Project Report on Coca Cola

Chimanbhai Patel Institutes

BY
Name :- Zalavadiya Mit
(Sem-2, Roll No-165, Div-B)
Under the Guidance of
Dr. Kamal Patel
Assistant Professor,
Chimnabhai Patel Institute of Business
Administration
 PREFACE
As a BBA student and in order to get practical knowledge in
field of management, we are required to make a report on
'COCA COLA'
The basic objective behind doing this is to get knowledge
tools of different of management.

In this project report we have included various concepts,

effects, and implications regarding Coca-Cola doing this
project report help us to enhance our knowledge regarding
the working of Coc a-Cola. Through this project report we,
understood details of Coca-Cola products and its working.
 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my

teacher Mr. Kamal Patel, who gave me the golden
opportunity to do this wonderful project of business studies
on Coca Cola Secondly, I would also like to thank my friend
who helped me a lot in finalizing this project within the
limited time frame.

(Zalavadiya Mit)
BBA Sem-2
CEO James Quincey Keeps
Innovating At Coca-Cola
 CHAP-1 INTRODUCTION
Company Profile

Name of company: COCA COLA

Type of company: beverage

Age:130

Registered address:
Reporting File Number001-02217Business AddressONE
COCA COLA PLAZA ATLANTA GA 30313Business
Phone404-676-2121Mailing AddressONE COCA COLA
PLAZA ATLANTA GA 30313NCAGE Code show more13318
COCA COLA CO

Basics of the company:

The Coca-Cola Company is the world's largest beverage

company. We own or license and market more than 500 non-
alcoholic beverage brands, primarily sparkling beverages but
also a variety of still beverages such as waters, enhanced
waters, juices and juice drinks, ready-to-drink teas and
coffees, and energy and sports drinks. We own and
market four of the world's top five nonalcoholic sparkling
beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite.
Finished beverage products bearing our trademarks, sold in
the United States since 1886, are now sold in more than 200
countries.

History of tha coca cola

he Coca-Cola Company

Table of Contents

HomePolitics, Law & GovernmentBanking &

Business

The Coca-Cola Company

American company

Cite More

By The Editors of Encyclopaedia

Britannica • Edit History

The Coca-Cola Company, American

corporation founded in 1892 and today

engaged primarily in the manufacture and
sale of syrup and concentrate for Coca-Cola,
a sweetened carbonated beverage that is a
cultural institution in the United States and a
global symbol of American tastes. The
company also produces and sells other soft
drinks and citrus beverages. With more than 2,800 products
available in more than 200 countries, Coca-Cola is the largest
beverage manufacturer and distributor in the world and one
of the largest corporations in the United States.
Headquarters are in Atlanta, Georgia.

The production process of COCA cola

OUR VISION, STRATEGY AND PURPOSE

• Share
OUR VISION IS TO BE THE LEADING 24/7
BEVERAGE PARTNER - GROWING WITH
OUR CUSTOMERS BY ENSURING WE HAVE
A BEVERAGE FOR EVERY OCCASION

AROUND THE CLOCK.

To deliver this, we introduced a new strategy

in 2019, Growth Story 2025. This is built on

five key pillars of growth, underpinned by

Growth Mindset Values and guided by
ambitious targets.

We are devoted to growing every customer

and delighting every consumer 24/7 by
nurturing passionate & empowered teams of
people while enriching our communities &
caring for the environment.

- -' • ·ra
.
�
·-. _ ., ,.
cnL ...,.. ,
1
-

OUR GROWTH PILLARS

LEVERAGE OUR UNIQUE 24/7

PORTFOLIO

Our portfolio is one of the strongest, broadest

and most flexible in the beverage industry,
which means that we have a product range
that we can deploy across high value
occasions and channels to capture
substantial growth opportunities.

WIN IN THE MARKETPLACE

Our consumer-centric portfolio is enhanced

by a customer-centric sales approach. We
use increasingly sophisticated market and
customer insights to create category
strategies that create value for our
customers, ourselves and our shareholders.

