outcome:
Books Recommended
1. http://silveroakuni.ac.in/video-lecture
2. https://nptel.ac.in/
3. https://nptel.ac.in/courses/112/105/112105124/
SILVER OAK UNIVERSITY
Silver oak Institute of Management
Masters of Business Administration
(Marketing)
Course Name: Integrated Marketing Communication
Course Code: 1070447236
Semester: 3
Prerequisite:
1. Foundational Knowledge in Marketing: A basic understanding of marketing principles is often
essential for IMC. This includes knowledge of marketing concepts such as segmentation, targeting,
positioning, product lifecycle, and branding.
Objective:
Teaching Scheme:
Teaching Scheme
Contact Hours
L T P Credit
3 0 0 3 3
Content:
1 9 30
Strategic Planning in IMC
• Setting marketing objectives
• Understanding target audience and segmentation
• Developing integrated marketing communication plans
• Budgeting and resource allocation
Case study-based IMC plan of popular companies/businesses
globally
Understanding the communication process: Source, Message,
Channel factors, Communication response hierarchy – AIDA
model, Hierarchy of effect model, Innovation Adoption mode,
Information Processing Model, The Standard learning Hierarchy,
2 9 15
Attribution Hierarchy, and low involvement hierarch. Consumer
Involvement –
Course Outcome:
1. George Belch, Michael Belch, and KeyoorPurani latest edition. Advertising & Promotion – an
Integrated Marketing Communications Perspective, TMH Publishing company Ltd
2. Kruti Shah & Alan D Souza,Advertising and Promotions: An IMC Perspective, latest edition by
TMH Publishing company Ltd
Reference Books:
1. http://silveroakuni.ac.in/video-lecture
2. https://nptel.ac.in/
SILVER OAK UNIVERSITY
SILVER OAK INSTITUTE OF MANAGEMENT
Masters of Business Administration
(OPERATIONS & LOGISTIC SUPPLY CHAIN MANAGEMENT)
Course Name: Advanced Operations Management
Course Code: 1070457236
Semester: 3
Prerequisite:
1. Ensure students have a comprehensive understanding of basic concepts, including process
analysis, supply chain management, inventory management, quality control, and capacity
planning.
2. Understanding the principles of management and organizational behavior is crucial for
effective operations management. Topics may include leadership, motivation, team dynamics,
and organizational culture.
Objective:
1. The objective of this course is to introduce the principles of managing operations in Global
environment, planning and strategic use of resources.
2. Develop leadership abilities by understanding the role of operations managers in driving
organizational change, fostering innovation, and leading continuous improvement initiatives.
3. Utilize sophisticated analytical tools and techniques, including mathematical modelling,
simulation, and optimization methods, to analyze complex operational problems and make
data- driven decisions.
Teaching Scheme:
Teaching Scheme
3 0 0 3 3
Content:
Teaching % Weightage
Unit Topics
Hours
Introduction to Management Introduction to the field, Historical
milestones and development in OM, Factors affecting Operations
Management today, Om in Organizational Chart, Operations as
1 9 20
services, Decision making in POM, Operation Strategies in a Global
economy, Operations Strategy, Forming Operations Strategy, The
Corporate Strategy Design Process
Demand Forecasting Nature and use of forecasting, Sources of data,
Demand patterns, Forecasting Models-Simple Moving Average
Method, Weighted Moving Average Method, Double Moving Average
2 9 20
Method, Semi-Average Method, Delphi method, Forecasting in small
business and start-up ventures, Forecast
Accuracy, case studies
Process Design Process planning, Process Selection Decisions, Steps in
Process Planning, Process Research, Pilot Development, Capacity
3 Consideration, Major factors affecting Process Design Decisions, 9 20
Types of Process Designs – Product Focused, Process
Focused, Process Analysis, Technology decisions
Product Design Product Design, IDEO Product development, The
Product Design Process, Economic Analysis of Product Development
Projects, Designing for customers, Quality function deployment, Value
4 9 20
Analysis, Standardization, Designing products for manufacturing and
assembly, Design for Manufacturing and
Assembly (DFMA)
Facility, Capacity, Location and Layout 6 Hours Basic Layouts,
Designing Process Layouts, Designing Product Layouts, Shared
Spaces, Line Balancing, Factors influencing plant location, Break- even
5 Analysis, Single facility location problem, Multi-facility Location 9 20
Problem, Model for Warehouse Location Problem, Classification of
Layout, Layout design procedures, Materials
Handling system
Course Outcome:
List of Tutorials/Experiments:
N/A
1. http://silveroakuni.ac.in/video-lecture
2. https://nptel.ac.in/
3. https://nptel.ac.in/courses/112/105/112105124/
SILVEROAKUNIVERSITY
Silver Oak Institute of Management
Masters of Business Administration
(International Business Management)
Course Name: International Human Resource Management
Course Code: 1070467236
Semester: 3
Prerequisite: A clear understanding of the organization's mission, vision, values, and strategic objectives is
essential for IHRM strategies and practices with the overall goals of the organization.
