PRINCIPLES AND PRACTICES OF MANAGEMENT

CCDMS1101C
L T P Credit External Theory Marks : 60
3 1 0 4 Internal Marks : 40
Time: 3 hours Total Marks : 100

Course Objectives:
The objective of this course is to expose the students to basic concepts of management and to enable them to gain
appreciation for emerging ideas, techniques, procedures and practices in the field of management.

Course Outcomes:
After completing the course, students would be able to:
CO1: Learn basics of management, management approaches and contemporary issues.
CO2: Understand planning, strategies, policies and decision making.
CO3: Knowledge of organizing function, organizational structures and design, and leadership.
CO4: Explore concept of motivation and control as managerial function.

Course Contents:
Unit ‐I: Introduction – nature and process of management, principles and functions of management, basic
managerial roles and skills, approaches to management – classical, human relations and behavioural, systems and
contingency approaches; contemporary issues and challenges.

Unit‐II: Planning and decision making – concept, purpose and process of planning, types of plans, strategic planning,
tactical planning and operational planning, goal setting, MBO; decision making – nature and process, behavioural
aspects of decision making, forms of group decision making in organizations.

Unit‐III: Organizing and leading: elements of organizing – division of work, departmentalization, distribution of
authority, coordination; organization structure and design; leadership – nature and significance, leadership styles,
behavioural and situational approaches to leadership.

Unit‐IV: Motivation; concept and nature; need hierarchy and ‘motivation-hygiene’ theories of motivation
Management control – nature, purpose and process of controlling, kinds of control system, prerequisites of effective
control system, controlling techniques.

Suggested Readings:
1. Pravin Durai, Principles of Management, Pearson Education.
2. Robbins, S.P., Coulter, M., Cenzo, D., Fundamental of Management, Pearson Education.
3. Griffin, Ricky W, Management, Biztantra.
4. Bhatt: Management, Oxford University Press.
5. Rao, VSP, Management, Excel Books.
6. Stoner, Freeman and Gilbert, Jr. Management, Pearson Education.
7. Weihrich, Heinz and Harold Koontz, Management: A Global Perspective, McGraw Hill Education.
8. Daft, Management, Cengage Learning.

Note:
Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions
in all selecting at-least one question from each unit.

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 FINANCIAL ACCOUNTING
CCDMS1103C

L T P Credit External Theory Marks : 60

3 1 0 4 Internal Marks : 40
Time: 3 hours Total Marks : 100

Course Objectives:
The main objective of this course is to promote an in-depth understanding the fundamentals of financial accounting
concepts and practice as well as to enhance users’ ability to apply such concepts to make better-informed managerial
decisions.

Course Outcomes:
After completing the course, students would be able to:
CO1: Understand the basics of financial accounting and journaling.
CO2: Prepare ledger and trial balance for business organizations.
CO3: Learn the basics of depreciation and methods of depreciation.
CO4: Describe final accounts and accounting for non-profit organizations.

Course Contents:
Unit ‐I: Financial Accounting: Concept, importance, objectives, process and limitations of Accounting. Accounting
Principles–Accounting Concepts and Accounting Conventions.

Unit‐II: Journal: Concept of Journalizing, Rule of debit and credit applicable to different type of business transactions
and types of accounts. Ledger: Meaning, rules regarding posting and comparison between Journal and ledger.

Unit‐III: Trail Balance: Meaning and importance of trial balance, Posting and Preparation of trial balance.
Depreciation: Meaning causes, accounting procedure, methods of computing depreciation – straight line method and
diminishing balance method.

Unit‐IV: Final Accounts without adjustments: Trading account, profit & loss account and balance sheet. Receipt &
payment account, Preparation of Balance sheet for non‐profit organizations.

