“Project Aspire- Empowering Youth and Women

through Skill Training and Entrepreneurship

Development Program.”

Dedicated to the Development of State West

Bengal

Submitted To:

SRMB Srijan Private Limited

SRMB House, 7 Khetra Das Lane, Kolkata - 700 012
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
Project Proposal

1 Introduction of the Organization

2 Details of the Proposing Organization
Medhavi Foundation is an education and skill development
organization founded by IIT/ Stanford Alumni and a NSDC
empaneled training partner. Medhavi is registered as a not-for-
profit organization under Section 25 of the Indian Companies
2.1 About the Organization
Act, 1956. Medhavi works with State Skill Missions of several
state governments for conducting skill training programmes
across India. In partnership with NSDC and several state
governments
through their respective State Skill Missions, Medhavi has skill-

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
trained and placed 2.50 Lakh+ candidates in various sectors
across West Bengal, Bihar, Jharkhand, Uttar Pradesh, Delhi,
Maharashtra, Haryana, Rajasthan, Sikkim, Assam, Tripura,
Manipur, Arunachal Pradesh and Mizoram in the past 11
years.

Under Pradhan Mantri Kaushal Vikas Yojana (PMKVY) Scheme,

Medhavi owns and runs a chain of training centres across India
including 9 Pradhan Mantri Kaushal Kendras (PMKKs) in Contai
(West Bengal), Bongaigaon, Hailakandi, Kokrajhar, Silchar
(Assam), Aizawl (Mizoram), Singtam (Sikkim), Hazaribagh
(Jharkhand) and Jamui (Bihar). Apart from these, we also have
200+ vocational centers/ Skill Academies spread across West
Bengal, Bihar, Jharkhand, Uttar Pradesh, Delhi, Rajasthan,
Maharashtra, Haryana, Sikkim, Assam, Tripura, Manipur,
Arunachal Pradesh and Mizoram.

Our courses are aligned with National Skills Qualification

Framework (NSQF), National Credit Framework (NCrF) and
certified by and affiliated to 18 Sector Skill Councils (SSC) viz.-
Tourism & Hospitality Skill Council, Automotive Skills
Development Council, Indian Plumbing Skill Council, Capital
Goods Skill Council, Healthcare Sector Skill Council, Apparel,
Textile, Made-ups & Home Furnishing Sector Skill Council,
Power Sector Skill Council, Beauty & Wellness Sector Skill
Council, Logistics Sector Skill Council, Rubber, Chemical and
Petrochemical Skill Development Council, Management &
Entrepreneurship Sector Skill Council, Electronics Sector Skill
Council, Telecom Sector Skill Council and NASSCOM.

Medhavi Foundation is empaneled with Ministry of Skill

Development and Entrepreneurship (MSDE) as a Third-Party
Aggregator (TPA) for promotion of Apprenticeship Training
under National Apprenticeship Promotion Scheme (NAPS). In
addition to that, both Sikkim Government and Assam
Government has directed all the Micro Small & Medium
Enterprises (MSMEs) to avail NAPS, while recommending
Medhavi as the TPA. Medhavi Foundation is also registered as a
TPA with the Board of Practical Training/ Board of
Apprenticeship Training (Eastern, Western and Northern
Regions), under Ministry of Education (MoE), Government of
India for the promotion of National Apprenticeship Training
Scheme (NATS). MSU as a National Council for Vocational
Education and Training (NCVET) recognized Awarding Body is
also empowered to award “Skill India” certificate to trainees.

Furthermore, Medhavi Foundation aims to skill-train and create

employment opportunities for 5,00,000+ youths in the next 5
years. Our programs range across various levels of the National
Skills Qualifications Framework (NSQF) and cater to a wide
range of learner segments ranging from school dropouts and
diploma holders, to undergraduates, graduates, working
professionals, artisans, etc.
CIN No: U80903DL2012NPL238611
www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001

To empower and transform the Indian education system

2.2 Vision Statement through various scalable, sustainable, affordable high quality
and technology-enabled learning practices.
To establish affordable, self-sustainable and high-quality higher
2.3 Mission Statement education institutes/ skill training institutions offering industry
oriented technical and management courses.
 Identify and build skill development infrastructure to
maximize reach
2.4 Goals of the Organization  Deliver best in class industry aligned training curriculum
through innovative delivery models
 Create a pool of assessors and trainers to expand reach
 Utilize new generation technologies to enhance
effectiveness
 Provide placement opportunities throughpartner
organizations and Skill Exchange
Medhavi Foundation is also the sponsoring body of Medhavi
Skills University, established under State legislation of Govt. of
Sikkim. MSU was established with a vision to bring convergence
of the skilling ecosystem with higher education tracks by
promoting in-demand Skill Integrated Higher Education linked
2.5 Medhavi Skills University
to Employability and Career Advancement. MSU is the first of
its kind pioneering university model where corporates/
industries are the stakeholders and influencers in curriculum
design, Program delivery, practical skills training, placement
support, etc.
2.6 Our Expertise
Medhavi Group is committed to catering to the needs of the
hour to prepare the youth to tackle the agility and volatility of
the future workspace through skills integrated programmes. To
this mission, co-working & collaborating with leading industry
partners/ industry associations within and outside of India to
design and implement demand-driven programmes embedding
on-the-job training/ learning in the industry is our priority.