FUEL GROWTH THROUGH

COMPETITIVENESS &
INVESTMENT

We have a strong track record of driving

efficiencies and savings and remain focused
on finding smarter and faster ways to
operate. Capturing these allow us to
accelerate investments in growth areas such
as cold drink equipment, production and
logistics infrastructure, customer service and
the capabilities of our people.
 Employee
5·6% 20·40bps engagement
Accomplish

X-neutrarlevenue rnlTmargin growth scoregreater thanthe Mission 2025

growthperannum, on per annum, onaverage high-pertormingnorm sustainabilrry
average commitments
CULTIVATE THE POTENTIAL OF
OUR PEOPLE

We are 28,000+ passionate, diverse and

committed professionals. Identifying,
nurturing and cultivating talent is key. Our
structure, large geographical footprint and
the diversity of markets provides our people
with valuable and versatile operational
experience. This comprehensive
understanding of our business allows them
to make a tangible contribution to our growth.
THE PROCESS

W a1 e r
ea1m e nt

Concentrate
FromTCCC
Sand Activated
Filter Carbon
Filter

De palletizer

Inspection

W ashe r

Inspection FtJler
---
Proportioner
rororo./in,il-y arpnjul.um
Filler

The production cycle starts with sugar, fruit juices, flavours

and concentrate or beverage base. The finished products will
be packaged in PET or glass bottles, metal cans.

WATER TREATMENT
The water used in the production process is subjected to
special treatments that ensure the microbiological safety
and the correct concentration of naturally dissolved salts, in
compliance with specific compositional and sensory
characteristics.

THE SYRUP

The syrup is prepared in special tanks by dissolving sugar in

the treated water, then filtering the water to remove any
impurit ies. Only after this, this "simple syrup" is mixed
with "concentrate" or the various "basic preparations" used
for the various drinks, thus becoming "final syrup".

A flash pasteurisation thermal process ensures that even the

most sensitive products will not alter their sensory
characteristics during their shelf life.
Financial

CONSOLIDATED
BALANCE
Dec. Dec.
SHEETS - USD ($) 31, 31,
$ in Millions 2021 2020

CURRENT ASSETS

Cash and cash equivalent s $9,684 $6,795

Short-term investments 1,242 1,771

Total Cash, Cash Equivalent s andS h o r t - T e rm

10,926 8,566
Investments

Marketable securities 1,699 2,348

Trade accounts receivable, less allowances of 3,512 3,144

$51 6 and $526, respectively

Inventories 3,414 3,266

Prepaid expenses and other current assets 2,994 1,916

Total Current Assets 22,545 19,240

Equity method investments 17,598 19,273

Other investments 818 812

Other noncurrent assets 6,731 6,184

Deferred income tax assets 2,129 2,460

Property, plant and equipment - net 9,920 10,777

Trademarks with indefinite lives 14,465 10,395

Goodwill 19,363 17,506

Other int angible assets 785 649

Total Assets 94,354 87,296

CURRENT LIABILITIES

Accounts payable and accrued expenses 14,619 11,145

Loans and notes payable 3,307 2,183

Current maturities of long-term debt 1,338 485

Accrued income taxes 686 788

Total Current Liabilities 19,950 14,601

Long-term debt 38,116 40,125

Other noncurrent liabilities 8,607 9,453

Deferred income tax liabilities 2,821 1,833

THE COCA-COLA COMPANY

SHAREOWNERS' EQUITY

Common stock, $0.25 par value; authorized -

1,760 1,760
11,200 shares; issued - 7,040 shares

Capital surplus 18,116 17,601

Reinvested earnings 69,094 66,555

Accumulated other comprehensive income

(14,330) (14 ,6 01 )
(loss)

