KRISHNA KANTA HANDIQUE OPEN UNIVERSITY

TOPIC: INDUSTRY VISIT

NAME: MONIKA BORO

ROLL NO: 23030302
STUDY CENTER: 1574 DISPUR COLLEGE
SEMESTER: MCOM- 2nd semester
COURSE CODE: 9

GUIDED BY: HIMANGSHU KALITA SIR

 Acknowledgement

Writing this industrial visit report happens to be one of

the greatest achievements in this phase of my life.
Express my heartiest thanks to those who provided me
tremendous support and making it a useful firsthand
experience. I am indebted to those who helped me in
one way or the other in heavy indeed. I take the
opportunity to thank Himanshu Kalita Sir and all other
faculty member of the institute who gave me the
excellent platform of doing something in management
field at Industrial visit.
I am thankful to the all the industries authority for
giving us the opportunity to learn with the prestigious
valuable guidance, integrated support and perceptive
criticism helped me to conceptualize the precious and
unforgettable experience which will help me in my
future.
Last but not the least I would also like to thanks toward
my parents, friends, and benefactors who has help me
directly and indirectly throughout my industrial tour.

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 CONTENT

1. Company Profile.
2. Management.
3. Technology.
4. Employee Information.
5. SWOT Analysis.
6. Effects In Environment.
7. Goals.
8. Consumer Relation and Civic Environment
9. Total Turnover.
10. Conclusion.
11. Bibliography.
12. Reference.

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 Company Profile

Introduction of the company:

Coca cola is a cola (a type of carbonated soft drink, now
known as sparkling drinks) sold in stores, restaurants
and vending machines in more than 200 countries. It is
produced by the Coca -Cola Company and is often
referred to simply as Coke. Originally intended as a
patent medicine when it was invented in the late 19
century by john Pemberton, Coca-Cola was bought out
by businessman Asa Griggs Candler, whose marketing
tactics led Coke to its dominance of the world soft drink
market throughout the 20 centuries.
The company actually produces concentrate, which is
then sold to various licensed Coca-Cola bottlers
throughout the world. The bottlers, who hold
territorially exclusive contracts with the company,
produce finished product in cans and bottles from the
concentrate in combination with filtered water and
sweeteners. The bottlers then sell, distribute and
merchandise Coca-Cola in cans and bottles to retail
stores and vending machines. Such bottlers include
Coca-Cola Enterprises, which is the largest single Coca-
Cola bottler in North America and Western Europe. The

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Coca-Cola Company also sells concentrate for fountain
sales to major restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introduced
other cola drinks under the Coke brand name. The most
common of these are Thumps Up, Limca which has
covered the major market share in India. However,
other exist, including Diet Coke Caffeine-Free, Cherry
Coke, Coca-Cola Zero, Vanilla coke and special
editions with lemon and with lime and even with coffee
in different part of world.

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 MANAGEMENT

The management of The Coca-Cola Company is

structured to ensure efficient decision-making,
operational effectiveness, and strategic growth. Below
is an overview of the key aspects of its management
structure:

1. Board of Directors: The Board of Directors

provides oversight of the company’s strategy,
management, and performance. It includes external
independent directors as well as internal executives.
The Board is responsible for corporate governance,
approving major strategies, risk management, and
monitoring the company’s financial health.

2.Executive Leadership Team: The Coca-Cola

Company's Executive Leadership Team includes the
highest-ranking officers responsible for the day-to-day
management of the business. The key roles include:
Chairman and CEO (James Quincey, as of 2024): The
CEO is the highest-ranking executive and is responsible
for overall company direction and management. Chief

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Financial Officer (CFO): Manages financial planning,
risk management, and reporting. Chief Operating
Officer (COO): Oversees daily operations of the
company’s business units. Chief Marketing Officer
(CMO): Responsible for global marketing strategy and
branding. Chief People Officer (CPO): Manages HR
functions, employee engagement, and organizational
culture. Chief Innovation Officer (CIO): Focuses on
product innovation, sustainability, and research and
development.