Some of the key features of our programmes which make us

unique are as follows:

1) Industry Anchored Programmes: From concept to

structure, to delivery, we have shared engagement with
our industry partners and mentors to multiply the learning
journey of the students. This close engagement facilitates
the ecosystem to nullify the Academia-Workspace gap.

2) Competency-based Curriculum & Framework: To make

students learning measurable and visible beyond marks/
grades, the curriculum in active participation of industry
experts is aligned to the recent competencies required in a
specific sector and packaged into qualification benchmarks.
It helps in tracking the programme outcome, periodically
with improved accuracy. Till date, a total of 15
Qualifications (including three in Electronics Sector,

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001

related to semiconductor design) are aligned with

National Skills Qualification Framework (NSQF) and
National Credit Framework (NCrF).

3) Practice-Driven Pedagogy & Learning in 4D: A

minimum of 50% of the curriculum being delivered through
practice and application-driven pedagogy brings confidence
and understanding. Learning in 4 dimensions: On-Campus,
Online, On-Site, On-the-Job bring diversity to the
experiences and keeps the engagement happening and
dynamic.

4) Degree with Work Experience (On-Job-Learning/

Apprenticeship): Substantial learning at work at the
workspace/ industry under professional mentors during the
program adds to the confidence and performance in terms
of domain and life skills. Actively working with an industry
partner as an apprentice for a longer duration brings the
edge of having work experience during the degree.

5) Promoting Digital/Online Education: There is

dedicated Learning Management System (LMS) and online
assessment/proctoring tool system to provide experiential
learning opportunity to learners with exceptional
experience.

6) Real World Skills & Intelligence: Living with actual

diversity of the real world in terms of engagement,
experience and expectation adds to the up-gradation of
social skills and intelligence for a seamless migration to the
real world.

7) Facilitating & Supporting Entrepreneurship: To drive

sustainable economic growth, Medhavi foundation is
committed towards mentoring and supporting
entrepreneurs as it leads to creation of new business, job
opportunities, increase productivity and promoting
innovation.

8) World Skills Competitions: Being the Skill Star:

Candidates with good performance in respective domain
skills will be shortlisted and groomed to represent India at
the World Skills Competition (Skills Olympic).

9) Skill Certifications: The skill quotient of the candidates

is also verified by the industry and Certified Skill Assessors
through certifications from NSDC/NCVET and is supported
by credits, providing vertical and horizontal mobility to
learners.

10) Work Integrated Degree/ Diploma programmes have

been designed conforming to NEP 2020, which allows the
underprivileged youth of India to complete formal
CIN No: U80903DL2012NPL238611
www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001

education which they are unable to pursue due to financial

constraints.

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
 As a TPA, Medhavi Foundation has onboarded 300+
establishments under NAPS/ NATS and has generated
20,000+ contracts for these establishments, which has led
Medhavi Foundation to be among the Top 5 TPAs in the
country for promotion of NAPS.

 Medhavi Foundation is empaneled with Assam Fisheries

Development Corporation (AFDC) as an End
Implementation Agency under Pradhan Mantri Matsya
Sampada Yojana for organizing training program to the
fishermen of AFDC in association with ICAR-CIFRI. Medhavi
is empanelled with the Department of Animal Husbandry
& Veterinary Services, as well as, Horticulture
Department, Government of Sikkim for organizing training
program in the fisheries sector and horticulture sector
across all the districts of Sikkim.

 We have a state-of-the-art dedicated training centre in

Kamrup, Assam where we train candidates in several job
roles pertaining to the fisheries sector. This is the only
training centre in the whole of Assam that is into training
of candidates in the fisheries sector, exclusively.

History/ Achievements/  Medhavi is empaneled with the Irrigation Department of

2.7
Accomplishments Assam Government for skill training of women
beneficiaries of SC/ ST communities on micro-irrigation
techniques in Kamrup and Baksa districts of Assam, as well
as, conducting training program to cater to requirement of
technical manpower in Irrigation Department of Assam
Government.

 Medhavi Foundation is empaneled with the Health &

Family Welfare Department of Sikkim Government for
skill training of the local youth across Sikkim and provide
certified candidates for facilitating the objectives of National
Health Mission.

 Medhavi is empaneled with State Institute of Capacity

Building (SICB), Sikkim as a service partner to undertake
skill development programmes under various schemes of
SICB. Also, Jawahar Navodaya Vidyalaya (JNV), Sikkim,
under Education Ministry of Indian Government has tied-
up with Medhavi to provide internship programme to their
students in various subjects.