Suggested Readings:
1. Dhamija, S. Financial Accounting for Manager, Pearson Education.
2. Maheshwari, S.N. and Maheshwari, S.L.; Accounting for Managers, Vikas Publishing House.
3. Gupta R.L. and Radhaswamy M.; Financial Accounting, Sultan Chand and Sons.
4. Ramachandran, N. & Kakani, R.K.; Financial Accounting for Management, McGraw Hill Education.
5. P.C Tulsian, Financial Accounting, Pearson Education.
6. Shukla M.C., Grewal T.S. and Gupta S.C.; Advanced Accounts, S. Chand and Company.
7. Narayanaswamy, R.; Financial Accounting ‐ A Managerial Perspective, PHI Learning.
8. Gupta, Ambrish; Financial Accounting for Management: An Analytical Perspective, Pearson Education.
9. Monga J.R., Ahuja Girish and Sehgal Ashok: Financial Accounting, Mayur Paper Back.

Note:
Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions
in all selecting at-least one question from each unit.

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 MANAGERIAL ECONOMICS
CCDMS1105C
L T P Credit External Theory Marks : 60
3 1 0 4 Internal Marks : 40
Time: 3 hours Total Marks : 100

Course Objectives:
The objective of this course is to acquaint students with the basic concepts of microeconomics. Students will be able
to develop an understanding of various concepts and theories of microeconomics and will also learn to apply these
theories for better business decision-making.

Course Outcomes:
After completing the course, students would be able to:
CO1: Understand the basic concepts of micro economics.
CO2: Gain insight into concepts of demand and consumer behavior.
CO3: Illustrate production and cost analysis.
CO4: Describe different market structures and pricing mechanism.

Course Contents:
Unit ‐I: Nature, Scope and Significance of Microeconomic; Micro & Macro Economics; Evolution of Economic
Theories: An Overview; Concept of Equilibrium- Static and Dynamic, Central Problems of an Economy, Objectives of a
Firm.

Unit‐II: Theory of Demand: Meaning, Law of Demand, Types of Demand, Determinants of Demand; Elasticity of
Demand, Measurement of Elasticity of Demand and its Implications in Decision-Making Process; Introduction to
Demand Forecasting; Analysis of Consumer Behaviour: Cardinal and Ordinal Utility Approach

Unit‐III: Production and Cost Analysis: Meaning of Production; Production Function, Least Cost Combination of
Inputs; Returns to Factor and Returns to Scale; Economies of Scale: Internal and External; Cost Concepts: Theory of
Cost in Short and Long Run.

Unit‐IV: Market structure: Perfect Competition, Features, Determination of price under perfect competition;
Monopoly: Feature, Pricing under monopoly, Price discrimination; Oligopoly: Features, Kinked demand Curve,
Cartels, Price leadership; Monopolistic Competition: Features, Pricing Under monopolistic competition, Product
differentiation; Price and Non-Price Competition.

Suggested Readings:
1. Ahuja, H.L, Advanced Economic Theories-Microeconomic analysis, S.Chand.
2. Agarwal, Vanita, Managerial Economics, Pearson Education.
3. Salvatore, Dominick, Theory and Problems of Microeconomics Theory, McGraw Hill Education.
4. Pindyck, R., Rubinfeld, D, Microeconomics, Pearson Education.
5. Samuelson, Paul, Microeconomics, McGraw Hill Education.
6. Keat, Paul G., Managerial Economics: Economic Tools for Today's Decision Makers, Pearson Education.
7. Hirschey, Mark, Managerial Economics: An Integral Approach, Cengage Learning.

Note:
Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions
in all selecting at-least one question from each unit.

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 BUSINESS COMMUNICATION-1
AEDMS1101C

L T P Credit External Theory Marks : 60

2 0 0 2 Internal Marks : 40
Time: 3 hours Total Marks : 100

Course Objectives:
To provide an overview of verbal, non-verbal and written communication to the students for making
them effective managers

Course Outcomes:
After completing the course, students would be able to:
CO1: Have knowledge regarding basics of business communication and barriers to communication. CO2: Learn
listening skills, oral communication, and non-verbal communication.
CO3: Describe written communication, memos, notices, and circulars.
CO4: Illustrate report preparation, brochures, meetings and curriculum vitae.

Course Contents:
Unit ‐I: Business Communication: Nature and process, factors of communication, forms of communication,
importance of communication in business,

Unit‐II: Communication networks, communication barriers, overcoming barriers to communication.