3. Global Structure: Coca-Cola operates in a

decentralized global structure, divided into major
geographic business units: North America: The largest
business unit, with a strong focus on sales, distribution,
and marketing in the United States and Canada. Latin
America; Europe, Middle East & Africa (EMEA); Asia
Pacific Each region is managed by a Regional President
and a team of executives overseeing operations, sales,
and marketing.

4.Bottling Partners (Franchise System): Coca-Cola

uses a franchise system where it manufactures the
concentrate and syrup, while bottling partners handle
the production, distribution, and sale of finished
beverages. Coca-Cola Bottlers are independent

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companies or subsidiaries that operate under Coca-
Cola’s system, enabling the company to leverage local
market knowledge while maintaining global
consistency. - Major bottlers include Coca-Cola
FEMSA and Coca-Cola European Partners.

5. Corporate Strategy and Vision: Coca-Cola's

corporate strategy focuses on: Portfolio Diversification:
Expanding beyond soft drinks into water, tea, coffee,
juices, and functional beverages. Sustainability:
Committing to sustainable packaging, water
conservation, and reducing carbon footprint. The
company’s “World Without Waste” initiative aims for
100% recyclable packaging by 2030. Digital
Transformation: Leveraging digital technologies for
marketing, customer engagement, and supply chain
efficiency. Innovation: Developing new products based
on changing consumer preferences, such as low-sugar
and healthier beverages. Growth in Emerging Markets:
expanding in high-growth regions such as Africa, Asia,
and Latin America.

6. Corporate Culture: Coca-Cola emphasizes a

people-first culture, with a strong focus on diversity and
inclusion, empowering employees, and maintaining a

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customer-centric approach. The company also fosters
innovation, teamwork, and ethical business practices.

7. Performance Management: Coca-Cola uses

performance metrics such as: Sales Growth - Market
Share - Profit Margins- Sustainability Goals - Customer
and Employee Satisfaction.

8. Corporate Social Responsibility (CSR): Coca-

Cola has a robust CSR strategy, focusing on: Water
stewardship; Recycling and waste reduction;
Community programs focusing on health, education,
and environmental protection. The Coca-Cola
Company's management is structured to combine global
brand power with local execution, enabling it to remain
one of the most recognized and successful beverage
companies worldwide.

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 TECHNOLOGY
Coca Cola uses best available technology for the
following process
• Syrup Preparation
• Cleaning of empty bottles
• Filling of bottles
• Capping
• Labelling
• Quality checks
• Packaging or Casing
• Distribution

These all process is integrated with each other with help

of automatic machines which are automatically
maintained by computer tools or software like CAM
(Computer Aided Machine). Cleaning of bottles are
maintained by various critical steps like PSF Filtration,
ACF Filtration, 5 Micron Treatment, Chemical dosing,
Chlorination and RO Water Treatment. Latest
technology capping machine are used to maintain the
air pressure in a bottle. Well maintain labs in each
bottling plant to check the quality standards by taking
regular sample from each batch which on process.
Before filling, strength of bottle is check with the help
of pressure and Carbon Dioxide. Best possible transport
are used to maintain the RTM.

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 Employee Information

As of December 31, 2022, The Coca-Cola

Company had around 79,100 employees
worldwide. This was a 4.12% decline from 2022.
The Coca-Cola Company and its bottling partners
employ more than 700,000 people worldwide. The
company's global operating firm includes: A
corporate division based in Atlanta and Around
300 bottling partners worldwide.
The company's employees are located across six
continents, including North America, Asia, and
Europe.
The Coca-Cola Company's purpose is to refresh
the world and make a difference. They are
committed to offering people more of the drinks
they want while driving sustainable solutions.

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 SWOT ANALYSIS
Strength-
• Coca Cola is an extremely recognizable company.
Popularity is one of its superior strengths that are
virtually incomparable. Coca Cola is known very
well worldwide.
• Its branding is obvious and easily recognized. Things
like, logos and promos shown on t-
shirts, hats, and collectible memorabilia.
• Without a doubt, no beverage company compares to
Coca Cola's social popularity status. Some people buy
coke, not only because of its taste, but because it is
widely accepted and they feel like they are part of
something so
big and unifying.
• At the other end of the spectrum, certain individuals
choose not to drink coke, based solely on rebelling from
the world's idea that coke is something of such great
power. Overwhelming is the best word to describe Coca
Cola's popularity. It is scary to think that its popularity
has been constantly growing over the years and the
possibility that there is still room to grow.
• If you speak the words "Coca Cola", it would
definitely be recognized all around the world.

