METHODIST UNIVERSITY OF COTE D’IVOIRE

SYLLABUS DU COURS

Année universitaire 2022-2023

TITRE DU COURS

Semestre 2ème

Code : (ECUE)

Type : TD

Volume horaire : 16H

Niveau du cours : Licence 2

Filière ou UFR : Sciences Economiques et Gestion

UE de rattachement

Code UE

Parcours

Nombre de crédit :

Nom de l’enseignant : Dr KLOUAMI

Grade : Maitre-Assistant des Universités

Emploi : Enseignant-Chercheur, professeur de langue étrangère.

Employeur : UAO (Université Alassane Ouattara)

Email ou courriel : klouamipatrick@gmail.com

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Contacts : 07 07 11 16 17/ 01 01 56 27 42/ 05 45 42 11 00

LES OBJECTIFS DU COURS

This curriculum is due to provide bases and skills in using legal terminologies. It aims at reaching the
following objectives :

General objectives : students should be able to :

-Enlarge their knowledge of special english for law terms

-Enhance their skills of comprehension, writing, reading and speaking

-Develop their communicative abilities in judicial professional aspects

Specific objectives : Students should be able to :

-Define and assess the notion ‘‘management’’ with its process and cycle in an appropriate context

-Get acquainted and impregnated with management vocabulary and principles

-Explain various types of management and their scope

-Discuss importance and need of technical english for management

LES PRE-REQUIS

CONTENU DU COURS

UNIT 1 : INVESTING IN BUSINESS

UNIT 2 : BUSINESS AND THE PRODUCTION OF UTILITY

UNIT 3 : MARKETING, MARKET AND COMPETITION/ INFLATION AND COMPETITION

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PROGRAMME DU COURS

NB : Every single lesson is preceded with a learning situation

-Numéro de -Chapitre de cours

séance

-Nombre d’heures

Class first -UNIT 1 : INVESTING IN BUSINESS

Tutorial 1 : Finance and investment

04hours - Gap filling (Finance and investment)

-Targeting correct answers (Investing)

Class second Tutorial 2 : Banking and stock market

-Vocabulary check

04 hours -Reading comprehension (stock market)

Class third UNIT 2 : BUSINESS AND THE PRODUCTION OF UTILITY

Tutorial : Production

4hours -Vocabulary check

- Spotting right terms (Utility)

Class fourth UNIT 3 : MARKETING, MARKET AND COMPETITION

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Tutorial 4a : Market

4hours -Targeting right answers

-Supply and demand

Tutorial 4b : Inflation and competition

-Discussion inflation first in pairs and then in horse-shoe groups

-Production phase

-Translation

EXIGENCES DU COURS : We have to meet with some of the requirements to this class :

-Every single student has to get involved in the construction of his own knowledge. He will participate
in class discussions, make presentation, do home, class groups and single works.

-They will partake to the final exam.

-The teacher can resort to additional grammar, vocabulary or semantic structure necessary to the
comprehension of this course.

METHODES ET STRATEGIES PEDADOGIQUES

Students’ centered learning/ peer corrections/ class presentations of class group or individual works/
beckoning on students to rephrase their comprehension.

LANGUE D’ENSEIGNEMENT

Anglais

MODALITES D’EVALUATION
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-Oral expression during courses

-Groups works to be presented in class

-Homeworks

-Final exam

BIBLIOGRAPHIE

 BILBROUGH, N.
Situational Dialouges
2007 - Cambridge University Press - Cambridge
In-text: (Bilbrough, 2007)
Your Bibliography: Bilbrough, N., 2007. Situational Dialouges. Cambridge: Cambridge University Press.

BOJOVIĆ, M.
Teaching Foreign Language for Specific Purposes: Teacher Development
2012 - Serbia
In-text: (Bojović, 2012)
Your Bibliography: Bojović, M., 2012. Teaching Foreign Language for Specific Purposes: Teacher Development.

BROWN, J. D.
The Elements of a Language Curriculum.
1995 - Heinle & Heinle - USA
In-text: (Brown, 1995)
Your Bibliography: Brown, J., 1995. The Elements of a Language Curriculum.. USA: Heinle & Heinle.