Unit‐III: Communication Skills: Listening skills - process of listening, barriers to listening, overcoming listening
barriers

Unit‐IV: Reading skills, oral communication, non-verbal communication.

Suggested Readings:
1. Koneru, Arun, Professional Communication, McGraw Hill Education.
2. Mehra, Payal, Business Communication for Managers, Pearson Education.
3. Sethi, A. and Adhikari,B., Business Communication, McGraw Hill Education.
4. Chaturvedi and Chaturvedi, The Art and Science of Business Communication, Pearson Education.
5. Verma, Shalini, Business Communication: Essential Strategies for Twenty-first Century Managers, Vikas
Publishing House.
6. Sinha, K.K., Business Communication, Taxmann Publication.
7. Rai, Urmila and S.M. Rai, Business Communication, Himalaya Publishing House.

Note:
Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions
in all selecting at-least one question from each unit.

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 DIGITAL FLUENCY
AEDMS1103C

L T P Credit External Theory Marks : 50

1 - 2 2 Internal Marks : 25
Time: 3 hours External Practical Marks : 25
Total Marks : 100
Course Objectives:
This paper will help the students to learn the basic of computer system, hardware, software and its applications.

Course Outcomes:
After completing the course, students would be able to:
CO1: Understand basics of computer system and classification of computer memory.
C02: Learn about number system and its conversion methods, input devices and output devices.
CO3: Illustrate about software, writing algorithm, designing flowcharts, decision trees and decision tables.
CO4: Describe the concepts of multimedia and impact of computers in different areas.

Course Contents:
Unit ‐I: Introduction to Computer: Definition, Characteristics, Generation of Computers, Capabilities and Limitations;
Basic Components of a Computer System‐Control Unit, ALU, Input/output functions and characteristics; Memory:
Introduction, Classifications; Storage units

Unit‐II: Software and its classification: Introduction to Operating System and its functions; Software and its different
types; Programming Languages Types and characteristics; Compiler, Interpreter and Assembler

Unit‐III: Computer Networks: Evolution, Advantages, types of computer networks, Basic components of computer
networks, Internet: Concept, features, how it works, Internet applications in business

Unit‐IV: Introduction to multimedia: concept, components, uses and advantages, Tools of multimedia, Impact of
computers on society, education, business, entertainment, etc., Health issues in use of computers.

Suggested Readings:
1. Dhunna, Mukesh and Dixit, J. B., Information Technology in Business Management, University Science Press,
New Delhi.
2. ITL ESL, Introduction to Information Technology, Pearson Education
3. Norton, Peter, Introduction to Computers, Pearson Education.
4. Leon & Leon, Introduction to Computers, Vikas Publishing House.
5. Rajaraman, V., Fundamentals of Computers, PHI Learning.

Note:
Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions
in all selecting at-least one question from each unit.

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 ENVIRONMENTAL SCIENCE AND SUSTAINABILITY
VADMS1101C
L T P Credit External Theory Marks : 60
2 0 0 2 Internal Marks : 40
Time: 3 hours Total Marks : 100

Course Objectives:
The objective of this course is to sensitize towards the overall business environment within which organization has to
function and to provide insight to students of its implication for decision making in business organizations.

Course Outcomes:
After completing the course, students would be able to:
CO1: Understand the basic concepts of environmental studies and role of an individual in conservation of natural
resources.
CO2: Know about the ecosystems, types of pollution and preventive measures.
CO3: Illustrate the social issues for sustainable development.
CO4: Learn about the environmental legislation.

Course Contents:
Unit ‐I: Environmental studies – Nature, scope and importance, natural resources – renewable and non- renewable
resources, use and over-exploitation/over-utilization of various resources and consequences; role of an individual in
conservation of natural resources; equitable use of resources for sustainable lifestyles.

Unit‐II: Ecosystems – concept, structure and function of an ecosystem; energy flow in the ecosystem; ecological
succession; food chains, food webs and ecological pyramids; various types of ecosystem – forest ecosystem, grassland
ecosystem, desert ecosystem, aquatic ecosystems, Environmental Pollution – Definition, cause, effects and control
measures of different types of pollutions, role of an individual in prevention of pollution.