Treasury stock, at cost - 2,715 and 2,738

(51,641) (52,016)
shares, respec tively

Equity Attributable to Shareowners of The

22,999 19,299
Coca-Cola Company

Equity attributable to noncontrolling interests 1,861 1,985

Total Equity 24,860 21,284

Total Liabilit ies and Equity $ 94 ,3 54 $ 87,296

Quarter Highlights

• Global Unit Case Volume Grew 9% for the Quarter and

8% for the Full Year

• Net Revenues Grew 10% for the Quarter and 17% for the
Full Year; Organic Revenues (Non-GAAP) Grew 9% for
the Quarter and 16% for the Full Vear

• Operating Income Declined 28% for the Quarter and

Grew 15% for the Full Year; Comparable Currency
Neutral Operating Income (Non-GAAP) Declined 12% for
the Quarter and Grew 12% for the Full Year

• Fourth Quarter EPS Grew 65% to $0.56, and Comparable

EPS (Non-GAAP) Declined 5% to $0.45; Full-Year EPS
Grew 26% to $2.25, and Comparable EPS (Non-GAAP)
Grew 19% to $2.32
• Cash Flow from Operations Was $12.6 Billion for the

HR 921 0
I

Communications 86%

Design 82%

IT 81%

Engineering 79%

Admin 79%

Marketing 72%

Product 67%

Sales 67%

Operations 64%

Customer Support 64%

Finance 63%

Business 61%
Development
Full Year, Up 28%; Full-Year Free Cash Flow (Non-GAAP)
 Was $11.3 Billion, Up 30%

The Coca-Cola Company HR Team

Versus other Departments

As the enforcers of company culture, it's intriguing

to know what the human resources department
thinks about The Coca-Cola Company's culture in
comparison to other departments. The human
resources team ranks their overall culture 92/100
which is 23% higher than the average overall culture
rating of 69/100 provided by the entire company.
Other notable culture scores are 86/100 from the
Communications department, 82/100 from the
Design department, and 81/100 from the IT
department.
The Effects of HR on The Coca-Cola Company

The Coca-Cola Company·s human resources department has

a direct impact on the work environment. Employees rate
their environment a C and are happy at The Coca-Cola
Company. When asked what's positive about the culture and
environment at The Coca-Cola Company, one user shared,
"Inclusive and incredibly diverse. Respectful, grateful and
good vibes!".

• Top 40%

8-
Overall Culture

The Coca-Cola Company is in the Top 40% of Similar Sized

companies on Comparably

Top 50%

C+

Leadership

The Coca-Cola Company is in the Top 50% of Similar Sized

companies on Comparably

• Bottom 45%

Environment

The Coca-Cola Company is in the Bottom 45% of Similar

Sized companies on Comparably

• Top 50%

C+

Happiness
The Coca-Cola Company is in the Top 50% of Similar Sized
companies on Comparabl

Coca-Cola is the leading global company of soft drinks. It

sells its products in more than 200 countries around the
globe. It generates 80% of its profit from outside the United
States. They have colossal brand recognition across the
world. From the survey, it is found that around 94% of people
across the globe are aware of the red and white logo of Coca-
Cola.

We do not know the secret behind the success of Coca-Cola

but in starting when coca-cola company launch in 1886 in
Atlanta, Georgia. The company sold 1.9 billion servings each
day, but if we look at past the data before 133 years shown
that the company sold only nine servings each day. Look
how time changes.

Coca-Cola uniquely designs its marketing strategy, which

gives a boost and gives broad global recognition. Like many
other companies, Coca-Cola bases its marketing strategy on
4Ps: product, promotion, price, and place. Coca-cola follows
the marketing mix strategy. But there are other reasons too
behind the success of Coca-Cola.

This article highlights the marketing strategy of Coca-Cola.

Marketing Strategy
We have to consider many elements when designing the
marketing strategy-these strategies related to each other in
such a way that they meet the company's goals. Coca-Cola is
one of the typical examples that built its marketing strategy
so that it is recognised and liked all over the world. Its
marketing strategy is that they do proper analysis and
research about the factors and then apply it.