 Further, Pachhunga University College, Aizawl has signed a

Memorandum of Understanding with Medhavi Foundation
for jointly running training programme for Front Desk
Associate, under its community college scheme.

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001

 Medhavi has implemented several Pradhan Mantri

Kaushal Vikas Yojana schemes in Hazaribagh (Jharkhand),
Contai (West Bengal), Silchar, Bongaigaon, Kokrajhar and
Hailakandi (Assam), Aizawl (Mizoram), Jamui (Bihar) and
Singtam (Sikkim) which has trained 30,000+ students.

 Under Recognition of Prior Learning (RPL) through

Demand (Type 5) Scheme, we have enrolled 5,400
candidates from different rural parts of Silchar,
Bongaigaon, Hailakandi (Assam) and Aizawl (Mizoram)
under the affiliated job roles in PMKKs. Under RPL (Type 2)
Scheme, we have partnered with LSSC to enrol and train
15,000 beneficiaries from different parts of Assam
(Barpeta, Kamrup Rural, Bongaigaon, Udalguri, Nalbari,
Sonitpur & Darrang) under various job roles. In
collaboration with RSDC, we have a mandate to train and
certify 2,000 migrant workers in Assam under the RPL
(Type 1) - Reverse Migrant Scheme.

 Medhavi has trained 400+ candidates in IT and retail

sectors under Jharkhand NULM. Medhavi has trained 850
candidates in IT/ ITES, retail, electronics, power, capital
goods, healthcare, automotive, plumbing, tourism &
hospitality, and beauty sectors under Assam NULM.
Medhavi has trained 200+ candidates in IT/ ITES and
electronics sectors under Saksham Jharkhand Kaushal
Vikas Yojana. Under Garib Kalyan Rojgar Abhiyaan,
Medhavi has conducted STT for 650+ candidates across
different sectors like electronics, IT/ ITES, power, capital
goods, etc. in Bihar. Medhavi conducted training
programmes sponsored by National Safai Karamcharis
Finance & Development Corporation for safai karamcharis
in Assam.

 Medhavi has implemented skill training programme for

2,000 candidates for COVID Warriors at our different
training centres across India, under the scheme of
Government of India in 2021.
 Medhavi is implementing skill training programmes for
13,000+ candidates in several trades across Uttar Pradesh
at our multiple training centres under Uttar Pradesh Skill
Development Mission.
 Medhavi implemented Special Project under RCPSDC for
plastic processing job roles in the North East along with
projects sponsored by National Safai Karamcharis Finance
& Development Corporation for safai karamcharis.

Medhavi provides tailor-made solutions to corporates for
their corporate social responsibility (CSR) needs. Our
programs include skill development of unemployed youth,
improvement of learning experience of school students
and women empowerment. Our clients include Tata
CIN No: U80903DL2012NPL238611
www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
Consultancy Services (TCS), GE Healthcare, Emami Group,

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
NHPC Limited, Whirlpool, Ambuja Cement, Kirloskar
Brothers, Ujjivan Financial Services, Border Security Force,
NABARD, NASSCOM Foundation, Calcutta Rescue,
Legrand, Power Finance Corporation, ICICI Foundation,
HDFC Parivartan, TATA Steel, among others.

Further, Medhavi Foundation as part of Women

Empowerment initiative has also implemented skill training as
well as entrepreneurship development programs to the
women community for facilitating cluster formation,
establishing and handholding SHGs. We have undertaken
several initiatives in the North East, West Bengal, Jharkhand
and Odisha for the upliftment of the women community,
enabling them to initiate, organize & manage their own
business ventures.
 Short-term Training
 Recognition of Prior Learning
 Certificate/ Diploma/ Degree programmes
 Apprenticeship Embedded Degree/ Diploma programmes
Major Programmes of the  Flexi ITI programmes
2.8
organization  Programmes related to international job placements
 Future Skills programmes
 Foreign language programmes
 Entrepreneurship Development Training Programmes
 Livelihood Generation Skill Development Programmes

At our organization, we recognize the critical importance of

program evaluation as a cornerstone of accountability,
transparency, and continuous improvement of the

Our strategy includes:

 Baseline data.
 Need Assessment
2.9 Programme evaluation methods  Continuous monitoring.
 Impact indicators.
 Data collection methods.
 Data quality assurance.
 Comparative analysis.
 Stakeholder engagement.
 Feedback Mechanism.
 External evaluations.
 Transparency in reporting.
 Continuous learning for program improvement

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001

3 Proposed Project Details

3.1 Name of the Project “Project Aspire- Empowering Youth and Women through Skill Training and
Entrepreneurship Development Program.”