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 • Money is another thing that is strength of the
company. Coca Cola deals with massive amounts of
money all year. Like all businesses, they have had their
ups and downs financially, but they have done well in
this compartment and will continue to do well and
improve. The money they are earning is substantially
better than most beverage companies, and with that
money, they put back into their own company so that
they can improve.
• Another strength that is very important to Coca Cola is
customer loyalty. The80/20 rule comes into effect in
this situation. Eighty percent of their profit comes from
20% of their loyal customers. Many people/families are
extremely loyal to Coca Cola. It would not be rare to
constantly find bottles and cases of a product such as
coke in a house. It seems that some people would drink
coke religiously like some people would drink water
and milk. This is an improbable feat. Customers will
continually purchase these
products, and will probably do so for a very long time.
• If two parents were avid Coca Cola drinkers, this will
be passed down do their children as they grow loyal to
the company. With Coca Cola's ability to sell their
product all over the world, customers will continue to
buy what they know and what they like
Coca Cola products.

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Weaknesses-
Coca Cola is a very successful company, with limited
weaknesses. However, they do have a variety of
weaknesses that need to be addressed if they want to
rise to the
next level. Word of mouth is probably a strength and
weakness of every company. While many people have
good things to say, there are many individuals who are
against Coca Cola as a company, and the products in
which they produce. Word of
mouth unfortunately is something that is very hard to
control.
While people will have their opinions, you have to try
to sway their negative views. If bad comments and
views are put out to people who have yet to try Coca
Cola products, then that could produce a lost customer
which shows why word of mouth is a weakness.
Another aspect that could be viewed as a weakness is
the lack of popularity of many of Coca Cola's drinks.
Many drinks that they produce are extremely Popular
such as Coke and Sprite but this company has
approximately 400different drink types. Most are
unknown and rarely seen for available purchase. These
drinks do not probably taste bad, but are rather a result
of low profile or non-existent advertising. This is a
weakness that needs to be looked at when analysing

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their company. Another weakness that has been greatly
publicized is the health issues that surround some of
their products. It is known that a popular product like
coke is not very beneficial to your body and your
health. With today's constant shift to health products,
some products could possibly loose customers. This
new focus on weight and health could be a problem for
the product that are labelled detrimental to your health.
Opportunities-
Coca Cola has a few opportunities in its business. It has
many successful brands that it should continue to
exploit and pursue. Coca Cola also has the opportunity
to advertise its less popular products. With a large
income it has the available money to put some of these
other beverages on the market. This could be very
beneficial to the company if they could start selling
these other products to the same extent that they do with
their main products. Another opportunity that we have
seen being put to use before is the ability for Coca Cola
to buy out their competition. This opportunity rarely
presents itself in the world of business.
However, with Coca Cola’s power and success, such a
task is not impossible. Coca Cola has bought out a
countless number of drink brands. An easy way to turn
their profit into your profit is to buy out their company.
Even though this may cost a vast amount of money
initially, in the long run, if all goes to plan, it results in a
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large profit. Also, the company will no longer need to
worry about this product being part of the competition.
Brand recognition is the significant factor affecting
Cokes competitive position. Coca Cola is known well
throughout 90% of the world population today. Now
Coca Cola wants to get their brand name known even
better and possibly get closer and closer to 100%. It is
an opportunity that most companies will ever dream of,
and would be a supreme accomplishment Coca Cola has
an opportunity to continue to widen the gap between
them and their competitors.
Threats-
Despite the fact that Coca Cola dominates its market, it
still has to deal with many threats. Even though Coca-
Cola and Pepsi control nearly 40% of the entire
beverage market, the changing health-consciousness
attitude of the market could have a serious effect on
Coca Cola. This definitely needs to be viewed as a
dominant threat. In today's world, people are constantly
trying to change their eating and drinking habits. This
could directly affect the sale of Coca Cola's products.
Another possible issue is the legal side of things. There
are always issues with a company of such supreme
wealth and popularity. Somebody is always trying to
find fault with the best and take them down. Coca Cola
has to be careful with lawsuits. Health minister could
also be looked at as a threat. Again, some people may
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try to exploit the unhealthy side of Coca Cola's products
and could threaten the status and success of sales. Other
threats are of course the competition. Coca Cola's main
competition being Pepsi, sells a very similar drink.
Coca Cola needs to be careful that Pepsi does not grow
to be a more successful drink. Other product such as
juices, coffee, and milk are threats. These other
beverage options could take precedent in some people's
minds over Coca Cola's beverages and this could
threaten the potential success it presents again.