Marketing segmentation
We define market segmentation so that consumers who
share the same set of needs and demands and as a leading
industry, you should need to know the requirements and your
target market and how you fulfill and satisfy their needs and
wants.

Mass marketing strategy vs. target

Marketing strategy
Coca-Cola target every customer in the market, but its main
focus is age, family size, income. The perfect segmentation
is the reason behind the success of Coca-Cola.

• Age
One of the most important factors that Coca-Cola targets are
age, divided into two segments.

Firstly they target young people age between10-35. That's

why it mostly uses pop stars in their advertisement. They
arrange different campaigns in universities, colleges,
schools, etc. in acquiring contracts.

They also target elder people 40 plus who are diet conscious
and diabetic, introduced diet coke.

• Income and family size

Income is another factor that is segmented, and it is related
to family size too. Coca-Cola introduced different packaging
and sizes at different price levels so that everyone easily
affords it. Especially students, middle class, low class so
that everyone enjoys the taste of coke.

• Geographical segmentation
As we know, the Coca-Cola Company sells its products
globally and in more than 200 countries. They apply
marketing strategies according to income, culture, customs,
and climate.

For example, in America and China in America, the product

demand reached a high level, and it is liked by aged people
too, and in China, the potential of growth is high, but it differs
from habitat and needs.

In Asian regions, people mostly prefer tea instead of

beverages. There is variation in marketing strategies,
advertisement campaigns, drink look and taste, because of
people's diverse taste.

Taste varies according to the region like Asian people like

sweeter taste than other countries, but the essential
ingredients and process are the same worldwide.

• Gender segmentation

a rketlng Strategy
Coca- Cola also targets according to gender, male, and
female differently. However, there is a difference in taste and
preference.

For example, Coca-Cola light is popular among females,

especially among young girls, coke zero, and thumbs up are
popular among males due to its strong taste.

They use different targeting strategies like in designing the

coke zero packagings. They use red and black looks, which
gives more masculine looks as compared to coke light. And
there is also a difference in commercials and advertising
campaigns. These marketing strategies are applied the
attract people and increase the sales of the product, which
provides with high profit to the company.

• PEST-Analysis of the Coca-Cola

Company
PEST analysis is abbreviated as political, economic, social,
and technology; it analyzes the c environment in which the
company operates its system.
 • Political Factor
The government have proper control and check on the
procedures and process of non-alcoholic beverages. FDA
(Food and drug administration) controls this system. The
changes in the law have a strong influence as it may cause-
effect to tax.

In recent years there is a lot of changes in the law to

maintain quality and healthy consumption of food. Moreover,
in many universities, schools, carbonated drinks are banned.

The production of Coca-Cola influences many government

systems.

Many big companies like Coca-Cola practice are lobbing. In

Europe, a new system traffic lights are introduced in which
healthy foods are indicated by a green light and the non-
healthy by a red light. Coca-Cola wanted to advertise this
project and start lobbing successfully.

In every country, political stability plays a significant role in

investment in the country. According to every state, the
company has to look at the employer law of the nation
because they have a vast number of employers in different
countries.

• Economic factors
Economic factors play a significant role, such as the
country's economic growth, what Interest rates they offer,
what Exchange rates are going, and the Inflation rate matters
a lot.

Manufacturer companies, just like Coca-Cola they attract to

low exchange rates and the low-interest rates. The company
borrows money and invests it. If there are high inflation rates,
it affects the company, especially their research on new
products or technology because it affects the cost-
effectiveness.

Another strategy that Coca-Cola follows is that they invest in

developing countries where labor is cheap. For example, in
the UK they have to pay more salaries compared to Asian
countries.

• Societal factors
Social factors play a significant role in marketing. The health-
conscious people affect a lot of marketing of Coca-Cola
products. They prefer the diet coke over . generation, and the
country with more young generations provides a
considerable profit to it compared to the elderly population.
Income distribution and career aptitudes also play an
essential role decision-making process.

Coca-Cola is an American product, and its sales also depend

on how people open towards America and American
products.