To empower unemployed youth and women across the state of West

Bengal through skill development training. We aim to equip youth and
women with better and improved technological skills of production/service
3.2 Goal of the Project and to provide useful information on product/process design,
manufacturing practices involved, testing and quality control, selection
and usage of appropriate machinery and equipment, project profile
preparation, marketing avenues/techniques, product/service pricing,
export opportunities, infrastructure facilities available, finance and
financial institutions, cash flow, etc.
3.3 Duration of the Project Nine Months

India is possessing a demographic advantage due to its increasing youth

population and to leverage this youth force there is a need for providing
good education and a steady creation of suitable jobs. Likewise in
developed nations, it is also important to increase women participation to
contribute to overall economic growth and social development.

The Government through various means has tried its best to bring out the
potential and capability of each individual youth, but has failed to create
adequate number of jobs. It is unfortunate that while on the one hand
India has one of the lowest participation rates for women in the world, on
the other, the unemployment rates among the young men & women who
are joining the labour force are extremely high.

Skill development is crucial for achieving rapid, sustainable, and inclusive

growth, as well as for providing decent employment/self-employment
3.4 Rationale of the Project opportunities to the youth. Given the high aspirations among today’s
youth, including women, to become entrepreneurs, it is essential to unlock
their potential and nurture their talent. This will help bridge the demand-
supply gap in the growing economy of West Bengal and contribute to the
state's overall development.

It is essential to focus on skilling and upskilling the youth entering

entrepreneurship to capitalize on the significant participation of women in
local economic development. This can be achieved through the formation
of clusters and the establishment of Self-Help Group Federations, thereby
fostering sustainable growth and economic empowerment at the
community level.

Skill development leads to increased income, enhanced productivity, and a

higher growth trajectory for the economy. By raising awareness and
assessing demand trends, a continuous Micro Enterprise Development
Programme for unskilled women—who represent the largest sector of the
unemployed in the state—can significantly improve their standard of living.
Such initiatives provide more fulfilling livelihood options and promote
CIN No: U80903DL2012NPL238611
www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
economic empowerment. Therefore, the Livelihood Promotion Program,
like Aspire, is dedicated to supporting and establishing 'Micro Enterprise
Development,' fostering sustainable economic growth and community
development.

Promoting and strengthening of clusters, Self-help groups has been an

important aspect for nurturing talent and providing sustainable livelihood
generation opportunity. Cluster approach allows for combining efforts,
making use of synergies, and pooling resources to increase productivity. In
view of meeting the State Specific Demand, and prospective opportunities.

In addition, marketing support is another important aspect to increase the

reachability, social popularity, customer traffic & conversion, and generate
revenue. To achieve this objective, a training needs to be provided to the
targeted beneficiaries to create awareness, develop skills and knowledge
and keep them up-to date with technological advancement.

The proposed initiative shall cater to need of all stakeholders, engage local
communities and empower them to lead development initiatives. The
proposed project envisions to imbibe entrepreneurial spirit among the
targeted segment, establish clusters in traditional clusters, facilitate in
setting up market linkages, support & handhold self-help groups for
backward and forward linkages and facilitate them to showcase their
products in offline and online portals like Udhyam kart, Manjusha,
Bayonika, Purbasha, etc.

The program fosters a sense of ownership and accountability. It recognizes

the unique challenges and opportunities specific to each community along
the corridor and encourages local leaders to identify and implement
solutions that best suit their needs.

The proposed activities under the project foster entrepreneurship and

create demand for various types of units and will in turn, lead to overall
development of an area due to increase in demand and setting up of more
and more units. Indigenous clusters will not only make the lives of the
people easier through their affordable and convenient services but will also
act as a major booster for the development and the progress of the state
and country’s economy.

The proposed project is a comprehensive initiative that goes beyond

traditional CSR efforts. It seeks to address the social, economic, and
environmental needs of the communities along the corridor. By investing
in skill development, livelihood generation opportunities, and other
essential services, the program aims to uplift the quality of life and
promote sustainable development in the region in state-West Bengal.

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
3.5 Objectives of the Project Objectives of the Project:

1. Mitigate Dropout Rates: Reduce the incidence of educational

dropouts by providing an alternative avenue for livelihood
development and social security.
2. Combat Unemployment: Address the challenge of unemployment
by equipping talented youth & women with market-relevant skills,
making them employable and imbibe entrepreneurial spirit.
3. Alleviate Underemployment: Tackle underemployment by offering
specialized training programs that align with the needs of Self-
employment/entrepreneurship, ensuring that individuals are
adequately skilled for their chosen career paths.
4. Empower Economically and Socially Backward Youth: Focus on
the upliftment of economically and socially backward groups by
providing them with opportunities for entrepreneurship and
career advancement.
5. Holistic Learning Environment: Create a comprehensive learning
environment through industry visits, and simulated training,
ensuring a well-rounded educational experience for the trainees.
6. Continuous Technological Upgradation: Ensure that trainees stay
updated with the latest technological advancements and
enhancing their technical skills for long-term employability in
traditional sectors.
7. Market linkages: Market linkages provide entrepreneurs and
producers with access to broader markets, increasing their
potential customer base. This access can lead to higher sales
volumes and more significant revenue streams, which are essential
for the sustainability and growth of their businesses.
8. Community-Centric Approach: Align skilling initiatives with the
specific needs and dynamics of local communities, contributing to
the overall growth and resilience of the workforce in the proposed
regions.