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 EFECTS IN ENVIRONMENT
Water pollution and ground water depletion:

92% of Coca-Cola’s water usage stems from their

agricultural supply chain and they rely on third party
validation and 2their supplier guiding principal audits to
ensure their compliance with Coca-Cola’s sustainability
requirements. Their ESG goals for 2030 with water
include; 100%regenerative water uses in all leadership
locations and advanced water efficiency improvements

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in water-stressed contexts. However, research shows
that they are far away from achieving most of these
goals and initiatives they have been proposing. 3In
2019, many villages in rural areas across India were
holding Coca-Cola responsible for aggravating a
drought that threatened groundwater supply. Coca-Cola
operates 58 water-intensive bottling plants in India.
Some of these plants are located in water crises zones
like the southern Indian village of Plachimada in Kerala
state, where recurrent droughts have dried up local
wells, forcing many residents to rely on water supplies
trucked in daily by the government. Coca-Cola’s
oppressive history with rural Indian communities’ dates
back to 2003 when Coca-Cola was offloading
cadmium-laden waste sludge as “free fertilizer” to tribal
farmers who live near the plant. Indian government
officials ordered the Mehdi Ganj plant closed in the
state of Uttar Pradesh in 2014, citing excessive
groundwater pumping. Coca-Cola’s response was that
“a small number of politically motivated groups” are
going after the company “for the furtherance of their
own anti-multinational agenda.” It denies that its
actions in India have contributed to depleting local
aquifers, and calls allegations “without any scientific
basis.” They have since undertaken a water replacement
program, but unusually dry monsoons highlight the
reality that water depletion continues to be a serious
issue. 4Coca-Colahired Atul Singh who was a key
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player in India during the groundwater controversy as
one of their group presidents and committed to
supporting the building of water infrastructure near
Coca-Cola plants. They were praised in the Washington
post as an example of a company that realised the
essentialism of sustainability to their business plan and
successfully tackled it.5In 2015, Coca-Cola announced
that it had reached water neutrality; meaning every drop
of water in each bottle was put back out by investing in
a water initiative. However, an article from6The Verge,
claims that there have been efforts within Coca-Cola
and its partners to engage in shifty water accounting
that would slash nearly half of the Water Footprint for
every half-Liter of Coke. By adopting “net green” water
use instead of “green” water use to measure water
footprint, they could subtract the amount of water
natural vegetation might need if a Coca-Cola
agricultural venture hadn’t replaced it. In situations
where pre-existing natural vegetation used more water
than the crop that replaced it, there was the opportunity
to reduce their overall water footprint despite industrial-
scale links to water pollution and other water crises.
The nearly 2billion litters of water Coca-Cola offset in
2015 barely cover its “operational water,” which is a
small percentage of its Water Footprint. When they say
returning “every drop,” they’re referring only to the
water that actually fits into each bottle or can of its
beverages, which takes 35 Liters of water to produce.
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This poses an important question on the distinction
between operational and total water use in relation to
water neutrality. Coca-Cola also faced allegations on
their ability to deliver on their promise to offset their
water usage as certain projects aren’t properly vetted to
ensure their claims are supported by science. In Mexico,
Coca-Cola and one of its bottlers financed forestry work
that included the digging of infiltration trenches meant
to ensure sufficient water to the saplings. Coca-Cola has
claimed to finance over 5 million trenches in national
parks and other forests around Mexico. However, these
projects have come under fire for causing damage to
some of the country’s most iconic national parks.
Conafor (the Mexican government’s forestry
commission) discontinued the use of these trenches as
scientific studies conducted showed that the practice did
not improve growing conditions, but increased erosion
and forest degradation instead. However, in Coke’s
replenishment report in April 2017, they continued to
count these discredited projects towards its initiatives to
offset water usage through 2023. Of the total 221.7
billion litters of water that Coca-Cola estimates it
resorted to nature worldwide in 2016, the Mexican
trench projects equal nearly 6 percent of its worldwide
replenishment claims and about 7.5 percent of its
worldwide watershed protection investments. Coke’s
press release heralded their success in achieving water
neutrality despite these accounting issues; claiming that
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the 191.9 billion litters returned “to nature “in 2015 had
allowed the company to achieve “balance” five years
ahead of schedule. Going by the one full Water
Footprint study Coca-Cola conducted, nearly 99 percent
of its water use is left unaccounted for; considering that
not all of the company’s offset projects actually “return”
water to nature, by their own admission. Other efforts
by Coca-Cola such as partnerships with The Nature
Conservancy (TNC) faced backlash as both parties
failed to disclose the total amount of money given to the
nonprofit to carry out conservation work; and provide
counsel to develop the methodology the company uses
for the questionable report Coca-Cola publishes
annually to share its water-related initiatives. Experts
such as Dutch scientist Arjen Hoekstra that have
worked with Coca-Cola have suggested that rather than
offsetting more water, it needs to get serious about
reducing the water needs of its products that includes
targets for their supply chains.