CANDLIN, C.
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Syllabus design as a critical process

1984 - ELT Documents
In-text: (Candlin, 1984)
Your Bibliography: Candlin, C., 1984. Syllabus design as a critical process. ELT Documents, 118, pp.29-46.

CARVER, D.
Some propositions about ESP
1983 - The ESP Journal
In-text: (Carver, 1983)
Your Bibliography: Carver, D., 1983. Some propositions about ESP. The ESP Journal, 2(2), pp.131-137.

DUDLEY-EVANS, T. AND ST. JOHN, M.

Developments in ESP: A multi-disciplinary approach
1998 - Cambridge University Press - Cambridge
In-text: (Dudley-Evans and St. John, 1998)
Your Bibliography: Dudley-Evans, T. and St. John, M., 1998. Developments in ESP: A multi-disciplinary approach.
Cambridge: Cambridge University Press.

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ENGLISH FOR MANAGEMENT (Licence 1)

UNIT 1: INVESTING IN BUSINESS

TD1: finance and investment

WORKSEET (Students)
Class objective: at the end of this class, the students should be able to talk about basic notions
of finance and explain the investment system.

Finance involves the 1…… of money. All businesses must have enough 2….. on hand to pay
their 3……, and for-profit businesses seek extra capital to expand their operations. In some
cases, they 4… … long-term capital by selling 5…… in the company. Other common
financial activities include 6……, monitoring, and collecting on credit or 7……. and ensuring
that customers pay bills on time. The financial division of any business must also establish a
good working relationship with a bank. This is particularly important when a business wants
to obtain a loan.

Activity 1: vocabulary check

Fill in the gap with the suitable word

A) loans; B) ownership; C) granting ; D) capital ; E) bills; F) management; G) raise, H)

product;

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Answer 1…… 2…………3…………4…………5…………6…………7…………

Activity 2: reading comprehension

Investing

Stocks, bonds, and other investments are ultra-useful financial tools that allow investors (or
anyone who's willing to make educated, cash-backed financial decisions) to increase their
worth and become part of today's fast-moving business landscape.

Stocks are pieces of ownership of publically traded companies that clients purchase with the
hopes of turning a profit, and (ideally) after conducting much research as to a company's
revenues, business model, and more. Stocks are purchased through the stock exchange, and
specifically, through a stockbroker, brokerage
firm, or licensed trading website.

Shares of a company are always being bought and sold by individuals, and accordingly,
there's never any delay in processing a transaction. A company's stock price will conceivably
rise following positive reports and profit data, and as a result, individuals who purchased a
stock at a lower price will benefit from this price increase (as the shares they bought will each
be worth more). Some stocks also pay dividends, or small, scheduled payments, to clients.

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Bonds are essentially pieces of debt purchased by clients in exchange for interest.
Government bonds can be bought for set prices, and after they've matured, investors can claim
more money than they input initially; their benefit is obvious, and for the government, the
perk of having liquid cash is significant. Corporate (company-issued) and municipal (state or
local-government-issued) bonds similarly provide short-term cash for the issuers and long-
term boosts for investors. As was indicated, however, many bonds cannot be freely backed
out of (as stocks can), and investors who sell before maturation will be subjected to penalties
of varying severity. Investing smartly in stocks and bonds is a great way to increase one's
worth, plan for retirement, and play an active role in the financial landscape.

COMPREHENSION QUESTIONS
1) Where are stocks bought and sold?
a) Through companies
b) Over the phone, through a 24/7 hotline
c) From company employees, managers or members of the Board of Directors
d) Through stock exchanges, with the assistance of a licensed stockbroker, brokerage firm,
and/or brokerage website
2) What is a bond?
a) Essentially the same thing as a stock
b) A piece of debt purchased and compensated for through interest paid to purchasers
c) A publicly traded piece of a company
d) A short-term investment
3) How large are dividends, typically?
a) 55% of total investment
b) 75% of total investment
c) 95% of total investment
d) It depends, but usually on a very small percentage of total investment
4) What is one key benefit of purchasing a bond?
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a) Not having to worry about a company's performance, in relation to being paid

b) Being free to sell as is personally convenient, with no penalty
c) Making a substantial amount of money in as little as a few days
d) Being able to show-off to friends and family members
5) Why is it a good idea to invest in stocks and bonds?
a) Doing so wisely will increase one's worth
b) Doing so may help expedite one's retirement savings status
c) Doing so allows one to be an active member of the financial sphere
d) All of the above

Activity 3: production phase (this is a group work in which the teacher is free to propose his
own questions. It may be an explanatory debate related to each right answer of the above
activity)

Activity 4 : Translation ( Follow your teacher’s instructions)

TD2: BANKING AND STOCK MARKET

WORKSHEET (Students)
Class objective: at the end of this class, the students should be able to talk about the working
of a bank and stock market as investment institutions.