The Skilling & Entrepreneurship Development programme starts with

General Orientation Training to youth, women on Livelihoods. General
Orientation Training (GoT) on importance of establishing Self-help groups,
facilitating & supporting cluster formation for carrying out livelihood &
income generation opportunities conducted in each identified location,
supporting and handholding for providing backward and forward linkages.

The target segment for the project is the talented youth, women, in the age
3.6 Target Beneficiaries group 18-59 years from economically and socially backward groups. The
aspiring youth, women, artisans who aspires to be entrepreneur by
pursuing their own field of interest and undertaking entrepreneurship
development training to set up their own micro enterprises.

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
3.7 Proposed Job Roles for S No. Sector Name of Job role Duration
Training 1 Handicrafts and Agarbatti Maker 60 hours
Carpet
2 Handicrafts and Designer Candle Maker 60 hours
Carpet
Details of the Curriculum are given at Annexure-I

3.8 Geographical Area of the Geographical Spread: The geographical spread across tribal/backward
Project districts in state- West Bengal (preferably in Medinipur, Paschim
Medinipur, Bankura, North 24 Parganas, Hooghly, Murshidabad and
Birbhum) ensures that the project's impact is not limited to a specific
region but extends across different parts of the state.

In summary, the selection of backward districts in West Bengal for our

project intervention is based on their demographic significance, need
assessment, socio-economic diversity, traditional knowledge, and the
potential to address unemployment and skill development challenges in a
comprehensive and inclusive manner.

3.9 Project Implementation Project Execution: Transforming Lives through skill development &
Strategy entrepreneurship development program

The "Project Aspire" is not just a project; it's a transformative journey

that envisions a brighter future for the unemployed youth and women in
West Bengal. To execute this ambitious initiative, we've crafted a
strategic and holistic approach that unfolds in several key phases, each
designed to maximize impact and empower individuals with the skills and
opportunities they deserve.

Phase 1: Project Inception and Planning - In this foundational

phase, our dedicated project team kick- starts the journey:
a) Project Inception: We assemble a passionate and capable team,
shaping the heart of the initiative, driven by a shared commitment
to change lives.
b) Stakeholder Engagement: Collaboration is our cornerstone. We
engage local government bodies, NGOs, community leaders, and
forward-thinking corporate partners who believe in the power of
skill development.
c) Project Design: We meticulously craft the blueprint, detailing our
objectives, timelines, budgets, and a robust risk management
framework.
d) Resource Mobilization: Through corporate donations, grants, and
partnerships, we secure the resources needed to breathe life into
our vision.

Phase 2: Empowering through Selection and Outreach - This phase

is all about reaching out to our future beneficiaries and building
connections:
a) Beneficiary Identification: Our data-driven approach ensures we
reach those who need it most. We prioritize based on need,
opening doors to opportunities for the deserving.
b) Community Mobilization: We don't just announce our presence;
we engage, educate, and inspire local communities about the
CIN No: U80903DL2012NPL238611
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 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
project's life-changing potential.
c) Selection Criteria: Transparency and fairness define our
selection process, ensuring every individual has an equal shot at a
brighter future.

Phase 3: Skill Development for Excellence - Here, the magic begins

as we empower our beneficiaries with life-changing skills:

a) Training Delivery: Through our state-of-the-art centres, we breathe

life into our curriculum, nurturing not just technical skills but the
employability skills essential for success in entrepreneurship.
b) Monitoring and Evaluation: Rigorous monitoring ensures progress,
attendance, and the highest training quality. Regular assessments
measure skill acquisition and readiness for the workforce.
c) Examination and Certification: Medhavi Foundation/Medhavi Skills
University will conduct the examinations and offer the certification.

Phase 4: Forging Paths to Entrepreneurship -In this phase, we

unleash the potential of our beneficiaries:
a) Entrepreneurship Support: For the entrepreneurial spirits, we
provide the knowledge, mentorship, and access to microfinance
to help them launch their own ventures.

Field Strategy:

a. Branch Offices: We already have local project offices for effective

on-the-ground coordination, monitoring and bringing our vision
closer to reality.

b. Local Partnerships: Collaborating with local NGOs, institutions, and

the community ensures we harness local expertise, networks, and
community trust for mobilization of right candidates for the
program.

c. Beneficiary Engagement: Active involvement of beneficiaries

ensures our efforts align with their aspirations, fostering a sense of
ownership and commitment.

d. Community Outreach: We will raise awareness and build trust

through campaigns, workshops, and community meetings, creating
a shared vision for change.

e. Capacity Building: We will empower our local staff and partners

through training, equipping them to drive the project's success at
the grassroots level.

The "Project Aspire" isn't just about execution; it's a journey of

transformation, empowerment, and hope. It's about rewriting the
futures of the unemployed youth and women in, West Bengal
propelling them towards sustainable livelihoods and brighter
tomorrows.