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Plastic Pollution:
Early 2018 Coca-Cola embarked on a new “World
Without Waste” initiative to tackle packaging;
describing its promise to use 50 percent recycled
content and to recycle “the equivalent” of 100 percent
of packaging by 2030, a bid, the company said, to usher
in a “circular economy.”

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According to an article published by Greenpeace
organization which is an independent global
campaigning network, 7brand audits and worldwide
cleanups showed Coca-Cola to be the world’s worst
plastic polluter for the third year in a row. As of
December 2020, no matter where you stand or walk,
even by the ocean, you are very likely to find Coke-
branded plastic posing a threat to our environment. 8A
significant portion of this waste is generated in Mexico
because the country is one of the largest Coca-Cola.
Due to an absence of efficient waste management
infrastructure, mismanaged plastic waste is often
burned in open dumps in developing Nations. Estimates
of the annual emissions just from mismanaged plastic
waste created by Coca-Cola is estimated to be 2.5
million metric tons across just six nations (Nigeria,
China, Brazil, The Philippines, Mexico, and India). This
is considerably higher than its rival PepsiCo. Coca-Cola
has also been accused of announcing splashy packaging
pledges, only to abandon them later, a charge
reminiscent of the company’s water neutrality work a
decade ago, when Coca-Cola assessed the Water
Footprint of its PET plastic bottles but never moved
forward with offsetting water in its packaging. The
company’s sustainability goals are also noticeably weak
in addressing the urgency that is the climate crisis in
comparison to other industry giants such as McDonald’s
who plans to make 100 percent of its packaging with
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renewable, recycled, or certified sources by 2025. For
many years, Coca-Cola and other consumer goods
companies have relied on the myth of recycling to avoid
responsibility for this pollution. They have over
exaggerated the effectiveness of recycled content as a
way to continue perpetuating a culture of over-reliance
on harmful single-use plastics. This puts the
responsibility on consumers to clean up their trash,
while refusing to recognize that their plastic problem is
beyond being solved by recycling or
clean up initiatives.