Activity 1: vocabulary check

There are two kinds of bank accounts: deposit accounts and current accounts. Deposit
accounts are usually 1………. When the client puts money into his 2…… , he fills out a
3…….. and the amount is credited to his account, usually entering the sum in his 4…….. .
There may be conditions for the 5……… of the money. He may have to give a certain

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amount of notice (e.g., a week beforehand) or there be a given length of time three weeks for
example, before he can withdraw all or part of his money.

Current accounts are the most common form of accounts, from which withdrawal are usually
by 6………. cheques. Clients deposit cash, cheques or 7……….. , and can withdraw by
cheque or orders to transfer. Normally interest is not granted for these accounts since the
money may be drawn out at any time.

Fill in the gap with the suitable word

A) bills of exchange; B) withdrawal; C) issuing ; D) account; E) deposit slip; F) savings

accounts; G) passbook H) company;

Answer 1……… 2…………3…………4…………5…………6…………7…………

Activity 2: reading comprehension

Stock Market

In conversation, media, and the news, it's common to hear talk of "the market," short
for the stock market. And while most everyone knows about the stock market, once again,
few actually know what it is, how it functions, and what purposes it serves.
The stock market is the platform through which shares — or pieces of ownership of a
company — are bought and sold by investors; investors who own shares of a company are
referred to as shareholders. Thus, the stock exchange allows investors to potentially improve
their worth (provided the stock price of their investments increases, or provided they receive
dividends, or small, pre-planned payments from a company paid to shareholders), and
companies to have the benefit of being publically operated, and also, for company founders to
cash-in on stock (by selling their shares of the company once it goes public).

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Trading shares is a relatively straightforward process. Through a licensed stockbroker,

brokerage firm, or trading website, one simply places an order for the desired number of stock
in a designated company; a small fee is usually paid to the party responsible for performing
the trade (be it a person, firm, or website). There is always another individual looking to sell
or buy a particular stock, given the magnitude of the exchange, and there are therefore almost
never delays in the process. There are also a number of other, more complex stock purchase
and sale types for buyers and sellers to choose from.
Anyone who owns stock in a company owns a piece of its assets relative to their share
count. For example, a company with a stock limit (which is determined during an IPO, or
initial public offering, wherein a company's initial price and stock count are set before it
debuts on the exchange),of 100 (hypothetically speaking, of course) would be 25% owned by
an individual who possessed 25 shares.

COMPREHENSION QUESTIONS
1) What's traded on the stock market?
a) Money, from investor to investor
b) Shares, or pieces of publically traded companies
c) Property and other physical assets
d) Privately owned companies
2) How can stock be purchased by an investor?
a) Through a licensed stock-trading website
b) Through a licensed stockbroker
c) Through a licensed stock brokerage firm (as opposed to an individual broker)
d) All of the Above
3) How can each stock be bought and sold at any time; how are there so many different
customers?
a) Stocks that nobody wants are sold into thin air
b) Certain stocks cannot be bought and sold at one's convenience
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c) The stock exchange is a massive international platform that bases its stocks' prices on
demand, and there are therefore always buyers and sellers available
d) Some companies buy their own stock back
4) What is an IPO (initial public offering)?
a) Any company's scheduled, fixed-amount payout to investors
b) The trading price of a company that's makings its stock exchange debut
c) The amount a publicly held company pays to become privately traded
d) A company's value
5) How is the value of a company's stock determined?
a) By company executives
b) By the company's CEO
c) By the company's customers
d) By stock market investors, who respond to a company's outlook by buying or selling, and
in turn, enhancing or minimizing demand

Activity 3: production phase (this is a group work in which the teacher is free to propose his
own questions. It may be an explanatory debate related to each right answer of the above
activity)

Activity 4 : Language

Exercise : Rewrite the sentences with can, may, must or have to.
Ex.: Is that all right if I borrow your pen?
May/ Can I borrow your pen?