Live Positively: Coca Cola CSR Basis

Let us begin with what is the basic concept that Coca-Cola

takes into consideration when it talks about Corporate Social
Responsibility. At the core, the CSR policy formed by Coca-
Cola is about sustainability. In the year 2007, Coca-Cola
instituted its CSR sustainability under the framework 'Live
Positively'. This concept covered seven core areas:

• Beverage benefits

• Active, healthy living

• The community development

• Energy and climate

• Sustainable packaging

• Water stewardship
From production to distribution, the company tried to
incorporate this framework in the system at every level. Coca-
Cola made it a point to set measurable goals and fulfil them
to enhance sustainability practices.

The Conflict of Presence of Pesticides

In 2003, a report was published by the Indian NGO Centre for

Science and Environment after numerous demonstrations
and campaigns. The report tested a sample of a dozen
beverage companies, including Coca-Cola beverages sold in
India. Research and testing concluded that the presence of
pesticides in the samples exceeded European Standards.

With the proof of the same, CSE got in touch with the Indian
government. Once this reached India, the report gained
enormous attention from the public as well as media. People
also started boycotting Coca-Cola.

The Indian government established a Joint Committee that

investigated the case by performing various tests of their
own. The committee found out that though the beverage
failed to meet the European Standards of the presence of
pesticides, it was still considered safe under the local
standards.

It was concluded that Coca-Cola had not violated any national laws. After almost
three years, the CSE published another report on Coca-Cola beverages that
proved the presence of pesticide residue was 24 times higher than the European
Union standards. These were the standards that were implemented in India.
Finally, in 2008, an independent study was performed by TERI - The Energy and
Resource Institute. This ended all the allegations about Coca-Cola. Though the
institute didn't do the test on the final product, it concluded that the water used in

REF I N IT I V® I'
TOP 100 COMPANY 2021
Diversity and Inclusion Index

Coca-Cola HBC ranked #8 in the Refinitiv

Diversity & Inclusion Index

15 Sep 2021 • Workplace

EXCELLENCE
I · PRACTICE
2019-2020 Award Winner

Coca-Cola HBC receives Association for

Talent Development ••Excellence in
Practice·· Award

workplace AWARDS OF COCA-COLA

Coca-Cola HBC Information Security
Awarded ISO Certification

1SJan2020 • Workplace

C::C>l'olT"INUIT"V INSURA.NC::E & RISK

Coca-Cola HBC Wins CIR Risk

Management Award

14 Jan 2019 • Workplace

 R01\

CSR
I DEX

Coca-Cola HBC recognised as Most

Responsible Company in Romania for
second year in a row

Coca-Cola HBC is Russia"s best employer

 CONCLUSION

This project report contains valuable information regarding

Coca cola company. Its working, marketing, human resource
management, finance, production, etc. is studied in detail in
this
report.
This enhanced my knowledge to a great extent.
 BIBLIOGRAPHY

Website: The Coca-Cola Company

URL: http://www.thecoca-colacompany.com/ourcompany/
index.html

Website: World of Coca-Cola at Pemberton Place

URL: http://www.worldofcoca-cola.com/coca-colahistory.htm
Website tit le: Atlanta Georgia Attractions - Attractions in Atlanta
Georgia I World of Coca-Cola
Page title: Coca-Cola History I World of Coca-Cola

Website: How Stuff Works

URL: http://money.howstuffworks.com/coca-cola1.htm
Page title: How Coca-Cola works
Aut hor : Tracy V. Wilson

>Botteling:
Website: National Geographic
URL: http://video.nationalgeographic.com/video/player/national-
geographic-channel/specials-1/science-technology/ngc-the-coca- cola-
can.html
Video title: The Coca-Cola can

Water Controversies:

Website: India Resource Center

URL:http://www.indiaresource.org/campaigns/coke/
Page title: Campaign to hold Coca-Cola accountable
inventor of Coca-Cola is a John Pemberton