4 Project Risk Mitigation Project Risk Risk mitigation plan

CIN No: U80903DL2012NPL238611
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 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
Beneficiary Dropout  Regular Follow ups
 Feedback forms on regular
basis
 Holistic Support to trainees
Regional Challenges and  Establish Local Partnerships
Cultural Sensitivity  Strong legal compliance
Team
 Diverse Project Teams
Market Access  Establish strong market
linkages by creating
cooperative marketing
strategies, participating in
trade fairs, and leveraging
digital marketing platforms.
Provide training on market
analysis and export
readiness.

5 Implementation Plan S. No Key Activities for each Batch of 30 Duration in Days

Candidates
1 Collection and compilation of targeted 10
beneficiaries’ data by Medhavi Foundation
Medhavi Foundation’s mobilizers and
2 counsellors shall interact with the 10
targeted beneficiaries
3 Final counselling and batch freezing 10

4 Skill & Entrepreneurship Development 7-10

Training
5 Exposure/Industry Visit 2
6 Assessment & Certification 5
7 Cluster Development 30
8 Establishing Market Linkages 30
9 Handholding Support 180

6 Proposed Intervention The proposed project intends to develop clusters in traditional sectors to
create and groom artisans in –
(i) Agarbatti making
(ii) Designer candle making
Overall, the identified clusters are good prospect for entrepreneurship and
livelihood generation activity, fostering innovation, resilience, inclusive
growth, enhancing productivity and economic growth, leading to social
security in the region.

7 Expected Outcome The expected outcomes of an entrepreneurship development program

leading to sustainable livelihood generation are multifaceted, aiming to
create long-term economic, social, and environmental benefits.
1. Economic Empowerment: The proposed program enables
CIN No: U80903DL2012NPL238611
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 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
entrepreneurs generate their own income, which can lead to higher
living standards and financial stability. It also creates new businesses,
employment opportunities, reducing unemployment and
underemployment.
2. Social Impact: Provides access to better goods and services enhances
the quality of life for community members. The proposed program
empowers marginalized groups, including women, minorities, and rural
populations, promoting social equity and inclusion.
3. Innovation & Competitiveness: Participants acquire valuable business
skills, financial literacy, and technical knowledge, increasing their
employability and adaptability. Entrepreneurs becomes self-reliant,
reducing dependency on external aid and fostering a sense of personal
and professional fulfillment.
4. Environmental Sustainability: Entrepreneurs can implement
sustainable business practices, reducing environmental impact and
promoting green technologies.
5. Career Advancement: Entrepreneurs engage in continuous learning
and professional development, staying abreast of market trends and
innovations. The proposed program includes mentorship and
networking opportunities, fostering a supportive entrepreneurial
ecosystem.
6. Institution Strengthening: Enhanced collaboration between
government, private sector, and non-governmental organizations
strengthens the overall business environment.

By achieving these outcomes, the proposed program not only foster

individual success but also contribute to broader societal and economic
resilience, making livelihoods more sustainable and communities more
prosperous.

8 Financial Details (All figures in INR)

Total Budget of the Rs 68, 95,800 (Rupees Sixty-eight lakhs, ninety-five thousand and
Project eight hundred only)
Budget Breakup Details are given at Annexure-II

Submitted by : Mr. Arup Ratan Nandy

Signature :

(Company Seal) & (Authorized Representative and Signatory)

Designation : Vice President - Operations
Date : 12th August, 2024

Annexure-I

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
Curriculum of the Proposed Training Program

(i) For Agarbatti Maker

Agarbatti Maker - Session Plan

DAY # Date Session plan START END Description session plan Hours Total
TIME TIME Break Hours
Up
Day 1 Kit Distribution Induction Session & Kit Distribution 2 HRS 8 HRS
Candidate Self Self-Introduction 1 HRS
Introduction
Theory Class Explain the importance of 2 HRS
identifying
different ingredients for agarbatti
masala.
Practical Class Demonstrate taking out the 3 HRS
bamboo stick
bundle of the required length from
the stock.
Day 2 Theory Class Describe how to calculate the 2 HRS 8 HRS
approximate ratio in which the
ingredients are to be mixed.
Practical Class Show how to sort out & segregate 3 HRS
the unusable bamboo stick from the
bundle of sticks to reduce wastage
of materials & enhance productivity
Soft Skill Class & Microsoft Word 1 HRS
Basic Computer
Knowledge
CAREER How to start your own business? 2 HRS
GUIDANCE
Day 3 Theory Class Explain how to respond 2 HRS 8 HRS
appropriately in case of any major
faults in the bamboo stick and other
ingredients.
Practical Class Demonstrate how to prepare the 3 HRS
color solution.
Soft Skill Class & MS-Excel 1 HRS
Basic Computer
Knowledge
Career Guidance CAREER GUIDANCE TALK 1 2 HRS
Day 4 Theory Class Explain the minimize and dispose of 2 HRS 8 HRS
the waste materials in the approved
manner.
Practical Class Perform dipping the sorted stick 2 HRS
bundle in color solution covering
the required tip length.
Soft Skill Class & How to send mail ? 1 HRS
Basic Computer
Knowledge

