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Introduction To Research Methods

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20 views

Introduction To Research Methods

Uploaded by

Shreya Maheshwari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Introduction to

Research
Methods
Research methods are the tools we use to gather and analyze
information. There are two main approaches: quantitative and
qualitative.

by Anant pratap Singh


What is Quantitative Research?
Quantitative research uses numbers and statistics to measure and analyze data. It's objective and focuses on
testing hypotheses.

Objective Deductive Generalizable


Quantitative research aims to be It starts with a hypothesis and Findings from quantitative
unbiased and objective, relying tests it using data analysis. The research can often be
on numerical data to support focus is on confirming or refuting generalized to larger
claims. pre-existing theories. populations based on the
sample size and design.
Characteristics of
Quantitative Research
Quantitative research involves collecting numerical data, using statistical
analysis, and focusing on measuring and comparing phenomena.

1 Numerical Data
Quantitative research relies heavily on numerical data such as
percentages, averages, and frequencies.

2 Statistical Analysis
Data is analyzed using statistical methods to identify patterns,
relationships, and trends.

3 Measurement and Comparison


Quantitative research aims to measure and compare phenomena
objectively, often using standardized instruments.

4 Generalizability
The goal is to generalize findings to a larger population, making
them relevant to a broader context.
What is Qualitative Research?
Qualitative research explores experiences, perspectives, and meanings. It uses words, images, and observations to
understand the depth of a phenomenon.

Subjective Inductive Contextual

Qualitative research acknowledges It starts with observations and data Qualitative research emphasizes
the subjective nature of human and then develops theories and the importance of understanding
experiences and perspectives. explanations. the context in which data is
collected.
Characteristics of
Qualitative Research
Qualitative research emphasizes in-depth understanding, rich
descriptions, and exploration of complex phenomena.

1 In-Depth Understanding
It seeks to understand the nuances and complexities of
human experiences.

2 Rich Descriptions
Qualitative research aims to provide detailed and
descriptive accounts of the phenomenon.

3 Exploration
It explores complex phenomena without predetermined
hypotheses, allowing for emergent themes and insights.
Differences Between
Quantitative and
Qualitative Research
Quantitative and qualitative research are different approaches to
gathering and analyzing information.

Quantitative Qualitative

Uses numbers and statistics Uses words and descriptions

Objective and deductive Subjective and inductive

Tests hypotheses Explores and discovers

Generalizable Contextual
Strengths and
Weaknesses of Each
Approach
Both quantitative and qualitative research have their own strengths and
weaknesses.

Quantitative Strengths
1 Objective and generalizable results.

Qualitative Strengths
2 Rich and detailed insights.

Quantitative Weaknesses
3 May miss the nuances of human experiences.

Qualitative Weaknesses
4 May be subjective and difficult to generalize.
Conclusion: Choosing the Right
Research Method
The best research method depends on the research question and the desired outcomes. The choice depends on
the type of data needed and the specific research goals.

Quantitative Qualitative
Ideal for testing hypotheses and generalizing findings. Suitable for exploring complex phenomena and
understanding experiences.

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