Don't park your car on bends. It is illegal. You ……………….

Perhaps she will agree with it. Who knows? She………………
Our teacher asked us to tidy the classroom. We……………….
I need your help. It's too much work for me. You………..........

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Look at that baloon. It's over there. ……………………….. see ?

Don't worry about dinner. I'll make it. You…………………….
It is not necessary to be there. We………………………………. .
Why don't you stay with us? No problem! You…………………..

Activity 5 : Translation ( Follow your teacher’s instructions)

UNIT 2: BUSINESS AND THE PRODUCTION OF UTILITY

TD 3: production

WORKSEET (Students)
Class objective: at the end of this class, the students should be able to talk about production
in a company and the importance of utilities for people .

Activity 1: vocabulary check

Production includes those activities involved in 1………….., designing, and creating products
and services. In recent years there have been dramatic changes in the way goods are produced.
Today, computers help 2…………, control, and even perform work. Flexible, high-tech
machines can do in minutes what it used to take people hours to accomplish. Another
important development has been the trend toward just-in-time inventory. The word
3………… refers to the amount of goods a business keeps available for 4…………. or retail.
In 5……………, the firm 6…………… only what it needs for the next day or two. Many
businesses rely on fast, global computer communications to allow them to respond quickly to
changes in 7…………. Inventories are thus minimized and businesses can invest more in
8……………, development, and marketing.

Fill in the gap with the suitable word

A) consumer demand; B) just-in-time inventory ; C) wholesale ; D) inventory ; E)

conceptualizing; F) monitor; G) stocks, H) corporation; I) efficient ; J) product research;

Answer 1……… 2………3…………4…………5…………6…… 7........8.........

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Activity 2: reading comprehension

Utility

In today's quick-moving and information-driven learning settings, it's not difficult for students
of business and economics to become experts on rather advanced terms and ideas, while not
fully understanding more basic matters; and when they try to learn these basics, students are
often embarrassed because they aren't already familiar with them.

Utility, or the state of being beneficial and useful, falls under this category; many highly
intelligent business students understand that market trends result directly from supply and
demand, but other wonder why exactly there is demand in the first place.

The explanation is straightforward: demand, or the desire or need of consumers to own a

certain product or receive a certain service, exists because these goods and services provide
customers with advantages, pleasure, or other fulfillment. In short, demand exists because
people naturally want to buy things that improve the quality of life! Demand has existed and
will always exist; even if everyone gave up their
hobbies, made their own food, and lived simply, they would still "demand” sharp axes to cut
wood, and big stoves to cook with, and strong materials to build with, and so on.

In conclusion, demand exists because of the universal human desire to be comfortable, well-
off, and content. This is the utility of goods and services, and this is why the overall business
cycle will never be completely reinvented; its origin is rooted in human interest.

COMPREHENSION QUESTIONS
1) What is utility?

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a) The price of specific goods

b) The value of currency at any given time
c) The state of being beneficial and useful
d) The definition depends on which economist is consulted
2) Which of the following best describes demand?
a) The desire or need of consumers to own a certain product or receive a certain service
b) The process of customers calling for cheaper products and services
c) The amount of money companies charge for goods and services
d) A and C
3) Which natural human desire results in demand?
a) The desire to own as much stuff as possible
b) The desire to spend money
c) The desire to improve the quality of life
d) The desire to be part of the economy
4) How can demand be eliminated?
a) By lowering the prices of products
b) By increasing the number of products and services available to buy
c) By banning individuals from owning money
d) Demand is natural and cannot be eliminated
5) How do companies offer the most possible utility through their products and services?
a) They only sell very important goods and services, like water and medicine
b) They adjust their products to demand and provide things that people want to benefit from
c) They don't do so
d) They release as many products and services as possible and hope one will stick

Activity 3: production phase (this is a group work in which the teacher is free to propose his
own questions. It may be an explanatory debate related to each right answer of the above
activity)

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UNIT 3 : MARKETING, MARKET AND COMPETITION

TD 4a: MARKET

WORKSEET (students)
Class objective: at the end of this class, the students should be able to talk about the working
of marketing and the principle of supply and demand that governs the functioning of a free
market.

