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Market Research Presentation

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24 views17 pages

Market Research Presentation

Uploaded by

carolitalucin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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PRESENTATION OF

QUALITATIVE RESEARCH
Anthony Rivera G.
Richard Nogales D.
Market research Snaycer Campoverde C.
Valeria Rivera Z.
MARKET RESEARCH: ADIDAS
This presentation summarizes the findings of a market
research study conducted to understand consumer
perceptions of Adidas in Ecuador. The study aimed to
identify key motivators for purchasing sportswear, assess
consumer opinions on Adidas's brand image, and gather
insights on how to improve Adidas's market share in the
country.
PRODUCT
Adidas is renowned for its high-performance sneakers,
blending innovative technology with stylish designs. Their
sneakers offer exceptional comfort, durability, and
support, catering to athletes and casual wearers alike.
Adidas consistently incorporates cutting-edge features
and sustainable materials in their footwear.

PROBLEM

Inventory management has been a recurring problem for


Adidas, with difficulties in balancing supply and demand. This
has resulted in excess inventory and unsold products,
negatively affecting profitability.
WOMEN'S
FOCUS GROUP
Quality, comfort and style
WHAT ARE THE MAIN Quality material
FACTORS YOU CONSIDER Sizes and colors
WHEN DECIDING TO BUY Location
ADIDAS SNEAKERS? The reason
HOW OFTEN DO YOU BUY ADIDAS
SNEAKERS AND HOW DOES PRODUCT
AVAILABILITY AFFECT YOUR PURCHASING
DECISION?

The highest frequency


among all is once or twice
a year.
HAVE YOU EVER
Model=size
EXPERIENCED
DIFFICULTIES
FINDING THE
MODEL OR SIZE OF
ADIDAS SNEAKERS?
HOW DOES SEEING SNEAKER
MODELS ON SALE OR WITH
DISCOUNTS INFLUENCE
YOUR PURCHASING
DECISION?
It is a factor that greatly influences
when purchasing sneakers. They are
attractive
WHAT WOULD YOU
IMPROVE IN THE
ADIDAS SNEAKER
PURCHASING PROCESS
TO ENSURE BETTER
INVENTORY
MANAGEMENT AND
Personalized notifications CUSTOMER
Better inventory management SATISFACTION?
MEN'S FOCUS
GROUP
HOW IMPORTANT IS THE
Longevity
DURABILITY OF ADIDAS Performance
SNEAKERS COMPARED TO Customer Satisfaction
STYLE?
Result 1 Result 2 Result 3
20

HOW MUCH DO OTHER


15
USERS' REVIEWS
INFLUENCE YOUR
DECISION TO
10

5
PURCHASE ADIDAS
SNEAKERS?
0
influence 1 influence 2 influence 3
DO YOU PREFER TO
BUY ADIDAS SNEAKERS
DIRECTLY FROM THEIR
WEBSITE, IN PHYSICAL
STORES OR FROM
OTHER ONLINE
RETAILERS? BECAUSE?
The mayority answer that they
prefer buying in the store . By the
reason, to get the correct size of the
shoe.
HOW IMPORTANT IS
ADIDAS CUSTOMER
SERVICE TO YOU
WHEN DECIDING TO
BUY THEIR
PRODUCTS?
Most of the people answer the
positive customer service that
Adidas has , make them buy their
shoes
HOW WOULD YOU
RATE THE QUALITY-
PRICE RATIO OF
ADIDAS SNEAKERS
AND WHAT
CHANGES WOULD
They would not change anything.
YOU LIKE TO SEE IN
THIS REGARD?
CONCLUSION
THANK YOU SO
MUCH

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