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
Guest Lecture GUEST LECTURE SESSION 1 3 HRS
Day 5 Theory Class Explain the importance of leaving 2 HRS 8 HRS
the work area safe and secure when
work is complete
Practical Class Show how to dry the sorted and 2 HRS
colored bamboo stick and store it
appropriately.
Soft Skill Class & How to speck with clients? 2 HRS
Basic Computer
Knowledge
Practical Test PRACTICAL TEST 1 2 HRS
Day 6 Theory Class Checking the ingredients and 2 HRS 8 HRS
removing any unwanted materials.
Practical Class Perform taking out and mixing 2 HRS
different ingredients uniformly.
Soft Skill Class & MS- Power Point 2 HRS
Basic Computer
Knowledge
Practical Test PRACTICAL TEST 1 2 HRS
Day 7 Theory Class Perform adding an appropriate 3 HRS 8 HRS
amount of liquid (water or oil) to
justify the optimum level of viscosity
of the masala dough.
Practical Class Demonstrate mixing the liquid with 3 HRS
ingredients thoroughly by hand to
prepare the dough. 2 HRS
Guest Lecture GUEST LECTURE SESSION 2 2 HRS
Day 8 Theory Class Perform checking and justifying that 2 HRS 8 HRS
the masala dough is uniformly
mixed with the right level of
viscosity.
Practical Class Perform proper storage/ covering of 2 HRS
the masala dough to avoid drying.
Project Work Project work Presentation & 2 HRS
Evaluation
Career Guidance CAREER GUIDANCE TALK 2
Day 9 Theory Class Explain the need for proper storage 3 HRS 8 HRS
of prepared agarbatti masala dough.
Practical Class Demonstrate taking safety 2 HRS
precautions while mixing the masala
ingredients.
Written & Oral Class Test 1 : Written & Oral 3 HRS
Test
Day 10 Theory Class Explain the importance of 2 HRS 8 HRS
identifying the appropriate rolling
desk suitable for hand rolling
Practical Class Identify the key actors under the 2 HRS
regulations and understand their
roles
Guest Lecture GUEST LECTURE SESSION 3 2 HRS

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
Fun Activity Fun Activity at Centre 2 HRS
TOTAL DURATION 80
Hours

(ii) For Design Candle Maker

Candel Maker - Session Plan

DAY # Date Session plan START END Description session plan Hours Total
TIME TIME Break Hours
Up
Day 1 Kit Distribution Induction Session & Kit 2 HRS 8 HRS
Distribution
Candidate Self Self-Introduction 1 HRS
Introduction
Theory Class Explain the importance of 2 HRS
identifying
different ingredients for
agarbatti masala.
Practical Class The various types of 3 HRS
Dies/molds and other
equipment’s used for candle
making.
Day 2 Theory Class Different types of Wax used in 2 HRS 8 HRS
candle making.
Practical Class Types and size of wick used in 3 HRS
candle making
Soft Skill Class Knowledge of self-confidence, 1 HRS
attitude
CAREER How to start your own 2 HRS
GUIDANCE business?
Day 3 Theory Class Use of colors and fragrance in 2 HRS 8 HRS
candle making to make them
attractive
Practical Class Need to make fancy candles 3 HRS
for different occasions
Soft Skill Class Entrepreneurial competencies 1 HRS
Career Guidance CAREER GUIDANCE TALK 1 2 HRS
Day 4 Theory Class Identify different types of dies 2 HRS 8 HRS
and tools used for Candle
making.
Practical Class Preparation of different types 2 HRS
waxes for candle making.
Soft Skill Class Legal aspects regulatory 1 HRS
aspects of SMEs
Guest Lecture GUEST LECTURE SESSION 1 3 HRS
Day 5 Theory Class Conducting of Basic burn test 2 HRS 8 HRS
CIN No: U80903DL2012NPL238611
www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
and its importance.
Practical Class Preparation of different sizes 2 HRS
of Wicks for making different
types of candles.
Soft Skill Class How to speck with clients? 2 HRS
Practical Test PRACTICAL TEST 1 2 HRS
Day 6 Theory Class Method of keeping the wick 2 HRS 8 HRS
in the mold properly
Practical Class Pouring of wax to the die at 2 HRS
appropriate state for Candle
making.
Soft Skill Class Time Management Skills 2 HRS
Practical Test PRACTICAL TEST 1 2 HRS
Day 7 Theory Class Adding of Color and Fragrance 3 HRS 8 HRS
to the Wax for making
colored and fragrant candles
Practical Class Making of Fancy candles for 3 HRS
different occasions.
2 HRS
Guest Lecture GUEST LECTURE SESSION 2 2 HRS
Day 8 Theory Class Packing and labeling of 2 HRS 8 HRS
Candles for marketing.
Practical Class Preparation of simple 2 HRS
Business plan for Candle
making based on information
collected during market
survey.
Project Work Project work Presentation & 2 HRS
Evaluation
Career Guidance CAREER GUIDANCE TALK 2
Day 9 Theory Class Awareness regarding the 3 HRS 8 HRS
importance of candle making
and scope to take it up as
Self-employment venture.
Theory Class Understanding of Raw 2 HRS
materials required for Candle
Making
Written & Oral Class Test 1: Written & Oral 3 HRS
Test
Day 10 Theory Class Various types and sizes of 2 HRS 8 HRS
wick used in preparation of
Candle.
Practical Class Interest generated in 2 HRS
becoming creative in candle
making.
Guest Lecture GUEST LECTURE SESSION 3 2 HRS
Fun Activity Fun Activity at Centre 2 HRS
TOTAL DURATION 80
Hours