Activity 1: vocabulary check

Marketing is the process of identifying the goods and services that 1……… need and want
and providing those goods and services at the right price, place, and time. Businesses develop
marketing 2……… by conducting research to determine what products and services potential
customers think they would like to be able 3……. Firms also promote their products and
services through such techniques as 4……… and personalized sales, which serve to inform
potential 5……… and motivate them to purchase. Firms that market products for which there
is always some demand, such as foods and household goods, often advertise if they face
6…………… from other firms 7………. similar products. Such products rarely need to be
sold face-to-face. On the other hand, firms that market products and services that buyers will
want to see, use, or better understand before buying, often rely on 8……. Expensive and
durable goods - such as automobiles, electronics, or furniture - benefit from personalized
sales, as do legal, financial, and 9……… services.

Fill in the gap with the suitable word

A) purchase.; B) advertising; C) strategies; D) accounting; E) customers; F) marketing; G)

competition; H) accounting; I) consumers; J) business, K) personalized sales

Answer 1……… 2...…..3.....……4….....….5……...6…..…7…....8........9.........

ACTIVITY 2 : reading comprehension

THE MARKET: SUPPLY AND DEMAND

In the business world, it's common to hear and see references to supply and demand. With that
said, few individuals possess a thorough understanding of the idea and its wide-ranging
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impact on markets, prices, and consumers. In short, supply and demand refers to the force of
consumers (or how much customers want or need to buy something) in relation to the
available supply (or how much of something companies are able to sell). Generally speaking,
high demand results in limited supply and increased prices, and low demand results in an
ample supply and decreased prices.
This latter phenomenon - the correlation between supply and demand and prices -
might sound confusing at first, but it's actually rather simple. When there isn't enough of
something available for sale to satisfy demand (or so that everyone who wants this
"something” can simply purchase it), manufacturers, or businesses that produce a product or
products, charge more; they are able to do so because they aren't faced with competition (as
whatever they're selling is in demand and presumably not offered by many other businesses),
and customers are willing to pay more to secure said product. Inversely, if something is
available in abundance, companies will have to contend with competition, or actions taken by
a company that're designed to improve its market standing, sales, and ultimately, profits.
An example will make the concept of supply and demand entirely clear. Imagine that a
company creates a fantastic video game system that many customers want to buy. Demand
will build both naturally and as the product isn't available to buy (this marketing technique is
utilized by many companies today; not being able to purchase something seems to create
consumer buzz), and if the supply doesn't increase to give every willing customer a system,
prices will rise. In other words, if customers have no other way to buy the system than
through its manufacturer, and are having a hard time finding the system to buy, they'll be
willing to pay more to buy it.
On the other side of the coin, a product that's not proprietary, is widely accessible, and
can be sold by any company - pasta, for instance - will be manufactured, marketed, and sold
by a number of businesses. One company might sell a box of pasta for $10, and another
company could respond to this price by selling their own pasta for six dollars, and another
company could sell their pasta for four dollars, and so on and so forth until the price has been
driven down to a very affordable rate. Demand won't be particularly high in this scenario, as
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there will be plenty of the product at-hand to go around. Moreover, demand comes before
competition; if demand is relatively low because a supply is high, prices will fall and some
degree of competition will occur.

COMPREHENSION QUESTIONS
1) What is supply and demand?
a) The amount of something that's available to purchase
b) How much consumers are willing to pay for a product
c) The maximum possible price for a product
d) The force of consumers in relation to the available supply
2) What prices do high and low demands create, generally speaking?
a) High demand creates low prices
b) Low demand creates high prices
c) High demand creates high prices and low demand creates low prices
d) Both demand types create low prices ½

MORE QUESTIONS ABOUT THE TEXT:

3) If a company produced a small quantity of an in-demand product, what would
happen to prices?
a) They would rise
b) They would fall
c) They would stay the same
d) None of the above
4) Companies sometimes limit their supplies to:
a) Decrease demand
b) Increase prices
c) Increase demand and lower prices
d) Decrease demand and lower prices
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5) What is commonly associated with low demand and low prices?

a) Proprietary products
b) Ample competition
c) Items that can be crafted by many companies
d) B and C Source
Activity 3: production phase (this is a group work in which the teacher is free to propose his
own questions. It may be an explanatory debate related to each right answer of the above
activity)

TD 4b: INFLATION AND COMPETITION

WORKSEET (Student)
Class objective: at the end of this class, the students should be able to talk about inflation and
competition in business.