Unit‐III: Social issues and the environment – Sustainable development, urban problems related to energy, water
conservation, rain water harvesting, watershed management; resettlement and rehabilitation of people, its problems
and concerns; climate change, global warming, acid rain, ozone layer depletion, Wasteland reclamation,
consumerism and waste products.

Unit‐IV: Environmental legislation – Environment Protection Act. Air (prevention and control of pollution) Act. Water
(prevention and control of pollution) Act, Wildlife Protection Act, Forest Conservation Act, Issues involved in
enforcement of environmental legislation, public awareness.

Suggested Readings:
1. Basak P.C., Environmental Studies, Pearson India Education Services Pvt. Ltd., Noida
2. Nath Manju, Environmental Studies, Pearson India Education Services Pvt. Ltd., Noida
3. Rajagopalan R, Environmental Studies, Oxford University Press, New Delhi.

Note:
Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt five questions
in all selecting at-least one question from each unit.

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 English for Technical Writing (Theory)
BTech Ist year(Common for all branches) & BBA
w.e.f session 2024-25
Course Code : HSMC-01
Course Title : English for Technical Writing
Number of Credits : 4 (L: 3, T: 0, P: 2)
Course Category : Humanities & Social Science
Courses
Course Objectives:
1. To provide learning environment to practise listening, speaking, reading and
writing skills
2. To assist students carry on the tasks and activities through guided instructions and materials
3. To effectively integrate English language learning with employability skills and training
4. To apply techniques of writing skills in technical writing, through real life examples

Course Outcomes:
1. Enabling students become effective and successful communicators in social,
academicand professional lives
2. Equipping them with basic skills to excel in Technical Writing
3. Enabling them speak correct and acceptable English so that they have
communicativeintelligibility within and outside their country
4. Write effective reader-friendly technical documents in good English

Course Content:
Unit I: Vocabulary Building
Synonyms, antonyms and standard
abbreviationsOne Word Substitution (List
attached)
Commonly used idioms in English and Phrasal Verbs (List
attached) Foreign words/expressions commonly used in English
(List Attached)

Unit- II: Basic Writing Skills

Sentence Structures
Use of clauses in sentences
Punctuation
Creating coherence and learning parallelism
Organizing principles of paragraphs in
documents
Unit III : Identifying Common Errors in Writing
Subject-verb
agreement Noun-
pronoun agreement
Misplaced modifiers
Articles
Prepositions
Tenses and
Connectives
Relative Clauses
Doing away with Redundancies
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 Unit-IV: Reading Practices and Technical Writing

a) ”Uncle Podger Hangs the Picture” by Jerome K. Jerome

https://www.rssenglishworld.com/2023/03/uncle-podger-hangs-
picture-by-jerome-k.html
b) “The Lottery Ticket” by Anton
Checkov
https://www.classicshorts.com/st
ories/lottery.html
c) “ The Son” by Hermann Hesse
https://www.ereadingworksheets.com/short-
stories/the-son/the-son.pdf
d) “ The Secret of Work” by Swami Vivekananda
https://www.ramakrishnavivekananda.info/vivekananda/
volume_1/karma-yoga/secret_of_work.htm
e) Summarizing and Précis Writing
f) Techniques for writing emails, notices, circulars and business letters
g) Writing of Business Reports
h) Writing of Statement of Purpose (SOP)

Sample List of Assignments:

1. Write an email to a faculty requesting to work under them as research

interns, ensuring clarity, proper etiquette, precision and concise and
effective communication.
2.Write a precise and accurate technical description of an engineering
component, system or process, focusing on clarity and attention to
detail.
3.Prepare a report that identifies and analyzes an engineering problem,
proposes potential solutions, and recommends the best course of
action
4. Write critical summaries of the literary texts mentioned from (a) to (d) in the Unit-IV

Recommended Readings:

1. Kul Bhushan Kumar, Effective Communication Skills, Khanna Book Publishing, 2022.
2. Michael Swan, Practical English Usage. OUP, 1995.
3. Nitin Bhatnagar and Mamta Bhatnagar, Communicative English for Engineers
and Professionals, Pearson Education,2013.
4. M. Ashraf Rizvi, Effective Technical Communication. Mc Graw Hill Education, 2014.
5. William Zinsser, On Writing Well. Harper Resource Book. 2001
6. L.A Hill,A Guide to Correct English.London,OUP,1965
7. Sanjay Kumar and Pushp Lata, Communication Skills. Oxford University Press. 2011.
8. Exercises in Spoken English. Parts. I-III. CIEFL, Hyderabad. Oxford University Press.
9. Saumya Sharma. Common Errors in Everyday English, OUP, 2017.
10. Common Errors in English and How to Avoid Them, Harper Collins Publishers, 2013

8
11. Shalini Verma, Technical Communication for Engineers. Vikas Publishing House, 2015
12. The Pitman Book of Synonyms & Antonyms, Fifth Edition,a.h. wheeler &
co.,(p)limited,1971.

Alternative NPTEL/SWAYAM Course:

Sr. no NPTEL Course Name Instructor Host Institute
1. Speaking Effectively Prof. Anjali Gera Roy IITKGP
2. English Language For Competitive Prof. Aysha Iqbal IIT MADRAS
Exam
3. Technical English For Engineers Prof. Aysha Iqbal IIT MADRAS
Scheme of End Semester Examination (Major Test):

1. The duration of examination will be three hours.

2. Nine questions of 15 marks each will be set, out of which the
examinees will have toattempt five questions.
3. First question of 15 marks will be compulsory. It will cover all
the four units of thesyllabus. The question will have sub- parts
with marks assigned against each.
4. Question No 02 to 09 will be set from the four units of the syllabus --
- two from each unit of 15 marks each. The nature of the questions
in each unit will depend upon the nature of content therein.
Examinees will have to attempt four more questions, selecting one
from each unit. The questions may have parts.

9
 PERSONALITY DEVELOPMENT (PD): Syllabus
It is a non-credit course
Credit: 0 External Theory Exam: 30
Internal: 20
Course Objectives:
The objective of this course is to expose the students to basic concepts of personality development and
to enable them to gain practical exposure and acquiring skill in personality development.
Course Outcomes:
After completing the course, students would be able to:
CO1: Learn basics of personality development
CO2: Understand and concept of success and failurethe and motivation
CO3: Exposure to attitude Knowledge
CO4: Understanding the concept of motivation

UNIT I Introduction to Personality Development

The concept of personality - Dimensions of personality – Theories of Freud & Erickson-Significance of
personality development.

UNIT-II Success and Failure

The concept of success and failure: What is success? - Hurdles in achieving
success - Overcoming hurdles - Factors responsible for success – What is failure - Causes of failure.
SWOT analysis.

UNIT III Attitude

Attitude - Concept - Significance - Factors affecting attitudes - Positive attitude – Advantages –Negative
attitude- Disadvantages - Ways to develop positive attitude - Differences between personalities having
positive and negative attitude.

UNIT-IV Motivation
Concept of motivation - Significance – Internal and external motives -Importance of self- motivation-
Factors leading to de-motivation

Text Books:
1. Hurlock, E.B (2006). Personality Development, 28th Reprint. New Delhi: Tata McGraw Hill.
2. Stephen P. Robbins and Timothy A. Judge(2014), Organizational Behavior 16th Edition: Prentice Hall.

Reference Books:
1. Andrews, Sudhir. How to Succeed at Interviews. 21st (rep.) New Delhi.Tata McGraw-Hill 1988.
2. Heller, Robert.Effective leadership. Essential Manager series. Dk Publishing, 2002
3. Hindle, Tim. Reducing Stress. Essential Manager series. Dk Publishing, 2003
4. Lucas, Stephen. Art of Public Speaking. New Delhi. Tata - Mc-Graw Hill. 2001
5. Mile, D.J Power of positive thinking. Delhi. Rohan Book Company, (2004).
6. Pravesh Kumar. All about Self- Motivation. New Delhi. Goodwill Publishing House. 2005.
7. Smith, B . Body Language. Delhi: Rohan Book Company. 2004

Note:
Examiner will set eight questions in all, selecting two questions from each unit. Students will attempt
five questions in all selecting at-least one question from each unit.

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