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 GOALS
Our goals at Coca Cola involve both financial and non-
financial targets that we will be striving for. We know that it is
vital to list out our goals and planed route of action to
complete these goals. First off, the non-financial goals, we
aim to make Coca Cola appear healthier and lower risk. Coca
Cola has received a bad reputation that is not fully justified.
We have many other products that are healthy and it is our
goal to advertise these products and make them more popular
so the people can be satisfied. Also, we will be looking to
replace coffee. Obviously, we are not looking to replace it
completely but rather promote the energy side of some of our
beverages and let it be known that some our products can
have the same effect that coffee has. Advertising more is
something else that we will be looking to do. Many people are
unaware of everything we have going on at Coca Cola and we
aspire to spread the knowledge so that more people can enjoy
what we have to offer. Furthermore, we set as a goal for the
world to know why Coke is better than Pepsi and thus strive
to put this in the minds of society so they can purchase our
product more often. One financial goal that we are setting is at
least 100% sales increase over the next two years targeted for
our lesser-known products. This fits in to our other goal of
constantly increasing profit and financially growing as a
company.

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Consumer Relation and Civic Environment

After Martin Luther King Jr. won the 1964 Nobel Peace
Prize, plans for an interracial celebratory dinner in still-
segregated Atlanta were not initially well supported by
the city's business elite until Coca-Cola intervened.

J. Paul Austin, the chairman and

CEO of Coca-Cola, and Mayor Ivan Allen summoned
key Atlanta business leaders to the Commerce Club's
eighteenth-floor dining room, where Austin told them
flatly, 'It is embarrassing for Coca-Cola to be located in
a city that refuses to honour its Nobel Prize winner. We
are an international business. The Coca-Cola Company
does not need Atlanta. You all need to decide whether
Atlanta needs the Coca-Cola Company.' Within two
hours of the end of that meeting, every ticket to the
dinner was sold.

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 Total Turnover
Coca-Cola's total revenue for the twelve months ending
June 30, 2024, was approximately $46.47 billion, which
represents a 5.27% increase compared to the previous
year. For the full year 2023, Coca-Cola's revenue was
$45.75 billion, a 6.39% increase from 2022.

This steady growth reflects Coca-Cola's strategy of

optimizing pricing and expanding in emerging markets
like India and Brazil, along with a focus on core brands
like Coca-Cola Zero Sugar, which saw increased sales.

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 Conclusion

• The Coca-Cola Company has built internal and

external structures to support the delivery of
its business goals.
• The regional structure is the best way of supporting
this growth, allowing attention to local
requirements while at the same time building on a
clear strategic direction from the centre.
• A culture of innovation, teamwork and partnership
means that the Company has a firm foundation of
relationships and open communication channels on
which to build its growth.
• It gave good amount of exposure mainly because
after being trained, trainees were given an
opportunity to carry out the process their selves.
• Good understanding of behaviour of customers
when placed in different situations.

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 Bibliography
1. Pendergrast, Mark. For God, Country, and Coca-
Cola: The Definitive History of the Great American
Soft Drink and the Company That Makes It. Basic
Books, 2000.
• This book provides a comprehensive history of
Coca-Cola, including its cultural, economic, and
social impact from its inception to modern times.
2. Allen, Frederick. Secret Formula: The Inside
Story of How Coca-Cola Became the Best-Known
Brand in the World. Open Road Media, 1994.
• Allen's book delves into the corporate history of
Coca-Cola and reveals insights into its marketing
strategies, business growth, and development into a
global brand.
3. Isdell, Neville, and David Beasley. Inside Coca-
Cola: A CEO's Life Story of Building the World's
Most Popular Brand. St. Martin’s Press, 2011.
• Written by a former CEO, this memoir covers the
global expansion of Coca-Cola and the challenges
of running one of the world's largest companies.
4. Bartow J. Elmore. Citizen Coke: The Making of
Coca-Cola Capitalism. W. W. Norton & Company,
2015.

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• Elmore explores the environmental and economic
impact of Coca-Cola's supply chain and provides a
critical look at the company's business model.
5. Ted Ryan and the Coca-Cola Company. Coca-
Cola: The First Hundred Years. Coca-Cola
Company, 1986.
• This official corporate publication by Coca-Cola
presents an illustrated history of the company,
focusing on key milestones and achievements.

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 Reference
• www.researchgate.net/publication
• www.slideshare.net/slideshow
• www.scribd.com

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