Objective:
1. Introduce the students to international human resource management function and its roles and
responsibilities.
2. Familiarize the students about the working of different systems within company and selection,
performance management, compensation management, employee relations management.
Teaching Scheme:
Teaching Scheme
Contac t Hours
L T P Credit
3 0 0 3 3
Contents:
1. Lectures
2. Case studies
3. Videos
Books Recommended:
1. International Human Resource Management – Text and Cases P. L. Rao, Excel Books (Latest Edition)
2. International Human Resource Management|3rd Edition Paperback – 1 July 2020 by K Aswathappa ,
Sadhna Dash.
http://silveroakuni.ac.in/video-lecture
https://nptel.ac.in/
SILVER OAK UNIVERSITY
SILVER OAK INSTITUTE OF MANAGEMENT
Masters of Business Administration (IT)
Course Name: Data Mining and Business Decision
Course Code: 1070477236
Semester: 3
Course Objectives:
1. Gain a comprehensive understanding of data mining processes, methodologies, and
techniques.
2. Learn the theoretical foundations and practical applications of data mining in business
contexts.
Teaching Scheme:
Teaching Scheme
L T P Contact Hours Credit
3 0 0 3 3
Contents:
Teaching
Unit Topics % Weightage
Hours
Introduction to data mining (DM):
DM Functionalities, Classification of DM
Systems, Issues in DM.
What is Data warehousing (DW)?
Multidimensional data model: Data cubes,
1 Stars, snowflakes and fact constellations 9 20%
Defining schemas, concept hierarchies,
OLAP
Data Mining Techniques:
2 Statistical Perspective on data mining – 9 20%
Similarity Measures Decision Trees –
Neural Networks – Genetic Algorithms.
Data Warehouse Implementation:
Data Preprocessing:
Course Outcomes:
Sr.
CO Statement Unit
No.
CO-1 Understanding the basics of data mining. 1
CO-2 Understanding the techniques of data mining 2
CO-3 Able to implement data warehouse concepts 3
CO-4 Learning to preprocess data 4
CO-5 Understanding data mining used in different industries1 5
The various method or tool follows by the faculties to teach the above subject is:
1. Lectures
2. Case studies
3. Videos
Books Recommended:
1. Business Intelligence: Data Mining and Optimization for Decision Making (WSE) Paperback – 5 July
1905 by VERCELLIS C. (Author)
List of Open-Source Software/learning website:
1. http://silveroakuni.ac.in/video-lecture
2. https://nptel.ac.in/
SILVER OAK UNIVERSITY
SILVER OAK INSTITUTE OF MANAGEMENT
Masters of Business Administration
(HEALTH CARE & HOSPITAL MANAGEMENT)
Course Name: Hospital Planning and Management
Course Code: 1070487236
Semester: 3
Prerequisite: NA
Course Objectives:
1. The student should be able to acquire an idea about hospital and its role in health care
delivery system, review the history of hospitals, role of political and economic factors in
the growth of hospitals and classification of hospitals.
2. The student should be able to outline the peculiarities of health care institutions, factors
influencing hospital care and role of hospital administration in providing of good patient care
including special problems of administration of a teaching hospital, voluntary hospital, district
hospital, PHC, nursinghome, etc.
3. The student should acquire training in maintenance of the buildings and organize hospital
engineeringservices.
4. The student should acquire knowledge of major types of hospital hazards, hazards of
biomedicalwaste and its proper disposal.
5. The student should acquire knowledge of types of disasters in the community, and be able to set
forthpolicies and procedures for disaster preparedness and be able to execute disaster management
plan fora hospital.
Teaching Scheme:
Teaching Scheme
Contact Hours
L T P Credit
3 3 3
Content:
Course Outcome:
List of Tutorials/Experiments:
The students will have to solve at least five examples and related theory from each topic as an assignment/tutorial.
1. Students will be given presentation on different topics of the syllabus which they have to present
inthe class
2. Students have to do assignment on case study provided to them.
3. Students have to write answers of the questions of unit 1,2,3,4 & 5 provided to them.
4. Students have to prepare a project work on given topic in word document.
1. C.M. Francis and et al, Hospital Administration (Jaypee Brothers Medical Publishers Pvt. Ltd,
NewDelhi) 2004
2. NHS, Guide to Good Practices in Hospital Administration (Department of Health and Social
Security:National Health Services, London), 2005
1. http://silveroakuni.ac.in/video-lecture
2. https://nptel.ac.in/
3. https://nptel.ac.in/courses/112/105/112105124/