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001

Annexure-II

Part I- For Agarbatti making Training & Cluster Development

CIN No: U80903DL2012NPL238611
www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001

Name of Training: Agarbati Making Training

No of total batch 15
No of Candidate per batch 40
Agarbati Making
No of Day 10 Training
No of Session each day 4
Quantity
Sl (Per day/ Total Amount
Particulars Rate (INR)
No Candidate/ (in Inr)
Session)
1 Inauguration 5,000
2 Centre rent 1000 Per day 10,000
3 Registration fees 100 Per candidate 4,000
4 Trainer honorarium 800 Per Session 32,000
EDP Trainer cost 500 Per Session 20,000
5 Training kit 500 Per candidate 20,000
6 Raw Material Cost 500 Per candidate 20,000
7 Equipment Cost 300 Per candidate 12,000
8 Safety Equipment 50 Per candidate 2,000
Valedictory Arrangement
9 5,000
Expenses
Travelling Allowances of
10 50 Per candidate 20,000
Trainee
Per
Digital Litaracy 0
Candidates
Per
Ecommerce 1000 40,000
Candidates
Per
Market Linkage 1000 40,000
Candidates
11 Printing, Stationary & Others 10,000
12 Assessment Cost 300 Per candidate 12,000
13 Certification Cost 300 Per candidate 12,000
14 Management Cost (10%) 26,400
15 Total 290,400
16 Training Cost Per Candidate for 7 Days Training 7,260
17 Working Lunch, Tea & Snacks 50 Per candidate 20,000
18 Total 310,400
19 Total Cost Per Candidate for 7 Days Training 7,760
Total no of candidates covered 600

Part II- For Designer Candle making Training & Cluster Development

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001

Designer Candle
Name of Training:
Making
NO of total Batch 3 Designer Candle Making
No of Candidate per batch 40 Training
No of Day 7
No of Session each day 4
Sl Quantity (Per day/ Total
Particulars Rate (INR)
No Candidate/ Session) Amount (Rs)
1 Inauguration 5,000
2 Centre rent 2000 Per day 14,000
3 Registration fees 100 Per candidate 4,000
4 Trainer honorarium 1500 Per Session 42,000
5 EDP Trainer cost 500 Per Session 14,000
Training Kit (10 types of mauld and
6 10000 Per candidate 400,000
three types of wax per candidate)
7 Raw Material Cost 1000 Per candidate 40,000

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org
 MEDHAVI FOUNDATION
Registered Office: DTJ-216, DLF Tower-B, Jasola, South Delhi, New Delhi - 110025
Kolkata Office: IA 208-209, IA Block, Sector 3, Salt Lake, Kolkata, West Bengal - 700097
Head Office: 421A, 2nd Floor, City Centre, Bartand, Dhanbad, Jharkhand - 826001
8 Equipment Cost 300 Per candidate 12,000
9 Safety Equipment 50 Per candidate 2,000
10 Valedictory Arrangement Expenses 5,000
11 Travelling Allowances of Trainee 50 Per candidate 14,000
12 Digital Litaracy Per Candidates 0
13 Ecommerce 1000 Per Candidates 40,000
14 Market Linkage 1000 Per Candidates 40,000
15 Printing, Stationary & Others 10,000
16 Assessment Cost 300 Per candidate 12,000
17 Certification Cost 300 Per candidate 12,000
18 Management Cost (10%) 66,600
Total 732,600
Training Cost Per Candidate for 7 Days Training 18,315
Working Lunch, Tea & Snacks 50 Per candidate 14,000
Total 746,600
Total Cost Per Candidate for 7 Days Training 18,665
Total no of candidates covered 120

Total Project Cost

TOTAL COST (Candle Making Training) 2239800

TOTAL COST (Agarbatti Making Training) 4656000
TOTAL COST 6895800

CIN No: U80903DL2012NPL238611

www.medhavifoundation.org - Contact: 727-727-11-55 - contact@medhavifoundation.org