One important benefit of competition is a 1…… to innovation. Competition among

companies can 2…… the invention of new or better products, or more efficient processes.
Firms may race to be the first to market a new or different technology. Innovation also
benefits 3………. with new and better products, helps drive 4……… and increases 5………...
Products that are commonplace today once were 6……………: cars, planes, phones,
televisions, the personal computer, and modern medicines all show how 7………. can change
your life, and increase prosperity. Competition can lead companies to invent 8………, which
can 9………… their profits and help them 10……—and then, pass those savings on to the
consumer. Competition also can help businesses identify consumers’ needs—and then
develop new products or services to meet them.

Fill in the gap with the suitable word

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A) consumers.; B) standards of living; C) boost; D) technological breakthroughs; E) spur; F)

economic growth; G) lower-cost manufacturing processes; H) compete ; I) innovation; J)
increase

Answer 1………2...…..3....……4….....….5……...6….…7…....8........9.. 10.......

Activity 2 : Reading comprehension

Inflation
Anyone who has ever wondered why today's prices are so much higher than those of 100, 50,
and even 25 years ago have actually considered the effects of inflation, or the decrease in
value relative to overall quantity and production. To explain this definition, let's consider why
today's prices are higher than those of the past. As the world population has grown, central
banks, or the institutions tasked with managing countries' economies, have responded to this
growth by minting, or officially creating and releasing, more money. Their reasoning for this
course of action is that not having enough money in circulation could lead to panics, or
economic downturns that're usually accompanied by anxiety over currency.

So, to reduce the chances of a panic and assure that today's citizens have access to physical
money, central banks release more dollar bills and coins regularly, based upon a pre-planned
schedule. As additional currency has come into circulation, its value has decreased; this is the
process of inflation. To better understand the idea of inflation, consider the following
example: if children that enjoy trading marbles
implement a value system where red marbles are fairly common, grey marbles are rarer, and
green marbles are the rarest, because there are more and of the first type, fewer of the second
type, and fewer of the third type, the system will be stable until more marbles enter into
circulation. Thus, by tripling the number of marbles in circulation, they will all become
significantly less valuable.

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What this means for consumers is that the money that they earn is worth less over time, and
essentially, even though their wages might increase in amount, they will have a lesser
purchasing power, or a measure of how many goods and/or services it can be exchanged for.
Lastly, deflation is the process of a currency becoming more valuable due to a tight
production schedule. If there was less currency around today, each dollar would be worth
more—just as was the case many years ago, when some products could be purchased for
pennies!

COMPREHENSION QUESTIONS
1) What effect does inflation have on currency?
a) It increases its value
b) It decreases its value
c) It doesn't affect its value
d) Economists are still trying to figure this out
2) What are central banks, and what process allows them to increase the flow of
currency?
a) Central banks are the institutions tasked with managing countries' economies, and they
mint new money
b) Central banks are local establishments that make loans to residents
c) Central banks are digital money distributors that protect credit card companies
d) None of the above
3) What is the main difference between panics and recessions?
a) There aren't any differences between the two
b) Recessions are shorter than panics
c) Panics are characterized by affordable prices, while recessions are not
d) Recessions last longer than panics and could be indicative of large scale economic
downturns
4) What is purchasing power?
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a) The strength of one's credit score

b) A measure of someone's wealth
c) A typical measure of how many goods/services currency can be exchanged for
d) A and B
5) What is deflation, and how does it compare to inflation?
a) Deflation and inflation are basically the same
b) Inflation is always good, while deflation is always bad
c) Deflation is the increased value of something due to a modest supply, while inflation is a
reduced value of something due to an enhanced supply
d) Researchers are still attempting to find the differences between the two

Activity 3: production phase (this is a group work in which the teacher is free to propose his
own questions. It may be an explanatory debate related to each right answer of the above
activity)

Activity 4 : Translation ( Follow your teacher’s instructions) .

Here, the teacher is given free opportunity to induce the students into expressions or sentences
for them to translate by written transcription first and then orally.
This can be a simultaneous or a peer transcription.

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